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PODCAST

Thriving Stylist Podcast

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It"s actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized

business marketing

All Episodes

27:00

#427 - How to Make Online Booking Error-Proof for...

Thriving Stylist Podcast ·

2026/03/02

Are you properly priced for growth, or are you resting on your laurels in a shifting market? I am so amped up to dive into a topic that is arguably the biggest structural bottleneck in the industry today. I've spent the better part of this month looking at the backend financials of thousands of businesses, and I'm ready to show you exactly what is holding so many of you back. This isn't just about convenience: it is about taking a scientific approach to your business to ensure your booking system

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22:00

#426 - Blaming "The Economy" is Costing You BIG

Thriving Stylist Podcast ·

2026/02/23

If you've spent any time in a salon breakroom lately, you've heard the narrative: "The J-months are just slow," "Everyone is struggling right now," or "Clients just aren't spending money." I'm here to tell you that the "everyone is struggling" narrative is simply false, because while some stylists are watching their schedules fill with gaps, thousands of others are having $300k and $400k years. We aren't in an economic collapse; we are in a K-shaped recovery, and if you're waiting for the world to

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20:26

#425 - DMs to Booking: The Pipeline to Increased Demand

Thriving Stylist Podcast ·

2026/02/16

I've noticed a dangerous trend lately where stylists and salon owners are treating DMs as a burden instead of a gift. We're shutting them off, ignoring them (or even worse) hiding behind auto-responders that act as total lead killers. I get it; DMs can feel time-consuming. But in a world where AI is rapidly disrupting the workforce, human connection is the one thing we need to cling to, and that's what this episode is all about. Today, I reveal why the Instagram "like and follow" game of 2015 is

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33:58

#424 - Why Retail Programs Are Failing Hard And Fast

Thriving Stylist Podcast ·

2026/02/09

For years, I've been one of the biggest proponents of salon retail. I've taught the programs, I've shared the scripts, and I've preached that retail equals retention. But I've hit a point where I can no longer be complicit in a system that I'm watching settle like a lead weight on the books of salons across the industry, and that's what today's show is all about. In this episode, I address the dramatic shifts we're seeing to retail programs in 2026. I reveal the uncomfortable reality of competing

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21:02

#423 - The 9-Factors of Pricing! We Changed Our...

Thriving Stylist Podcast ·

2026/02/02

Are you still pricing yourself based on what the salon down the street charges, or maybe a "gut feeling" that you're worth more? Do you actually know if your current rates are protecting your profit, or are you accidentally losing money in the tiny gaps of your workday? In this episode, I'm finally sharing a MASSIVE update that's been months in the making. We have officially evolved from our classic 7 factors to the brand-new 9- Factor Method. While the old way served 20,000 stylists for a decade,

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33:06

#422 - Money & Tax Stuff You Should Know as a Stylist

Thriving Stylist Podcast ·

2026/01/26

Why do we all get into this industry to make money, yet feel so uncomfortable actually managing it? Is your "dream career" turning into a self-sacrificing cycle because you're making emotional financial decisions instead of logical ones? If you're still praying for a big tax refund or keeping a pile of receipts in your center console, it's time for a serious financial intervention, and today I bring you what you need to know. In this one I'm getting into the messy, unsexy details of the "money

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27:15

#421 - 8 Ways to Market Yourself as a Hair Stylist in...

Thriving Stylist Podcast ·

2026/01/19

Is your business actually feeling the "crunch" of this 2026 economy, or are you just stuck on the wrong side of the Great Divide? If that effortless "glory season" of building a clientele feels like a distant memory, you aren't imagining it. The industry has shifted from a quantity game to a quality game, and honestly? Your marketing has to evolve or it's going to get left behind. Today, I'm getting real about the 8 specific ways you need to be marketing yourself as a stylist right now. We're moving

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26:54

#420 - Checklist for Stylists Getting Started or...

Thriving Stylist Podcast ·

2026/01/12

Ever feel like your salon business is more of a "free fall" than a well-oiled machine? Whether you're a fresh beauty school grad or a tenured stylist who's been making money for a decade, have you ever stopped to wonder: is my business actually set up for long-term wealth, or am I just one slow week away from a total collapse? Today, I pull back the curtain on the exact step-by-step checklist I gave my own daughter when she transitioned to booth rental. We're moving past the "money in, money out"

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24:09

#419 - 7 Numbers Most Stylists Aren't Tracking But...

Thriving Stylist Podcast ·

2026/01/05

Are you tired of just worrying about whether you made enough to pay the bills this month? Are you ready to stop operating on gut feelings and start building a genuinely predictable, profitable business? This episode is for the stylist who is serious about scaling their income and finally overcoming the money shame and overwhelm that holds 95 percent of the industry back. Today, I ditch the basic industry garbage metrics and unveil the 7 specific numbers most stylists aren't tracking…but should be!

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23:26

#418 - The Second Job You Need If Clientele Is...

Thriving Stylist Podcast ·

2025/12/29

Are you working 60-hour weeks, juggling chair time with a second job, and still feeling like you're just hanging on by a thread? Stylists everywhere are asking if they're the only ones having to pick up a side hustle just to get by, and today, I want to shed light on what's happening right now in our industry and what exactly is going on. In this episode, we're cutting through the noise and revealing the single most profitable "second job" available to every stylist, and hint, it's a fully

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25:17

#417 - The #1 Shift That Is Crippling Stylists & Owners

Thriving Stylist Podcast ·

2025/12/22

Are you feeling that exhaustion, that silent virus of burnout and resentment cutting through your salon? Maybe you're wondering why the joy and momentum of the pre-2020 industry seem gone, replaced by a deep, collective craving for the past? If so, then this one is for you. Today, I'm bringing you a slightly "woo-woo" mindset episode, and peeling back the layers on the Achilles heel that's crippling growth: our deep aversion to change. In this episode, I reveal a profound insight I had during my own

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26:52

#416 - End Of Year Retail Strategy Every Salon Should...

Thriving Stylist Podcast ·

2025/12/15

Are you maximizing your salon's profit potential, or are you unintentionally leaving thousands on the table? Did you know the retail inventory on your shelves right now could be costing you? I consider this a can't-miss, strategic episode, and one that you just can't afford to skip! In this episode, I walk you through the critical, step-by-step exercise every single salon owner needs to complete before the year ends. This isn't just about counting bottles; this strategy will dramatically boost your

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40:31

#415 - How to Keep Serving When the Market is Down

Thriving Stylist Podcast ·

2025/12/08

Maybe your business is at a 15-year low due to the recent government shutdown, tech layoffs, or the painful "groceries vs. grooming" dilemma clients are facing? Or you may find yourself sacrificing your profit margin by slashing prices just to survive, only to create a "slippery slope" that leads to resentment. The service industry is facing massive uncertainty, and this is leaving many stylists feeling completely out of control, but we've got something to help…. In this episode, I'm joined by a

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22:29

#414 - 8 Annual Planning Mistakes Stylists & Salons...

Thriving Stylist Podcast ·

2025/12/01

Are you happy with your business right now? I mean, truly happy? Are you making emotional decisions that are costing you real money and growth? If you wait until January to plan your year, you've already lost 20 percent of your earning potential, but it doesn't have to be this way. Today, I cut through the noise and deliver a no-fluff, 8-step framework designed to totally transform your 2026 revenue, because business, and life as a whole, shouldn't be just about surviving. So, let's make the

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22:25

#413 - Take Home 6-Figures Without Extensions,...

Thriving Stylist Podcast ·

2025/11/24

Is it really possible to take home six figures, a $100,000 after-tax income, without relying on extensions, hiring an assistant, or the hustle of double booking? Today, we're diving deep into the math and the mindset behind building a streamlined, highly profitable solo stylist business without the "extras!" When the average family of four needs over $200,000 just to be comfortable in major U.S. cities, the vision of the industry as "supplemental income" is over. Your income is critical, and the

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25:41

#412 - How Would a Salon Membership Work?

Thriving Stylist Podcast ·

2025/11/17

Can a consistent stream of recurring revenue solve your cyclical business struggles? It sounds like the dream: improved client retention, a predictable paycheck, and less worry. But hold up; before you jump on the latest viral trend promising a membership model solution, you need to hear this! Today, I break down the hot topic of Salon Memberships and why most advice you see online (including that viral video!) is flat-out illegal and logistically impossible for a service-based business. Don't risk

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25:45

#411 - When To Decrease Your Prices

Thriving Stylist Podcast ·

2025/11/10

What if I told you that strategically lowering your prices could be the smartest financial move you make this year? Every stylist comes to me wanting to raise their rates, but the truth is, sometimes you are simply overpriced for your market. If you are experiencing a drop in demand or struggling to keep your long-term clients, you have to diagnose the real issue before making a knee-jerk mistake. Today, we are having the conversation you never hear: When is it actually appropriate to decrease your

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29:51

#410 - Salon Owner: Your Stylist Wants You To Hear This

Thriving Stylist Podcast ·

2025/11/03

Is your business at a breaking point? Are your top-performing stylists whispering about a walkout in the break room? Like the seasons, there's a change in the air, and you answered 'yes' to these questions, then this episode is a lifeline for you and your business. The truth is, your stylists don't want to leave, but they can't stay in a model that's stuck in 2010. The industry is deep into "The Great Divide," forcing salon owners to reckon with a new normal, and I unpack it all in this one. In

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21:13

#409 - The 9 Numbers That Measure Growth Potential in...

Thriving Stylist Podcast ·

2025/10/27

You feel like you're on a hamster wheel, doing everything you can, but your clientele and income aren't growing. But what if the metrics you're tracking, like pre-booking and retail sales, are actually irrelevant to your success? I am not a fan of coaching systems and coaching models where every stylist needs to reach the same level of metrics in order to be deemed successful. Times are changing and the world is faster, so today I want to talk about the 9 numbers that will predict if a stylist is

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22:03

#408 - Hybrid Salon Success Strategies

Thriving Stylist Podcast ·

2025/10/20

Are you running a hybrid salon model and constantly struggling to find the right balance between your dedicated employees and your independent booth renters? You're not alone! Many salon owners are seeing a massive shift as stylists trade independence for the benefits of employment, but making this model work for everyone is the real challenge, and I want to talk about it here today on the podcast. In this episode, I’m tackling all your biggest questions about hybrid salon success, from building

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424 results

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