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PODCAST

The MadMen Pod

Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick. Each episode, we chat about the latest brand sensations, their bold moves, calculated risks and the magic

business marketing

All Episodes

42:55

Episode #19: Shama Hyder, Founder & CEO of Zen Media,...

The MadMen Pod ·

2023/11/01

Shama Hyder, a LinkedIn Top Voice and "Zen Master of Marketing" joins the discussion this week. Carta's CEO writes an open letter making the media the bad guy, and it backfires. Chick-Fil-A is testing hamburgers at a single location, and people will probably love it because Chick-Fil-A can do whatever it wants. Beats launches a campaign featuring LeBron James' family, embracing his Year 21 storyline. John Burns Research & Consulting uses LinkedIn to be the powerhouse in real estate. Hello Bello

en

22:17

Episode #18: Fruit Gushers are growing up. Skims...

The MadMen Pod ·

2023/10/25

General Mills rebrands its famous fruit snack brands - Fruit Gushers, Fruit Rollup and Fruit by the Foot. Skims gets in to menswear with superstar athletes as the face of the lineup. French running shoe store encourages people to steal their shoes from their store. Asics finds a deep insight about the mental impact of exercise culture.

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35:03

Episode #17: How brands respond in times of crisis....

The MadMen Pod ·

2023/10/18

Coming off the latest developments in the unrest in Israel, Adeel and Sameer discuss how brands tend to respond during times of crisis, carefully treading the sensitivities of real issues without offending consumers. Apple is pitching $2 billion a year for exclusive streaming rights for F1. Netflix is doing something smart with all of this IP they've created with their content. Brands winning in short-form video don't just have one beautiful social profile. And if you didn't know, 7-Eleven is always

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35:01

Episode #16: Captain Morgan Spiced Gold 0%. Loki X...

The MadMen Pod ·

2023/10/11

Captain Morgan gets in to the alcohol-free game. McDonald's in Loki is a masterclass on product placement. Michelin gives out stars for restaurants, and now keys for hotels. Poppi is doing things Coke and Pepsi can't even do. Songtradr is a beast in B2B, and make a play to buy Bandcamp to get in to DTC. Las Vegas Sphere looks like a hit... so far. RFK Jr. "re-brands."

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28:10

Episode #15: Monopoly embraces the villains. The...

The MadMen Pod ·

2023/10/04

Welcome to the MadMen Pod, where we dissect the latest marketing and branding trends! In this episode, we dive headfirst into some intriguing developments across various industries. Join us as we ponder the merits of bold marketing moves and the potential impact they might have. Are they duds or studs? Let's find out! Dud or Stud #1: "All is Fair in Monopoly?" Monopoly's new campaign, "All is Fair," challenges players to embrace their inner villain. We explore the cold reality of the game – from

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25:39

Episode #14: Airbnb goes on the attack. Google blames...

The MadMen Pod ·

2023/09/27

While local governments crack down on short term rentals, Airbnb launches a new campaign highlighting what hotels don't offer. Google points the finger at Apple for using pager-era texting technology. Fyre Fest is back for sequel - but is it going to be for real this time? The #RomanEmpire trend got brands buzzing on Threads instead of X. Cisco gets into security by acquiring Splunk for $28 billion. Kelce-Swift is a dream pairing for the NFL.

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31:14

Episode #13: McDonald’s is ditching soda fountains....

The MadMen Pod ·

2023/09/20

McDonald's is putting an end to self-serve fountain drinks. Coach Prime is a walking, talking, promotion machine. Tom Brady joins Delta Airlines as a strategic advisor. Champion redefines itself as a verb, not a noun. The Cavier Company brings a delicacy to your doorstep.

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48:08

Kelly Helfman: Fashion Branding, Celebrity-Backed...

The MadMen Pod ·

2023/09/13

Episode 12 Kelly Helfman (instagram.com/kellyhelfman), the President of the Fashion Division of Informa Markets, the parent company of Magic, Coterie, and Project sits down with Adeel (instagram.com/adeelmitha) to discuss fashion branding for consumers and wholesale. She talks Magic Trade Show, Celebrity-backed Fashion Brands like D'Amelio Footwear, Skims, and Good American. She also gives her takes on Hailey Bieber's collab with Krispy Kreme, the Premiumization of Fossil and Ralph Lauren, and

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35:27

The Lost Episode: Custom Funko Pops. Milk Gets Real...

The MadMen Pod ·

2023/09/08

Make your own Funko Pop figure. Milk goes on the offense against alternative dairy milk. Pepsi celebrates its 125th anniversary with the launch of a diner that makes you feel nostalgic. Pumpkin Spice season is back and bigger than ever. TikTok bans links to external sites do double-down on its own TikTok Shop. NFL script writers make an ad.

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38:33

Episode #11: ”Ditch the Vape” is the next-gen Truth...

The MadMen Pod ·

2023/09/06

"Ditch the Vape" focuses on opportunity cost instead of health costs. Bud Light is trying to put the drama behind them and come out strong for football. Haagen-Dazs redesigns its storefront to make it a date night destination. JCPenney is trying to make a comeback (again) with a $1 billion investment. More celebrity-backed consumer goods - this time is D'Amelios and snacks. EV is allegedly the future of auto, but it's going through a really confusing phase.

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48:17

Episode #9: Trader Joe’s says no to self-checkout....

The MadMen Pod ·

2023/08/23

Trader Joe's doubles down on its people, not technology, to create the best shopper experience. Salim has a broken experience buying swole supplies at GNC, indicating that seamlessness is an expectation, not a convenience. When Kleenex, Bandaid, Google and Uber market their product so well they became the product. Axe making a comeback, but not as the millennial's locker room body spray. "Woke" is out, rugged masculinity is in. Bobbi is attracting superstars and blowing up, despite the drama and

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04:18

Episode #8: Deep Dive - How hip hop music, style, and...

The MadMen Pod ·

2023/08/21

In celebration of Hip Hop's 50th annivesary, Sameer takes a deep dive into hip hop's influence in marketing and advertising. Let's take a look at how artists shattered the glass ceiling in brand partnerships and evolved how marketers leverage hip hop to build authentic connections with a very valuable audience.

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42:43

Episode #7: Bed Bath & Beyond is back baby! La-Z-Boy...

The MadMen Pod ·

2023/08/16

The Duchess of Dakota, Sarah Westerman, joins us this week. Why are CEOs publicly degrading their staff? La-Z-Boy stands up for your right to be lazy by sitting down. Victoria Secret Fashion Show is back. Seeq protein out of Sioux Falls is on fire. Baboon to the Moon brings design and utility together. Madden NFL 24 releases this week and gamers are already prepared to be disappointed. Overstock.com buys Bed Bath & Beyond's IP, with no 20% off coupons.

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52:24

Episode #6: It’s Back to Store season. Fritos is...

The MadMen Pod ·

2023/08/09

Nike gets into Experiential Retail with a new boutique gym. Mullets are back and Fritos and Floyds partner together. Mattel is hiring a Chief Uno Player that pays $4,444 a week. Adeel dives deep in the Jesus Gets Us campaign, where Christianity is a brand. Claire's has a huge comeback story. Taylor Swift unites a divided America. and everyday people don't want traditional luxury products anymore.

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48:42

Episode #5: Drake makes his mansion shoppable. Brands...

The MadMen Pod ·

2023/08/02

Drake launches DrakeRelated.com so you can shop his house online. Love Island is partnering with Spotify, Google Pixel, and Spotify in a very Barbie way. Disney is retiring Mickey Mouse, because they have to. Target calls their shoppers "guests" because they are all-in on customer experience. Roblox is giving VR a much-needed boost. Gap is having its moment of relevancy, but can they seize the opportunity? Kith co-labs like Supreme, but in a more tasteful way.

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57:12

Episode #4: Taco Tuesday is liberated! Is Skims the...

The MadMen Pod ·

2023/07/26

Taco John gives up its rights to "Taco Tuesday" and missed a prime opportunity. Skims is now valued at $4 billion, but is it overhyped? The MSG Sphere took 5 years and $2.3 billion to build, but will it ever payoff? We dive into Edward Bernays, the father of propaganda. Sonesta is a brand you haven't heard of, and they embrace it. What's next for Harley Davidson to go after Gen Z? Disney on the fall. And Adeel the NPC makes an appearance.

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40:27

Episode #3: Coffee meets olive oil. End of an era for...

The MadMen Pod ·

2023/07/20

Starbucks doubles down on Oleoto, and what olive oil in coffee means for their brand. Lamborghini has sold its last fully gas-powered supercar, making the future of supercars all electric. Slurpee rebranded to a questionable logo design. Lots of love for France who gets this week's Ad Champagne for their Women's Soccer ad and Polène is a brand to watch, along with Liquid Death and a shoe brand made of sugar canes.

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44:58

Episode #2: Threads breaks the internet....

The MadMen Pod ·

2023/07/13

Everyone logged on to Threads last week, but will they stay on? Celebrities keep launching more alcohol brands during the sober-curious movement. NBA evolves once again with the In-Season Tournament, but are they solving problems or creating new ones? More retailers want their fair share of the Prime Day Pie. And Nikon doubles-down on the real world while everyone chases after AI. Listen in for an for a hot take on the GOAT of all GOATs.

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33:33

Episode #1: Are you on the Barbie Hype-Train? Bud...

The MadMen Pod ·

2023/07/06

Barbie is THE movie of the summer, but is it overmarketed and set up to fail? Bud Light CEO doing the inevitable media circuit, but is it a tad too late to minimize the damage? Grab your milk and cookies and dive deep into one of the most awarded campaigns from Cannes Lions Festival 2023. Adeel, Salim, and Sameer share their takes on up-and-coming brands to watch.

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59 results

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