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PODCAST

The MadMen Pod

Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick. Each episode, we chat about the latest brand sensations, their bold moves, calculated risks and the magic

business marketing

All Episodes

15:52

EPS 59:The Overrated Buzzword: Authenticity in Marketing

The MadMen Pod ·

2024/09/17

SummaryIn this conversation, Sameer and Adeel discuss two provocative topics: the concept of authenticity in marketing and the shift from managerial mode to founder mode CEOs. They challenge the idea of authenticity in marketing, arguing that it is overrated and often used as a buzzword without clear meaning. They suggest that innovation, clarity, and adaptability are more important in marketing. They also discuss the importance of founder mode CEOs, who are deeply involved in the details and

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37:46

EPS 58 - Growth Hacking & Creative Revenue Generation...

The MadMen Pod ·

2024/09/10

Check out Jeff Mack on LinkedIn: https://www.linkedin.com/in/jeffreymack/ Summary In this conversation, Salim Gheewalla and Jeff Mack discuss the importance of creativity in marketing and how it can lead to sales revenue. They emphasize the need for marketers to find their unique selling proposition and differentiate themselves from competitors. They also highlight the significance of understanding the target audience and creating personalized messaging. The conversation touches on the limitations

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37:34

EPS 57: Making Unsexy jobs sexy (the rebrand) and...

The MadMen Pod ·

2024/09/03

SummaryThe conversation covers various topics including the appeal of unsexy jobs, the rise and fall of trends, and the potential downfall of companies like Tesla and Netflix. The hosts discuss the need to rebrand and market unsexy jobs to make them more appealing to younger generations. They also highlight the importance of timing and cultural relevance in the success of trends. The conversation concludes with shoutouts to the beverage company Water Drop, the alternative retailer Canify, and the

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38:15

EPS 56 - Madmen Lab 2.0 | Nike Cars, Apple Designed...

The MadMen Pod ·

2024/08/27

SummaryIn this conversation, the hosts discuss the idea of bridging established brands into new industries based on their brand ethos. They explore the concept of Apple building homes, Nike designing cars, and Gucci entering the gaming industry. Each idea is discussed in detail, including potential features, designs, and market positioning. The hosts highlight the potential for these brands to leverage their existing brand equity and customer loyalty to succeed in new industries. In this

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44:49

EPS: 55: Google is breaking up, Ad Agency Pricing...

The MadMen Pod ·

2024/08/20

SummaryIn this conversation, the hosts discuss various topics including the Olympics, trends in the marketing industry, and the challenges faced by small businesses. They also delve into the different compensation models used by ad agencies and the impact of Chinese manufacturers on the retail industry. The conversation highlights the importance of supporting small businesses and the need for a balance between performance-based and hourly billing in agency compensation. The conversation explores

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36:26

EPS 54: Consumer man and where to spend your money!

The MadMen Pod ·

2024/08/13

This week's episodes double clicks on consumerism and introduce new products and or rebound trends that have large opportunities. We talk about: Virality of a nose job Powerpoint parties! Amazon turns into Temu Starbucks gets into the energy drink business Plaud Note AI

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30:26

EPS 53 - Baby Boomers: Wealth & Influncers

The MadMen Pod ·

2024/08/06

Episode 53 ROSBaby Boomers: The Lost Generation We talk so much about TikTok, Gen Z, young audiences, cool hip trends. This week, we are going to flip the script a bit and talk about Baby Boomers, the lost generation. They don’t always get the love we give, and we tend to only spray ad champagne on brands who do a kickass job at winning young people. But let’s not underestimate old folks. Sameer - a deep dive into the profile of Baby Boomers, and some surprising facts about them that often get

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39:49

EPS 52 - Kamal Harris Marketing, Olympics Marketing...

The MadMen Pod ·

2024/07/30

SummaryIn this conversation, Salim and Sameer discuss various topics including Kamala Harris's marketing campaign, brands' involvement in the Olympics, Southwest Airlines' seating policy change, and Google's decision to backtrack on removing third-party cookies. They highlight the success of Kamala Harris's campaign in resonating with Gen Z and the power of storytelling in political marketing. They also discuss the branding efforts of Figs and Sephora in relation to the Olympics. Additionally, they

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33:36

EPS 51 - Future of Creators Ft Emily Pickett

The MadMen Pod ·

2024/07/23

SummaryEmily, a small-town mom from Tennessee, has amassed over 500,000 followers on TikTok by being authentic and relatable. Despite her growing platform, she has chosen to maintain her day job for stability. She has had some of her content reposted by big platforms like ESPN and Barstool, but they don't pay her for it. Emily has also faced challenges being non-religious in a religious small town, but she has found a supportive community online. Her loyal following has defended her against online

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44:57

EPS 50 - Hit or Miss - We got half of them wrong

The MadMen Pod ·

2024/07/16

SummaryIn this conversation, the hosts address the recent events and discuss the marketing and branding implications. They also reflect on their 50th episode and share their favorite memories. They then review their past predictions and discuss the success of Meta's Threads, the growth of Disney, and the decline of Nike. In this conversation, the hosts discuss various brands and their strategies, including Nike's struggle with endorsements, Bud Light's image crisis, the growth of the zero-proof

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38:44

EPS 49 - Marketing Presidential Candidates

The MadMen Pod ·

2024/07/09

SummaryIn this episode, Salim and Adeel discuss various marketing campaigns and trends. They start by talking about Gymshark's 'We Do Gym' campaign, which resonates with serious fitness enthusiasts. They then discuss Patrick Mahomes' partnership with Coors Light and the creative marketing strategies they have employed. The conversation then shifts to the EU charging Microsoft with antitrust violations related to their bundling practices. Finally, they highlight the Paralympics' social media content

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36:01

Eps 48 - Marketing Hot Takes! - Brand Loyality is...

The MadMen Pod ·

2024/07/02

In this conversation, the hosts discuss various hot takes on different topics, including age limits for political office, the myth of brand loyalty, the manipulation of limited drops, the decline of celebrity influence, and the rise of employee-generated content. They explore the changing dynamics of consumer behavior and the impact on marketing strategies. The conversation highlights the need for authenticity, vision, and innovation in brand messaging.Keywords: age limits, political office,

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30:24

EPS 47 Latest News & Trends-- Influencers are Broke,...

The MadMen Pod ·

2024/06/25

Adeel and Salim do some quick hits to discuss the following:Golden Goose Cancels IPO Influencers are Broke Apple Intelligence TikTok AI Avatar Influencers United Airlines' New Advertising Strategy Gen Z Choosing Collectables over Traditional Portfolios for Investments

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31:31

EPS 46 - Mad Men Lab - Blockbuster | Kodak | Banana...

The MadMen Pod ·

2024/06/18

Summary In this conversation, the hosts discuss the revival of three brands: Banana Republic, Blockbuster, and Kodak. They analyze the past successes and failures of each brand and propose strategies to bring them back to relevance. For Banana Republic, they suggest reigniting the explorer spirit and becoming the go-to brand for travel fashion. For Blockbuster, they propose creating a classics movie-only streaming service that combines nostalgia with convenience. And for Kodak, they recommend

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31:07

EPS45: Products Rebranding to make it easier for...

The MadMen Pod ·

2024/06/10

SummaryIn this conversation, the hosts discuss various topics including recent news, product market fit, and the rebranding of companies. They explore how certain foods got their names, such as coconuts and mahi-mahi, and how marketers played a role in renaming them. They also discuss the rebranding of Facebook to Meta and Twitter to X, and the impact it had on their respective companies. Additionally, they touch on the repositioning of YouTube from its original name, TuneIn. The conversation covers

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50:04

EPS 44 - AI Copyright, Stolp X Marie, All eyes on...

The MadMen Pod ·

2024/06/03

Dive into an expansive discussion in this week's episode of Mad Men Podcast, where the panel explores a multitude of pivotal trends shaping the worlds of sports, technology, travel, and marketing. From the excitement of the NBA playoffs to the nuances of AI voice technology, we cover the intersection of technology and cultural shifts, examining how these elements influence everything from consumer behavior to marketing strategies.Key Discussions: AI and Culture: Delve into the transformative

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50:59

Eps 43: The Evolution of Influencer Marketing with...

The MadMen Pod ·

2024/05/20

Sameer welcomes special guest Varun Jindal, a seasoned marketer who has seen all sides of social marketing - from community management to brand partnerships - formerly at Dentsu, PepsiCo and TikTok. Varun and Sameer dive in on how far influencer marketing has come, and share some predictions of the future.

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37:23

EPS 42: Social Pressure Rebrands | Boy Scouts, Eskimo...

The MadMen Pod ·

2024/05/13

This week on the podcast, we delve into "Rebrands Due to Social Pressures," highlighting significant changes organizations have made in response to evolving societal values. The episode focuses on the recent rebrand of Boy Scouts to Scouting America, aiming for greater inclusivity. We discuss other impactful rebrands, including Aunt Jennie's, Eskimo Pie's transition to a more culturally sensitive brand identity, and L’Oréal's decision to remove terms like “whitening” from their products to promote

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45:27

EPS 41: Marketing trends & refreshes: bumble, Umax...

The MadMen Pod ·

2024/05/06

Navigating New Horizons: Brand Movements and RefreshesIn this week's episode, we explore the dynamic shifts in the marketing landscape and the rejuvenation of brand identities. Our discussions are segmented into three insightful parts: Segment 1 - Brands on the Move: Dive into what's currently trending in the marketing world. From the intriguing Umax app to Zillow's engaging Bluey ad and the strategic pivot of Hollister from brick-and-mortar to online, we cover a spectrum of brands making

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36:14

Ep 40: crafting your own lane | Airbnb, Tesla,...

The MadMen Pod ·

2024/04/29

Pioneers of Innovation: Crafting Markets from ScratchIn this compelling episode dive into the fascinating world of 'Category Creation.' Join our hosts as they unravel stories of brands that didn't just enter the market—they created it! From Lululemon's yoga pants revolutionizing fitness wear to Tesla's charge into electric vehicles, discover how these companies shaped consumer culture and established thriving markets where none existed. Episode Highlights: Yoga Pants by Lululemon: How Lululemon

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59 results

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