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PODCAST

Elevated Marketing DOT Podcast

Elevated Marketing Solutions

This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.

business marketing

All Episodes

10:57

EP #169 Top Reasons to Invest in Marketing When Your...

Elevated Marketing DOT Podcast ·

2025/03/26

When revenue starts dipping, many businesses instinctively cut marketing—but that’s one of the worst moves you can make. We’re breaking down why investing in marketing during tough times isn’t just a survival tactic—it’s a growth strategy. From staying visible and seizing market opportunities to keeping your sales pipeline full, we’ll explain why pulling back can cost you more in the long run. If you want to come out ahead while your competitors retreat, this episode is for you.Check out the full

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12:27

EP #168 How often you need to market to your audience

Elevated Marketing DOT Podcast ·

2025/03/18

How often should you market to your audience? The truth? Probably more than you think—but with a strategic balance. In a world where people see 6,000 to 10,000 ads a day, getting noticed is one thing. Getting remembered? That’s the real challenge. We’re breaking down the frequency guidelines across social media, email, paid ads, and content marketing—plus, how to stay top-of-mind without overwhelming your audience.

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18:11

EP #167 Fixing the Right Marketing Problems

Elevated Marketing DOT Podcast ·

2025/03/12

Marketing problems often stem from not knowing where customers get stuck in the funnel—whether it's low awareness, lack of engagement, poor conversions, or weak retention.If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof, simplify your offer, and create urgency. And if they buy but never return, focus on retention with

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12:00

EP #166 How Much Should You Spend on Marketing?

Elevated Marketing DOT Podcast ·

2025/03/05

How much should your business spend on marketing? The short answer: more than you think. While the SBA recommends 7-8% of revenue, industry averages lean closer to 9%, and startups or high-growth companies often invest 20-50%.But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can mean losing ground to competitors. In this episode, we discuss determining the right budget for your

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21:46

EP #165 Lead generation - Story of Marketing, Sales,...

Elevated Marketing DOT Podcast ·

2025/02/26

Marketing and sales—two teams working toward the same goal, yet often at odds. Marketers focus on educating and nurturing prospects, while sales teams want qualified, ready-to-buy leads ASAP. And then there’s the C-Suite, watching from above, asking, “Where’s our revenue growth?”In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurturing is crucial and how to get everyone aligned for better

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26:31

EP #164 Aligning Marketing With Buying Cycles

Elevated Marketing DOT Podcast ·

2025/02/19

In this episode of the Elevated Marketing Podcast, we break down the importance of aligning your marketing efforts with the buying cycle—the natural journey customers take before making a decision. Too often, businesses push sales messages too soon or disappear when potential clients are ready to commit.We discuss the four key stages—awareness, consideration, decision, and retention—explaining what type of content works best at each step. By understanding when and how to engage with your audience,

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25:30

EP #163 The Blurred Lines Between Sales and Marketing...

Elevated Marketing DOT Podcast ·

2025/02/12

Marketing and sales are no longer separate functions—they are intertwined in driving revenue and business growth. With modern buyers conducting extensive research before ever speaking to a salesperson, marketing now owns a larger share of the sales funnel, influencing purchasing decisions through content, data, and lead nurturing.Meanwhile, sales teams rely on marketing insights to personalize outreach and close deals efficiently. The key to success is aligning these two forces—sharing data,

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22:59

EP #162 How to Create An Email Newsletter That Gets...

Elevated Marketing DOT Podcast ·

2025/02/05

One of the biggest challenges in email marketing after you have spent so much time building a list is how to get your emails opened. With inboxes overflowing—an average of 121 emails per day—standing out isn’t easy. We break down the key elements that influence open rates, from crafting compelling subject lines to delivering high-quality content that keeps subscribers engaged long-term. You’ll learn why gimmicks don’t work, how to align your emails with audience expectations, and the real role of

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19:18

EP #161 From Leads to Loyalty Effective Cross-Selling...

Elevated Marketing DOT Podcast ·

2025/01/29

This episode focused on effective cross-selling and upselling strategies for service-based and lead-generation businesses, emphasizing the importance of delivering exceptional customer experiences as the foundation for success.We explored tactics like leveraging customer data for personalized recommendations, conducting regular check-ins, and using segmented email campaigns to promote complementary or premium services. Additional strategies included educating clients through webinars and content,

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15:01

EP #160 Balancing In-House and Outsourced Marketing...

Elevated Marketing DOT Podcast ·

2025/01/22

In this episode, we dive into the dynamics of balancing in-house and outsourced marketing teams to maximize business growth. We explore the unique strengths of in-house teams—like brand familiarity, direct collaboration, and loyalty—and weigh them against the specialized expertise, scalability, and fresh perspectives that agencies provide.Sharing real-world examples, we highlight how a hybrid approach can bridge gaps, foster collaboration, and optimize resources for businesses at any stage. From

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20:39

EP #159 Marketing Metrics - KPI's You Need To Pay...

Elevated Marketing DOT Podcast ·

2025/01/15

In this podcast episode of Elevated Marketing, we explored the current marketing metrics, focusing on key data points businesses need to prioritize. Emphasizing the interplay of data and creativity, we broke down the essential metrics that matter at each stage of the marketing funnel—from building awareness to driving conversions and fostering loyalty.While marketing tools and trends continue to evolve rapidly, we stressed the importance of mastering the fundamentals to navigate these changes

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21:52

EP #158...

Elevated Marketing DOT Podcast ·

2025/01/08

Looking to grow your local business and attract more nearby customers? In this episode of the Elevated Marketing Dot Podcast, we’re sharing practical tips and strategies to help you connect with your community. Whether it’s optimizing for “near me” searches, running location-specific promotions, or building trust through local partnerships and events, we cover the key tactics that drive real results. Want all the details? Head over to our full blog on Marketing Strategies for How Local Businesses

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23:56

EP #157 The Evolution of Email Marketing Trends and...

Elevated Marketing DOT Podcast ·

2024/12/25

Email marketing continues to be a powerhouse in digital strategies, evolving with AI-driven personalization, interactive designs, and seamless integration across marketing channels. In today’s episode, we’ll explore how AI is reshaping email campaigns, from dynamic content creation to predictive analytics, and discuss the rise of interactive emails, user-generated content, and voice integration.We’ll also cover the growing importance of privacy compliance, the power of automation, and how to create

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17:24

EP #156 Creating content that creates value for your...

Elevated Marketing DOT Podcast ·

2024/12/18

Creating valuable content in today’s crowded digital landscape requires more than just following trends or churning out AI-generated posts—it demands creativity, strategy, and a deep understanding of your audience. In this podcast, we dive into what it means to create content that truly resonates, exploring how to balance educational, emotional, and practical value with your brand’s goals. We’ll discuss the importance of knowing your buyer persona, pushing creative boundaries, and avoiding the trap

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18:50

EP #155 How can a social media marketing company...

Elevated Marketing DOT Podcast ·

2024/12/11

In today’s episode, we’re chatting about the value of hiring a social media marketing agency and why it can be a game-changer for businesses looking to elevate their digital presence.From leveraging industry expertise and creating data-driven strategies to saving time, maintaining consistency, and integrating with broader marketing efforts, we’ll explore how agencies help businesses stay competitive and maximize ROI.Whether you’re managing social media in-house or considering outsourcing, this

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25:55

EP #154 Choosing and Optimizing Your Content

Elevated Marketing DOT Podcast ·

2024/12/04

Creating content isn’t just about publishing; it’s about purpose, strategy, and optimization. In this episode, we explore how to choose the right topics, align content with the buyer's journey, and craft pieces that engage, inform, and convert.From using topic clusters and internal linking to diversifying formats and leveraging unique insights, we’ll break down what it takes to create impactful, evergreen content. Whether you’re looking to captivate your audience or improve SEO, this conversation

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17:12

How Content Affects Your SEO

Elevated Marketing DOT Podcast ·

2024/11/27

Content is the backbone of SEO, whether you're optimizing for traditional search engines like Google or newer platforms like ChatGPT. Search engines prioritize content that’s valuable, reliable, and engaging for users, which is why high-quality, relevant content is essential. Effective content strategies include natural keyword optimization, regular updates for freshness, and strong internal and external linking to establish credibility. Formatting is equally important—scannable, mobile-friendly,

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19:55

EP #152 How to Prioritize Marketing Channels When You...

Elevated Marketing DOT Podcast ·

2024/11/20

Today we’re diving into budget-conscious marketing—exploring practical strategies for maximizing impact without overspending.We'll cover how to identify your most profitable audience, set clear goals, and leverage free tools to streamline your efforts.From organic social media and SEO to repurposing content and utilizing email marketing, we’ll outline a prioritized approach for small budgets. We’ll also discuss low-cost options like retargeting ads, and local SEO, all aimed at creating a scalable

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19:53

EP #151 How Would a Social Media Marketing Company...

Elevated Marketing DOT Podcast ·

2024/11/13

Social media can be a powerful tool for building brand awareness, whether managed by a social media agency or an in-house team. On this podcast, we discussed the essential elements of successful social media branding, including the importance of a clear strategy, consistent content, and authentic engagement to connect with audiences. We also cover the value of influencer partnerships, user-generated content, and cross-platform approaches to increase visibility and trust. Finally, we highlight the

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23:59

EP #150 The Difference in Marketing Strategies for a...

Elevated Marketing DOT Podcast ·

2024/11/06

In this episode, we chatted about the distinct marketing strategies required for new versus established businesses. We explored how new businesses focus on building guerilla marketing tactics, reaching broader audiences, and cost-effective tactics, while established businesses emphasize customer retention, loyalty, and consistency across channels. From goals and audience targeting to budget allocation and success metrics, we broke down the unique challenges and opportunities at each stage. Join us

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210 results

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