Google Ads Strategy Hub

SummaryIn this episode of the Paid Search Strategy Hub, Sarah Stemen discusses the rising costs of Google Ads and how business owners can adapt to this new reality. She emphasizes the importance of innovation in advertising, common mistakes made in Google Ads campaigns, and the necessity of evaluating whether Google Ads is the right fit for a business. Sarah provides actionable strategies for success in a high-cost environment and encourages listeners to diversify their traffic sources and

Broad match keywords in Google Ads used to be a big no-no for most advertisers, but with the power of Google's AI and Smart Bidding, things have changed. In this video, we're diving deep into the most debated topic in PPC right now: Is broad match a trustworthy strategy for DIY business owners in 2025?I'll walk you through the top 20 reasons why paid search experts like myself are now recommending broad match more often. But more importantly, we'll uncover the critical reasons why you should still

How Many Keywords Should Be In An AdGroup? A Google Ads Strategy Hub PodcastIn a recent episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen tackled a question many advertisers grapple with: how many keywords should be in an adgroup? Stemen's answer isn't a magic number, but a strategic approach. She warns against the common pitfall of adding too many keywords, which she argues can dilute valuable data and ultimately harm campaign performance.Instead of a kitchen-sink approach, Stemen

In this episode of the Google Ads Strategy Hub Podcast, host Sarah Stemen dives deep into the art and science of Google Ads. She highlights the importance of understanding the 'why' behind your strategies, not just the 'how.' A key focus of the episode is the 'Rule of 100,' a principle that ensures marketers rely on sufficient data before making decisions. Sarah explains how this rule can safeguard against impulsive changes and help optimize campaigns for long-term success.Listeners will learn how

Episode 1: The Google Ads Strategy Hub - A New MindsetWelcome to the inaugural episode of the "Google Ads Strategy Hub"! In this episode, host Sarah Stemen introduces listeners to the world of Google Ads, emphasizing the importance of understanding the underlying strategies rather than just the technical aspects.She discusses common frustrations business owners face with Google Ads, the significance of capturing user intent, leveraging data for strategic decisions, and the scalability of Google Ads