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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:31:42

Redefining Semi-Absentee Ownership

Alloy Personal Training Business ·

2025/03/12

A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on.In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to break down exactly how top franchisees, many with zero fitness experience, are thriving.They reveal the

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00:31:47

Fit for the Future: Tech & Innovation in Franchising

Alloy Personal Training Business ·

2025/03/05

Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call!In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, about how technology is and will affect franchising.Parnell is a tech entrepreneur who has built and sold multiple companies specializing in data analytics and digital transformation for franchises. With years of experience in both technology and franchise

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00:40:13

From Corporate to CEO: The Entrepreneur’s Journey...

Alloy Personal Training Business ·

2025/02/26

In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different.Chamberlynn shares her personal journey from being an executive assistant to leading a team, learning to delegate, and stepping into a leadership role. Rick and Chamberlynn

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00:32:54

How Alloy Leveraged Tech to Become a Franchise...

Alloy Personal Training Business ·

2025/02/19

In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse.With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand.Rick explains how AI and automation are changing franchising by streamlining operations and improving retention.He shares tips on how to integrate AI seamlessly in a fitness business and how Alloy

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00:37:34

The Ultimate Guide to Getting More Referrals for Your...

Alloy Personal Training Business ·

2025/02/12

Tired of chasing new leads without seeing results? Let your happiest clients do the work for you.In this episode, Rick and Matt share how a strong referral system can grow your business. Matt explains how asking for referrals at key moments, maintaining accountability, and building community partnerships lead to more clients.Rick and Matt also discuss how gamification and measurable systems make referrals a consistent part of business operations.Learn creative strategies for getting referrals,

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00:39:58

From Corporate to Entrepreneurship with Kevin Gardenhire

Alloy Personal Training Business ·

2025/02/05

In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He’s here to share how he turned those experiences into a thriving fitness franchise business.Kevin gets honest about the importance of leadership, taking ownership (even when things go sideways), and hiring the right people who get

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00:38:17

Key Traits of Successful Fitness Studio Owners w/...

Alloy Personal Training Business ·

2025/01/22

Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations.Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his journey from fitness coach to entrepreneur and why he chose Alloy Franchise for its scalability, low startup

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00:37:57

Record-Breaking Presales with Ken Campbell

Alloy Personal Training Business ·

2025/01/15

In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location.He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business.Rick and Ken discussed the service-first approach, the keys to leadership in semi-absentee ownership, and the lessons he learned from an unprecedented

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00:28:33

300 Strong: 3 Key Lessons from Growing Alloy Personal...

Alloy Personal Training Business ·

2025/01/01

Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business.Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success.The backbone of any successful franchise is the franchisee. As Rick aptly states, "The strength of the

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00:32:13

From the Gridiron to Entrepreneurship: NFL Star...

Alloy Personal Training Business ·

2024/12/25

In this episode, Rick Mayo talks to former NFL player Matt LaCosse, who played for the Giants, Broncos, and Patriots before diving into real estate and franchising.Matt has successfully transitioned from football to fitness franchising with Alloy Personal Training.Matt shares how his time in the NFL—playing under coaches like Tom Coughlin and Bill Belichick—taught him invaluable lessons about leadership, adaptability, and the importance of doing your job well.Learn how Matt applies NFL-level work

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00:26:18

Fit Finances: Small Business Strategies for Success

Alloy Personal Training Business ·

2024/12/18

Accounting can feel intimidating, especially if numbers aren’t your thing. But while running a business, numbers don’t lie. They tell you exactly how fit your business is.In this episode, Rick Mayo welcomes Rachel Blair, Alloy HQ’s Manager of Finance, to discuss how understanding your finances is critical to running a successful fitness franchise. Rachel, with over 23 years of experience across industries and a background in aviation and music, brings a refreshing perspective to accounting.Rick and

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00:30:55

Scaling Success: The Power of Marginal Gains in Business

Alloy Personal Training Business ·

2024/12/11

In 2002, the British Cycling Team was a disaster. For 76 years, they had won a single Olympic gold medal. The culture was poor, the infrastructure was lacking, and the team was stuck in a cycle of underperformance.But then something changed. The team hired Dave Brailsford, who took a radical approach—he focused on making small, incremental improvements across every area.They didn’t just improve the riders’ physical performance; they looked at the bikes, the nutrition, the way they traveled, and even

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00:44:31

34 Years of Lessons

Alloy Personal Training Business ·

2024/11/27

Running a fitness business can feel like an endless game. You are riding high on some days, while on others, you're fumbling at every turn.After 34 years in the fitness industry, Rick has seen it all—from triumphs to missteps and everything in between.If there's one thing he has learned, it's this: business success isn't about perfection. It's about adapting, staying consistent, and keeping focus where it matters most.Today, he is joined by Matt to share some of the biggest myths and truths he has

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00:25:55

The Powerful Benefits of Owning a Franchise

Alloy Personal Training Business ·

2024/11/20

Are you ready to be in business for yourself but not by yourself? Franchising might be the perfect fit for you. In this episode, Rick sits down with Cary Tober, VP of franchise development for the REP'M group. Cary explains why he believes that franchising is the ideal vehicle for private business ownership.Cary and Rick discuss how franchising is a unique model that lets individuals experience the benefits of business ownership without the risks of starting from scratch. Cary explains the

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00:36:29

Unlocking Success: How ChatGPT Elevates Your Fitness...

Alloy Personal Training Business ·

2024/11/13

Imagine if you had a secret weapon that could take on the routine tasks of your fitness business, freeing you up to do what you love most. That's exactly what Rick Mayo and Ted Vickey dive into in this episode. Ted, a professor and AI expert with a fascinating career from the White House to consulting for tech giants, reveals how AI can be your best business partner. Things such as generating tailored workouts and handling marketing content are some of the routine tasks AI will take off your

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00:29:11

The Five Temptations of a CEO

Alloy Personal Training Business ·

2024/11/06

What does it really mean to be a great leader? In this episode, Rick Mayo and Suzanne Robb take a fresh look at The Five Temptations of a CEO by Patrick Lencioni, and you might be surprised by what’s holding most leaders back.Leadership is less about maintaining appearances and more about building real trust. Rick and Suzanne tackle the traps that leaders at all levels fall into—like prioritizing status over results and avoiding accountability for popularity's sake.But they don’t just outline these

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00:57:43

How to Valuate Your Business w/ Micheal O'Koomian

Alloy Personal Training Business ·

2024/10/23

In this episode, Rick Mayo interviews Michael O'Koomian, founder of MOK Advisors, to talk about the intersection of fitness and finance. Michael has a rare combination of experience, having operated fitness businesses and worked on Wall Street.He shares his journey from fitness entrepreneurship to advising multimillion-dollar mergers and acquisitions.The conversation explores how to value and scale businesses, especially in the fitness franchising space. Michael explains how fitness franchisees

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00:33:12

Presale Magic with Mike Jewett

Alloy Personal Training Business ·

2024/10/16

In this episode, Rick chats with Alloy franchisee Mike Jewett about his success with organic marketing for his Alloy location.Mike shares how he built a solid base of leads before launching his Alloy Personal Training franchise just by wearing branded gear and talking to people. With over 300 leads generated and 24 booked sessions before training day, Mike reveals the secrets to his pre-sale success.Mike also touches on his strategy for engaging with his local chamber of commerce, attending events,

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00:31:24

The Importance of Newsletters with Jay Croft

Alloy Personal Training Business ·

2024/10/09

The over-50 demographic controls 70% of the nation’s disposable income, yet most fitness marketing targets younger audiences.Why?Because we’re used to thinking younger is better. But here’s the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs.In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consistent newsletter content to your email list is so important.Rick and Jay break down how fitness businesses can

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00:42:18

Keys to Leadership with Jake Mayo

Alloy Personal Training Business ·

2024/09/25

In this episode, Rick Mayo sits with his son, Jake Mayo, a Naval Academy graduate and submarine officer. Jake shares invaluable leadership tips learned from his experience in one of the most high-pressure environments—the military's submarine division.As a submarine officer responsible for critical, life-altering decisions, Jake shares how decisiveness, honesty, and fostering team resilience are key to successful leadership.He also explains how to build strong team dynamics, even in confined and

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322 results

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