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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:28:33

300 Strong: 3 Key Lessons from Growing Alloy Personal...

Alloy Personal Training Business ·

2025/01/01

Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business.Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success.The backbone of any successful franchise is the franchisee. As Rick aptly states, "The strength of the

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00:32:13

From the Gridiron to Entrepreneurship: NFL Star...

Alloy Personal Training Business ·

2024/12/25

In this episode, Rick Mayo talks to former NFL player Matt LaCosse, who played for the Giants, Broncos, and Patriots before diving into real estate and franchising.Matt has successfully transitioned from football to fitness franchising with Alloy Personal Training.Matt shares how his time in the NFL—playing under coaches like Tom Coughlin and Bill Belichick—taught him invaluable lessons about leadership, adaptability, and the importance of doing your job well.Learn how Matt applies NFL-level work

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00:26:18

Fit Finances: Small Business Strategies for Success

Alloy Personal Training Business ·

2024/12/18

Accounting can feel intimidating, especially if numbers aren’t your thing. But while running a business, numbers don’t lie. They tell you exactly how fit your business is.In this episode, Rick Mayo welcomes Rachel Blair, Alloy HQ’s Manager of Finance, to discuss how understanding your finances is critical to running a successful fitness franchise. Rachel, with over 23 years of experience across industries and a background in aviation and music, brings a refreshing perspective to accounting.Rick and

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00:30:55

Scaling Success: The Power of Marginal Gains in Business

Alloy Personal Training Business ·

2024/12/11

In 2002, the British Cycling Team was a disaster. For 76 years, they had won a single Olympic gold medal. The culture was poor, the infrastructure was lacking, and the team was stuck in a cycle of underperformance.But then something changed. The team hired Dave Brailsford, who took a radical approach—he focused on making small, incremental improvements across every area.They didn’t just improve the riders’ physical performance; they looked at the bikes, the nutrition, the way they traveled, and even

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00:44:31

34 Years of Lessons

Alloy Personal Training Business ·

2024/11/27

Running a fitness business can feel like an endless game. You are riding high on some days, while on others, you're fumbling at every turn.After 34 years in the fitness industry, Rick has seen it all—from triumphs to missteps and everything in between.If there's one thing he has learned, it's this: business success isn't about perfection. It's about adapting, staying consistent, and keeping focus where it matters most.Today, he is joined by Matt to share some of the biggest myths and truths he has

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00:25:55

The Powerful Benefits of Owning a Franchise

Alloy Personal Training Business ·

2024/11/20

Are you ready to be in business for yourself but not by yourself? Franchising might be the perfect fit for you. In this episode, Rick sits down with Cary Tober, VP of franchise development for the REP'M group. Cary explains why he believes that franchising is the ideal vehicle for private business ownership.Cary and Rick discuss how franchising is a unique model that lets individuals experience the benefits of business ownership without the risks of starting from scratch. Cary explains the

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00:36:29

Unlocking Success: How ChatGPT Elevates Your Fitness...

Alloy Personal Training Business ·

2024/11/13

Imagine if you had a secret weapon that could take on the routine tasks of your fitness business, freeing you up to do what you love most. That's exactly what Rick Mayo and Ted Vickey dive into in this episode. Ted, a professor and AI expert with a fascinating career from the White House to consulting for tech giants, reveals how AI can be your best business partner. Things such as generating tailored workouts and handling marketing content are some of the routine tasks AI will take off your

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00:29:11

The Five Temptations of a CEO

Alloy Personal Training Business ·

2024/11/06

What does it really mean to be a great leader? In this episode, Rick Mayo and Suzanne Robb take a fresh look at The Five Temptations of a CEO by Patrick Lencioni, and you might be surprised by what’s holding most leaders back.Leadership is less about maintaining appearances and more about building real trust. Rick and Suzanne tackle the traps that leaders at all levels fall into—like prioritizing status over results and avoiding accountability for popularity's sake.But they don’t just outline these

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00:57:43

How to Valuate Your Business w/ Micheal O'Koomian

Alloy Personal Training Business ·

2024/10/23

In this episode, Rick Mayo interviews Michael O'Koomian, founder of MOK Advisors, to talk about the intersection of fitness and finance. Michael has a rare combination of experience, having operated fitness businesses and worked on Wall Street.He shares his journey from fitness entrepreneurship to advising multimillion-dollar mergers and acquisitions.The conversation explores how to value and scale businesses, especially in the fitness franchising space. Michael explains how fitness franchisees

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00:33:12

Presale Magic with Mike Jewett

Alloy Personal Training Business ·

2024/10/16

In this episode, Rick chats with Alloy franchisee Mike Jewett about his success with organic marketing for his Alloy location.Mike shares how he built a solid base of leads before launching his Alloy Personal Training franchise just by wearing branded gear and talking to people. With over 300 leads generated and 24 booked sessions before training day, Mike reveals the secrets to his pre-sale success.Mike also touches on his strategy for engaging with his local chamber of commerce, attending events,

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00:31:24

The Importance of Newsletters with Jay Croft

Alloy Personal Training Business ·

2024/10/09

The over-50 demographic controls 70% of the nation’s disposable income, yet most fitness marketing targets younger audiences.Why?Because we’re used to thinking younger is better. But here’s the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs.In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consistent newsletter content to your email list is so important.Rick and Jay break down how fitness businesses can

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00:42:18

Keys to Leadership with Jake Mayo

Alloy Personal Training Business ·

2024/09/25

In this episode, Rick Mayo sits with his son, Jake Mayo, a Naval Academy graduate and submarine officer. Jake shares invaluable leadership tips learned from his experience in one of the most high-pressure environments—the military's submarine division.As a submarine officer responsible for critical, life-altering decisions, Jake shares how decisiveness, honesty, and fostering team resilience are key to successful leadership.He also explains how to build strong team dynamics, even in confined and

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00:32:04

The Power of Community in Staying Fit and Healthy

Alloy Personal Training Business ·

2024/09/18

In this episode, Rick Mayo shares his 30-year journey in the fitness industry. From running a small gym in Atlanta to building a successful fitness franchise with over 300 locations, Rick reveals how he created a model that brings the benefits of personal training to group settings.He pinpoints the importance of community and accountability in fitness, particularly for adults aged 45-65, who comprise Alloy's core clientele.Rick explains the benefits of small group training, which provides

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00:29:42

From Fitness Client to Alloy Personal Training...

Alloy Personal Training Business ·

2024/09/11

In this episode, Rick sits down with Alloy's COO and partner, Suzanne Robb, to discuss the details of her history and role with Alloy.Suzanne shares her personal journey from client to COO and explains the importance of genuine partnerships between the franchise and its franchisees.She also discusses the importance of complementary leadership styles and the value of continuous learning and adaptation in business.Suzanne also reveals how Alloy navigated the COVID-19 pandemic and the importance of

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00:28:25

Understanding Your Fitness Franchise Lease

Alloy Personal Training Business ·

2024/09/04

Opening a new franchise location is always exciting, but the complexities of commercial leases can be overwhelming.In this episode, Rick speaks with Alloy VP of Real Estate and Studio Development, Jared Breen, about the main negotiating points of your commercial lease.Rick and Jared discuss the key financial terms, such as rent abatement and tenant improvement allowances, that can significantly impact the overall cost of opening a franchise.They also highlight the importance of timing and

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00:49:04

Follow the Process with Rami Odeh

Alloy Personal Training Business ·

2024/08/28

Are you considering investing in a fitness franchise but worried about potential pitfalls?In this episode, Rick sits down with Alloy zealot Rami Odeh about the importance of following the process as it pertains to business success.Rami owns six Alloy locations and also works as a franchise consultant. He candidly shares his personal experiences and mistakes he has made from his first Alloy location to now.He shared his firsthand experiences of what happens when you deviate from the established

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00:18:10

All Things Alloy Conference with Alejandra Madrid

Alloy Personal Training Business ·

2024/08/21

In this episode, Rick Mayo speaks with Alejandra Madrid, Alloy's facility and event coordinator, about the hows and whys of hosting a conference.As the Alloy Franchise continues to grow, conference and event planning will become a huge undertaking that requires meticulous planning and attention to detail.Already, this year’s conference planning is underway, and Alejandra’s eyes are also set on 2025 and beyond.She reveals the secrets behind effective planning, from negotiating contracts to managing

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00:15:56

4 Styles of Leadership

Alloy Personal Training Business ·

2024/08/14

In franchising, leadership is very important to ensure success. But what makes a good leader? There are many different styles of leadership, and some are more effective than others.In this episode, Rick and Matt discuss the four types of leadership styles: abdicator, dominator, protector, and liberator.They analyze how each style affects franchise operations and team dynamics.It’s important to strike the right balance between challenging employees and providing them with the necessary support and

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00:29:19

This is Why I Invested in an Alloy Franchise - Jake...

Alloy Personal Training Business ·

2024/08/07

As the demand for fitness solutions continues to rise, investing in a fitness franchise presents an attractive opportunity for aspiring entrepreneurs. Today, Rick interviews Jake Rosenthal, a successful investor and entrepreneur who recently became an Alloy franchisee in San Diego.Jake shares his journey from tech sales to diverse investments in real estate and Bitcoin and explains why he chose alloy as his next big venture.Jake has a unique investment strategy, combining cash flow from his alloy

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00:27:24

Stop Losing Clients Before They Even Walk Into Your...

Alloy Personal Training Business ·

2024/07/31

Are you losing potential clients before they even step foot in your gym?In this episode, Rick and Jared discuss the often-overlooked aspects of client acquisition: phone scripts and gym tours.From the moment you answer the phone to the final handshake of a tour, every interaction is an opportunity to showcase your gym's value and ultimately nudge the prospect into a client.Learn why enthusiasm is your secret weapon, discover the power of assumptive language, and find out how to "sell the smile, not

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314 results

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