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PODCAST

Confessions of a Higher Ed CMO — with Jaime Hunt

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you"re a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful

business marketing

All Episodes

00:48:39

Ep. 57: Storytelling in Seconds: Getting Started with...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/07/19

In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities. Jaime and John discuss the transformative influence of platforms like TikTok and Instagram Reels on the video content landscape and how these changes are reshaping marketing strategies across the board. Key takeaways include:Great ideas for topics to tackle with short form video.Insight into the key elements for developing a successful

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00:43:33

Ep. 56: The Experience Economy: How Higher Ed Can...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/07/05

In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education. Patricia and Jim provide actionable advice for institutions to reimagine their approach to student engagement, emphasizing the importance of every interaction on campus from the classroom to extracurricular activities.Topics discussed in this episode include:how institutions can create memorable and

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00:53:12

Ep. 55: Behind the Screens: J-S Stansel on Social in...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/06/21

In this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas, to explore the landscape of social media management both inside and outside higher education. In this episode, J.S. and Jaime discuss:The transition from higher ed to managing social media for major entertainment brands like Amazon Prime Video and the Avatar franchise.The complexities and nuances of using humor in social media, including the

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00:01:44

Enrollify.org Relaunch: More Content, More Community

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/06/13

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.- - - -Connect With Our Host:Jaime

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00:54:49

Signs Of Growth: How Environmental Graphics Help...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/06/07

Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. Takeaways for this episode include:Guidance on the process of bringing a graphic concept from concept to completion.Insight into solving

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00:57:51

Mapping the Student Journey With Human-Centered Design

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/05/24

As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students.That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens.Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural

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00:46:16

Ep. 52: Making Memories: How Traditions Enhance the...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/05/10

Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories? That’s the question that Jaime poses to Alison Paz, associate director of marketing and communications for Louisiana State’s Division of Student Life. In her position, Alison plays a key role in both creating and marketing these events. Takeaways from this episode

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00:39:50

Jaime’s Big Pivot: Solving Higher Ed Marketing to...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/05/07

After a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed. In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:What prompted her to quit her dream job to launch a consulting firmWhy she thinks that higher education marketing can save higher educationWhat challenges she has faced making this transitionHow her years of experience have prepared her for this

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00:41:37

Ep. 51: Thriving with Disability: A Guide for Leaders...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/04/26

Living with a disability presents a unique set of challenges, especially when it intersects with professional life. In this special and insightful episode, Jaime has an engaging conversation with RJ Thompson, who is the Manager of Digital Strategy in Pitt Health Sciences. RJ shares his personal experiences of working and thriving in a professional setting while living with cystic fibrosis, offering a valuable perspective on this often-overlooked aspect of the workplace.In this episode, listeners can

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00:38:05

Beyond the Buzz: Real Stories of DEI Impact in Higher...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/04/17

This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.Key takeaways include:The

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00:59:57

The Art of Attraction: Balance Brand and Lead Generation

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/04/12

Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students.Takeaways for this episode include:What it means to find a "mission fit student" and how institutions can effectively identify themTips to make your

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00:35:51

From Chatbots to Assistants: The Next Evolution of AI

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/04/05

Jaime Hunt explores the transformative potential of AI in higher education with Ardis Kadiu, CEO and Founder of Element451. They discuss how AI is reshaping student engagement, administrative efficiency, and the overall educational experience, showcasing Element451's leading role in this revolution. The discussion reveals the challenges facing higher education and how AI solutions, such as personalized content creation and AI-assisted advising, can address these issues, ultimately leading to a more

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01:05:25

Ep. 49: The Presidency in Crisis: A Guide for Higher...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/03/29

In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. Takeaways include:Insight into the stressors that colleges

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00:17:16

Live from CUPRAP: Converting Clicks to Actions — How...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/03/22

In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.Key Takeaways:The Evolution of .Edu Websites: Georgy outlines the journey from a basic online presence to audience-tailored

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00:56:33

Ep. 48: Beyond Silos: Organizational Structures that...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/03/15

In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos.Takeaways include:Insight into organizational models, such as centralized, center-led, and decentralized structures, dissecting why each

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00:19:08

Live from CUPRAP: The AI Gold Rush

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/03/14

In this special bonus episode of Confessions of a Higher Ed CMO recorded live at CUPRAP 2024, Jaime Hunt sits down with Joe Master, Vice President of CUPRAP and Managing Director of Brand and Marketing Strategy at RW Jones Agency. The episode is filled with insights on the evolution of higher ed marketing, the importance of professional development, and the promising intersection of AI technology and education.Key Takeaways:Insights into the role of professional development in the career progression

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00:56:27

Ep. 47: Beyond Marketing: Blending Student Care into...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/03/01

In this edition of "Confessions of a Higher Ed CMO," Jaime talks with Devin Purgason, the Executive Director of Marketing and Student Care at Forsyth Technical Community College. The conversation is centered around the unique opportunities that smaller educational institutions present as incubators of marketing creativity, offering a breadth of freedom to explore and innovate in marketing strategies. Takeaways from this episode include:Tips for building a case to expand the oversight of a marketing

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00:55:45

Ep. 46: From PR Writer to CMO: A Lifetime of...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/02/16

In this episode of "Confessions of a Higher Ed CMO," Jaime engages in a compelling conversation with Andrew Careaga, a retired chief marketing officer with over 30 years of experience in higher education marketing at Missouri University of Science and Technology. Careaga shares insights from his extensive career, reflecting on the evolution of higher ed marketing and the impact of technological advancements like the internet, social media, and AI.Takeaways from this episode include:How to navigate a

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01:02:16

Ep. 45: Jenny Li Fowler's Playbook: The Heart and...

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/02/02

Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience. In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for building an engaging and welcoming digital space for your university’s biggest fans. Takeaways for this episode include:What it means to cultivate a “flourishing online community” Insight into what audiences

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01:05:59

Ep. 44: The Art of Human-Focused Project Leadership

Confessions of a Higher Ed CMO — with Jaime Hunt ·

2024/01/19

This episode features a conversation with Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success. Take a deep dive into the concept of human-centered project management, a transformative approach that's reshaping how we tackle projects.We begin by exploring the critical question: Is there really a difference between project management and project leadership? Our discussion will unravel the nuances between the two, revealing

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