Building Better CMOs and Marketing Leaders

Full transcript When CMO Kellyn Smith Kenny joined AT&T in 2020, she led an ambitious overhaul of the company's purpose; as is the case in many companies, this required a huge amount of customer research, and countless workshops and conversations with employees from across the company. But after landing on a stronger brand — to connect people to greater possibility through expertise, simplicity, and inspiration — Kellyn realized the new identity couldn't be launched to the public yet. Internally,

Full transcript The online design software Canva has more than 130 million users around the world, but it wasn't obvious 10 years ago that the Australian startup would one day be a runaway hit, valued at $40 billion. Just ask CMO Zach Kitschke, who was employee number five. He was hired to do communications and marketing, but also wound up being tapped to lead customer service, product, HR, and even food prep for a time. "When you're working towards a mission like that, it's just like, okay, one

Full transcript Colgate-Palmolive has been in business for more than 200 years, and it won't be around for another 200+ unless its operators continue to innovate, says Diana Haussling, the company's VP and GM North America Consumer Experience & Growth. "It's really important that we don't have a sense of entitlement," she says. "We are parts of a broader history, of a huge brand and a huge brand story. Our responsibility as brand stewards has to drive our passion, our focus, to make sure that these

Full transcript Mayur Gupta attributes everything he understands about marketing to his background as an engineer, the safest career path for a young person in India. He pivoted twice: First to Sapient's ad tech product BridgeTrack, and then to his first proper role in marketing, joining Kimberly-Clark in 2012. Today, Mayur is the CMO of the Kraken Digital Asset Exchange, which he describes as a crypto brand with a soul. "Fundamentally, the way I look at it is the next stage of growth and adoption

Full transcript Jonnie Cahill has served as CMO of Heineken USA since 2018, overseeing the marketing for some of the world’s biggest beer brands, including Heineken, Dos Equis and Tecate. He also worked on their alcohol-free beer, Heineken Zero, including a Super Bowl TV spot starring Paul Rudd as Ant-Man from the Marvel Cinematic Universe. On this episode of Building Better CMOs, Cahill tells MMA Global CEO Greg Stuart why live experiences are an underrated form of marketing; makes the case for

Full transcript Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering. On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she

Full transcript As CMO of CVS Health, Norm de Greve has overseen some incredibly important and sometimes controversial campaigns, including the removal of cigarettes from all of their stores in 2014. More recently, CVS has made a point of calling out when photos of models have been retouched, and is offering both virtual and in-person mental health counseling to customers who need it. On this episode of Building Better CMOs, de Greve talks to MMA Global CEO Greg Stuart about all of those things, as

Is marketing as good as it can be? And what does its future look like? When they talk about marketing, a lot of people stick to what they know: Concepts and theories that they believe to be true, and maybe they were, once. But a lot of those frameworks are just wrong or out of date. The truth is that marketers today face a constantly changing environment, with new consumer expectations and a multitude of new challenges. That’s where Building Better CMOs comes in. It’s a podcast about making