x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Building Better CMOs and Marketing Leaders

MMA Global / LightningPod

Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It"s a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of

business marketing

All Episodes

56:04

Connecting Marketing to Growth, with Wayfair CMO Paul...

Building Better CMOs and Marketing Leaders ·

2025/11/05

Full transcript⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠⁠⁠ — Wayfair CMO Paul Toms got some advice from the company’s first marketing boss, which he still uses all the time: “Nobody cares about anything that happened before today. All we care about is that we make the smartest decision today… It lets you just engage in the present and in solving for the future without over-rotating on a prior decision." Paul has spent nearly 19 years at Wayfair, starting when the company had about 100

en

55:35

Luxury, Leadership, and AI with Mercedes-Benz USA CMO...

Building Better CMOs and Marketing Leaders ·

2025/10/23

Full transcript⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠⁠ — "I would argue, in the C-Suite, there's not a job that has expanded, shifted, evolved more so than the CMO's role, more so than a marketer's role," says Melody Lee, CMO of Mercedes-Benz USA. "We are now responsible not for marketing as tactics, but marketing as a growth strategy for a company, for a brand."Melody carries what she calls "a burden of responsibility," a privilege and a challenge to ensure Mercedes-Benz continues to

en

48:17

How Leaders Raise the Bar, with Moët Hennessy USA SVP...

Building Better CMOs and Marketing Leaders ·

2025/10/08

Full transcript⁠⁠⁠⁠⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠ — One simple piece of advice has had a “profound impact” on Moët Hennessy USA SVP Regan O'Kon’s career: “Don't let tasks take over.” “We are all guilty of letting tasks take over, every single day,” Regan says. “You might have to create a PowerPoint, you might have to put a checklist on your annual planning milestone. You might have to have a huge cross-functional meeting, you might have to present to the board … [but] the most

en

50:52

Agentic AI and Emotional Connection with Noha...

Building Better CMOs and Marketing Leaders ·

2025/09/24

Full transcript⁠⁠⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠ — “Sometimes when you get to a fork in the road and you have to decide, am I going to stay in this job or take this new job? … It can feel like the weight of the world on your shoulders to make that decision,” says Noha Abdalla, CMO of Choice Hotels. “[But] each path is going to lead you somewhere else and you're going to learn something new. And so take the burden off a little bit or the weight of that decision off and pick something and

en

51:55

Stacy Hammond, CMO of Charles Schwab: Cheerleader...

Building Better CMOs and Marketing Leaders ·

2025/08/20

Full transcript⁠⁠⁠⁠Watch this interview on YouTube⁠⁠ — “Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stacy Hammond, Chief Marketing Officer at Charles Schwab. “Everybody at Schwab is a leader,” she says, and the best leaders do market research on themselves: How they are perceived, and how those perceptions align with the value they bring. Today on Building Better CMOs, Stacy and MMA Global CEO

en

68:10

Lisa Caputo, CMO of Travelers: Empathy Meets Innovation

Building Better CMOs and Marketing Leaders ·

2025/07/09

Full transcript⁠⁠Watch this interview on YouTube⁠ — "You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief Marketing, Communication and Customer Experience Officer at Travelers. "To me, that's a magic combination." And there's one more ingredient missing from the recipe, which Lisa has learned over a career spanning broadcast journalism, the White House, and corporate America: The willingness to stay

en

61:00

Lauren Beckstedt, CMO of Brunswick: Anchoring Brand...

Building Better CMOs and Marketing Leaders ·

2025/06/25

Full transcriptWatch this interview on YouTube — "There are still folks who feel like marketing is just fluff, it's just, 'make things pretty,'" says Lauren Beckstedt. Her mission, as CMO of the recreational boating company Brunswick, is to redefine what marketing is and to educate her organization about its power. Brunswick's portfolio includes iconic names in aquatic recreation, like Mercury Marine, Sea Ray, and Boston Whaler. And one of Lauren's initiatives has been implementing a new brand

en

34:44

Virat Khullar, Head of Marketing at Hyundai India:...

Building Better CMOs and Marketing Leaders ·

2025/06/11

Watch this interview on YouTube⁠⁠⁠⁠⁠⁠Full transcript⁠⁠⁠ — It's easy to see every glass as half-empty in today's world, says Virat Khullar, head of marketing for Hyundai India. But focusing on the negative will imperil your leadership, while choosing optimism will help you structure things better. "Perpetual optimism for me is a force multiplier," he says. "You will motivate people around you. You will gather the right teams, you will list down things that will make you ultimately achieve the

en

55:40

Doug Martin, CMO of General Mills: Emotional...

Building Better CMOs and Marketing Leaders ·

2025/05/28

Watch this interview on YouTube⁠⁠⁠⁠Full transcript⁠⁠ — "Who is this person that I am trying to get to change in behavior? Do I really understand them?" asks Doug Martin, CMO of General Mills. Understanding consumers deeply, he believes, is an essential skill in the ever-evolving world of marketing, and it's one that General Mills uses constantly to drive brand management and create emotional connections. Doug recommends developing a clear "consumer muse" for each brand, ensuring that marketing

en

46:19

Charlotte Blank, U.S. CMO of Jaguar Land Rover NA:...

Building Better CMOs and Marketing Leaders ·

2025/05/14

Watch this interview on YouTube⁠⁠Full transcript⁠ — "I've always sort of been in marketing, but by way of psychology," says Charlotte Blank, the U.S. CMO of Jaguar Land Rover North America. Only by applying concepts from neuroscience and behavioral science, she says, can we truly understand what consumers want & how they think. "The whole creative process is inherently scientific," Charlotte says. "And any creative will tell you that a good tight brief with tight boundaries is helpful for the

en

51:31

Bob Sherwin, CMO of Zoe: Navigating Media Shifts

Building Better CMOs and Marketing Leaders ·

2025/04/30

Watch this interview on YouTubeFull transcript — Media consumption habits are changing rapidly, which means marketers have to thread the needle between "chasing the shiny new object" and embracing emerging platforms strategically. For Bob Sherwin, the chief marketing & commercial officer of Zoe, the solution is to frame new media initiatives as a test. "The test is that you're going to either win and find something new, or you're going to learn," Bob says. "As long as you set it up as a

en

59:01

Alex Craddock, CMO of Citi: Own Your Career & Know...

Building Better CMOs and Marketing Leaders ·

2025/04/02

Watch this interview on YouTubeFull transcript — "If you want to get to the next level, you need to understand what motivates you," says Alex Craddock, Chief Marketing and Content Officer at Citi. "As you get more senior ... your role does change. And if you want to continue to grow, you need to be able to find a reward in it beyond just the joy that you have in marketing as a discipline." Today on Building Better CMOs, Alex talks with MMA Global CEO Greg Stuart about the need for a strategic

en

62:24

Micky Onvural, CMO of TIAA: The Power of Vulnerability

Building Better CMOs and Marketing Leaders ·

2025/03/05

Watch this interview on YouTubeFull transcript — "As marketers, we can't just respond to the bottom line," says TIAA CMO Micky Onvural. "We can't just say, 'Well give me a million dollars and I will give you this many customers or this many clicks, and if I do the right kind of mathematics, I'll give you this kind of lifetime value that's going to deliver you this to the bottom line.' I think you actually have to connect further upstream with the CFO." Today on Building Better CMOs, Micky explains

en

50:53

Brian Irving, CMO of Lyft: The Future of Rideshare

Building Better CMOs and Marketing Leaders ·

2025/02/19

Watch this interview on YouTubeFull transcript — "Business and humanity can actually not only live together, but I think that they can thrive together," says Brian Irving, CMO of Lyft. That sort of philosophy has informed his work at companies like Apple, Airbnb, and the agency Rapp, and today at Lyft he's applying it to everything from autonomous vehicles to city bikes. Today on Building Better CMOs, Brian discusses how marketing strategies can align with broader business goals to demonstrate real

en

53:58

Ravi Kandikonda, SVP of Marketing at Zillow: Customer...

Building Better CMOs and Marketing Leaders ·

2025/02/05

Watch this interview on YouTubeFull transcript — "Our grand purpose is to make home a reality for more and more people," says Ravi Kandikonda, SVP of Marketing at Zillow. Today on Building Better CMOs, he and Greg Stuart discuss the significance of empathy in brand messaging, and the importance of integrating product knowledge, customer experience, and business outcomes to effectively connect with audiences. Ravi emphasizes that marketers should actively shape solutions, not just identify pain

en

64:54

Michelle Barbeau, CRO of eHealth Insurance:...

Building Better CMOs and Marketing Leaders ·

2024/12/04

Full transcriptGetting the right health insurance is serious business; it's the number one reason for bankruptcy in America, says eHealth Insurance CRO Michelle Barbeau. But when she joined eHealth — which helps consumers compare and select providers — she realized that scaring people into action was not a winning strategy. "What we found was, it's all about transparency," says Michelle, who initially served as eHealth's CMO, and is now a CRO who also oversees marketing. "We had just never told the

en

63:23

Carolyn Pollock, CMO of Tailored Brands: Don't...

Building Better CMOs and Marketing Leaders ·

2024/11/13

Full transcriptMarketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge. "The consistency and the continuity of showing up with a message over time, you think back to almost every brand

en

45:26

Ariel Kelman, CMO of Salesforce: AI Agents in Action

Building Better CMOs and Marketing Leaders ·

2024/10/30

Full transcriptIt's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, hard data doesn't tell the full story. Often, you also need to consider the qualitative. "Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to go draw conclusions from, let's say, Dreamforce, we had 45,000 people. You've got a lot of data to work with there." Ariel previously led worldwide

en

51:34

Allyson Witherspoon, Global CMO of Nissan: Creativity...

Building Better CMOs and Marketing Leaders ·

2024/10/16

Full transcriptAutomotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools. "If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks. Today on Building

en

62:55

Manolo Arroyo, Global CMO of Coca-Cola: What Kind of...

Building Better CMOs and Marketing Leaders ·

2024/10/02

Full transcriptManolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done. "[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be

en

48 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...