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PODCAST

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

business entrepreneurship

All Episodes

33:36

What Marketers Must Do to Win in 2025

Leveling Up with Eric Siu ·

2025/01/16

Is SEO really dead? 🤔Think again. In this power-packed episode, Eric Siu teams up with Neil Patel and Kip Bodner from HubSpot's Marketing Against the Grain podcast to discuss the future of marketing.Watch the full interview here: https://youtu.be/VhjMD1A-i0g TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: An Overview (03:09) SEO in the Age of AI (05:56) Adapting to Changing Search Behaviors (09:02) Leveraging AI for SEO Success (11:48) The Role of AI in Content

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21:52

Founder Story: Building a $100M Software Company

Leveling Up with Eric Siu ·

2025/01/14

Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship. Watch the full interview here: https://youtu.be/ptwPlz03nBU TIME-STAMPED SHOW NOTES: (00:00) Introduction and Updates on Carrot's Progress (03:02) Insights on Account-Based Marketing and Client Engagement (06:08) The Role of AI in Product Development (08:55) Team Dynamics and

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71:37

Inside the Mind of a $500M Entrepreneur | Jess Mah

Leveling Up with Eric Siu ·

2025/01/09

Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in!Watch the full interview here: https://youtu.be/ROn69hILItk TIME-STAMPED SHOW NOTES: (00:00) Understanding Wealth and Mindset (02:45) The Role of Networking in Success (06:03) Navigating Business and

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21:14

Founder Story: Building the Most Innovative Agency

Leveling Up with Eric Siu ·

2025/01/07

In this episode, Eric Siu is stepping in front of the camera for his first-ever vlog! From unexpected lessons on stress to the real story behind remote work and scaling a $1B company, this vlog is just the beginning as we take viewers behind the scenes.Watch the full interview here: https://youtu.be/16ndfDznnZw TIME-STAMPED SHOW NOTES: (00:00) Navigating Stress and Productivity in Remote Work (03:02) The Return to Office Debate (05:56) Building Company Culture and Community (09:14) Growth

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28:26

RIP SEO: Here’s What Works Now

Leveling Up with Eric Siu ·

2025/01/02

In this talk from "This Is Marketing," Eric Siu and Neil Patel reveal how SEO is evolving into "search everywhere optimization." They discuss the future of search behavior, the rise of community-driven marketing, AI's impact on content, and the game-changing potential of voice search and new media. Watch the full interview here: https://youtu.be/HCqjQxmOAGk TIME-STAMPED SHOW NOTES: (00:00) Introduction to SEO's Evolution (02:47) The Shift to Search Everywhere Optimization (05:49) Community as

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13:33

Make YouTube Videos That Drive Customers in 2025 🤯

Leveling Up with Eric Siu ·

2024/12/26

Are your YouTube videos driving real revenue? Learn why 99% of creators fail and how to create content that converts views into customers. Discover proven strategies for YouTube success in 2025!Watch the full interview here: https://youtu.be/CH8PoT9oeu0 TIME-STAMPED SHOW NOTES: (00:00) Driving Revenue Through YouTube (02:59) The Importance of Targeted Content (06:13) Package Hacking for Success (09:00) Leveraging AI for Content Creation (12:10) Building a Personal Brand Through

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29:12

Ultimate Social Media Marketing Strategy for 2025

Leveling Up with Eric Siu ·

2024/12/18

Ready to supercharge your social media strategy? In this video, Eric Siu shares how his team is scaling to 100 million views per month—without spending a dime on extra tools. He breaks down what’s working, what’s not, and how to dominate in 2025. Watch the full interview here: https://youtu.be/VGS-1HnIKM4 TIME-STAMPED SHOW NOTES: (00:00) Introduction to Social Media Strategy (02:50) Analyzing Successful Content (06:14) Learning from Underperforming Videos (08:55) The Importance of Hooks and

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21:32

How Being Addicted to Video Games Made Me MILLIONS

Leveling Up with Eric Siu ·

2024/12/04

From gamer to game-changer — Eric Siu reveals how his days as a video game addict transformed into the ultimate training ground for building a thriving business empire. Discover how the strategies, resilience, and mindset honed through gaming became his secret weapons in marketing and entrepreneurship.Watch the full interview here: https://youtu.be/ihc5-n2Tc7w TIME-STAMPED SHOW NOTES: (00:00) From Gaming Addiction to Business Success (04:04) Channeling Gaming Skills into Real Life (10:09) The

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28:26

The Real Secret to Boosting SEO in 2025

Leveling Up with Eric Siu ·

2024/11/13

Eric Siu takes the stage at HubSpot's INBOUND 2024 event as he shares powerful, practical strategies you can start using today—going beyond generative AI. Get insights on agentic workflows, programmatic SEO, and conversion rate optimization, plus some game-changing tools you've probably never heard of. Watch the full interview here: https://youtu.be/eHvXtwGTxLQ TIME-STAMPED SHOW NOTES: (00:00) Introduction to Practical Business Growth Strategies (03:10) The Importance of Quality in SEO and

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92:50

Why Bitcoin Is The Future of Personal Finance

Leveling Up with Eric Siu ·

2024/11/06

Eric Siu had an epic conversation with Anthony ‘Pomp’ Pompliano about Bitcoin — your defense against inflation. Pomp shares his personal insights on building wealth, timeless life lessons he has written for his kids, and the secrets to a sustainable business culture driven by profit, purpose, and a no-BS approach.Watch the full interview here: hhttps://youtu.be/NloneMFcBz8 TIME-STAMPED SHOW NOTES: (00:00) The Impact of Bitcoin on Personal Finance (04:48) Investing Strategies for an

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57:38

Marketing Insider Reveals The Truth About Marketing...

Leveling Up with Eric Siu ·

2024/10/23

In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.Watch the full interview here. Get a copy of Seth Godin's newest book: "This is Strategy." TIME-STAMPED SHOW NOTES: (00:00) Understanding Modern Marketing

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19:10

I Sacrificed My 20s to Get Rich, Was It Worth It?

Leveling Up with Eric Siu ·

2024/10/16

In this video, Eric Siu shares his journey from gaming to entrepreneurship, reflecting on the sacrifices, loneliness, and ambition that fueled his success. He opens up about the challenges of choosing growth over comfort and the importance of building strong connections along the way.Watch the full interview here: https://youtu.be/-Z21mInSxuw TIME-STAMPED SHOW NOTES: (00:00) The Genesis of Ambition (02:52) The Loneliness of Sacrifice (06:04) Navigating Relationships and Isolation (09:47)

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36:34

If You're Not Incorporating AI into Your Business,...

Leveling Up with Eric Siu ·

2024/10/09

This is Eric's presentation around AI in marketing from Limitless Expo 2024 which just wrapped last month. There are accompanying slides, so we recommend you watch it on YouTube at the link here, https://youtu.be/Jowh3Oqm9jg. Eric discusses how you can 10x your business through AI in marketing, specifically diving into marketing strategy, SEO, CRO, and agentic workflows. ⏰Timecodes ⏰ 00:00 Intro to Eric's Presentation / Harnessing AI for Business Growth 10:56 SEO Strategies and Programmatic

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35:56

This Mistake Almost Destroyed My 8-Figure Business

Leveling Up with Eric Siu ·

2024/10/02

Eric Siu reveals the dramatic turnaround story of Single Grain, the marketing agency he saved from the brink of bankruptcy in 2015. From early mistakes like poor hires and lack of focus to leveraging SEO and building a powerhouse team, Eric uncovers the secrets to his success. He shares hard-earned lessons on leadership, hiring, and maintaining top talent—insights every business owner needs to hear about thriving in the face of challenges. Watch the full interview here:

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33:00

He's $1.2 BILLION In Debt: This Is What No One...

Leveling Up with Eric Siu ·

2024/09/25

Join Eric Siu as he interviews the legendary Robert Kiyosaki, author of Rich Dad Poor Dad, on mastering debt, building unstoppable wealth, and why financial education is the key to thriving in any economy. Discover Kiyosaki's bold take on leadership, branding, and how surrounding yourself with the right people can skyrocket your success!Watch the full interview here: https://youtu.be/oP2kSCDemVs TIME-STAMPED SHOW NOTES: 00:00 Understanding Debt: Good vs. Bad 04:38 The Importance of Financial

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60:05

How Ken McElroy runs a $3 Billion Business in Just 90...

Leveling Up with Eric Siu ·

2024/09/18

In this interview, Eric Siu and real estate mogul Ken McElroy reveal the strategies behind successful property deals, smart cash flow management, and the art of leveraging debt. Ken shares how politics impact real estate, the power of YouTube for attracting investors, and why building wealth is about more than just money. Get ready for some powerful insights!Watch the full interview here: TIME-STAMPED SHOW NOTES: (0:00) Opening and Introductions (02:30) Debt Coverage and Managing

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108:33

Why Marriage Is Rarely Still Worth It | Dr. Taraban

Leveling Up with Eric Siu ·

2024/09/11

In this episode, Eric Siu interviews Dr. Orion Taraban as they dive deep into the realities of modern relationships—how to keep attraction alive, the business side of marriage, and why sex work is on the rise. They also explore hot topics like OnlyFans, the girl boss movement, social media's impact on dating, and what it means to be "monogamish." Plus, learn why overpaying is the price of winning in love and how to balance control, commitment, and personal growth. You don’t want to miss this!Watch

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35:32

How to be RICH (by Billionaire J. Paul Getty)

Leveling Up with Eric Siu ·

2024/08/28

Eric Siu's take on 'How to Be Rich' by J. Paul Getty challenges conventional wisdom. He paints business as an art, not just a money machine, and argues that true leaders must get their hands dirty—no room for passive CEOs here. He dives into the darker side of success, questioning whether wealth truly enriches life or just complicates it.Watch the full interview here: https://youtu.be/x3Cm3EHHD3U TIME-STAMPED SHOW NOTES: (00:00) Viewing Business as an Art (01:13) The Importance of Being a

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30:52

15 Years of SEO Knowledge in 30 Minutes

Leveling Up with Eric Siu ·

2024/08/21

Eric Siu opens up about his 15 years of SEO experience in a straightforward, no-fluff conversation, filled with actionable tips. He covers everything from savvy strategies to the impact of AI on SEO, why technical SEO remains crucial, and what the future of the industry might look like.Watch the full interview here: https://youtu.be/qouNN3l3RA4 TIME-STAMPED SHOW NOTES: (00:00) Introduction (02:14) Buying Websites vs. Building (05:59) Creating Linkable Assets for SEO Success (09:22)

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23:25

How to Get the MOST from Your MONEY and Your LIFE

Leveling Up with Eric Siu ·

2024/08/14

In this episode, we're diving into a book that flips the script on everything you thought you knew about money and legacy. Eric Siu breaks down the bold ideas from 'Die with Zero' by Bill Perkins—a book that dares you to rethink your financial goals. Should you really be saving up to leave an inheritance, or is there a better way to live? Stay tuned to find out! Watch the full interview here: https://youtu.be/C5Bd7-U_cmc TIME-STAMPED SHOW NOTES: (00:00) Rethinking Inheritance and Spending Money

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76 results

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