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PODCAST

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

business entrepreneurship

All Episodes

8:57

OpenClaw vs Perplexity: Don’t Make the Wrong Bet

Leveling Up with Eric Siu ·

2026/03/30

Run personalized LinkedIn ads and landing pages that convert: https://karrot.aiGrowth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

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8:57

I Spent $1,200,000 on AI. These Are The Tools I'm...

Leveling Up with Eric Siu ·

2026/03/26

Run personalized LinkedIn ads and landing pages that convert: https://karrot.aiMost people are paying for the wrong tools. But they don't know it yet. You need to figure this out ASAP. By the time the rest catch up, you will be lightyears ahead. If you're not changing your AI stack right now, you're bleeding money.

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15:31

If I Wanted to Rank #1 on SEO in 2026, I'd Do This

Leveling Up with Eric Siu ·

2026/03/02

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeIf I had to start SEO from scratch in 2026, this is exactly what I’d do. Traditional Google SEO isn’t dead but it’s no longer enough. You have to win across Google, YouTube, Reddit, LinkedIn, and AI search like ChatGPT and Perplexity at the same time. In this video, I break down the five shifts that matter now. Search everywhere optimization. Freshness and content velocity. AI workflows that 10x output with

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13:08

My OpenClaw Writes X Articles That Get 85,342 Views...

Leveling Up with Eric Siu ·

2026/02/26

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeMy OpenClaw setup writes X articles that average 85,000 views. Before this, my posts were getting a few hundred, maybe 6,000 views if I was lucky. Now four in a row have cleared 69k to 102k views and they’re driving real engagement, subscribers, and inbound. In this video, I show you the receipts. The posts I wrote myself. The ones OpenClaw wrote. What changed. How I structure the hooks. How I use diagrams. How

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20:31

OpenClaw Infinite Money Glitch: 7 Use Cases Exposed

Leveling Up with Eric Siu ·

2026/02/23

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe OpenClaw might be the closest thing I’ve seen to an infinite money glitch for business. In this video, I break down the real revenue use cases inside my company. Reviving dead deals with deep CRM context. Booking meetings with companies like Google. Writing X articles that consistently pull 50k to 100k views. Generating YouTube ideas based on what’s actually working. Acting as a business strategist on hardware,

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25:38

Everyone's Using OpenClaw Wrong (Here's How to...

Leveling Up with Eric Siu ·

2026/02/09

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeOpenClaw is now helping me run my business. But if you do not set it up the right way, it is easy to think it is overhyped. In this video, I walk through how I am actually using OpenClaw right now for real revenue use cases like SEO, product, sales, and internal decision making. I show my setup, why I am running it locally, how I think about security and token costs, and how I am turning this into a

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10:37

I Built an AI Agent That Reads My Calendar & Finds Deals

Leveling Up with Eric Siu ·

2026/01/29

I built a tool that scans my LinkedIn connections, Gmail, calendar, CRM, and past sales calls to surface the best deals I should be going after.It ranks opportunities, suggests angles, and even drafts outreach. I built the whole thing in under an hour using Claude Code. In this video, I break down how it works and how you can build the same kind of deal-sourcing system for your own business without being an expert coder. Chapters (00:00) AI Deal Sourcer Overview (00:34) Real Deal Sourcing

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17:14

I Replaced My Entire SEO Team With This AI Workflow...

Leveling Up with Eric Siu ·

2026/01/27

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe This time last year, this kind of SEO work would’ve taken a full team. In the last 24 hours, I used AI to generate 132 production-grade SEO pages, saving roughly $45,000 and weeks of execution time. All in about 2 hours. In this video, I show exactly how I’m doing it using an AI agent—breaking down the math, the tool stack, and the reusable prompt that makes this repeatable. This isn’t a demo or AI

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16:06

7 Ways I Use Claude Code To Run My Business (Feels...

Leveling Up with Eric Siu ·

2026/01/20

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe This time last year my coding knowledge was zero. But in the last few weeks, I’ve used AI to revive lost deals, flag churn risk, repurpose all my content, and build a full go-to-market strategy. All using Claude Code. This video shows how I’m building real revenue systems inside my business and how YOU can do it too at the same level as an expert coder Chapters 00:00 AI Without Coding 00:27 Deal Reviver

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17:14

Claude Code Has Changed My Business Forever (i can't...

Leveling Up with Eric Siu ·

2026/01/13

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeI don’t know how to code. But in one week, I built systems that used to require an entire engineering team. In this video, I break down how I used Claude Code to build: ⬛ A Slackbot that knows everything about my business and content ⬛ A churn risk system that flags problems before customers leave ⬛ An account expansion coach that surfaces upsell opportunities automatically This isn’t theory. These

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13:12

Google's New Gemini is Revolutionizing Marketing -...

Leveling Up with Eric Siu ·

2026/01/06

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeI had dinner with a group of top founders last week. Almost all of them use AI daily. Not for hacks. For clarity. They’re using tools like Gemini to break down their entire marketing engine and see what actually drives revenue. This video walks through how the top 1% are doing it. 00:00 How Top Founders Use Gemini 00:52 10x Faster Research Strategy 02:08 Turn Meetings Into Insights 03:34 Let Data Drive

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16:14

Fck It, Here's My $100M SEO Strategy

Leveling Up with Eric Siu ·

2025/12/30

In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You’ll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop.Key takeaways: -Search everywhere optimization

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7:30

Give Me 7 Minutes and I'll Tell You Why Your...

Leveling Up with Eric Siu ·

2025/12/24

In this episode, Eric breaks down why your marketing is not working by diagnosing a real website completely cold. Using Amazon Photos versus Google Photos, we uncover the true root cause behind low conversion rates, generic positioning, weak offers, and high-friction calls to action. If you are doing over seven figures and feel like growth is stuck, this homepage teardown shows how unclear targeting, poor design, and scattered messaging quietly kill results and cap business growth.Key

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7:54

Ho To Do AEO The Right Way

Leveling Up with Eric Siu ·

2025/12/18

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeEric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how

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11:20

Copy These 5 "Boring" AI Automations — They Will Blow...

Leveling Up with Eric Siu ·

2025/12/11

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeIn this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half. I walk you through the exact workflows, why they

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6:43

This Stupid Simple SEO Strategy Is Making Us Millions

Leveling Up with Eric Siu ·

2025/12/04

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeWe made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop. And yeah, it sounds too easy. But this is the new game. Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query,

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13:46

The New Rules of B2B Marketing 2026

Leveling Up with Eric Siu ·

2025/11/27

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeThe old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore. We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023. Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their

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8:22

Google's AI Overviews Are Changing Everything

Leveling Up with Eric Siu ·

2025/11/20

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribeGoogle's AI Overviews are changing SEO forever, and most marketers are already behind the curve. Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions. In this video, I break down exactly how to rank in Google's new AI-powered search. If you want to stay ahead of the AI SEO curve and capture traffic while others

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7:56

The New Way to Get High-Intent Traffic (ChatGPT SEO)

Leveling Up with Eric Siu ·

2025/11/19

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe In this episode, I break down how we’re driving high-intent traffic with ChatGPT SEO. The focus is simple: go after bottom-funnel keywords, earn citations from channels like YouTube and Reddit, and track where LLMs mention your brand. You’ll also see how multimodal content and proprietary tools strengthen authority so you convert more of ChatGPT’s 800-million-user ecosystem. It’s the playbook we’re using today to

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5:25

Build an AI Agent in 5 Minutes (Easy)

Leveling Up with Eric Siu ·

2025/11/13

I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools.By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you

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93 results

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