PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

11:02

The Hidden Keyword Gaps Google Is Begging You to Fill

The Edward Show ·

2025/10/21

E839: 95% of SEOs and 99.9999% of digital marketers completely miss this concept - keyword gaps inside the SERP itself. I break down exactly what a keyword gap is, why it matters more than any SEO metric, and how to find and fill them so Google wants to rank your pages. You’ll learn: - What a keyword gap actually is (and how to spot one in the search results) - How to analyze SERPs with your own eyes to find low-competition opportunities - Why Google “desperately” needs content that fills these gaps

09:19

Unconfirmed Google Algorithm Update? What SEOs Are...

The Edward Show ·

2025/10/20

E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volatility. At the same time, the SEO community began reporting major fluctuations in traffic and visibility. I review what we know so far about this potential update and what we might see if a major core update does come rolling through. Here’s what we cover: - What recent tracking data from Semrush and other tools is showing. - Barry Schwartz’s

13:19

What You Should Never Automate in SEO (And Why...

The Edward Show ·

2025/10/19

E837: What should never be automated in SEO - and why do so many marketers get this wrong? I break down a viral Reddit thread that sparked dozens of high quality comments from SEOs, content strategists, and digital marketers debating what can and can’t be automated. From writing and keyword intent to backlinks and human judgment, we explore what automation tools are great for - and where they’ll actually hurt your rankings. Topics covered: - The #1 thing you should never automate in SEO - Why

01:25:37

How Originality.ai Dominates SEO: Ranking for 13,000...

The Edward Show ·

2025/10/18

E836: How did Originality.ai become one of the biggest SEO success stories in the AI space? I sit down with the company’s CMO, Madeleine Lambert, who explains the strategies that took her startup from zero to ranking for 13,000+ high-value keywords and earning 78,000 backlinks - all without outside funding. We discuss: • How they built a content marketing operation from the ground up. • The digital PR and data studies that generated thousands of backlinks. • Why Google penalizes AI-written content

01:25:12

AI SEO Is Being Gamed: $6 Press Releases, Reddit...

The Edward Show ·

2025/10/17

E835: AI SEO is officially being gamed - and Google’s AI mode can’t keep up. Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join the show to break down how people are manipulating AI search systems using cheap press releases, Reddit strategies, and content tactics that still fly under Google’s radar. We go deep on how AI Overviews, ChatGPT, and Perplexity are pulling data from questionable sources, why “AI slop as a service” is flooding the web, and what brands and SEOs should

13:32

AI SEO Is a Scam? 10 Reasons GEO Isn’t a Thing

The Edward Show ·

2025/10/16

E834: Is “AI SEO” (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble? I break down a viral LinkedIn post outlining 10 reasons why GEO isn’t real - and why so many marketers are wasting time chasing AI SEO strategies that don’t move the needle. You’ll learn: - The truth behind AI Overviews and their real search visibility - Why optimizing for ChatGPT or Perplexity doesn’t make sense - How to use comparison pages and review strategies that work for both SEO and

01:16:33

Reputation Experts: The Hidden SEO Trick That Made...

The Edward Show ·

2025/10/15

E833: Online reviews are one of the most important ranking and conversion factors in digital marketing - yet most businesses ignore them. Reputation management experts Duane “DJ” Sprague and Scott Brandley break down how they helped a national brand turn a flood of bad reviews into $190 million in new revenue - and how you can use the same strategies to improve your SEO, visibility, and trust online. We cover everything from how to bury negative results in Google search to how to build long-term

12:30

From 1,000 to 200,000 Clicks: The INSANE SEO Comeback...

The Edward Show ·

2025/10/14

E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google’s Helpful Content Update destroyed their traffic. I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was “real SEO” or just Google fixing its mistake. You’ll learn: - How HouseFresh rebuilt its traffic after the Helpful Content Update - The power of brand signals, UX, and off-site marketing - Why

10:04

Creating “Best X” Articles the Right Way: How to Rank...

The Edward Show ·

2025/10/13

E831: How to create “best X” articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is a five-point framework for how B2B marketers can use “Best X” content to build credibility, earn mentions, and generate sustained rankings that actually stick. You’ll learn: - When “Best X” articles make sense (and when they don’t) - How to position your brand without hurting trust - Why fair competitor comparisons improve dwell time and rankings - How

09:26

Pieter Levels’ Genius Programmatic SEO Strategy...

The Edward Show ·

2025/10/12

E830: We break down Pieter Levels’ programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Most people who try programmatic SEO end up creating thousands of low-value pages that add no real benefit for users. Those pages waste crawl budget, bloat the site, and often end up damaging overall SEO performance. Pieter Levels took a completely different approach. His pages are unique, valuable, and directly useful for what people are searching for

10:33

The Dark Side of SEO: How Marketers Get Competitors...

The Edward Show ·

2025/10/11

E829: The supreme art of the marketing war is to subdue your competition without fighting. I share the dark combative side of SEO - the shady tactics some marketers use to hurt competitors instead of helping themselves. From negative SEO attacks that tank rankings, to Reddit bans that can erase a brand’s online presence… these are real, dangerous, and surprisingly easy to execute. You’ll learn: - What negative SEO really is (and how it works) - How marketers get competitor domains or brand names

52:21

How Direct Mail Became a Secret Weapon in the Digital...

The Edward Show ·

2025/10/10

E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results. Wilson Zehr joins the show to break down how to easily do direct mail campaigns. He’s been doing direct mail since 1999 and built a technology company that makes sending physical mail as simple as sending an email. Wilson explains how direct mail has evolved, why it now performs better in some cases than digital marketing, and exactly

10:22

Ranking Social Media Platforms by How Well They Rank...

The Edward Show ·

2025/10/09

E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You’ll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to rank without a website. We’ll cover: - The difference between parasite SEO and transparent brand posting - Why YouTube, Instagram, and TikTok crush traditional blogs in search - How Reddit, LinkedIn, X, Threads, and Medium

10:12

How to Do AI-Generated SEO Blog Content (the Right Way)

The Edward Show ·

2025/10/08

E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land’s recent experiment with publishing AI-written guides. You’ll learn: - The difference between unedited AI “slop” vs. human-reviewed AI content - How Search Engine Land uses AI + human editors to create SEO guides - Why buzzwords and em dashes are a dead giveaway for AI writing - A practical system for creating

01:36:27

Why Big Blogs Are Collapsing (And How to Fix Them) -...

The Edward Show ·

2025/10/07

E825: Big blogs that once dominated SEO are now collapsing - and it’s not just because of AI. The SEO legend, Lars Lofgren joins the show. Lars was one of Neil Patel’s early employees back in 2011 and was active in aggressive marketing when the term, “growth hacking” was invented. We go into why so many large content sites are in steady decline, what “sloppy SEO” looks like, and the brutal truth about recovering from years of content bloat, broken links, and weak topical authority. You’ll learn: -

08:34

Google’s AI Is Rewriting Meta Descriptions (And...

The Edward Show ·

2025/10/06

E824: Google looks to be dropping a big change: AI-generated meta descriptions made to perfectly satisfy search intent. That means fewer clicks for shallow, top-of-funnel content - and a massive shift in SEO strategy. I break down: - What Google’s AI meta descriptions mean for your traffic - Why top-of-funnel content is more vulnerable than ever - The two content strategies that still win clicks - How to focus on bottom-of-funnel keywords that actually convert If you rely on SEO for leads,

10:27

SEO Is an Enigma? Breaking Down Backlink Myths & Real...

The Edward Show ·

2025/10/05

E823: Backlinks, domain authority, page speed… SEO can feel like an enigma. I break down one of the most popular posts from the SEO subreddit and share the most credible, practical responses on what really matters for ranking. We’ll cover: - Why chasing domain authority isn’t the best backlink strategy - How to think about SEO beyond technical performance - Real-world backlinking tactics (guest posts, broken links, local citations, and more) - The truth about page speed and core web vitals - How to

10:00

Is Reddit Dead for SEO & ChatGPT? The Truth About AI...

The Edward Show ·

2025/10/04

E822: Reddit’s influence on SEO and ChatGPT results has taken a surprising hit - but is it really over? I break down the sudden drop in Reddit citations within ChatGPT, why Google’s recent changes may be the cause, and what this means for SEO, generative engine optimization (GEO), and your digital marketing strategy. You’ll learn: - Why Reddit citations in ChatGPT fell from 14% to just 1% - How Google’s removal of the “num=100” parameter reshaped AI search results - Whether Reddit is still a

10:09

Slop as a Service: The Guaranteed SEO Collapse?

The Edward Show ·

2025/10/03

E821: AI-generated SEO “slop” content has fueled explosive growth for startups - but Google’s latest spam update shows just how fast it can collapse. We break down Ramp’s coming SEO crash, Profound's slop implementation, Reddit’s sudden drop in ChatGPT citations, and why unchecked AI content is a ticking time bomb for your business. Should companies gamble on AI slop for fast SEO gains? Or is playing the long game with useful, human-reviewed content the only durable path forward? We dig into the

12:46

Why HubSpot Lost 20M Clicks (and How They Plan to...

The Edward Show ·

2025/10/02

E820: HubSpot’s organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy. I break down: - The shocking data behind HubSpot’s SEO decline - Why top-of-funnel content stopped working - Their pivot to product-focused & down-funnel content - Content pruning, refreshing, and experiment tracking - The new success metrics HubSpot is using (mentions,

879 results

The Edward Show

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...