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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

06:08

Backlinks STILL Work After They're Deleted? The...

The Edward Show ·

2025/12/07

E886: Link echoes / link ghosts in SEO are one of the most misunderstood concepts in search ranking. Most people still believe that when a backlink is removed, its value disappears with it. But that isn't what really happens - and this, we break open the data that proves otherwise. We walk through a fascinating series of backlink experiments run by Moz, Rand Fishkin, Mike King from iPullRank, and Martin Panayotov, revealing that rankings often stay high long after the original links vanish. These

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18:42

The SEO Hack LLMs Love: How Self-Promotional "Best X"...

The Edward Show ·

2025/12/06

E885: How self-promotional "Best X" lists dominate ChatGPT results and how you can use them to increase AI visibility and drive more traffic from LLMs. From Glen Allsopp's new viral Ahrefs study analyzing 26,283 source URLs, I share how ChatGPT selects sources, why updated comparison content ranks so well, and how even low-authority sites can get cited by LLMs. If you want to show up in ChatGPT, boost AI search presence, or optimize content for LLMs, this is your blueprint. What You'll Learn: - Why

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01:20:08

The Shockingly Easy Way to Rank: Listicle Self-Plugs,...

The Edward Show ·

2025/12/05

E884: Some of the most shockingly effective SEO tactics of 2025: listicle self-plugs, Medium parasite SEO, Reddit domination, AI visibility hacks… then the future of SEO/GEO/AEO tactics in 2026. Ivan Palii (Head of Product at Sitechecker) joins the podcast to share real experiments he's running right now - including AI manipulation, influencer marketing results, backlink insertion tactics, Reddit sub takeover strategies, and how Medium articles with zero backlinks are still outranking major brands

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14:36

AI Poisoning: The Return of Black-Hat SEO (And How It...

The Edward Show ·

2025/12/04

E883: AI poisoning is here - and it's shockingly easy. New research shows that bad actors can manipulate LLMs with as few as 250 malicious documents, opening the door to brand sabotage, fake comparisons, and engineered hallucinations inside AI responses. I break down: - How AI poisoning actually works - Why LLM spam prevention is still laughably immature - How black-hat SEO tactics from the 2000s are resurfacing in AI - Real examples of manipulation already happening - How your brand can be quietly

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06:05

How to Influence LLMs: The Comparison Table Growth...

The Edward Show ·

2025/12/03

E882: How to influence LLMs like ChatGPT, Claude, Perplexity, and AI search engines by giving them the exact brand comparison data you want them to use. I break down this simple but powerful growth hack: placing structured comparison tables across YouTube descriptions, social posts, UGC platforms, and your website so AI models consistently pull the right information about your brand and you control the narrative with competitors. You'll learn why LLMs love comparison data, how long-tail queries make

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01:20:30

Local SEO Masterclass: Darren Shaw on Ranking...

The Edward Show ·

2025/12/02

E881: Local SEO in 2026 - this is EVERYTHING you need to know to get top positions in the map pack with a Google Business Profile that CONVERTS. Darren Shaw - founder of Whitespark and one of the most respected voices in local SEO - joins the show to break down the newly released 2026 Local Search Ranking Factors report. We cover what's actually moving the needle right now for local businesses, including ranking signals, review strategy, and Google Business Profile optimization. Darren shares proven

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10:17

Does Geotagging Help SEO? The 10-Week Study That...

The Edward Show ·

2025/12/01

E880: Does adding GPS coordinates to your photos actually boost your Google Business Profile rankings? For years, SEOs have debated whether geotagging image EXIF data helps with local SEO. Some claim it improves visibility in local map results, while others argue it's a waste of time. We dive into a controlled 10-week study across 27 local business locations, where all other SEO efforts were paused just to isolate the effects of geotagging. Each week, two images per business were uploaded with

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10:57

Penguin, Backlinks, and AI Spam - Lessons from a...

The Edward Show ·

2025/11/30

E879: I break down one of the most powerful lessons from the last decade of SEO - why shortcut tactics (including AI spam, auto-posting, link networks, and churn-and-burn SEO hacks) may work briefly but ultimately destroy long-term results. We talk: - The 2012 Penguin update and how it nuked overnight success - AI-generated spam content, backlink schemes, and what's happening now - Why you cannot outsmart Google's detection teams - The dangers of chasing short-term wins vs. the power of consistent,

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10:15

The 6 Steps of SEO: The RIGHT Order to Maximize Your...

The Edward Show ·

2025/11/29

E878: I break down the 6 critical steps of SEO in the exact order you must follow to avoid wasting time and resources. Most people get SEO backwards, which leads to frustration and stalled growth. Follow this sequence to maximize effectiveness, improve rankings, and drive real results. What you'll learn: - Why starting with "offensive SEO" (creating pages to rank) is often a huge mistake. - The critical role of "Defensive SEO" and how to set your technical foundation first. - How to properly clean

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08:00

2026 SEO & AI Predictions: What Tactics Will Die and...

The Edward Show ·

2025/11/28

E877: I break down the SEO and AI tactics that are likely to get penalized by Google and AI systems in 2026 - and the single strategy that will dominate results. I cover why mass AI-generated content, entity stuffing, and careless Reddit parasite plays are headed for major pushback, and why external topical relevance and reputation-driven branded content across multiple platforms will become essential. I also explain how SEO copywriters powered by AI will shape winning strategies next year. Tune in

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48:00

Gemini 3 Just Changed SEO Forever: AI Fan-Outs,...

The Edward Show ·

2025/11/27

E876: Gemini 3 just changed the game. Edward and Gagan Ghotra break down how Google's new Gemini 3 model is fundamentally transforming SEO, AI search behavior, and buyer journeys. From massive query fan-outs (12–15 deep) to dynamic AI-generated search interfaces, product listings inside Gemini, AI-driven image creation grounded in live Google data, and the potential death of schema as we know it - this is a must-listen for any marketer, founder, or SEO professional. Biggest takeaway: In 2026 and

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09:55

Stop 'Just Making Good Content': How to Fix Your SEO...

The Edward Show ·

2025/11/26

E875: Everyone says "just make good content" - but what does that actually mean? I break down the uncomfortable but insanely effective method for creating SEO content that gets clicked, consumed, and converts. The key: go back to content you created over four months ago and review it with fresh eyes. It's not easy, but it's one of the most reliable ways to find gaps, improve engagement, and outperform competitors. You'll learn: - How to evaluate old content using a simple checklist - Why giving the

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55:42

Nick Eubanks (Semrush VP) on AI Visibility, Evidence...

The Edward Show ·

2025/11/25

E874: Nick Eubanks (Vice President of Owned Media at Semrush) joins the pod to break down what businesses need to do right now to win in AI search - and why most companies are still using outdated playbooks while AI-driven discovery is moving faster than ever. We cover: - How AI visibility differs from SEO, and why traditional ranking factors like backlinks don't always apply in LLM results - Evidence clusters vs. keyword clusters - and how over-indexing on factual citations can increase your

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11:15

8 Proven Link Building Strategies from the SEO Subreddit

The Edward Show ·

2025/11/24

E873: I break down the top link building strategies shared by professionals in a high-performing SEO subreddit thread. These are real-world approaches that marketers are using right now to acquire backlinks - ranging from guest posts and Source of Source to outreach to networking, sponsorships, press releases, and linkable assets. You'll learn: - Why broken link building still works (when done manually) - How to leverage link exchanges the right way - Guest post outreach tactics that scale -

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01:24:14

How ANY Local Business Can Hit $100K/Month in 90 Days...

The Edward Show ·

2025/11/23

E872: Most "experts" say SEO takes 12 months to work. Sarvesh Shrivastava, today's guest, shows that for local businesses, that's flat-out wrong. With the right structure, foundation, and targeting, you can realistically hit $100K/month in under 90 days using SEO - but almost everyone gets the strategy completely wrong. Here's what you'll learn: - Why 90% of local businesses focus on the wrong things - The "money page" formula that prints revenue - How to optimize your Google Business Profile for

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20:02

Free SEO Tools That Actually Work: David Quaid On...

The Edward Show ·

2025/11/22

E871: SEO legend David Quaid is back with a high-value breakdown of the most powerful free SEO tools - including several hidden features inside Bing Webmaster Tools that most marketers completely overlook. Whether you're running your own site, starting SEO from scratch, or debating whether you need to invest in paid tools like Ahrefs, Semrush, or Moz - this episode shows you how to extract real results without spending a cent. What you'll get: - Using Bing Webmaster Tools through Google Search

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01:25:32

Dominate Shopify SEO: Long-Tail Strategy, AI Scaling...

The Edward Show ·

2025/11/21

E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today. Kai specializes exclusively in Shopify SEO and shares the exact long-tail collection page strategy that drives bottom-of-funnel traffic and revenue fast - without waiting 6-12 months to rank for competitive terms. We cover: - Why long-tail transactional pages outperform high-volume keywords - How Kai builds 40+ SEO landing pages and gets them indexed immediately - Using AI (at scale) to

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09:43

Topical Authority Finally Clicked: SEO Is Mechanical,...

The Edward Show ·

2025/11/20

E869: I break down a viral post from the SEO subreddit that perfectly explains how Google actually ranks pages. Forget the overcomplicated strategies, mystical topical maps, or black magic SEO tactics. Topical authority comes down to mechanical systems, user behavior, and relevance - nothing more. We cover: - Why every keyword puts you into a topical space - How every click you earn expands your topical authority footprint - Why pages, not domains, compete for rankings - How topical bridges help you

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11:14

Brand Building for SEO: The System That Actually Works

The Edward Show ·

2025/11/19

E868: We break down one of the most overlooked but essential drivers of search engine rankings: brand building. Modern SEO goes far beyond backlinks and keywords. Google, AI search, and LLMs reward strong brands with higher authority, better visibility, stronger trust signals, and noticeably improved rankings. If you want predictable organic traffic, high-quality backlinks, and long-term SEO results, building a real brand is the foundation. We cover why branding matters for SEO, how Google reads

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08:55

Stop Putting Every Page on the Root Domain: A Better...

The Edward Show ·

2025/11/18

E867: A common SEO mistake: placing every page directly off the root domain. You'll learn why proper subfolder structure matters for user experience, analytics, link building, topical authority, and long-term scalability. This walkthrough covers practical examples, how subfolders concentrate authority, and why they make it easier to grow and audit large sites. If you want to improve your information architecture, strengthen your rankings, and get more paying customers, this episode provides a clear

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926 results

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