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PODCAST

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.

business management

All Episodes

23:33

Beyond the Grind: Serhiy Leshchenko on Authenticity...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/20

The rise of AI has redefined the job market, making single-skill expertise obsolete. That's why the journey of Serhiy Leshchenko, the founder of Ukraine's Beverly Productions, is mandatory listening for every modern creator and entrepreneur. Serhiy built his successful video and podcast agency by rejecting the one-track path, embracing what he calls a multifunctional skill set—the secret weapon for career longevity in the age of automation.

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22:27

The New Link Building: Why Reviews and Schema Are...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/19

The evolution of search demands a tactical shift from generalized SEO to hyper-specific AI Optimization (AIO). We’re moving beyond just keywords and focusing on the structured data AI models consume. Schema: The AI Translator: Your content is brilliant, but is it legible to an AI? Schema Markup is the language AI uses to understand context. Implementing structured data allows your information to appear in rich results, featured snippets, and—most importantly—in AI-generated answers.

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22:53

The Content Pillars: How to Build Trust and Authority...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/17

Are you spending hours on social media only to generate lukewarm leads? The problem isn't the platform; it's the strategy. High-stakes clients—the ones who make or break your year—don’t hire an entertainer; they hire an advisor. In this tactical episode featuring branding guru Nathan Schiess, we zero in on the exact content plan that separates the top-tier agents from the tire-kickers. It's about being intentional, empathetic, and relentlessly practical.

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35:54

Undeniable Proof: Why Your Introverted Mindset is the...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/16

Matthew Pollard on The Introvert's Hidden Sales Advantages The sales floor is no longer a stage for the loudest performer. As Matthew Pollard, author of The Introvert's Edge, shared with John Golden, the modern, complex sales environment actually favors the quiet, strategic mindset of the introvert. It’s time to retire the belief that introversion is a hurdle to overcome; it is, in fact, the source of your competitive advantage.

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23:17

How to Qualify & Close the Right Investors for Your...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/14

Why Your Ideal Investor Isn’t Who You Think It Is Are you wasting time chasing billion-dollar funds that will never write a check your size? A critical mistake in startup fundraising strategy is poor investor targeting. The key to successful funding lies in aligning your capital need with the investor's fund size and expertise. In this actionable segment, industry veteran Jeffrey Fidelman pulls back the curtain on investor qualification and the strategic importance of choosing partners who bring

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21:44

Navigating the Unthinkable: Your Business Survival -...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/13

If you're a founder, owner, or key leader, a health crisis—like a cancer diagnosis—is a seismic event that impacts more than your personal life. It can paralyze your business. In this powerful episode, we sit down with Deb Krier, a certified integrative cancer coach who successfully navigated her company through multiple health battles. She shares the essential, human-first strategies every entrepreneur needs to implement before the storm hits. This isn't theoretical advice; it’s a proven roadmap

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23:40

The Entrepreneur's Blueprint for Financial Security -...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/11

Don't mistake high income for financial freedom. That’s the hard-earned lesson from CPA and tech strategist Catrina Kraft. After losing 80% of her income overnight, Catrina realized that true wealth isn't about how much you earn, but how much you strategically protect. In this powerful episode, we break down the critical tax strategies and structural changes every entrepreneur, coach, and consultant must implement now to achieve resilient financial security.

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23:42

Human-Centric Sales: The Process That Empowers Your...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/09

The biggest barrier to optimizing your sales operation isn't technology—it's a cultural one. Many teams view "process" as corporate handcuffs, believing it stifles the creativity needed to close deals. Process expert Nesanel Moeller breaks down this misconception: A clear process is actually the reliable, repeatable foundation that enables high-level creativity and customer connection.

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22:46

Hacking Your Biology: The Science-Based Path to...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/08

Why do we sabotage our own success, even when we know what we should be doing? The answer lies in evolutionary psychology. Our brains are wired for ancient survival—seeking immediate safety and comfort—often directly opposing our modern goals of long-term achievement and risk-taking. Serial entrepreneur Kalin Karakehayov created the Grow Younger framework to combat this, arguing that self-improvement isn't about vague platitudes; it’s about "tricking" your biology into better behaviors.

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20:14

Smart Money Moves: The Starter Kit for First-Year...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/06

For many entrepreneurs, the goal isn't just surviving; it's building genuine financial resilience and freedom. But the self-employed life comes with hidden risks—no sick pay, no employer benefits, and total income volatility. Expert Financial Adviser Lisa Conway Hughes shared her top strategies for future-proofing your business.

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22:21

Transform Your Leadership Impact: Essential...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/04

Struggling with team alignment, scattered priorities, or communication breakdowns? This Expert Inside Interview episode with leadership specialist Will Watrous delivers the proven solutions you need to overcome these common challenges and build a thriving organization. Host John Golden guides this insightful conversation with Will Watrous, an experienced EOS implementer who specializes in helping leadership teams eliminate misalignment and accelerate growth. Drawing from years of hands-on

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23:34

Your Website Might Be Costing You Customers. Here's...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/02

In a digital-first world, your website is often the first impression a potential customer has of your business. But what if that impression is leaving a huge part of the population behind? In our latest episode, we sat down with digital accessibility expert Mike Barton to discuss how shifting your mindset from legal compliance to strategic growth can unlock a world of new opportunities. Mike broke down why accessibility is a major business imperative, not just a feel-good initiative. He pointed out

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22:49

Sales AI That Actually Works: Tamara Jackson's Proven...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/01

In this revealing conversation, John Golden sits down with Tamara Jackson, founder of Lead Reviver and strategic sales advisor, to uncover why most companies are implementing sales AI wrong—and how to fix it. Jackson challenges the common misconception that AI should replace salespeople. Instead, she advocates for a strategic partnership approach where AI handles data-driven tasks while humans focus on relationship building. "AI is most powerful when it supports your human sellers," Jackson

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26:03

Shadows at Work: The Unspoken Rules of Leadership...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/10/01

What if the biggest challenge you face at work isn't a difficult client or a tight deadline, but something within you? On this week's episode, we're diving into the concept of the "shadow," a term for our hidden, unconscious behaviors. Drawing on insights from Steven D’Souza’s work, we discuss how these unseen forces impact everything from team dynamics to major company decisions. You’ll learn about D’Souza’s unique four-lens framework, which helps you identify your own shadow patterns through a

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26:38

The Evolution of Brand Positioning for Modern...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/09/29

Welcome back to the podcast. Today, we're talking about a counterintuitive but powerful marketing strategy from the brilliant Laura Ries: defining a "strategic enemy." The concept is simple yet profound. Instead of trying to be a vague, all-encompassing "best," your brand gains credibility and loyalty by clearly stating what it opposes. This isn't just a marketing gimmick—it’s how the human brain works. Our minds latch onto conflict and contrast far more easily than abstract claims. A brand that

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22:25

Decoding Leadership: Mindset, Motivation, and...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/09/26

What’s the most powerful tool a leader has? It’s not a business strategy or a software program. It’s their own self-awareness. In a recent conversation with author Justin Long, a key theme emerged: The path to exceptional leadership starts with an internal journey. By understanding your own emotional patterns and motivations, you can make the shift from reactive to intentional leadership. This is about being deliberate in your decisions and actions, rather than just responding to external pressures

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22:58

Transform Your Travel: Expert Tips on Points & Miles...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/09/24

Sick of paying full price for travel? We recently sat down with travel expert Julia Menez to learn how to fly in business class and stay in luxury hotels for a fraction of the cost. Julia shared her top strategy: focus on flexible points programs like Chase and Amex. These points can be transferred to a variety of airline and hotel partners, giving you far more value than a single-brand credit card.

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22:05

Profit with Purpose: The Art of Licensing in the Age...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/09/22

In a market saturated with AI-generated content, your business must focus on what makes you irreplaceable. This isn't just about taking photos; it's about the entire client experience. Start by selling the experience, not just the image. Emphasize your ability to interpret a client's vision and solve problems in real-time. Share case studies that showcase the high-impact results of your expertise. Next, master the art of "authentic" content. While everyone wants images that feel real, clients still

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23:41

Dr. Angelo Valenti on Reclaiming Your Joy and...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/09/21

Feeling burnt out? You're not alone. Our society has conditioned us to believe that busyness equals value, but what if that's a lie? In a recent interview, Dr. Angelo Valenti, a leading expert on leadership and well-being, challenged this very idea. His message is clear: You don't have to make life so hard. Dr. Valenti provided a practical roadmap for anyone seeking more contentment. We learned about the psychological toll of comparing our lives to social media highlights and the simple steps we can

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24:34

From Dugout to Dollar Signs: Kris Dehnert's...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/09/19

In the competitive world of e-commerce, it takes more than a great idea to succeed. It takes a strategic mindset and a deep connection to your audience. On a recent podcast, Kris Dehnert, founder of the wildly successful Dugout Mugs, shared the key lessons that transformed his unique product into a multi-million-dollar business. Dehnert's first big lesson: sell the experience, not just the product. Dugout Mugs isn't drinkware of sale; it's selling nostalgia and the emotional power of a unique gift

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1,553 results

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