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PODCAST

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.

business management

All Episodes

21:41

Elevating B2B Narratives with AI: Lessons from...

Sales POP! Podcasts: Insights from Top Experts in... ·

2026/01/09

AI is reshaping marketing, but genuine storytelling stays human at heart. In this episode with David J. Ebner, discover practical methods to fuse AI with emotionally engaging narratives for B2B tech. Start with a unique idea, then use AI for research and first drafts—while humans shape the emotional journey, voice, and value storytelling. Map a clear workflow: human-led ideation, AI-assisted drafting, and expert revision to ensure brand alignment. Maintain a flexible AI ecosystem to test new tools

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26:06

Richard Birke's Guide to Conflict Resolution

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/28

Conflict is inevitable; litigation is optional. Mediation expert Rich Birke joins Sales POP! to share a masterclass in de-escalating high-stakes business disputes. The key? Predictability and Vulnerability. Building trust requires leaders to model the transparency they expect from their teams. In our digital-first world, Berk warns against "impulse responding," suggesting video calls over text to maintain emotional nuance. By identifying stakeholder "hot spots" early and using structured frameworks

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28:30

Mastering the AI Workflow - Antony Baker

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/27

The secret to AI ROI isn't the software—it's the process. Antony Baker shares a masterclass on mapping workflows to identify high-impact "quick wins." From cleaning bloated sales pipelines to using specialized "Mates" for meeting notes, this episode provides a blueprint for operational efficiency. With the competitive window closing fast, learn why data transparency and precise prompting are the new prerequisites for business survival. Insight: Stop treating AI as a chatbot and start treating it as

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21:43

How is Kodiak Technologies changing airport energy? -...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/24

By engineering zero-emission snowplows that double as microgrid assets. CEO Marc Manning explains how these 2025 hybrid-electric vehicles deliver more torque than dual diesel engines while generating up to $60k/year in revenue through Vehicle-to-Grid (V2G) power. This dual-use technology solves the "idle asset" problem, providing airports with peak shaving and emergency backup power. With Buy America compliance and FAA-compliant performance (7,500 tons of snow/hr), Kodiak is turning seasonal

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25:03

Moving From Vendor to Trusted Advisor with Whitney...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/21

Are you a vendor or a partner? Whitney Ferris argues that "transactional selling" is a relic of the past. To survive today's complex B2B landscape, you must master the human elements of the deal. High-impact performers focus on three pillars: Meaningful Urgency: Tying solutions to real business risks, not fake deadlines. Radical Consistency: Building an untouchable reputation through reliable follow-through. Ethical Outcomes: Prioritizing "win-win" deals that ensure long-term referrals. By

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26:20

How to Write Cold Emails That Convert: Secrets from...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/20

Recruitment entrepreneur Kevin Downey reveals why his system thrives on cold B2B email: simple, human copy, and flawless compliance. Forget the marketing jargon and complex subject lines. Your email should mimic a voicemail: direct, conversational, and hyper-focused. Start with a clear pain point, offer a brief solution, and use a Call to Action (CTA) that only asks for a simple reply. Downey's data shows that simple, vague subject lines outperform gimmicks. Crucially, personalization should be

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26:30

Your Client's Emotional Journey to Referrals - Stacey...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/18

Why do most referral campaigns fail? Because they ignore the emotional core of the client experience. In her book, The Referral Client Experience, Stacey Brown Randall explains that anxiety and uncertainty define the initial "New Client" stage. If you don't address that "quiet voice" of concern with clear onboarding and emotional reassurance, you undermine trust. You must identify your Referral Hot Zones—the specific moments in your journey when clients are most likely to talk about you. These are

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24:46

Why Your Sales Mindset is Your Biggest Barrier to...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/16

In the competitive world of medical aesthetics, many practices struggle because they view "sales" as a dirty word. But here's the truth: sales is simply an extension of patient care. Terri Ross, a top industry expert, argues that the most successful cash-based practices shift their focus from pushing procedures to consulting on solutions. Your Actionable Takeaway: Abandon the "icky" sales stigma. Embrace emotional selling by asking deep, open-ended questions to uncover the true motivations behind a

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26:01

Invest in Yourself (Like Your Life Depends on It):...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/14

Why do some sales professionals consistently outperform everyone else? The answer often boils down to two things: leveraging what makes them unique and relentless self-investment. In a powerful discussion with Sales POP! host John Golden, sales executive and coach Patrick Engasser detailed how he turned perceived challenges into his most significant competitive advantages. His blindness and guide dog, Elvis, became instant, memorable conversation starters.

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20:47

The Lazy Marketer's Secret Weapon: Podcast Guesting...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/12

Struggling to feed your content calendar? You are overlooking the most efficient content engine available: Podcast Guesting. A single 30-minute conversation can populate your marketing channels for weeks, all while establishing you as a thought leader. Forget scripted sales pitches. Modern audiences crave authenticity. By sharing genuine stories and "giving away the farm" in terms of value, you build rapid trust. This approach creates a library of multimedia assets—audio, video, and text—that your

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24:45

The Trust Factor: Why Pay Transparency is the Future...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/10

For sales teams and high performers, a confusing compensation plan is a fast track to disengagement. Scott Trumpolt joins the Sales POP! podcast to explain why the best compensation plans prioritize clarity over complexity. The biggest mistake companies make? Hiding the math. Whether it's base salary or variable commission, employees need to see exactly how their efforts translate to dollars. But it goes deeper than that—Scott suggests linking pay directly to Career Architecture.

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22:02

The 72-Hour Rule: Mastering Automation & Retention...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/08

Collecting email addresses is no longer enough. To succeed in the current digital landscape, marketers must transition from building lists to cultivating communities. In this deep dive, lead gen expert Jennie Wright explains why the human touch remains the ultimate competitive advantage in an AI-saturated market. What You'll Learn: Community Ecosystems: Why treating your list like a community reduces attrition and boosts engagement. Combating AI Fatigue: How to balance backend efficiency with

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20:44

How Office Beacon Hit $100M Revenue With $0 VC...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/07

Building a business is hard. Building a $100M legacy without a safety net is a masterclass in resilience. Pranav Dalal, CEO of Office Beacon, bet on himself when the dot-com bubble burst—and he won. In this deep dive, Dalal shares the psychological shift required to bootstrap successfully. It's not just about saving money; it's about maintaining total control over your vision and values. From managing a distributed team across four continents to integrating AI without replacing human talent, Dalal

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25:16

Beyond the Quota: Aligning Culture, Purpose, and...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/05

Is the pressure to hit your numbers actually killing your sales performance? Most sales professionals are taught to fixate on the close. Joe Terry argues that this attachment creates fear, which kills creativity and connection. In this expert interview, we unpack why the secret to extraordinary sales numbers is surrendering to the result. This isn't about giving up; it's about controlling the controllables. You cannot control if a prospect signs today, but you can control your mindset, your daily

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23:15

Why Your Background Doesn't Dictate Your Bank Account...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/12/02

Can a "people-first" culture really drive a $50 million valuation? According to entrepreneur Andrew Hulbert, it was his single biggest competitive advantage. In a sector notorious for low wages and high churn, Hulbert built a cleaning and facilities powerhouse by doing the opposite of his competitors: he actually cared. In this masterclass with John Golden, we break down the tactical side of empathy. Learn why Hulbert prioritized "hiring for values" over skills and how he maintained a 90% retention

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21:22

Why Your Ad Spend isn't Turning into Leads with Sahil...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/11/29

There is a fatal disconnect happening in B2B marketing: The "Dog Food vs. Cat Food" problem. Sahil Patel (Spiralyze) explains that if your Google Ad promises "Lowest Processing Fees" (Dog Food), but your landing page highlights "Premium Customer Support" (Cat Food), you've broken the user's trust immediately. This message mismatch is a primary driver of high bounce rates.

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24:29

Why Gino Barbaro Brings His Kids to Meetings with the...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/11/28

Is money a taboo topic at your dinner table? It shouldn't be. On today's show, we are joined by Gino Barbaro, best-selling author of Happy Money Happy Family Happy Legacy. Gino shares his radical approach to blending entrepreneurship with parenting. He doesn't just teach his kids about money; he invites them to the table—literally. From sitting in on calls with accountants to discussing "money trauma," Gino treats his family with the same intentionality as his businesses. If you are an entrepreneur

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24:22

Redefining Accountability: Why Your Managers Need...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/11/26

What if accountability wasn't about blame, but about support? That's the core philosophy Rob Marcus explores in this essential episode of Sales POP! podcast. Marcus argues that many organizations fail not because of effort, but due to a fundamental misunderstanding of accountability and a lack of proper leadership training. We dive deep into why simply promoting high performers into management is a recipe for disaster. Leadership is a learned skill, yet most managers lack the crucial ability to

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22:53

Focus on Team Dynamics and Brain Activation with...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/11/25

How do you guarantee every voice is heard and every mind is engaged in your next strategy session? We're unlocking the secret with learning and development veteran Jolynn Ledgerwood and the revolutionary LEGO Serious Play (LSP) method. Jolynn reveals why traditional meetings fail and how this hands-on process creates a level playing field, transforming quiet contributors into active participants.

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20:35

AI business strategy, data organization, overcoming...

Sales POP! Podcasts: Insights from Top Experts in... ·

2025/11/23

Tired of hearing about AI theory? In this sharp, action-packed episode, we move past the hype and dive into the concrete strategies for leveraging AI in your business, straight from industry maven Len Ward (Cemmexis). The biggest blocker to AI adoption isn't the tech—it's data chaos. We uncover why AI is only as powerful as the data it consumes and give you the non-negotiable steps for building a clean, structured "Data Lake." This foundation is the secret to getting instant, actionable

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