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PODCAST

The Content Byte

Hosts Rachel Smith (from Rachel"s List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We"re shooting for 15-minute episodes, but can"t promise anything because we can both talk the leg off a chair.

business careers

All Episodes

55:12

Karen Eck on why freelancers need to be visible

The Content Byte ·

2025/01/26

This week on the podcast, we are chatting with public relations expert, strategic advisor, and entrepreneur Karen Eck, talking about how freelancers can improve their visibility - and stand out in what is now a competitive marketplace. Karen talks about: What her career in TV publicity has taught her about visibility Why your work won't always just speak for itself Why you need to be 'asset-ready' How to write an effective bio How and why networking can be a powerful tool to secure more clients

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55:20

Conquering LinkedIn, finding clients and the power of...

The Content Byte ·

2025/01/19

We are back from our break! And we have a great episode for our return - featuring content strategist and LinkedIn mentor Beck Cofrancesco. Beck talks about how to make LinkedIn work for you, how to find clients and why she started a local business meet-up group. During our chat, we talk about: Why she started freelancing Her new LinkedIn newsletter and why she started it How her newsletter has informed (and changed) her LinkedIn strategy Why she has two newsletters Her favourite client-finding

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30:02

RE-RELEASE Working as an agency copywriter with...

The Content Byte ·

2024/12/18

RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan. If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters do. In our chat, we talk about: How did he get into agencies? How does he come up with clever one-liners? What's it like working on an ad campaign for a

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39:49

RE-RELEASE Grant Writing with Martina Donkers

The Content Byte ·

2024/12/12

This week, we are starting a special summer series, repeating some of our most popular episodes. First up is our most successful episode ever - with grant writer Martina Donkers. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia! We chat about: How and why she decided to specialise in grant writing The different sorts of grants available What makes grant writing

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47:32

Writing for purpose-driven brands with Carmen Hawker

The Content Byte ·

2024/12/01

In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage. In this revealing episode, she talks about: The difference between not-for-profit and purpose-led organisations Where and how she finds her

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47:26

Why You Might be Your Own Worst Enemy When it Comes...

The Content Byte ·

2024/11/24

This week Rachel and Lynne are chatting with Amy Posner, also known as The Client Whisperer, talking about the mistakes many of us make when working with clients, especially at the beginning of our freelance career. Amy is a business coach for freelancers and has some great information on how to find good clients who will pay good money for your work. She talks about: The different types of clients you might encounter How to find the clients right for you How to make more money and deliver value

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37:29

What it’s like to be a B2B tech writer with Rosalyn Page

The Content Byte ·

2024/11/17

This week Rachel and Lynne chat with a good friend and colleague - B2B tech writer Rosalyn Page. Rosalyn talks about her background in IT and tech magazines, how and why she transitioned to freelance work and all that involves. During our chat, Ros talks about: How she got into tech writing Where she finds her work The pros and cons of writing for agencies Whether tech writing is a lucrative niche Covering conferences in her tech niche Writing thought leadership pieces and white papers How AI can

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44:28

Building a Sustainable Freelance Career in a Gig...

The Content Byte ·

2024/11/10

This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: Having a business mindset when it comes to freelancing How to mix content work and journalism How to boost your confidence as a freelancer Whether you need to build a personal brand to make good money Common mistakes she sees writers making How to get the most out of AI Whether it is possible to make a good living through Substack

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58:14

How to be paid well with Sue White

The Content Byte ·

2024/11/03

This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs. She talks about: Where and how she finds her clients Why journalists need to do copywriting and content to make a good living How she

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41:54

How to earn more as a freelancer without ruining your...

The Content Byte ·

2024/10/27

This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: Why she loves B2B content work How she came back from burning out Why you need to master three parts of the

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38:21

How to use community to grow a freelance business...

The Content Byte ·

2024/10/20

This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers. In our discussion we cover: Her interesting career story, from lawyer to retailer to marketer Why she loves working in rural and regional communities How the power of community keeps small businesses alive How

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01:00:59

Creating personality-driven email newsletters with...

The Content Byte ·

2024/10/13

And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between companies and their clients. This week, journalist and content creator Steven Lewis talks all about creating email

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22:58

It's Summit Time! Our pick of the must-see sessions

The Content Byte ·

2024/09/08

It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year. Some of the presentations include how to: → find new high-paying clients in your niche → hear how to tweak your website to make it work better for you → find out what editors want (and meet three who commission!) → create

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46:23

Corporate communications and using data to create...

The Content Byte ·

2024/09/01

Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him. Cameron talks about: The value of storytelling to create content Securing bylines while still at uni What he learned from working in radio Developing courses with Communication and Public Relations Australia How offering content strategy helps you charge

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36:34

Lucia Osborne-Crowley on court reporting and...

The Content Byte ·

2024/08/25

This week on the podcast, Rachel is unwell, so Lynne is on her own talking with new author and court reporter Lucia Osborne-Crowley. Lucia's latest book, The Lasting Harm, Witnessing the Trial of Ghislaine Maxwell, is a powerful examination of the trial of Maxwell and all the behind-the-scenes machinations with the victims and the lawyers. We talk about: How Lucia's background as a lawyer prepared her for this work How she worked with Maxwell's victims and shared their story The legal hoops

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39:28

Paul Merrill on moving from publishing to content

The Content Byte ·

2024/08/18

This week on the podcast, Rachel and Lynne are chatting with Paul Merrill, a former editor in chief of weekly magazines, who established his own freelance content business five years ago. Paul talks about his early career in the golden era of magazines, the pressure of being a publisher in Australia and then how he set up his own business. Our chat covers: Finding work when you are starting out How his background in journalism helps him create interesting content His newly established niche of

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45:41

Sarah Aubrey on a career as a voice actor

The Content Byte ·

2024/08/11

This week on the podcast, Rachel and Lynne have a special guest - voice actor Sarah Aubrey. A long-time actor, voice actor and freelancer, Sarah shares her career journey and how she found her niche in voice acting and voiceovers. She talks about: Training at NIDA and working as an actor Discovering her talent for voice work Managing the ups and downs of freelance life Coping with erratic cash flow How her agent makes her life easier - and does the hustling for her Setting up her own soundproof

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47:16

Leonie Dawson on Marketing without Social Media

The Content Byte ·

2024/08/04

This week on the podcast, Rachel and Lynne chat with the inspiring Leonie Dawson. Leonie is a marketer, author and course creator, helping businesses develop their marketing - all in just 10 hours a week. We love her approach to work/life balance! In this episode, we chat about: Why social media is not the only way to market How you can find your audience How to think laterally about your marketing How to run a hugely successful business and still have a life Keeping a positive mindset, especially

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43:57

Editor Virginia Jen on how print and digital work...

The Content Byte ·

2024/07/28

This week on the podcast, Rachel and Lynne are chatting with Virginia Jen, subeditor, writer and now editor. Virginia has worked on some of Australia's most prestigious publications, including Vogue Living, Gourmet Traveller, Home Beautiful and InsideOut. Now at The Local Project, she shares her journey from print to digital and how the two mediums can work together. We also talk about: How she got her start in magazines Getting her dream job The importance of good grammar and syntax Working on

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53:50

Austin L Church on the $300k flywheel and The Content...

The Content Byte ·

2024/07/21

This week on the podcast, Rachel and Lynne are chatting with Austin L Church. Located in Nashville, Tennessee, Austin is a writer, marketer, and coach - and is one of the keynote speakers at The Content Byte Summit later this year. Austin chats about his background and his amazing $300k flywheel concept, which is all about how to earn good money, without burning yourself out. He talks about: Earning six figures the wrong way ... and the right way How to outsource well The true art of delegation

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282 results

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