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PODCAST

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!

business entrepreneurship

All Episodes

46:21

Unhappy Clients: The End of the World?

The Spiro Podcast: Managing your Real Estate... ·

2024/04/23

Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhappy client forever? Temporarily? Can you salvage the relationship and address the issue to the customers (and your) satisfaction? Is it the end of the world if (when) you have an unhappy client? Todd and Craig discuss practical ways to address when things go wrong with a customer, and how to not let it completely wreck your psyche.Interested in Spiro's

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44:57

The Efficiency of Automated Video Editing through Spiro

The Spiro Podcast: Managing your Real Estate... ·

2024/03/05

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merge Fleet", or automated video editing system. From training on how to use it, to how it can increase the efficiency of your real estate media business, we cover a cutting edge technology that has helped WOW Video Tours increase it's efficiency, and lower it's editing overhead.Helpful Links: iPhone Video Settings Training:

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57:35

Owner Spotlight Series: Michael Burke - Inside Real...

The Spiro Podcast: Managing your Real Estate... ·

2024/02/28

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner Spotlight Series episode. Michael shares his business story, lessons he's learned starting and growing both a Real Estate Media Business and a successful YouTube channel as well.YouTube Channel: https://www.youtube.com/ @InsideRealEstatePhotography Website: https://www.burkemultimedia.com/realestate Instagram:

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40:28

Parkinson's Law and Breaking Down Goals

The Spiro Podcast: Managing your Real Estate... ·

2024/02/21

Todd and Craig continue their discussion on goal setting. Tackling a big goal can seem overwhelming, even potentially causing paralysis in moving forward. But breaking down the big goal into much smaller goals can help you take that first step. They discuss Parkinson's Law, and how that can impact going after your goals. What is Parkinson's Law? Watch to find out!

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27:00

Listing Showcase: What You Need to Know

The Spiro Podcast: Managing your Real Estate... ·

2024/02/12

Listing Showcase is a service provided by Showingtime Plus - owned by Zillow. What do you need to know about this as an owner of a Real Estate Media & Visual Marketing company? Should you provide services to help your Realtor Clients utilize Listing Showcase? Our guest, Steve Musser, Director of Sales & Marketing for WOW Video Tours shares what he's discovered.

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49:29

Practical Tips for Sponsored Event Booths

The Spiro Podcast: Managing your Real Estate... ·

2024/02/05

Have you ever been a sponsor at a Realtor event or trade show? Have you ever set up a booth for your business where potential Realtor clients may stop by? What should your booth look like? What should you have in it? Where should you stand? Craig & Todd will cover these questions and more to help you plan for the most effective and engaging booth you can to win new business. And there may be some discussion of beards and face tattoos as well. Seriously.

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38:48

To Discount or Not to Discount

The Spiro Podcast: Managing your Real Estate... ·

2024/01/29

There exists in the business world, the question of pricing. Actually, it's a myriad of questions about pricing. But one of them specifically is whether one should ever discount their pricing. There are a lot of opinions on it. Here's ours, and why. Welcome to the Spiro Podcast! We're glad you joined us in talking about the business of Real Estate Photography, Videography and media.

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37:45

Pumpkin Planning

The Spiro Podcast: Managing your Real Estate... ·

2024/01/22

We know, it's winter in the U.S., not Fall. It's not Pumpkin Season. Or, is it? How do you grow the largest pumpkin? Or, how do you grow the most important part of your business? Listen in for a parable on how to grow your business effectively!

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35:28

How to Prioritize Your Goals

The Spiro Podcast: Managing your Real Estate... ·

2024/01/15

Craig & Todd dive in deeper from last week's episode on Goal Setting, and talk about some practical ways to filter and prioritize the goals that you've written down for your every day life, family and business. Prioritizing your goals will help you check those things off your list, move forward, and really gain momentum!

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47:17

Goals are Overrated. Or...Are They?

The Spiro Podcast: Managing your Real Estate... ·

2024/01/08

Welcome to 2024! It's a new year, with lots of new opportunities. But, how are you planning on taking advantage of those opportunities? Have you set your goals for the year? Have you prioritized those goals? Is all this goal setting even going to result in anything? Todd and Craig talk about how to approach goal setting so that you can make forward progress with your business!

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28:57

2023 Spiro Wrap Up!

The Spiro Podcast: Managing your Real Estate... ·

2023/12/26

In this Episode Craig and Todd wrap up their year in Real Estate Photography for 2023. They look back over the year for what is working for a REP company in 2023.

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48:48

Special Guest: Eli Jones

The Spiro Podcast: Managing your Real Estate... ·

2023/12/20

Merry Christmas and Happy New Year from all of us at the Spiro Podcast! This week, Todd and Craig welcome special guest, Eli Jones to the Spiro Podcast. Eli is both the owner of Norman & Young, a successful Real Estate Media Business, as well as the owner of the REPP Team. Eli chats with Todd and Craig about the various phases of growing your real estate photography/videography business. We're each at different phases in our business timelines, so what should we be concentrating on right now at

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40:02

Answering our Listeners Most Asked Questions

The Spiro Podcast: Managing your Real Estate... ·

2023/12/11

Todd and Craig tackle the most commonly asked questions by you, our listeners! What activities does your sales team do to generate activity? Is it NORMAL to have a slow part of the year? Should you be concerned? When you hire someone, what position should be the first position you hire? A hot button issue: Should you be editing your own photos and video? Listen in for more!

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36:56

Decision Making Approaches for your Real Estate Media...

The Spiro Podcast: Managing your Real Estate... ·

2023/12/07

There are four main ways business owners and leaders make decisions. Knowing what kind of decision making you typically engage in can help you surround yourself with others that can strengthen how you make and execute decisions for your real estate media business. Listen in as Todd and Craig discuss these four decision making approaches for business.

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45:51

Planning for the New Year

The Spiro Podcast: Managing your Real Estate... ·

2023/11/21

2024 will be here before we know it. Have you started planning and setting your goals for the new year? How do you go about actually achieving those goals? Todd and Craig talk planning and goal setting for the new year. If you don't aim for something, you're sure to hit it!

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42:37

Home Readiness: How it Affects Your Business

The Spiro Podcast: Managing your Real Estate... ·

2023/11/07

Todd is out this week for the REPP and PMRE conferences, but Craig is joined by WOW Video Tours VP of Production, Ryan Lieurance. They discuss the impact that a home's readiness has on your day to day business, and what you can do to maximize the chances of a home being photo ready for your scheduled appointment.

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40:03

Sponsorships and Christmas Gifts

The Spiro Podcast: Managing your Real Estate... ·

2023/10/30

It's coming up on that time of year: Showing your clients some vendor love and appreciation. That's right, Christmas gifts! How do you handle showing your clients your appreciation for their business around Christmas time? Should you get each client a gift? A card? How much should you spend? And let's not forget about client sponsorships. We get requests to sponsor all sorts of Broker, Realtor and Board/MLS events. Forming a strategy on how to handle sponsorship requests is critical to effectively

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46:51

How Realtors Buy

The Spiro Podcast: Managing your Real Estate... ·

2023/10/24

Craig & Todd discuss how Realtors approaching buying their visual marketing. What can you do to maximize the opportunity to earn more clients, by selling how Realtors buy? Todd will also share the latest developments with the Spiro Software platform.

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45:02

Office Drop Ins: Why and How You Should Do Them

The Spiro Podcast: Managing your Real Estate... ·

2023/10/18

Let's face it, growing your business through a sales effort is necessary. Cold phone calls, coffee meetings, the Instagram method; there's multiple ways to do it. But what about: Office Drop-ins? Todd & Craig discuss what they are, how to do them, and why you should do them. *Listener warning: There may be some really bad Dad Jokes too.

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42:39

How to Grow When Things Slow Down

The Spiro Podcast: Managing your Real Estate... ·

2023/10/10

When seasonal slowdown happens in real estate, what do you do to pivot and continue to grow your business? Todd and Craig discuss strategies and actions you can take when your number of appointments may dip, to continue to move forward in your business.

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