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PODCAST

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

business marketing

All Episodes

00:11:16

Fastest Way to Increase Engagement & Revenues

App Marketing by App Masters ·

2025/07/29

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.Why this works:✅ Just a 5% boost in retention = up to 95% more profit✅ 26% of users churn after day one — let’s fix that✅ Gamification keeps users coming back daily✅ It works for any app category: fitness, finance, utility, entertainment🔥 Featured Tool: GamezopPlug-and-play

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01:11:28

How She Scaled to 7M+ Installs on Google Play as an...

App Marketing by App Masters ·

2025/07/26

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.She’ll reveal her exact Google Ads & ASO

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01:10:29

How She Scaled to 7M+ Installs on Google Play as an...

App Marketing by App Masters ·

2025/07/26

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.She’ll reveal her exact Google Ads & ASO

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00:11:51

App Marketing Trends That Will Explode Q4 Growth (2025)

App Marketing by App Masters ·

2025/07/24

What’s working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You’ll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How

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00:09:47

App Marketing Trends That Will Explode Q4 Growth (2025)

App Marketing by App Masters ·

2025/07/24

What’s working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You’ll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to

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00:12:02

Full Teardown of This $900K/Year Morning Routine App

App Marketing by App Masters ·

2025/07/22

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #1 for “morning routine”✅ What’s working in its onboarding & paywall strategy✅ Monetization tactics that drive conversions fast✅ The one growth strategy that most devs ignore✅ My personal morning routine & productivity boost formulaIf you're building a habit tracker, productivity app,

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00:13:42

Full Teardown of This $900K/Year Morning Routine App

App Marketing by App Masters ·

2025/07/22

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #1 for “morning routine”✅ What’s working in its onboarding & paywall strategy✅ Monetization tactics that drive conversions fast✅ The one growth strategy that most devs ignore✅ My personal morning routine & productivity boost formulaIf you're building a habit tracker, productivity app,

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01:06:29

The AI Ads Strategy That Led to 200M Views

App Marketing by App Masters ·

2025/07/19

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps.Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep

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01:05:29

The AI Ads Strategy That Led to 200M Views

App Marketing by App Masters ·

2025/07/19

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps.Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep

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00:30:30

The Anatomy of a High-Converting Paywall

App Marketing by App Masters ·

2025/07/15

Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.You’ll learn:✅ Why web paywalls convert up to 3x more than mobile ones✅ The

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01:09:17

Niche AI App Teardown & Growth Coaching

App Marketing by App Masters ·

2025/07/12

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level.Max is one

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01:07:51

Niche AI App Teardown & Growth Coaching

App Marketing by App Masters ·

2025/07/12

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level.Max is one

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00:08:24

Top 3 Lessons From Spending $1.5M Profitably on Meta Ads

App Marketing by App Masters ·

2025/07/08

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you.🚀 You'll Learn:• Why most Meta ads fail at first• The role of capital and what to expect early on• Why you must understand hooks, CTAs, and creative angles• How to handle account restrictions and support nightmares• The surprising power of a

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00:19:08

7 Counterintuitive App Growth Strategies That...

App Marketing by App Masters ·

2025/07/01

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025.In this session, you’ll learn:🚀 Unexpected growth tactics that drive real installs💸 How to scale without burning ad budgets📲 The power of paywall experiments & pricing hacks🤖 The role of AI in modern creative testing🔁 What’s working right now across top-performing appsThese aren’t your typical growth tips — they’re

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01:07:13

Trending App Growth Tactics You Should Know

App Marketing by App Masters ·

2025/06/28

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls

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01:05:46

Trending App Growth Tactics You Should Know

App Marketing by App Masters ·

2025/06/28

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls

en

00:25:38

The Greatest App Growth Hacks in the World

App Marketing by App Masters ·

2025/06/24

In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets.Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies.They also discuss how to maintain momentum after launch, the value of niche vs. broad targeting, and why keyword research is key for App Store Optimization.You'll

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01:02:25

How to Use AI Ads to Drive $1.4M+ in App Revenue

App Marketing by App Masters ·

2025/06/21

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before.Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power.We’ll break down how to scale paid

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01:03:53

How to Use AI Ads to Drive $1.4M+ in App Revenue

App Marketing by App Masters ·

2025/06/21

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before.Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power.We’ll break down how to scale paid

en

00:08:53

Secret Meta Ads Strategy Walkthrough

App Marketing by App Masters ·

2025/06/17

Want to know exactly what ads your competitors are running on Facebook and Instagram? This video is your ultimate guide to using the Meta Ads Library and powerful tools built on its API to uncover ad strategies, creatives, and targeting insights.You’ll discover:✅ Top-performing competitor ads✅ Viral UGC creatives and hooks✅ AI tools for fast, localized content creation✅ Insider tips to test, kill, and scale winning creativesWe also break down examples using top-charting apps and show how to find ads

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