x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders

Struggling to turn website traffic into real sales? It"s such a common thing we see client struggle with until we start helping them.Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.Hosted by Carrie Saunders, tech strategist,

technology entrepreneurship

All Episodes

12:53

Do You Have a Homepage Problem or a Funnel Problem?

Smarter Online Business - Tech, Tools & Truths for... ·

2025/07/01

Send Carrie a Text Message!Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. In this episode, we’re chatting about what could actually be going wrong (hint: it might be your funnel or customer journey) and how to figure out what’s really holding you back so you can stop wasting time and start seeing results. This week’s episode is

en-us

16:29

Why Your Website isn't a Set it and Forget it Tool

Smarter Online Business - Tech, Tools & Truths for... ·

2025/06/24

Send Carrie a Text Message!Have you ever thought of your website like a car? 🚗 Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results. Ignoring it can lead to slow performance, outdated content, and missed opportunities. But with the right care, your website can be a powerful engine driving your business forward. Today, I’ll walk you through the life cycle of a website—what to expect

en-us

16:14

How to Build Instant Credibility Online with Your...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/06/17

Send Carrie a Text Message!Let’s be real—no one’s going to buy from a website that looks sketchy, even if your offer is amazing. So how do you make sure your site instantly says “You can trust me” from the first click? That’s exactly what we’re breaking down in this episode.If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s

en-us

10:30

How to make Call To Actions that Convert

Smarter Online Business - Tech, Tools & Truths for... ·

2025/06/10

Send Carrie a Text Message!You’ve got traffic coming to your site. Your offer is solid. But… no one’s clicking that “Book Now,” “Buy,” or “Learn More” button.If it feels like your website visitors are ghosting you at the finish line—you’re not alone. And you’re not broken. Today, we’re diving into why your CTA might be falling flat—and how to fix it fast.Rate, Review, & Follow on Apple PodcastsIf you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show

en-us

33:08

Building Trust Through Authentic Branding with Laura...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/06/03

Send Carrie a Text Message!Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create meaningful brand identities and standout websites that feel true to who they are.Laura has worked across the globe crafting marketing strategies in everything from petrochemicals to cardiology. With a Master’s in International Marketing and years of experience

en-us

13:27

Are You Speaking Your Customer’s Language? How to Use...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/05/27

Send Carrie a Text Message!What if your website isn't broken… your words are just falling flat? You can have the most beautiful design in the world, but if your message doesn’t connect, your dream customers will leave. Let’s fix that today.In this episode, we’re diving into how to speak your customer’s language so your website and content actually convert. Whether you’re a course creator, coach, or online business owner, your messaging matters—and getting it right can be the difference between

en-us

35:04

From Idea to Income: Building Sales Funnels That Work...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/05/20

Send Carrie a Text Message!If the words 'sales funnel' make you want to hide under your desk, this episode is for you. Whether you’re stuck on what to sell, overwhelmed by the tech, or just tired of spinning your wheels, today’s guest Shannon Gaither is here to simplify the entire process. She’s breaking down how to go from idea to income with a sales funnel that’s simple, sustainable, and actually works—even if you don’t have a team or a tech background. This is the clarity and confidence

en-us

15:47

Is Blogging Dead? Not If You Want Organic Traffic

Smarter Online Business - Tech, Tools & Truths for... ·

2025/05/13

Send Carrie a Text Message!You’ve probably heard the whispers... “Blogging is dead.” But here’s the truth: Blogging isn’t dead — boring, inconsistent blogging is. If you want more traffic, more leads, and more sales without constantly relying on paid ads or social media trends, blogging is one of the most powerful tools you still have. Let’s talk about how to make it work for you this year and beyond.Rate, Review, & Follow on Apple PodcastsIf you’re loving my eCommerce Made Easy Podcast, I’d be

en-us

51:32

How to Grow Your Online Business with Public Speaking...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/05/06

Send Carrie a Text Message!If you’ve ever wondered how public speaking could help grow your online business — or felt too nervous to even try — you’re in the right place. In today’s episode, we’re talking about how public speaking can open doors for your business, how to get started even if you’re terrified, how to choose the right topics, and when it’s okay to say no to speaking gigs. I’m joined by Juanita Wheeler, an experienced public speaking coach and CEO of TEDxBrisbane, who has helped

en-us

13:15

From Overwhelm to Ownership: Empowering Yourself to...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/04/29

Send Carrie a Text Message!If you've ever stared at your website and thought, “I have no idea what I’m doing…”—you’re not alone. The good news? You don’t need to be a tech wizard to have a site you’re proud of—and that actually works. Today, we’re breaking through the fear and showing you just how capable you really are.Rate, Review, & Follow on Apple PodcastsIf you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your

en-us

15:18

What to Put Above & Below the Fold for Maximum...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/04/22

Send Carrie a Text Message!Did you know that the layout of your homepage can make or break your website's success? 🧐 If visitors land on your site and don’t instantly find what they’re looking for, they’ll bounce faster than you can say “conversion rate.” Today, we’re diving into the Homepage Formula—what you need to put above and below the fold to maximize your conversions and keep visitors engaged from the get-go. Rate, Review, & Follow on Apple PodcastsIf you’re loving my eCommerce Made

en-us

12:12

How to make your Website go from Invisible to...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/04/15

Send Carrie a Text Message! Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But the reality is, most websites are falling flat—repelling potential clients instead of drawing them in. If your site feels more like a digital ghost town than a thriving hub for your business, this episode is for you. We’re breaking down how to take your website from invisible to irresistible with p...

en-us

11:51

Why Your Website Is Repelling Customers (And How to...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/04/08

Send Carrie a Text Message! Have you ever wondered why people visit your website but leave without taking any action? You’ve spent countless hours crafting content, designing pages, and sharing your passion, but your site just isn’t bringing in clients. The truth is, your website could be actively repelling potential customers—and you might not even know it! In today’s episode, we’ll uncover the top reasons why your website might be pushing people away, how to recognize the signs, and most im...

en-us

19:27

Business Lessons Learned from 100 Podcast Episodes

Smarter Online Business - Tech, Tools & Truths for... ·

2025/04/01

Send Carrie a Text Message! I'm beyond excited because today marks the 100th episode of the eCommerce Made Easy podcast! 🎉 Hitting this milestone got me thinking—what does 100 episodes really do for you as a business owner? This journey wasn’t just about podcasting. It’s been about business growth, reinvention, and the lessons learned along the way. Running a business for over 20 years means going through cycles of change, and sometimes, you have to redefine and reshape your approach to stay

en-us

40:06

AI for Authentic Business Growth with guest expert...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/03/25

Send Carrie a Text Message! AI is changing the game for entrepreneurs—but are you using it the right way? If you’ve ever felt overwhelmed by content creation, branding, or keeping up with marketing trends, you’re not alone. But what if AI could streamline your workflow, save you hours of time, and help you grow your business—without losing your authentic voice? In this episode, I’m sitting down with AI Brand & Content Specialist Abha Malpani-Naismith to dive deep into: ✅...

en-us

13:34

How to use Video Effectively on your Website to Boost...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/03/18

Send Carrie a Text Message! Imagine landing on a website and instead of reading through endless blocks of text, you’re greeted with a short, engaging video that immediately answers your questions. Feels more personal, right? That’s the power of video on websites! Video is no longer just a nice-to-have—it’s a game-changer for engagement, conversions, and brand trust. If you’re not using video on your website yet, you might be leaving money on the table. In today’s episode, we’re diving into wh...

en-us

27:06

Mastering LinkedIn for your Business: Strategies from...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/03/11

Send Carrie a Text Message! Are you really using LinkedIn to its full potential? Or is it just a profile you set up and forgot about? If you’re an online business owner, course creator, or coach looking to grow your network, attract the right clients, and build credibility without spending all day on social media—this episode is for you! Today, I’m sitting down with LinkedIn expert Brenda Meller, who’s sharing her top strategies to help you make the most of your LinkedIn presence. I...

en-us

34:57

Balancing Business and Life: Candid Insights from...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/02/25

Send Carrie a Text Message! Today, we’ve got an incredible episode lined up for you! 🎙️ I’m sitting down with seasoned entrepreneur Michelle Kuzmick, whose passion lies in empowering women to turn their dreams into thriving businesses. With over two decades of experience—from her early days as a photographer to her current roles as an Online Business Strategist, Kajabi Expert, Brand and Website Designer, and Executive Editor of She’s Making Her Way Magazine—Michelle has navigated the ups and

en-us

22:10

How to Leverage Content Marketing to Build Trust and...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/02/18

Send Carrie a Text Message! Picture this—you’ve got an amazing product or service, but you’re struggling to attract the right audience. You post on social media here and there, maybe you’ve sent a few emails, but nothing seems to move the needle. The truth is, your audience won’t find you unless you give them a reason to—and that’s where content marketing comes in. Today, we’re diving into the power of content marketing and how you can leverage blog posts, videos, and more to drive traf...

en-us

16:05

How to Identify and Let Go of Unproductive Clients...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/02/11

Send Carrie a Text Message! As business owners, service providers, or coaches, we often hear the mantra “The customer is always right.” But let’s be real—sometimes that’s just not true. Not every client is the right fit for your business, and in some cases, keeping a client can cost you more than it’s worth. Today, we’re going to talk about one of the toughest decisions you might face: when to fire a client. We’ll explore how to recognize when it’s time to cut your losses and how doing so can...

en-us

155 results

Similar Podcasts

Lead With AI

Tamara Nall

Linux in the Ham Shack

Black Sparrow Media

Data Engineering Podcast

Tobias Macey

Eye On A.I.

Craig S. Smith

Reflections

Livewire Labs