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PODCAST

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders

Struggling to turn website traffic into real sales? It"s such a common thing we see client struggle with until we start helping them.Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.Hosted by Carrie Saunders, tech strategist,

technology entrepreneurship

All Episodes

13:34

Simple Website Navigation That Sells

Smarter Online Business - Tech, Tools & Truths for... ·

2026/10/06

Send Carrie a Text Message!Your website can look amazing and still lose the sale in seconds.And the problem might not be your design, your offer, or even your checkout.It might be your navigation. Think about it.Someone lands on your website and has a question. Can they quickly figure out where to go next?Or are they clicking around, opening menus, guessing what things mean, and eventually giving up?We’re revisiting a favorite archive episode all about website navigation and the little things that

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14:38

Is Your Buying Process Quietly Costing You Sales?

Smarter Online Business - Tech, Tools & Truths for... ·

2026/09/29

Send Carrie a Text Message!Have you ever had someone tell you they were ready to buy... and then somehow they never finished? Sometimes we assume they changed their mind. And sometimes they did. But sometimes the problem is much simpler: They were trying to give you money, and your buying process made it harder than it needed to be. That can happen in a traditional eCommerce store. It can happen when someone is buying a course. Booking a service. Joining a membership. Signing up for a coaching

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13:22

How to Prepare Your Online Business for Black Friday...

Smarter Online Business - Tech, Tools & Truths for... ·

2026/09/22

Send Carrie a Text Message!Black Friday might feel a long way off right now... but if you run an online business, this is actually the perfect time to start thinking about it. Not because you need to build some giant complicated promotion. I think the opposite is true. The more complicated you make Black Friday, the harder it is to prepare for, the harder it is to explain, and the harder it can be for your customers to buy. So today, I want to walk through how to get ready early, keep it simple, and

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11:33

Feeling Overwhelmed by Your Website? Start Here

Smarter Online Business - Tech, Tools & Truths for... ·

2026/09/15

Send Carrie a Text Message!Have you ever opened your website to make one small change and 20 minutes later you’ve somehow convinced yourself the whole thing needs redone? You notice one problem. Then fixing that makes you think about another page. Then another. Then you start second-guessing the design, the copy, the navigation...and suddenly you don’t know where to start at all. If that sounds familiar, this episode is for you. Because today we’re not going to fix your whole website. We’re going to

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45:33

More Visibility Isn't Always the Answer: Are You...

Smarter Online Business - Tech, Tools & Truths for... ·

2026/09/08

Send Carrie a Text Message!You can have a lot of followers, post consistently, and feel like you’re doing all the right things to get visible... and still wonder why that visibility isn’t turning into clients. Being seen isn’t really the end goal. What matters is what happens next: the conversations you start, the relationships you build, the people who join your email list, and ultimately the people who decide they want to work with you. Today I’m talking with visibility and client acquisition

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10:30

You Probably Don’t Need More Ideas for your Online...

Smarter Online Business - Tech, Tools & Truths for... ·

2026/09/01

Send Carrie a Text Message!I have a feeling a lot of business owners listening to this do not have an idea problem. You have plenty of ideas. New offers you could create. New software you could try. New marketing strategies. New content ideas. New things you could add to your website. And a lot of them may actually be good ideas. The problem is that every good idea does not need to become a project right now. So today, I want to talk about something I’m working on in my own business too: learning to

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43:18

Overcoming imposter syndrome and showing up...

Smarter Online Business - Tech, Tools & Truths for... ·

2026/08/25

Send Carrie a Text Message!Have you ever had one of those moments in your business where you KNOW you're qualified... You know you have the experience. You know you can help someone. And yet there's still that little voice saying, "Who am I to do this?" I know I have—and I've been running my business for almost 25 years. So why does imposter syndrome keep showing up, even after we've done the work and logically know better? Today, we're going beneath the surface

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12:54

Which Software is Perfect for your Online Business

Smarter Online Business - Tech, Tools & Truths for... ·

2026/08/18

Send Carrie a Text Message!How many pieces of software are you paying for in your business—and do you actually know what all of them do? In this episode, we’re talking about why it’s so easy to get caught in the cycle of buying the latest tools, apps, and software recommendations, only to end up with a more complicated business and a pile of monthly subscriptions.Instead of buying software because someone else says you need it, we’re shifting the focus to a much more important question: What problem

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8:51

Your Website Should Be Working Harder Than You

Smarter Online Business - Tech, Tools & Truths for... ·

2026/08/11

Send Carrie a Text Message! Have you ever felt like you’re doing all the work in your business? You’re posting on social media, sending emails, answering the same questions, explaining your services, chasing leads, and following up...while your website is just sitting there. But here’s the thing: your website shouldn’t just be an online brochure. It should be one of the hardest-working members of your team. Your website should be helping you educate potential clients, build trust, answer questions,

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9:06

Traffic vs. Conversion: What Should You Focus on First?

Smarter Online Business - Tech, Tools & Truths for... ·

2026/08/04

Send Carrie a Text Message! If your business isn't growing, there's a good chance you've asked yourself one of these questions: "Do I need more traffic... or do I need a better website?" More SEO? More social media? More ads? Or should I be improving the website I already have? The problem is, if you focus on the wrong one first, you can waste a lot of time—and a lot of money. Today, I'm going to help you figure out which deserves your attention first...

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45:06

Why Great Courses Never Get Finished (And How AI Can...

Smarter Online Business - Tech, Tools & Truths for... ·

2026/07/28

Send Carrie a Text Message! Have you ever started creating a course, felt excited about it for a few weeks, and then watched it slowly stall out? Maybe you've got folders full of outlines, half-finished lessons, sticky notes, and big ideas that never quite made it across the finish line. Most courses don't fail because people lack expertise. They fail because course creation is often as much a psychology challenge as it is a business challenge. Today's guest is Dr. Stephanie...

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10:26

Do I Need A Website for my Online Business?

Smarter Online Business - Tech, Tools & Truths for... ·

2026/07/21

Send Carrie a Text Message! A few weeks ago, someone asked me a question: "Carrie... do I even need a website anymore?" With social media, link-in-bio tools, online marketplaces, AI, course platforms, and Facebook groups, it's a fair question. Is a website still necessary? My answer may have surprised them because it wasn't automatically "yes." In this episode, we're going to talk about when you really need a website, when you might not, and the role a website should pl...

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18:34

How to make AI less overwhelming as a Business Owner

Smarter Online Business - Tech, Tools & Truths for... ·

2026/07/14

Send Carrie a Text Message! Every single day, there’s another AI tool, another AI feature, another AI newsletter, another AI prompt, and another AI “game changer.” But I think a lot of business owners are exhausted. Not because AI is bad—I actually use AI almost every day—but because somewhere along the way, we’ve started asking, “What can AI do?” instead of, “Should AI be doing this?” Today, I want to talk about why I believe your biggest competitive advantage in the future isn’t AI. I...

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47:10

How to run a healthy newsletter without overwhelm...

Smarter Online Business - Tech, Tools & Truths for... ·

2026/07/07

Send Carrie a Text Message! Have you ever felt like you should be sending a newsletter... but every time you sit down to write one, you overthink it? Maybe you're wondering: How often should I email? What should I even talk about? Am I emailing too much? Am I not emailing enough? And am I accidentally breaking some newsletter law I don't know about? A lot of business owners make newsletters far more complicated than they need to be. I do as well! ...

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15:16

The Business Advice I Ignore (And Why)

Smarter Online Business - Tech, Tools & Truths for... ·

2026/06/30

Send Carrie a Text Message!If you've been in business for more than five minutes, you've probably heard advice like: "Done is better than perfect." "You need to be everywhere on social media." "Hustle harder.""Automate everything." While each of those ideas has a little truth to it, I've learned over the last 24 years of running a business that the best advice isn't always one-size-fits-all. Success comes from knowing when to follow

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60:49

The Words Your Website Is Missing with Josh Hull

Smarter Online Business - Tech, Tools & Truths for... ·

2026/06/23

Send Carrie a Text Message!Have you ever looked at your website and wondered why it isn’t converting?Maybe people are visiting and sticking around for a bit, but they’re not clicking, buying, or booking.Often, the problem isn’t your design. It’s your messaging.Today’s guest, Josh Allen Hull, is a coach, messaging strategist, and storyteller who helps business owners craft words that move people to action.In this conversation, we discuss why so many websites fail to convert, how to simplify your

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13:21

How to Find the Perfect Developer

Smarter Online Business - Tech, Tools & Truths for... ·

2026/06/16

Send Carrie a Text Message!Hiring a developer can feel a little like dating. Everyone looks great on paper, everyone says they can help, and everything sounds promising in the beginning. Then, six months later, you find yourself wondering, "How did we get here?" Maybe the project is over budget. Maybe it's behind schedule. Maybe you're frustrated, they're frustrated, or you've ended up paying twice because someone else now has to fix what went wrong. The reality is that

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17:50

The Hidden Costs of Choosing the Wrong Tech Stack

Smarter Online Business - Tech, Tools & Truths for... ·

2026/06/09

Send Carrie a Text Message!Have you ever chosen a piece of software because it was cheaper, someone recommended it, your coach used it, or it simply looked easier to use? Most of us have, and sometimes those decisions work out just fine. But other times, the most expensive software decision isn't the software itself. It's everything you have to fix later. Choosing the wrong tech stack can quietly drain your business through lost time, wasted money, stalled growth, reduced team

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19:06

DIY Is Smart Until It Becomes Your Bottleneck

Smarter Online Business - Tech, Tools & Truths for... ·

2026/06/02

Send Carrie a Text Message!DIY can be incredibly smart in business.In fact, most entrepreneurs have to DIY in the beginning.You learn your audience. You figure things out. You stretch your budget. You wear a lot of hats because that's what it takes to get your business off the ground.But there comes a point where DIY quietly shifts from being resourceful to becoming expensive.Expensive in time.Expensive in growth.Expensive in stress and overwhelm.And sometimes the hardest part is realizing when

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50:44

Why Being Great at What You Do Isn’t Enough (And What...

Smarter Online Business - Tech, Tools & Truths for... ·

2026/05/26

Send Carrie a Text Message!If you’ve ever felt like… You’ve done the work… You’re really good at what you do… But somehow, the less qualified people are getting the opportunities… This episode might hit a little close to home. Because today, we’re talking about something most experts don’t realize until it’s too late: 👉 Being great at what you do does not mean people will find you. And in fact… if you’re not actively building visibility, someone else will take your place. In this conversation with

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181 results

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