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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

22:32

Michael von Bodungen Shares Enterprise Ecommerce...

Talk Commerce ·

2025/07/08

In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commerce, particularly regarding agentic buyers and B2B transactions. The conversation emphasizes the need for businesses to focus on outcomes rather

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19:56

AI Marketing Revolution Transforms Digital...

Talk Commerce ·

2025/07/01

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective

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17:55

From Caribbean Roots to Digital Growth The Evolution...

Talk Commerce ·

2025/06/24

SummaryIn this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services like grocery delivery to Jamaica. She also reflects on her personal passions and the cultural

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21:28

Business Profitability Through Mathematical Systems...

Talk Commerce ·

2025/06/17

In this episode of Talk Commerce, Adam Callinan, founder of Pentane and co-creator of Bottlekeeper, shares insights on running lean businesses, the importance of authenticity in a world increasingly dominated by AI, and how data-driven decisions can lead to profitability. He discusses the challenges and opportunities presented by AI in business operations and emphasizes the need for human touch in an automated world. Adam also reflects on the future of e-commerce and the role of AI in

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21:26

Transforming Enterprise Web Performance Through Edge...

Talk Commerce ·

2025/06/10

In this episode of Talk Commerce, Drew Chambers, EVP of Marketing at Harper, discusses the critical aspects of web and application performance, emphasizing the importance of site speed, technical SEO, and the role of AI in enhancing user experience. He explores the challenges and opportunities presented by composable commerce and edge architecture, and how these elements can be leveraged to create personalized experiences for users. The conversation highlights the need for marketers to

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24:52

Bria AI Transforms Visual Content Creation Through...

Talk Commerce ·

2025/06/03

In this episode of Talk Commerce, Yair Adato, CEO of Bria AI, discusses the evolution and future of visual generative AI. He emphasizes the importance of responsible AI practices, the challenges faced by traditional artists, and the potential for democratization in e-commerce. Yair shares insights on music licensing in the AI space and the need for a mature technology that can deliver consistent results. The conversation highlights Bria's vision for a developer platform that empowers

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18:45

Platter's All-in-One Solution Transforms E-commerce...

Talk Commerce ·

2025/05/27

In this episode of Talk Commerce, Ben Sharf, CEO of Platter, discusses the innovative solutions his company offers to Shopify brands. He shares insights into the founding story of Platter, the challenges faced by e-commerce businesses, and the importance of simplifying technology to enhance customer experience. Ben emphasizes the need for brands to understand their customers and adapt to technological advancements to remain competitive in the evolving e-commerce landscape.TakeawaysPlatter

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17:41

Katrena Friel Reveals Business Transformation Roadmap...

Talk Commerce ·

2025/05/20

In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimizes risks associated with abandoning existing revenue streams.TakeawaysBuilding a sustainable revenue model is crucial.Testing a model in the

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18:01

Navigating E-commerce Platform Diversity or when the...

Talk Commerce ·

2025/05/14

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform

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18:57

The AI Fashion Revolution Transforming Men's Style...

Talk Commerce ·

2025/05/13

In this conversation, Anya Cheng discusses how AI is revolutionizing the fashion industry by catering to busy men who need to look good without being fashion enthusiasts. She emphasizes the importance of accessibility in fashion, the role of technology in personal styling, and how clothing choices can impact confidence and first impressions. The discussion highlights the shift towards a more inclusive approach in fashion design, making it available for everyone, regardless of their interest

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11:32

AI Revolution in E-commerce: Big Sur AI's Vision for...

Talk Commerce ·

2025/05/07

Our conversation explores the implementation of AI agents in retail, focusing on how these technologies can enhance customer experiences by providing personalized recommendations and conversational product discovery, akin to the interaction with a skilled salesperson in a physical store.TakeawaysWe currently have three AI agents for retailers.One AI product provides conversational product discovery.The goal is to recreate the in-store experience online.Personalized recommendations can lead

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22:09

Marketing Intelligence Insights with Joshua Lauer

Talk Commerce ·

2025/05/06

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.TakeawaysStarting with an outcome in marketing is crucial.Realistic goals lead to better marketing strategies.Marketing leaders often set ambitious goals without clear plans.Understanding the outcome helps in working backwards effectively.Scenarios in marketing

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19:53

Unified Commerce Benchmark: How Manhattan Associates...

Talk Commerce ·

2025/05/05

Our conversation focuses on how retailers can accelerate their innovation and technology adoption to enhance customer lifetime value. It emphasizes the importance of benchmarking as a tool for retailers to understand their position in the market and to find inspiration from peers who are successfully leveraging technology.TakeawaysWe're trying to help retailers accelerate and innovate.Benchmark gives perspective on utilizing technology.Retailers are improving customer lifetime value.There

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20:00

Revolutionizing Creator Marketing: How Agentio's...

Talk Commerce ·

2025/05/02

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the

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16:52

How OpenSponsorship is Transforming the Future of...

Talk Commerce ·

2025/04/29

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing

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11:40

The Next Wave of International Shipping Innovation...

Talk Commerce ·

2025/04/25

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retailers worldwide.TakeawaysThere is significant growth in marketing to

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19:23

AI and AR Drive Beauty Tech Innovation at Perfect...

Talk Commerce ·

2025/04/24

The conversation explores the potential of Augmented Reality (AR) in various industries, emphasizing that AR is particularly beneficial for products that can be standardized and have variations, such as furniture and makeup, while it may not be suitable for products like onions that lack standardization.TakeawaysAR is an exciting space for certain industries.Standardization of products is key for AR applications.Products like furniture can be modeled easily in AR.AR may not be suitable for

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12:57

Beyond Borders Transforming E-commerce Returns with...

Talk Commerce ·

2025/04/23

My conversation with Return Bear CMO Katherine Lehman explores innovative solutions for streamlining cross-border returns in e-commerce, focusing on fulfillment strategies that enhance customer experience and reduce costs. The discussion highlights the importance of efficient logistics in the evolving landscape of online shopping.We actually forward fulfill to streamline returns.Bearified is our unique return verification process.Cross-border shipping can be simplified for

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19:59

Slate Flosser Leads the Electric Dental Care...

Talk Commerce ·

2025/04/22

In this conversation, Brynn Snyder, founder of Slate Flosser, discusses the invaluable feedback received from users during a Kickstarter campaign, highlighting how it influenced product development and user engagement. The discussion emphasizes the importance of consumer insights in shaping product effectiveness and user habits.TakeawaysKickstarter provides a platform for valuable user feedback.Engaged users can significantly influence product development.Asking the right questions can

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16:07

Blurbs.ai is Reimagining the Tech Vendor Discovery...

Talk Commerce ·

2025/04/18

My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.Takeaways80% of buyers prefer to do the research themselves.Providing tools for self-research is crucial.Buyers need information in the early stages.Empowerment leads to informed

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