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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

18:57

The AI Fashion Revolution Transforming Men's Style...

Talk Commerce ·

2025/05/13

In this conversation, Anya Cheng discusses how AI is revolutionizing the fashion industry by catering to busy men who need to look good without being fashion enthusiasts. She emphasizes the importance of accessibility in fashion, the role of technology in personal styling, and how clothing choices can impact confidence and first impressions. The discussion highlights the shift towards a more inclusive approach in fashion design, making it available for everyone, regardless of their interest

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11:32

AI Revolution in E-commerce: Big Sur AI's Vision for...

Talk Commerce ·

2025/05/07

Our conversation explores the implementation of AI agents in retail, focusing on how these technologies can enhance customer experiences by providing personalized recommendations and conversational product discovery, akin to the interaction with a skilled salesperson in a physical store.TakeawaysWe currently have three AI agents for retailers.One AI product provides conversational product discovery.The goal is to recreate the in-store experience online.Personalized recommendations can lead

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22:09

Marketing Intelligence Insights with Joshua Lauer

Talk Commerce ·

2025/05/06

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.TakeawaysStarting with an outcome in marketing is crucial.Realistic goals lead to better marketing strategies.Marketing leaders often set ambitious goals without clear plans.Understanding the outcome helps in working backwards effectively.Scenarios in marketing

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19:53

Unified Commerce Benchmark: How Manhattan Associates...

Talk Commerce ·

2025/05/05

Our conversation focuses on how retailers can accelerate their innovation and technology adoption to enhance customer lifetime value. It emphasizes the importance of benchmarking as a tool for retailers to understand their position in the market and to find inspiration from peers who are successfully leveraging technology.TakeawaysWe're trying to help retailers accelerate and innovate.Benchmark gives perspective on utilizing technology.Retailers are improving customer lifetime value.There

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20:00

Revolutionizing Creator Marketing: How Agentio's...

Talk Commerce ·

2025/05/02

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the

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16:52

How OpenSponsorship is Transforming the Future of...

Talk Commerce ·

2025/04/29

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.TakeawaysUsing athlete content significantly drives sales.The gravitas of an NFL player's image can enhance brand perception.Rights to athlete content can be secured for extended periods.Content can be utilized in multiple marketing channels.Email marketing

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11:40

The Next Wave of International Shipping Innovation...

Talk Commerce ·

2025/04/25

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retailers worldwide.TakeawaysThere is significant growth in marketing to

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19:23

AI and AR Drive Beauty Tech Innovation at Perfect...

Talk Commerce ·

2025/04/24

The conversation explores the potential of Augmented Reality (AR) in various industries, emphasizing that AR is particularly beneficial for products that can be standardized and have variations, such as furniture and makeup, while it may not be suitable for products like onions that lack standardization.TakeawaysAR is an exciting space for certain industries.Standardization of products is key for AR applications.Products like furniture can be modeled easily in AR.AR may not be suitable for

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12:57

Beyond Borders Transforming E-commerce Returns with...

Talk Commerce ·

2025/04/23

My conversation with Return Bear CMO Katherine Lehman explores innovative solutions for streamlining cross-border returns in e-commerce, focusing on fulfillment strategies that enhance customer experience and reduce costs. The discussion highlights the importance of efficient logistics in the evolving landscape of online shopping.We actually forward fulfill to streamline returns.Bearified is our unique return verification process.Cross-border shipping can be simplified for

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19:59

Slate Flosser Leads the Electric Dental Care...

Talk Commerce ·

2025/04/22

In this conversation, Brynn Snyder, founder of Slate Flosser, discusses the invaluable feedback received from users during a Kickstarter campaign, highlighting how it influenced product development and user engagement. The discussion emphasizes the importance of consumer insights in shaping product effectiveness and user habits.TakeawaysKickstarter provides a platform for valuable user feedback.Engaged users can significantly influence product development.Asking the right questions can

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16:07

Blurbs.ai is Reimagining the Tech Vendor Discovery...

Talk Commerce ·

2025/04/18

My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.Takeaways80% of buyers prefer to do the research themselves.Providing tools for self-research is crucial.Buyers need information in the early stages.Empowerment leads to informed

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17:13

Inside the Future of Shopping with Jason Grunberg at...

Talk Commerce ·

2025/04/17

My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers.TakeawaysThe future of retail is about understanding consumer evolution.Retailers must adapt to meet changing consumer needs.Conferences provide insights into the future of

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27:36

How Tech and AI Are Evolving with Razoyo's Paul Byrne

Talk Commerce ·

2025/04/15

In this conversation, Paul Byrne discusses the evolving landscape of Large Language Models (LLMs), focusing on their capacity, accuracy, and pricing. He predicts that the next few years will be pivotal for the monetization of AI technologies, particularly in 2025.TakeawaysLLMs will find applications in various sectors.The accuracy of LLMs is improving significantly.Pricing models for LLMs are evolving.2025 is a key year for AI monetization.The next two to three years will be crucial for AI

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17:22

Revolutionizing Digital Advertising Through Shirofune...

Talk Commerce ·

2025/04/10

My conversation with Mitsunaga Kikuchi and Rocco Baldasarre of Shirofune digs into the intricacies of campaign management, focusing on how to optimize performance through data-driven strategies. Mitsu explains the importance of identifying opportunities within campaigns and adjusting priorities based on performance metrics. Our discussion also touches on future trends in advertising and the evolving role of data in marketing decisions.TAKEAWAYSThe product optimizes campaign performance by

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25:26

Commercial Robotics: Transforming Retail Operations...

Talk Commerce ·

2025/04/08

My conversation with Marianela Nanninga, CEO and founder of ToDo Robotics, explores the challenges of high turnover in jobs and industries, emphasizing the time and resources required for training new employees. It highlights the advantages of machines in maintaining consistent performance and quality, particularly in cleaning tasks, where machines do not miss spots and operate with uniform intensity.TakeawaysJobs with high turnover require significant time for training.Machines provide

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16:58

AI and Analytics: Transforming the Future of...

Talk Commerce ·

2025/04/07

My conversation with Ben Dutter, Chief Strategy Officer at Power Digital, at eTail Palm Springs explores the strategies brands can employ to ensure success during peak seasons, emphasizing the importance of mental availability and effective marketing initiatives.TakeawaysBrands that have a successful Q4 start planning early.Mental availability is crucial for brand recognition.Effective marketing initiatives should be rich in information.Building a strong brand representation is key.Planning

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15:39

Social Commerce Reimagined: How Brands Can Take Back...

Talk Commerce ·

2025/04/03

Our conversation explores the evolution of social commerce as a significant trend in e-commerce, highlighting consumer preferences for direct brand purchases over platform sales due to concerns about data privacy and the convenience of returns. It discusses how social media is reshaping the retail landscape and the implications for brands and retailers moving forward.TakeawaysMore than two thirds of social shoppers prefer buying directly from brands.Data privacy and convenience are key

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24:43

Persistence, Authenticity, and $25M: A Shopify...

Talk Commerce ·

2025/04/01

In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.TakeawaysWe've been on the partner program for a while.It's been tremendous for just getting connected.All these platforms are living,

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17:31

From Runway to Digital: How AI is Revolutionizing...

Talk Commerce ·

2025/03/31

The conversation focuses on the importance of building relationships in retail, particularly in bridging the gap between in-store experiences and online shopping. The discussion highlights the use of platforms like Endear to enhance communication and foster connections with customers.TakeawaysWe are using Endear for all of our retail store clients.We can communicate directly through the platform.Exploring how to bring in-store experiences to the website.It's about the relationship with the

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17:56

Wix's AI Revolution: Transforming Global E-commerce...

Talk Commerce ·

2025/03/27

The conversation discusses the challenges merchants face in creating optimized product descriptions and how automation can streamline this process. It highlights the importance of generating copy that is not only engaging but also optimized for search engines to enhance conversion rates.TakeawaysMerchants spend a lot of time on product descriptions.Automated tools can generate optimized product descriptions.The generated text is tailored to the context of the site.Automation helps in

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