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PODCAST

Web3 CMO Stories

🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats

business marketing

All Episodes

35:14

How to Get 1 Million Gamers Into Web3 Games with Amos...

Web3 CMO Stories ·

2025/03/06

Send us a textToday's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players.• The state of Web3 gaming and current challenges • The critical onboarding problem facing mainstream adoption • Value creation vs. profit extraction for gamers • Building community engagement around fun

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36:47

Audacious: How Humans Win in an AI Marketing World –...

Web3 CMO Stories ·

2025/03/04

Send us a textWe dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing

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33:05

Navigating the Web3 Marketing Maze with Diana...

Web3 CMO Stories ·

2025/02/27

Send us a textReady to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype. • Discussion on why understanding the macroeconomic environment is crucial •

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32:23

Discover How Valos Makes Crypto a Productive Asset...

Web3 CMO Stories ·

2025/02/25

Send us a textThe episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors. • Journey from speculation to productive asset management • Challenges in navigating regulations and compliance • Importance of building user trust in crypto • Behavioral differences between new and long-term

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31:53

Rebranding Web3 and the Synergy of AI: Transforming...

Web3 CMO Stories ·

2025/02/20

Send us a textThis episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative.• Discusses common misconceptions about Web3 and its association with scams• Advocates for a rebranding of Web3 to enhance its perception • Highlights the

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29:01

Unlocking Decentralized Computing: Transforming Your...

Web3 CMO Stories ·

2025/02/14

Send us a textJoin us as we unlock the mysteries of decentralized computing with Domenic Carosa, one of the innovative minds behind Hivello. What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes. Domenic draws intriguing parallels between the rise of DePIN technology and the early days of the internet, inviting you to imagine a future where your CPU,

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29:58

Pioneering the Next Wave of Bitcoin Ecosystems with...

Web3 CMO Stories ·

2025/02/07

Send us a textThis conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience.• Charlie's journey from Bitcoin enthusiast to CEO of Bitlayer • Key differences setting Bitlayer apart in the Bitcoin L2

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31:54

How Secrets Vault Simplifies Security with Images:...

Web3 CMO Stories ·

2025/01/31

Send us a textUnlock the future of digital security with us as we chat with Gerard Cervelló, CEO, and Jordi Puiggalí, CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cryptography to protect the seed phrases of crypto wallets. Discover how their novel approach not only simplifies backup processes for Web3 users but also offers a robust alternative to traditional passwords by using images. The potential of this technology to

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28:09

Navigating Web3 Investments and Strategic...

Web3 CMO Stories ·

2025/01/17

Send us a textHatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are shaping the future of this industry.• Exploring the significance of networking in blockchain • Hatem's journey from ambassador to COO • Importance of governance and community in blockchain projects • Overview of Advanced Blockchain AG’s

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29:05

How Aeternity Achieved Unicorn Status and What...

Web3 CMO Stories ·

2025/01/10

Send us a textNikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of community engagement, and how to create your own blockchain. • Nikola's journey from pharmaceuticals to blockchain • The challenges faced during Aeternity's rapid growth • Introduction of hyperchains and its unique offerings • The

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30:36

Unveiling Decentraland 2.0: Revolutionizing Virtual...

Web3 CMO Stories ·

2025/01/03

Send us a textJoin us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus on a decentralized economy, Decentraland invites users to build, own, and connect like never before. •

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11:31

The Stories You Loved Most: Top 10 Countdown of...

Web3 CMO Stories ·

2024/12/27

Send us a textEvery year, a handful of conversations rise above the noise. They spark ideas, ignite debates, and linger in our minds long after the outro music fades.In this special episode of Web3 CMO Stories, we’re counting down the Top 10 Most Popular Episodes of 2024. These are the stories you loved the most.From groundbreaking insights on blockchain innovation to game-changing strategies in Web3 marketing, each episode in this countdown tells a piece of the larger story: where we’ve been, where

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26:09

Navigating Crypto Branding and Regulations with...

Web3 CMO Stories ·

2024/12/20

Send us a textHow do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, security, transparency, and simplicity into Bitstamp's brand messaging. With the imminent implementation of MiCA in Europe, Aysenur sheds light on the

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26:11

Building a User-Friendly Crypto Ecosystem: Mel...

Web3 CMO Stories ·

2024/12/13

Send us a textJoin us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethereum and the iconic film "2001: A Space Odyssey." We explore the dynamic challenges of bringing everyday users into the world of crypto and how

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26:28

Discover Crypto Options Trading with Hendrik Ghys,...

Web3 CMO Stories ·

2024/12/06

Send us a textDiscover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitstamp. Together, we explore how Thalex is set to revolutionize the crypto market by bridging the gap between futures and options, offering innovative

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27:55

Coinbase's Approach to Education: Learning Rewards...

Web3 CMO Stories ·

2024/11/29

Send us a textElke Karskens, the Country Director for Coinbase Benelux and Nordics, is here to unravel the complexities of the global crypto market and the regulatory landscape. With a remarkable career journey that includes stints at Facebook, Skype, and TomTom, Elke shares how her diverse experiences have shaped her agile and customer-centric leadership style at Coinbase. Explore the potential for cryptocurrency to disrupt traditional finance while learning about Coinbase's mission to create

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21:39

From Traditional Finance to Blockchain Innovation...

Web3 CMO Stories ·

2024/11/22

Send us a textWhat if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to revolutionize business applications with a scalable, proof-of-work blockchain, particularly impacting

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8:29

Exploring AI Innovations and Web3 Connections at Web...

Web3 CMO Stories ·

2024/11/15

Send us a textEver wondered how an event brimming with over 71,000 visionaries feels? Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an impromptu trip to Belgium for an AI workshop meant I was flying back to Portugal just in time for the ...

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25:53

Unraveling Web3 Gaming and Ethical Data Ownership...

Web3 CMO Stories ·

2024/11/08

Send us a textUnlock the future of digital ecosystems with Timothy ("Tim") Tello, the trailblazing CEO of 3thix, who joins us to unravel the transformative potential of Web3 gaming and ethical data ownership. Discover how Tim spearheaded the creation of the first SEC-approved blockchain token and is revolutionizing the gaming industry with blockchain technology. We promise you'll gain insights into how this technology empowers users, offering a fair and transparent model for

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29:38

Creating Impactful Marketing Campaigns in Web3 with...

Web3 CMO Stories ·

2024/11/01

Send us a textIn this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand. Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain

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