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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

27:13

The $3 Billion Problem: How Adrien Resch Is...

Web3 CMO Stories ·

2025/05/01

Send us a textTrust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura, is methodically addressing this challenge by building what he describes as "a solid trust layer for the decentralized world."The security ecosystem Adrien and his team have developed goes far beyond traditional smart contract audits

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6:42

Philip Kotler: Why Smart CMOs Aim for Zero Complaints...

Web3 CMO Stories ·

2025/04/22

Send us a textWhat if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan, Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly

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38:17

If Grandma Can Use It, Anyone Can – The RYO...

Web3 CMO Stories ·

2025/04/17

Send us a textWhat if cryptocurrency was so simple your grandmother could use it? Anthony Diaz, founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full potential. The conversation begins with Anthony introducing RYO-CHAN, a unique meme token with actual utility. Unlike most meme coins, RYO-CHAN incorporates AI-driven tools for smart contract analysis and portfolio management, allowing users to evaluate

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11:36

Solana, Security & Synergies: Turning Transparency...

Web3 CMO Stories ·

2025/04/10

Send us a textThis Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting projects including RYO coin's ecosystem expansion and insights from Secret Vault's crypto security report revealing that 41% of users don't trust just one wallet.• Launching a podcast petition to invite Solana's head of

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26:57

The Future of Digital Assets: Rui Serapicos on CODA...

Web3 CMO Stories ·

2025/04/03

Send us a textRui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals strategies for overcoming cultural barriers to professional networking while exploring the unique characteristics that make Web3 communities thrive.• Building communities in Portugal presents unique challenges as people prefer spending time with

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30:38

Decentralizing Security: How Lagrange is...

Web3 CMO Stories ·

2025/03/27

Send us a textZero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security. Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI trustworthy at internet scale with practical applications for combating deepfakes and securing sensitive data.• ZK proof generation costs have decreased by 1000x in just three years, making previously theoretical applications practical• Lagrange's

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27:30

AI + Web3: Creating Personalized Brand Experiences...

Web3 CMO Stories ·

2025/03/20

Send us a textLauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty programs fail to foster long-term consumer relationships• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards•

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28:24

Why Your Next Utility Bill Might Be Paid by a Smart...

Web3 CMO Stories ·

2025/03/13

Send us a textRuchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed.• Building technology that lets users buy renewable energy from anywhere in the world through blockchain• Creating an IoT gateway compatible with over 40 types of electrical equipment to enable smart electricity management• Addressing equity problems in renewable energy

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32:46

From Soap Star to Tech Entrepreneur: Daniel Goddard's...

Web3 CMO Stories ·

2025/03/11

Send us a textDaniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko, uses artificial intelligence to enhance human connection in an increasingly isolated digital world.• Building personal brand starts with understanding who you are at your core• Dysko app allows users to place their profile in up to 10 locations

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35:14

How to Get 1 Million Gamers Into Web3 Games with Amos...

Web3 CMO Stories ·

2025/03/06

Send us a textToday's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players.• The state of Web3 gaming and current challenges • The critical onboarding problem facing mainstream adoption • Value creation vs. profit extraction for gamers • Building community engagement around fun

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36:47

Audacious: How Humans Win in an AI Marketing World –...

Web3 CMO Stories ·

2025/03/04

Send us a textWe dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing

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33:05

Navigating the Web3 Marketing Maze with Diana...

Web3 CMO Stories ·

2025/02/27

Send us a textReady to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype. • Discussion on why understanding the macroeconomic environment is crucial •

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32:23

Discover How Valos Makes Crypto a Productive Asset...

Web3 CMO Stories ·

2025/02/25

Send us a textThe episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors. • Journey from speculation to productive asset management • Challenges in navigating regulations and compliance • Importance of building user trust in crypto • Behavioral differences between new and long-term

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31:53

Rebranding Web3 and the Synergy of AI: Transforming...

Web3 CMO Stories ·

2025/02/20

Send us a textThis episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative.• Discusses common misconceptions about Web3 and its association with scams• Advocates for a rebranding of Web3 to enhance its perception • Highlights the

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29:01

Unlocking Decentralized Computing: Transforming Your...

Web3 CMO Stories ·

2025/02/14

Send us a textJoin us as we unlock the mysteries of decentralized computing with Domenic Carosa, one of the innovative minds behind Hivello. What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes. Domenic draws intriguing parallels between the rise of DePIN technology and the early days of the internet, inviting you to imagine a future where your CPU,

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29:58

Pioneering the Next Wave of Bitcoin Ecosystems with...

Web3 CMO Stories ·

2025/02/07

Send us a textThis conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience.• Charlie's journey from Bitcoin enthusiast to CEO of Bitlayer • Key differences setting Bitlayer apart in the Bitcoin L2

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31:54

How Secrets Vault Simplifies Security with Images:...

Web3 CMO Stories ·

2025/01/31

Send us a textUnlock the future of digital security with us as we chat with Gerard Cervelló, CEO, and Jordi Puiggalí, CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cryptography to protect the seed phrases of crypto wallets. Discover how their novel approach not only simplifies backup processes for Web3 users but also offers a robust alternative to traditional passwords by using images. The potential of this technology to

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28:09

Navigating Web3 Investments and Strategic...

Web3 CMO Stories ·

2025/01/17

Send us a textHatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are shaping the future of this industry.• Exploring the significance of networking in blockchain • Hatem's journey from ambassador to COO • Importance of governance and community in blockchain projects • Overview of Advanced Blockchain AG’s

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29:05

How Aeternity Achieved Unicorn Status and What...

Web3 CMO Stories ·

2025/01/10

Send us a textNikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of community engagement, and how to create your own blockchain. • Nikola's journey from pharmaceuticals to blockchain • The challenges faced during Aeternity's rapid growth • Introduction of hyperchains and its unique offerings • The

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30:36

Unveiling Decentraland 2.0: Revolutionizing Virtual...

Web3 CMO Stories ·

2025/01/03

Send us a textJoin us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus on a decentralized economy, Decentraland invites users to build, own, and connect like never before. •

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