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PODCAST

Clicks to Customers

Welcome to StubGroup"s Clicks to Customers Podcast channel! Subscribe for:✔️ Tutorials about how Google Ads works✔️ Advanced strategies we"re using to make our clients successful✔️ Hot takes about the latest and greatest in industry news✔️ Tactics to fix Google Ads suspensions and remain compliant with Google"s policies✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more!💪 Dominate Google Ads and grow your business: https://stubgroup.com/

business marketing

All Episodes

1:46

What Is Google’s Third Party Policy? (June 2025 Update)

Clicks to Customers ·

2025/09/15

This is a public service announcement for anyone running Google Ads: be VERY careful who you link your ad account to. ⚠️In June 2025, Google updated its Third-Party Policy—a set of rules for agencies and other businesses managing Google Ads on behalf of clients. One major change? If your Google Ads account is linked to a Manager Account (MCC) that violates this policy, your account could also be paused. 😬In this video, we explain:- What the Google Third-Party Policy is - What’s new in the June 2025

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34:58

Rule of 26 for B2B Growth with Michael “Buzz”...

Clicks to Customers ·

2025/09/12

In this Clicks to Customers episode, John Horn interviews Michael Buzinski, President of Buzzworthy Integrated Marketing and author of The Rule of 26.They discuss how B2B service businesses can simplify their marketing, avoid “random acts of marketing,” and use frameworks like the Rule of 26, Focus to Fit, and P3P to grow more profitably.They also dig into pricing strategies, client qualification, productized services, and how to create a single point of entry that accelerates sales.Links

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4:37

What Products Are Prohibited on Google Ads?

Clicks to Customers ·

2025/09/08

Some products are simply off-limits on Google Ads . . . but the rules aren’t always as clear as you’d think.In this video, John from StubGroup walks you through the main product categories Google prohibits, plus the nuances and exceptions that could keep your ads compliant.You’ll learn:- The top prohibited categories (explosives, firearms, certain supplements, recreational drugs, etc.)- Surprising items that still get flagged (even if they’re allowed)- How “keywords” on your site can trigger

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2:20

How to Cancel a Google Ads Account

Clicks to Customers ·

2025/09/06

In this video, we show you exactly how to cancel a Google Ads account and explain what canceling actually means.Canceling a Google Ads account is simple. Log in, go to Admin - Preferences, and under Account Status, choose "Cancel my account." You can reactivate it later with just a click, so this isn't permanent deletion—it's just pausing the account and signaling to Google that you're not planning to use it for now.We also explain why canceling an account might be helpful, especially if you're

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3:32

How Many Times Can You Appeal a Google Ads Suspension?

Clicks to Customers ·

2025/09/04

How many times can you appeal a Google Ads or Merchant Center suspension? In this episode, John from StubGroup explains how the appeal process really works . . . what’s true, what’s myth, and how to approach appeals strategically. You’ll learn: The truth behind the “three strikes” myth Key differences between Ads and Merchant Center appeals Tips to improve your chances of reinstatement How to avoid wasting valuable appeal opportunities 👉 Free guide to fixing Google suspensions:

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30:41

How Total Turf Scales with Reviews & Google Local...

Clicks to Customers ·

2025/09/03

In this Clicks to Customers episode, John interviews Tom Roche, Owner of Total Turf. They discuss buying a home-services business, rebranding, overcoming Google/Yelp hurdles, and building a reviews-and-referrals flywheel. They also dig into job costing, crew retention, customer comms, and using Google Local Services to grow.Links mentioned:Tom Roche: https://www.tom-roche.com/Free resources in our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your

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5:55

How to Fix a Google Merchant Center Misrepresentation...

Clicks to Customers ·

2025/09/01

Has your Google Merchant Center account been suspended for “misrepresentation”? You’re not alone — and in this episode, we’ll explain exactly what that means and how to fix it. The misrepresentation policy can flag your business for things like: Weak or missing contact info Unrealistic pricing or out-of-stock products No clear return or shipping policies Few reviews or trust signals A weak digital footprint John from StubGroup, a Premier Google Partner, breaks down the most common reasons

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35:12

Answers to Your Top Google Ads Account Suspension...

Clicks to Customers ·

2025/08/29

Got your Google Ads account suspended? You’re not alone — and we’re here to help. In this Q&A episode, the StubGroup Suspension Team answers the most common questions we hear from businesses facing suspensions, including: Why Google suspends accounts (and what they don’t tell you) How long reinstatement really takes What to do if your appeal gets denied How to stay compliant moving forward Pro tips from our expert Suspension Team StubGroup has helped hundreds of businesses get back on

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44:09

Why Most Agencies Aren’t Profitable (And How to Fix...

Clicks to Customers ·

2025/08/01

Why do so many marketing agencies stay busy but barely turn a profit? In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Marcel Petitpas, Co-Founder of Parakeeto, to unpack the hidden dysfunctions that kill agency margins—from unclear pricing models to disconnected operations and financial blind spots. Marcel explains the profit management framework Parakeeto uses to help agencies get aligned across sales, ops, and finance, and how even small process shifts

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39:07

How B2B Brands Can Win with E-Commerce with Jason...

Clicks to Customers ·

2025/07/11

Jason Greenwood has been in e-commerce for 25 years . . . and he’s still obsessed. In this episode, he breaks down how legacy B2B companies can thrive online, why sales teams don’t need to fear e-commerce, and the biggest mistakes companies make when trying to modernize. From importing memory cards in the 90s to leading enterprise transformations today, Jason’s journey is full of insight (and some fire anecdotes too).Timestamps: 00:00 – Intro to Jason Greenwood 01:09 – How he stumbled into

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33:28

The Science of People: How Physics-Based Hiring...

Clicks to Customers ·

2025/06/24

In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Brandon Gano, COO & Steward of Operations at HumanOp Technologies. They dive deep into HumanOp’s groundbreaking physics-based personality assessment—the only patented one of its kind—and explore how it’s revolutionizing hiring, team building, and leadership. Brandon explains how understanding physical traits can reveal authentic human behavior, why most assessments fail, and how companies are using this

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32:36

”Marketers Get Analytics WRONG” — And How to Fix It |...

Clicks to Customers ·

2025/06/06

In this episode of the Clicks to Customers Podcast, StubGroup CEO John Horn sits down with Matt Bailey — marketing educator, author, podcaster, and founder of SiteLogic — to talk about what marketers often get wrong about analytics and how to fix it.They cover:-Why most marketers aren't trained in analytics-How to align marketing with business goals-Tactical tools Matt recommends (including Piwik PRO)-How AI is changing SEO and content strategy-Why YouTube is Matt’s favorite long-term organic

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27:35

How to Actually Scale E-Commerce Profitably with...

Clicks to Customers ·

2025/05/30

"If you're selling socks with great ROAS but no margin—you're doing it wrong."In this episode of Clicks to Customers, StubGroup CEO John Horn is joined by Duane Brown, founder of Take Some Risk, for an eye-opening chat on what actually drives profitability in modern e-commerce.From the real-world impact of tariffs to why mobile UX is make-or-break, Duane brings sharp, honest insights from managing paid media for DTC brands across the U.S., Canada, and Europe.🔍 What You’ll Learn:Why ROAS is a vanity

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31:01

Why ”Pretty” Websites FAIL: Conversion Rate Myths...

Clicks to Customers ·

2025/05/28

Why don’t beautiful websites convert? What’s the ROI of ugly design? 🤔 In this episode of Clicks to Customers, StubGroup CEO John Horn chats with Brian Massey, founder of Conversion Sciences, to explore the science (and psychology) behind conversion rate optimization (CRO).Brian breaks down:-Why "conversion rate optimization" is a misleading term-How to analyze your website like a digital store-What AB testing really requires (and why small businesses should rethink it)-The heartbreaking truth

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8:26

Google Ads Autocomplete Q&A: What People Really Want...

Clicks to Customers ·

2025/05/23

Ever wonder what people are really Googling about Google Ads? In this candid and fast-paced Q&A session, we run through the most searched autocomplete questions on Google Ads—from "Is Google Ads worth it?" to "Can you fix a suspended account?"Whether you're just getting started or trying to figure out why your account was suspended, we’ve got you covered with real answers (and no corporate fluff). As a Premier Google Partner, StubGroup has helped over 2,000 businesses navigate the wild world of

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32:58

Why Most A/B Tests FAIL (and How to Fix Them) | Glib...

Clicks to Customers ·

2025/05/19

In this episode of Clicks to Customers, John sits down with Glib Hodorovskyi, co-founder of ConversionRate.Store, to dig deep into conversion rate optimization (CRO). Glib shares insights from running over 4,000 experiments, outlines a proven CRO process, and reveals why A/B testing is often done wrong—especially by small businesses. From statistical pitfalls to scaling upsells, this episode is packed with practical tactics for making the most of your website traffic. 🌐 ConversionRate.Store –

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6:31

Google Ad’s Newest Campaign Type—AI Max for Search

Clicks to Customers ·

2025/05/16

Google just introduced a brand new campaign type—AI Max for Search—and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know.We also unpack Google’s push toward full AI-powered campaign creation and the early beta rollout starting this month.🚀 Dominate Google Ads and grow your business:

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3:32

Google’s New Ad Policy Takes Effect May 31 – Are You...

Clicks to Customers ·

2025/05/09

On May 1st, 2025, Google announced new ad transparency requirements—and they’re rolling out fast. In this episode, John Horn breaks down exactly what’s changing with Google Ads, including the new rule requiring payment profile names to be displayed starting May 31, and what’s coming in Phase 2 on June 30. You’ll also hear exclusive details not included in Google’s official announcement, based on direct communication with Google’s team. If you manage Google Ads for yourself or clients, this update

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38:14

The SECRET to Dominating the SaaS Space with Besnik...

Clicks to Customers ·

2025/05/06

In this episode of the Clicks to Customers Podcast, host John Horn (CEO of StubGroup) sits down with Besnik Vrellaku, the founder of Salesflow.io, to unpack how he scaled a bootstrapped SaaS from zero to over 1,000 customers. Besnik shares his journey launching 8+ MVPs before finding product-market fit, how his team used cold outreach and Facebook communities to drive early growth, and what he's learned about scaling without compromising product quality. They also explore how AI is transforming

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52:49

Mastering Link Building & SEO Strategies with Milosz...

Clicks to Customers ·

2025/05/05

In this episode of the Clicks to Customers podcast, John Horn sits down with Milosz Krasinski, the founder of Chili Fruit, to discuss the secrets to effective SEO and link building. Milosz dives deep into the importance of backlinks, the challenges of link building, and the strategies that have helped his team thrive in the SEO world. He also shares valuable insights on the evolution of digital PR and the role of content in building a strong SEO foundation.Milosz talks about the misconceptions

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122 results

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