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PODCAST

All Things Fitness and Wellness

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry

health & fitness fitness

All Episodes

41:23

M&A, Valuations, and Franchise Growth in 2025 with...

All Things Fitness and Wellness ·

2025/07/02

In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Pete Moore, founder of Integrity Square and one of the most trusted voices in fitness industry finance. They unpack the state of mergers and acquisitions in 2025, shifting valuations, and the renewed spotlight on franchise models. What you’ll learn: – What major deals like TSG acquiring EōS Fitness signal about the market – How valuations are shifting across sectors – Which business models investors are prioritizi...

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5:13

This Week In Fitness: Novo Nordisk Drops Hims & Hers,...

All Things Fitness and Wellness ·

2025/06/25

This Week In Fitness by ATFW delivers the top fitness business headlines in under 5 minutes. In this episode: Novo Nordisk Ends Partnership with Hims & Hers Novo Nordisk cuts ties with Hims & Hers Health Inc. over concerns related to compounded versions of Wegovy®. What does this mean for telehealth partnerships and the future of obesity care? Solace New York Launches Mental Health Collaboration A first-of-its-kind partnership is embedding mental health services directly into a Manh...

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4:28

This Week In Fitness: McKinsey Sounds Alarm, Peloton...

All Things Fitness and Wellness ·

2025/06/19

This Week in Fitness delivers the top fitness business headlines in under 5 minutes. Hosted by Krissy Vann, this weekly industry briefing keeps executives, operators, and decision-makers up to speed on the trends shaping the fitness and wellness sector. McKinsey Report – A major shift is underway. The top 5 U.S. gym operators now hold over 40% of memberships, up from 25% five years ago. McKinsey outlines three strategic imperatives as consolidation and consumer demand reshape the industry. VA...

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25:47

YouTube Monetization Secrets Every Fitness CEO Should...

All Things Fitness and Wellness ·

2025/06/13

What does the future of fitness content look like—and how can CEOs and marketers turn video into real revenue? In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with David Sherman-Presser, Founder of Structure Creation Consulting and former YouTube strategist, to unpack what fitness executives really need to know about YouTube, content monetization, and building a personal brand that drives business. With nearly seven years inside YouTube developing monetization t...

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4:23

This Week in Fitness: HFA Tariff Fight, Playlist,...

All Things Fitness and Wellness ·

2025/06/10

Welcome to This Week in Fitness by ATFW, where we crunch the latest fitness business headlines—all in under 5 minutes. Hosted by Krissy Vann and designed for busy executives who want to stay ahead of the game. Mindbody’s Big Move – Mindbody introduces Playlist, a new parent brand bringing together Mindbody, Booker, and ClassPass, consolidating over 113,000 partners worldwide. ClassPass x WeWork Partnership – ClassPass expands beyond workouts with new workspace bookings at over 100 WeWork loc...

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28:44

Innovation or Imitation? FitBench Founder Tyler...

All Things Fitness and Wellness ·

2025/06/06

On this episode of The ATFW Podcast, host Krissy Vann is joined by Tyler Danen, founder of FitBench, to unpack the story behind his viral LinkedIn post that’s turned heads in the fitness industry. Viewed by over 50,000 people, Tyler’s post took aim at a troubling trend: the flood of copycat products in the market and the impact it has on genuine innovators. In this conversation, Tyler reveals what inspired him to go public with his frustrations and the personal experiences that fuelled his m...

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3:48

This Week In Fitness: Equinox Penalty, UFC Jiu-Jitsu...

All Things Fitness and Wellness ·

2025/06/03

Welcome to This Week In Fitness, your go-to weekly update for the biggest news in the business of fitness and wellness. Hosted by Krissy Vann, this series covers the latest deals, trends, and insights—all in under five minutes. This Week’s Headlines: Equinox Fined for Complex Cancelation Policies Equinox Group has agreed to pay $600,000 in penalties and offer refunds to members after New York regulators found their cancelation policies unclear and hard to navigate. The case highlights a bro...

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20:01

Why National Fitness Days Matter & Latest Canadian...

All Things Fitness and Wellness ·

2025/05/31

On this episode of The ATFW Podcast, Krissy Vann connects with Erin Phelan from the Fitness Industry Council of Canada to explore why national health and fitness initiatives matter to operators across North America—and what Canadian policy developments could signal for the broader industry. We’re covering: How national fitness days like Canada’s National Health & Fitness Day can boost member engagement and brand positioning Why these initiatives go beyond PR—they’re real opportunities t...

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4:56

This Week In Fitness: Maxiom AI Launch, Strava x...

All Things Fitness and Wellness ·

2025/05/28

Welcome to This Week in Fitness — where we crunch the latest fitness business headlines all in under 5 minutes. Hosted by Krissy Vann, this weekly segment from All Things Fitness & Wellness delivers quick, credible insights for operators, executives, and decision-makers in the global fitness industry. Here’s what’s making news this week: 1. Maxiom AI Launches with $2M Seed + $6M Series A Maxiom Labs introduces SmartCoach AI, a digital platform using biometric data to deliver personalize...

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40:15

Strength-Driven Fitness That Scales: MADabolic’s...

All Things Fitness and Wellness ·

2025/05/22

On this episode of The ATFW Podcast, Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic, joins host Krissy Vann to break down the business philosophy behind his strength-driven interval training franchise. Brandon shares how his professional hockey background shaped MADabolic’s structured, performance-first approach—and why the brand was built to serve people beyond their sport, with a disciplined system that can carry them into their 40s, 50s, and beyond. This conversation exp...

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5:20

This Week in Fitness: Airbnb Adds Personal Training,...

All Things Fitness and Wellness ·

2025/05/21

Welcome to This Week in Fitness by ATFW, where Krissy Vann crunches the latest fitness business headlines in under 5 minutes. Here’s what’s making news: 🔹 Airbnb Launches Wellness Services Airbnb expands into fitness and wellness with its new Airbnb Services feature, now available in 260 cities. Users can book yoga, HIIT, massage, and personal training—whether or not they’re staying in an Airbnb. 🔹 iFIT Acquires Reform RX iFIT enters the Pilates space through the acquisition of connected

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19:29

Fitness Industry Takes Capitol Hill: PHIT Act...

All Things Fitness and Wellness ·

2025/05/15

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Mike Goscinski, Vice President of Government Affairs for the Health & Fitness Association, to break down what really happened during the recent Advocacy Fly-In on Capitol Hill. Over 100 fitness industry leaders met with lawmakers to advocate for the inclusion of the PHIT Act (Personal Health Investment Today Act) in upcoming legislation. The PHIT Act aims to allow Americans to use pre-tax dollars from HSAs...

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4:21

This Week In Fitness: EōS Acquisition, WHOOP Launches...

All Things Fitness and Wellness ·

2025/05/12

Welcome to This Week in Fitness, where host Krissy Vann crunches the latest fitness business headlines in under five minutes. From acquisitions and earnings to wearable tech and brand campaigns, here’s what’s making news across the industry: EōS Fitness Acquired EōS Fitness enters a new growth phase with fresh private equity backing. According to The Wall Street Journal, the deal values the company at $1.5 billion including debt. UFC GYM Heats Up with Habit Burger UFC GYM teams up with Habit ...

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32:25

From The Wall Street Journal to The Weight Room: Anne...

All Things Fitness and Wellness ·

2025/05/08

In this powerful Mental Health Month episode on The ATFW Podcast, host Krissy Vann sits down with Anne Marie Chaker—former Wall Street Journal reporter, competitive bodybuilder, and author of the upcoming book LIFT: How Women Can Reclaim Their Physical Power and Transform Their Lives. Many in the fitness industry may recognize Anne Marie from her impactful keynote at the Women’s Leadership Summit during the March Health & Fitness Association Show, where she urged attendees to empower wome...

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3:21

This Week in Fitness: NASM Strategic Board, 24 Hour...

All Things Fitness and Wellness ·

2025/05/02

This Week in Fitness is where host Krissy Vann crunches the latest fitness business headlines—in under 5 minutes. From GLP-1 breakthroughs and recovery investments to strategic board moves and lifestyle-driven brand plays, we break down what’s actually moving the needle in fitness this week: -NASM announces the formation of a new Strategic Advisory Board led by Mark Mastrov and Neal Spruce -24 Hour Fitness rolls out Recovery24 and Premium Fit24 to elevate the in-club experience -Novo ...

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43:21

Mental Health in the Fitness Industry: Derek Gallup...

All Things Fitness and Wellness ·

2025/05/01

In this raw and inspiring episode of All Things Fitness and Wellness, we dive into mental health with Derek Gallup, an industry veteran with over 20 years of experience in the fitness world. Derek opens up about how fitness became his anchor through some of the toughest personal challenges, including the struggles of supporting a partner through mental health crises. Derek’s career includes leadership roles at UFC Gym, 24 Hour Fitness, and New Evolution Ventures, but in this episode, he shar...

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4:08

This Week in Fitness: Crunch Majority Stake Acquired,...

All Things Fitness and Wellness ·

2025/04/25

This is This Week in Fitness by All Things Fitness and Wellness, hosted by Krissy Vann. This is where we crunch the latest fitness business headlines in under 5 minutes. Here is what's making news: Crunch Fitness Majority Acquisition: Leonard Green & Partners acquires controlling stake as Crunch expands past 500 locations.Pvolve and Jennifer Aniston Launch Sculpt Anywhere: New portable workout bundle and hybrid fitness campaign unveiled.Nourish Raises $70M to Expand Virtual Nutrition Care...

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16:30

FIBO 2025: Global Voices on Market Shifts, Member...

All Things Fitness and Wellness ·

2025/04/23

Recorded live at FIBO 2025 — one of the world’s largest trade shows for fitness, wellness, and health — this episode of The ATFW Podcast captures insights from global industry leaders. Host Krissy Vann sits down with executives from Canada, the UK, Spain, Germany, Switzerland, and Finland to explore what’s shaping the fitness landscape in 2025 and beyond. From economic pressures and consumer trends to retention strategies and digital innovation, this episode is a powerful snapshot of where th...

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5:14

This Week In Fitness: NHS Calls for Action, Wegovy...

All Things Fitness and Wellness ·

2025/04/01

This Week in Fitness by All Things Fitness and Wellness delivers the top fitness business headlines—all in under five minutes. Hosted by Krissy Vann. Stay fit, stay informed, and keep your fitness business in shape. In this episode: NHS Report Pushes for Physical Activity in Healthcare The NHS is calling for movement to be embedded in clinical care, backed by over $12 billion in potential economic impact. Life Time Launches LTH Supplements on Amazon With 71% of U.S. adults feeling overwhelmed...

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94:30

The Fitness Business Forecast: 2025 Capital Trends,...

All Things Fitness and Wellness ·

2025/03/27

Where is capital flowing in the fitness industry in 2025? In this special edition of The Fitness Business Forecast by All Things Fitness and Wellness—presented by ABC Fitness—host Krissy Vann leads a high-level conversation recorded on site at HFA 2025 in Las Vegas. The roundtable covers the financial forces shaping the industry today and tomorrow, including: Where venture capital, private equity, and strategic investors are placing betsWhether AI is delivering measurable ROI—or just adding o...

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