x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Imperfect Marketing

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

business marketing

All Episodes

21:15

286: Why Marketing Teams Fail: Leadership Tips to...

Imperfect Marketing ·

2025/04/10

Send us a text Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives. Topics covered in today's conversation include: How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple ...

en-us

25:37

285: Leveraging LinkedIn for Leads and Sales with...

Imperfect Marketing ·

2025/04/03

Send us a text In this episode of Imperfect Marketing, I sit down with Colin Hirdman, the founder of Rainmaker, to uncover how professionals can use LinkedIn as a powerful revenue-generating tool. Colin shares his journey from entrepreneurship to building a business that automates LinkedIn best practices in an authentic and transparent way. We discuss: Rethinking LinkedIn for Business Growth Why LinkedIn is more than just a networking platform—it’s a revenue driverThe importance of authentici...

en-us

24:48

284: How Much Should You Pay Micro-Influencers? |...

Imperfect Marketing ·

2025/03/27

Send us a text In this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively. Dan shares his journey from observing his wife's success as a micro-influencer to managing a thriving agency specializing in influencer partnerships. We discuss: The Changing Face of Digital Marketing How consumers are becoming savvier to traditi...

en-us

12:13

283: How to Make AI Content Sound More Human

Imperfect Marketing ·

2025/03/20

Send us a text Are you struggling to make AI-generated content sound like your authentic voice? Wondering why your ChatGPT prompts sometimes go unanswered? Looking for ways to streamline your presentation creation process? In this episode of Imperfect Marketing, I'm addressing these common AI-related questions that many of you have been asking. Crafting AI Content That Sounds Like You Learn how to give AI systems more detailed instructions and train them on your unique voice. Discover the imp...

en-us

19:26

282: Beyond Business Cards The Art of Authentic...

Imperfect Marketing ·

2025/03/13

Send us a text Are you looking to expand your professional network and grow your business? Joining your local chamber of commerce might be the perfect solution. In this episode of Imperfect Marketing, I sit down with Sheila from the Troy Chamber of Commerce to explore the value of chamber membership and how to make the most of networking events. The Power of Chamber Membership Why businesses should consider joining their local chamberThe range of benefits chambers offer, from marketing opport...

en-us

34:13

281: Uncover Your Company's Hidden Stories for Press...

Imperfect Marketing ·

2025/03/06

Send us a text Are you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to explore the power of strategic press releases and how they can elevate your brand. Mickie shares his journey from aspiring poet to PR expert, revealing how he transformed the art of press release writing. His insights will change the way ...

en-us

24:52

280:Finding Your Purpose and Identity in Business...

Imperfect Marketing ·

2025/02/27

Send us a text Have you ever felt like you're living someone else's life, constantly comparing yourself to others and feeling unfulfilled? In this episode of Imperfect Marketing, I sit down with Wendy Gunn, a confident Christian entrepreneur who helps people uncover their unique identity and purpose. Wendy shares her incredible journey from battling cancer to becoming a successful online business owner. Her story is a testament to the power of faith, perseverance, and embracing one's true sel...

en-us

12:05

279: AI Tools Simplified The Ultimate Guide for Busy...

Imperfect Marketing ·

2025/02/20

Send us a text Are you feeling overwhelmed by the multitude of AI tools available for your marketing needs? You're not alone. In this episode of Imperfect Marketing, I tackle one of the most frequently asked questions: which AI tool should you choose? As a marketing strategist who helps business owners enhance their marketing through podcasting, email campaigns, and AI-driven productivity, I understand the importance of selecting the right tool for your specific needs. Let's explore the key f...

en-us

30:17

278: Crafting Words That Convert Stress into Success...

Imperfect Marketing ·

2025/02/13

Send us a text The importance of quality written content can't be overstated. Join me as I chat with Jon Clemence, a passionate editor and proofreader, about the critical role of editing in marketing and business communications. We explore why polished content matters more than ever, even in the age of short-form video. Jon shares his journey from corporate burnout to finding fulfillment in editing, and offers practical tips for improving your own writing and editing process. Key Insights on ...

en-us

26:34

276: Breaking Down Women's Networking Barriers with...

Imperfect Marketing ·

2025/02/06

Send us a text Are you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerment Officer at Together Digital, to explore how women can build powerful professional relationships and advance their careers. The Power of Professional Soulmates Discover how Together Digital creates a safe space for ambitious, smart, and...

en-us

25:29

274: From Podcast to Profit Turning Listeners into...

Imperfect Marketing ·

2025/01/30

Send us a textAre you looking to elevate your marketing strategy and attract more clients to your business? Podcasting might be the secret ingredient you're missing. In this episode of Imperfect Marketing, I sit down with Carrie Saunders, host of the E-Commerce Made Easy podcast, to explore how podcasting can be a powerful tool for business growth.Expand Your Reach and Showcase ExpertiseConnect with a wider audienceDemonstrate your industry knowledgeBuild trust with potential clientsBoost You...

en-us

11:17

273:Podcasting as a Networking Tool: Building...

Imperfect Marketing ·

2025/01/28

Send us a textKendra discusses how podcasting can be an incredible tool for building genuine connections, moving beyond just downloads and social media metrics.Highlights from today's episode include:How to shift your focus from downloads to building meaningful relationships.The power of podcasting as a networking and lead generation tool.Hosting strategies to nurture relationships with your guests.Tips for maintaining and strengthening podcast connections after the episode airs.Resources:Con...

en-us

26:00

272: Work Smarter Not Harder Turning One Podcast into...

Imperfect Marketing ·

2025/01/23

Send us a textAre you struggling to make the most of your podcast content? You're not alone. Many content creators find themselves overwhelmed by the task of repurposing their episodes across multiple platforms. But what if there was a way to streamline this process and amplify your message without burning out?In this episode of Imperfect Marketing, I sit down with Deirdre Tshien, the brilliant mind behind Capsho - an AI-powered tool that's revolutionizing content repurposing for podcasters. ...

en-us

12:01

271:Podcasting for Lead Generation: Attracting Your...

Imperfect Marketing ·

2025/01/21

Send us a textDiscover how to turn your podcast listeners into email subscribers with simple strategies that work! In this episode of Imperfect Marketing, Kendra Corman shares actionable tips on building relationships through podcasts, creating resource pages, and crafting compelling calls to action. Learn why simplicity is key and how a few changes can grow your email list effectively.Highlights from today's episode include:The value of podcast listeners as warm leadsWhy your landing page do...

en-us

28:34

270: Building a Successful Side Hustle Podcast with...

Imperfect Marketing ·

2025/01/16

Send us a textThis week, Kendra talks imperfect marketing with Stormy Bell, podcast host of The Art of Volunteering. By day, Stormy is a Director of Development at a nonprofit in Chester County, Pennsylvania. By passion, she’s amplifying the power of giving back through her podcast, which highlights inspiring stories of volunteers and nonprofits worldwide.Key HighlightsHow Stormy balances podcasting with a full-time nonprofit career.The importance of choosing a realistic podcasting schedule a...

en-us

18:20

269: From Idea to Airwaves: Planning Your Podcast in...

Imperfect Marketing ·

2025/01/14

Send us a textKendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters.Highlights from today's episode include:Why narrowing down your topic is key to audience engagement.Setting realistic schedules and the importance of consistency.Tips for creating a content calendar and managing guests.Using AI tools like Perplexity.ai and ChatGPT for brain...

en-us

26:42

268: Overcoming Fear to Start Your Podcast in 2025...

Imperfect Marketing ·

2025/01/09

Send us a textIn this episode of Imperfect Marketing, Kendra Corman talks with podcast coach Kristin Chadwick about overcoming fear, finding your voice, and starting a successful podcast. Whether you’re battling imposter syndrome, unsure of your audience, or worried about consistency, Kristin shares tips and inspiration to help you take the leap and hit record!Key Takeaways:🗸 There are no rules—consistency is about your rhythm.🗸 Overcome imposter syndrome and trust your voice.🗸 Understand

en-us

13:50

267:Why 2025 is the Perfect Year to Launch Your...

Imperfect Marketing ·

2025/01/07

Send us a textKendra discusses why 2025 is the perfect time to start your podcast. With a growing audience and less competition than you might think, the opportunities for podcasting success are bigger than ever.Highlights from today's episode include:The impressive growth of podcast listeners worldwideWhy podcasts are a less crowded space than blogs or social mediaHow to overcome “pod fade” and set yourself up for successSimple strategies to get started, from content planning to equipment ba...

en-us

13:55

266: Marketing Lessons Learned: Best Insights from...

Imperfect Marketing ·

2025/01/02

Send us a textAs we step into 2025, it's time to reflect on the valuable marketing insights gleaned from a year of conversations with industry experts. In this special episode of Imperfect Marketing, I'm taking a different approach to kick off the new year.Throughout 2024, I had the privilege of interviewing 52 guests, each sharing their biggest marketing lessons learned. Now, I'm excited to share the recurring themes and standout advice that emerged from these discussions.Key Marketing Theme...

en-us

10:19

265: New Year’s Resolutions: Setting and Achieving...

Imperfect Marketing ·

2024/12/31

Send us a textThis week, Kendra reflects on the importance of setting achievable goals as we prepare to welcome 2025. In this special New Year’s Eve episode, she shares practical tips on creating a balance between business and personal goals, ensuring focus, productivity, and a fulfilling life.Key Highlights:Why limiting your goals to five business and two personal ones is the key to success.Brainstorming techniques to identify impactful goals for the new year.Creative approaches to align you...

en-us

326 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...