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PODCAST

The Dirt on Flowers

Shannon Allen and Lyndsay Biehl

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let"s roll up our sleeves and get the dirt on flowers!

business entrepreneurship

All Episodes

34:13

EP 182: Uncut Week 25

The Dirt on Flowers ·

2025/06/18

In this episode of "Uncut with Lyndsay and Shannon," the hosts share candid stories from their flower farms, including Shannon's chaotic experience with a troublesome Airbnb guest and Lyndsay's struggles with crop losses due to relentless rain. They discuss the arrival of new H-2A workers, sourcing flowers from other farms, and upcoming events like a wedding design workshop. The conversation highlights the unpredictability of farming, the importance of community, and their ongoing efforts to adapt

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51:15

EP 181: Tips and Tricks on "You Pick" Events

The Dirt on Flowers ·

2025/06/13

In this episode of "The Dirt on Flowers," Lyndsay and Shannon share their experiences organizing large-scale "you-pick" events. They discuss essential planning, logistics, pricing strategies, and customer engagement, emphasizing the importance of creating a memorable festival atmosphere with vendors, live music, and food trucks. The hosts also address challenges like weather, staffing, and rule enforcement, offering practical tips and lessons learned. Listeners are encouraged to adapt these insights

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25:08

EP 180: Uncut Week 24

The Dirt on Flowers ·

2025/06/11

In this episode of Uncut hosts Lyndsay and Shannon share candid updates from their flower farms. They discuss Lyndsay’s recent name change, the impact of weather on their crops, and the ongoing challenges of weed control. The conversation covers composting, sourcing quality materials, and preparations for fall bouquets and market days. With humorous anecdotes and practical advice, the episode offers an authentic, relatable look at the ups and downs of flower farming, making it both informative and

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01:02:40

EP 179: Refocus, Reconnect and Embracing Change with...

The Dirt on Flowers ·

2025/06/06

In this episode of "The Dirt on Flowers," co-hosts Lyndsay and Shannon discuss the theme "Refocus and Reconnect: Building a Business That Loves You Back" with guest Jessica Chase from Sierra Flower Farms. They address the challenges new flower farmers face, such as feeling overwhelmed and disconnected from their purpose. Jessica shares her journey of starting a flower farm without prior experience, emphasizing the importance of aligning the business with personal values and lifestyle. The

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33:22

EP 178: Uncut Week 23

The Dirt on Flowers ·

2025/06/04

In this episode of "Uncut with Lyndsay and Shannon," the hosts candidly discuss the ups and downs of flower farming. They share updates on their crops, weather challenges, and weed management, while also swapping stories about difficult customers and the frustrations of selling on Facebook Marketplace. The episode highlights the realities of running a small farm, the importance of community, and the need to adapt in business. With humor and honesty, Lyndsay and Shannon offer practical advice and

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57:14

EP 177: Profit-Driven Farming with Jenny Marks

The Dirt on Flowers ·

2025/05/30

In this episode, Lyndsay and Shannon welcome back Jenny Marks, a small-scale flower farmer from New York, to discuss "farming smarter, not harder." Jenny shares her journey of refining her business model to enhance profitability by streamlining offerings and implementing effective systems. Overwhelmed by managing a diverse array of flowers and multiple sales outlets, Jenny emphasizes the importance of financial analysis and removing emotion from business decisions. She discusses the significance of

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33:19

EP 176: Uncut Week 22

The Dirt on Flowers ·

2025/05/28

In this episode of "The Uncut," flower farmers Lyndsay and Shannon share an unfiltered look into their daily lives. They discuss the impact of unusual weather on their crops, particularly peonies, and the challenges of customer interactions. The duo recounts humorous personal anecdotes, including a frustrating furniture shopping trip and a wedding setup that required last-minute adjustments. They also touch on the importance of setting boundaries with demanding clients and finding balance between

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43:48

EP 175: Stop Playing Small - Creating confidence in...

The Dirt on Flowers ·

2025/05/23

Lyndsay and Shannon discuss the challenging topic of pricing flowers. They highlight that new flower farmers often struggle with valuing their time and products, leading to unsustainable pricing. The hosts debunk the misconception that being the lowest-priced option attracts loyal customers, advocating instead for understanding costs and setting informed prices. They provide actionable strategies, such as tracking expenses and differentiating pricing for various sales channels. Ultimately, they

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33:29

EP 174: Uncut Week 21

The Dirt on Flowers ·

2025/05/21

In this episode of "Uncut with Lyndsay and Shannon," the hosts candidly discuss the ups and downs of flower farming during a busy spring season. They humorously recount internet issues caused by squirrels and share their experiences of emotional and mental exhaustion from managing farm tasks. The conversation covers seed starting challenges, noise sensitivity, and the unpredictability of crop yields, particularly with peonies. They also highlight the importance of community support and adaptability

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48:39

EP: 173 Calculating the Leap: Quitting your 9-5

The Dirt on Flowers ·

2025/05/16

Lyndsay and Shannon discuss their transition from traditional 9 to 5 jobs to full-time farming. They share personal experiences of burnout and dissatisfaction in their previous careers, which motivated them to pursue farming. The episode emphasizes the importance of solid financial planning, understanding cash flow, and tracking expenses. They outline the phases of transition, including recognizing the need for change and setting realistic expectations about farming's challenges. The speakers also

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30:19

EP 172: Uncut Week 20

The Dirt on Flowers ·

2025/05/14

In this episode of "Uncut with Lyndsay and Shannon," the hosts share their experiences as flower farmers during the busy Mother's Day season. They discuss the challenges of managing sales, weather unpredictability, and seed starting. Lyndsay highlights the importance of adaptability in farming, while Shannon recounts her decision-making process for sales strategies. They also touch on the complexities of seed germination and the emotional aspects of farming. The episode offers a candid look at the

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01:09:27

EP 171: Transform Your Marketing with Expert Tips...

The Dirt on Flowers ·

2025/05/09

Lyndsay and Shannon discuss marketing strategies for small businesses with Channing Muller, an award-winning marketing consultant and founder of DCM Communications. They explore the importance of keeping marketing efforts fresh and consistent without feeling overwhelmed. Channing shares insights on differentiating marketing from advertising, identifying ideal clients, and choosing the right social media platforms. The episode aims to equip small business owners, particularly in the farming and

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27:44

EP 170: Uncut Week 19

The Dirt on Flowers ·

2025/05/07

In this episode of "Uncut with Lyndsay and Shannon," they discuss the hectic week leading up to Mother's Day. They share personal anecdotes, including Lyndsay's humorous cheerleading story, and delve into the challenges of managing orders, planting, and harvesting. The conversation covers pricing strategies, marketing struggles, and the importance of community support. They highlight the emotional and logistical hurdles of flower farming during peak seasons and emphasize the value of organization,

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34:13

EP 169: Fire, Ready, Aim - Overcoming Indecision

The Dirt on Flowers ·

2025/05/02

Lyndsay and Shannon discuss the "fire, ready, aim" approach to decision-making in flower farming. They emphasize the importance of taking swift action rather than getting stuck in indecision, which can lead to missed opportunities. Through personal anecdotes, they highlight the value of embracing imperfections, learning from experiences, and maintaining confidence in decision-making. The episode aims to inspire listeners to take actionable steps in their farming businesses, navigate entrepreneurial

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33:31

EP 168: Uncut Week 18

The Dirt on Flowers ·

2025/04/30

In this podcast episode, flower farmers Lyndsay and Shannon engage in a candid discussion about their week on the farm. They cover the progress of their tulip fields, the impact of unpredictable weather, and the challenges of managing crops like peonies. The conversation also touches on customer management, particularly pre-orders and sales strategies for events like Mother's Day. They share insights from a recent agritourism conference and reflect on the emotional toll of the season. Overall, the

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01:14:32

EP 167: Embracing Your Enneagram Type with Jackie...

The Dirt on Flowers ·

2025/04/25

In this episode, Lyndsay and Shannon discuss the Enneagram with certified coach Jackie Brewster. They explore how this personality typing system provides insights into behaviors, motivations, and personal growth. Jackie explains the Enneagram's purpose and its benefits, emphasizing that it’s not about labeling but understanding underlying motivations. The conversation includes personal anecdotes, addressing skepticism about personality tests, and the importance of self-awareness. They also discuss

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30:08

EP 166: Uncut Week 17

The Dirt on Flowers ·

2025/04/23

In this episode, Lyndsay and Shannon share their experiences with tulip farming during the spring season. They recount a successful but hectic Easter tulip fundraiser, highlighting the unpredictability of spring weather and its impact on their crops. The conversation covers the challenges of managing inventory, dealing with waste, and the importance of planning and adaptability. They also discuss their strategies for winter operations, including the use of coolers and heaters to manage temperature

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49:28

EP 165: Spilling the Dirt on Coolers

The Dirt on Flowers ·

2025/04/18

Lyndsay and Shannon dive into the crucial topic of flower coolers. They discuss the significant benefits of having a cooler on a flower farm, such as reducing stress, improving flower quality, and allowing for better scheduling of harvesting and arranging. They explore various types of coolers, including beverage coolers, converted residential fridges, and commercial walk-in coolers, sharing their pros and cons. Practical advice on insulation, temperature, and humidity control is provided,

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25:39

EP 164: Uncut Week 16

The Dirt on Flowers ·

2025/04/16

Lyndsay and Shannon discuss their experiences as flower farmers, focusing on the challenges of growing tulips and the impact of unpredictable weather. Lyndsey shares her significant losses in greenhouse tulips and explores the concept of "over cooling" with her bulb supplier, Jerome. Shannon expresses concerns about her field tulips blooming in time for Easter and the difficulties of managing customer expectations. They emphasize the importance of flexibility, customer communication, and resilience

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59:21

EP: 163: Is Your Farm Properly Insured? Essential...

The Dirt on Flowers ·

2025/04/11

Lyndsay and Shannon, along with insurance expert Keith Allen, discuss the critical importance of insurance for farmers, especially those involved in agritourism and hosting events. They explore the distinctions between home and farm insurance, emphasizing the necessity of liability coverage when welcoming customers or vendors onto the property. Keith shares insights on the scrutiny of insurance providers post-pandemic, the importance of keeping insurance agents informed about operational changes,

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128 results

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