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PODCAST

The Dirt on Flowers

Shannon Allen and Lyndsay Biehl

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let"s roll up our sleeves and get the dirt on flowers!

business entrepreneurship

All Episodes

33:49

EP 238: Uncut Week 1 2026

The Dirt on Flowers ·

2025/12/31

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss battling harsh winter winds, balancing farm work with family and wellness routines, and managing busy holiday sales. Shannon opens up about her husband’s back injury and their teamwork on the farm. Listener questions spark a chat about favorite flower plugs, and updates are given on their upcoming Dirt Con conference. The episode blends practical farm talk,

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01:04:13

EP 237: Year in Review 2025

The Dirt on Flowers ·

2025/12/26

In this episode, Lyndsay and Shannon reflect on their year. They discuss the challenges of managing high tunnels, unpredictable weather, and shifting business models, while sharing their annual “rose, bud, and thorn” reflections. Both emphasize the importance of adaptability, community, and intentional business growth. They also explore their “word of the year” practice, focusing on curiosity, connection, and freedom to guide their personal and professional journeys. The episode offers honest

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28:20

EP 236: Uncut Week 52

The Dirt on Flowers ·

2025/12/24

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, unscripted chat about their holiday season, from the chaos of gift wrapping to the successes and challenges of Christmas sales. They reflect on the importance of genuine connection, sparked by a story of an elderly woman nearly scammed, and discuss how community shapes their farm businesses. The conversation also delves into concerns about AI’s growing impact on jobs, creativity, and authenticity,

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01:04:29

EP 235: Farm Hits, Misses, and Never-Agains

The Dirt on Flowers ·

2025/12/19

In this episode, Lyndsay and Shannon discuss the past year’s successes and challenges, sharing insights on crop choices, event planning, and marketing strategies like ManyChat and email engagement. Both highlight the importance of workshops for customer loyalty, balancing wholesale and retail, and making tough decisions to simplify operations. The conversation also covers self-care, adapting to change, and staying authentic. Their candid discussion offers practical advice and inspiration for flower

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32:30

EP 234: Uncut Week 51

The Dirt on Flowers ·

2025/12/17

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms during winter. Lyndsay discusses the challenges of marketing tulips delayed by shipping issues, recounts a Christmas tree disaster, and laughs about Carhartt’s rise as a fashion trend. Shannon offers website advice for flower farmers, comparing WordPress and Squarespace, and highlights the importance of a professional online presence. The episode also features a sponsor message from

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01:07:38

EP 233: The 5 Components of a Great Email Introduction

The Dirt on Flowers ·

2025/12/12

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of

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36:08

EP 232: Uncut Week 50

The Dirt on Flowers ·

2025/12/10

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lindsay and Shannon share an honest, unscripted chat about the highs and lows of running their flower business during the Christmas season. They discuss the dynamics of recent wreath workshops, customer interactions, pricing challenges, and the emotional toll of farm life. The duo also reflects on holiday pressures, the realities of hosting open houses, and the importance of community, consistency, and finding joy amidst the

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01:00:55

EP 231: Our favorite things

The Dirt on Flowers ·

2025/12/05

In this podcast episode, Lyndsay and Shannon both experienced flower farmers—share their favorite products and tools that make farm life easier and more enjoyable. With a friendly, relatable tone, they discuss essential items like durable boots, cozy workwear, efficient tools, snacks, and home comforts. The episode is packed with practical tips, honest reviews, and personal stories, offering inspiration and actionable recommendations for fellow farmers and anyone seeking to improve their daily

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32:10

EP 230: Uncut Week 49

The Dirt on Flowers ·

2025/12/03

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an unfiltered, lighthearted chat about life on their farms. They discuss hydration habits, the latest water bottle trends, and the challenges of running wreath workshops—like bow-making fatigue, workshop logistics, and customer building. They swap tips for improving the workshop experience, reflect on the slow process of growing their businesses, and touch on social media security. Their candid conversation offers

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34:43

EP 229: The Real Cost of Winging it

The Dirt on Flowers ·

2025/11/28

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the vital role of planning and self-care in building a profitable, sustainable flower farm. Drawing from their own experiences, they highlight how having a clear business plan prevents burnout, overcommitting, and financial losses. They share practical strategies for pricing, production, and work-life balance, and emphasize the benefits of attending Dirt Con for actionable tools and community support. The hosts encourage listeners

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32:35

EP 228: Uncut Week 48

The Dirt on Flowers ·

2025/11/26

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their farms, including a rare white squirrel sighting and Thanksgiving traditions. They discuss the challenges of holiday workshop scheduling, creative ways to simplify events, and trends in early holiday flower sales. Shannon announces Bloom Hill Farm’s fall dahlia tuber sale, while Lyndsay celebrates her flower stand’s rapid growth. They offer practical business tips, highlight a marketing

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48:42

EP: 227 How Small-Scale Farmers Can Go from Hobby to...

The Dirt on Flowers ·

2025/11/21

In this episode, Lyndsay and Shannon talk with Emily and Nathan from Confluence Farms and Small Scale Rebellion about the realities of building a profitable small-scale farm. Emily and Nathan share their journey from hobby gardeners to full-time farmers, discuss their innovative “farm hub” model, and explain how they use online sales and local collaborations to sustain their business. The conversation offers honest insights on financial planning, scaling sustainably, and the importance of focusing

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39:03

EP 226: Uncut Week 47

The Dirt on Flowers ·

2025/11/19

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo candidly discuss the hectic pre-season on their farms, focusing on wreath making, labor challenges, and cost analysis. They share personal stories about managing stress, using marketing tools, and balancing wholesale versus retail sales. The episode also highlights their community-building efforts, like Marigold Mixers, and upcoming events. With humor and honesty, Lyndsay and Shannon offer practical advice and real-life

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53:23

EP 225: Analyzing your Data, Minus the Overwhelm

The Dirt on Flowers ·

2025/11/14

In this episode, Lyndsay and Shannon share candid, practical advice on managing farm finances and record-keeping without overwhelm. Drawing from their own six-figure flower farming experiences, they discuss simplifying bookkeeping, tracking key business metrics, and building sustainable habits. Emphasizing the power of starting simple and celebrating wins, they encourage listeners to use financial data as a tool for smarter decisions and personal fulfillment. The episode offers actionable tips,

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23:53

EP 224: Uncut Week 45

The Dirt on Flowers ·

2025/11/12

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms, discussing holiday preparations, weather challenges, and new tulip planting methods. They address listener feedback, generational identity, and the importance of bookkeeping. The episode highlights Lindsay’s CSA changes, upcoming Dirt Con conference, and strategies for evaluating local market demand. They answer a listener’s question about flower farm profitability, promote their Insiders

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40:49

EP 223: The Race to the Bottom does not Have to be Yours

The Dirt on Flowers ·

2025/11/07

In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners to focus on quality, connection, and mindset, empowering flower farmers to stand out and thrive without

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33:14

EP 222: Uncut Week 44

The Dirt on Flowers ·

2025/11/05

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share a candid midweek chat about flower farming life. They discuss the realities of working without gloves, prepping for holiday fundraisers and wreath workshops, and overcoming technical challenges with ManyChat. Highlights include practical tulip storage tips that challenge tradition, and a story about “the blue towel” as a metaphor for questioning old habits. The episode blends farm updates, product recommendations, and

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51:58

EP 221: Monsters of Flower Farming

The Dirt on Flowers ·

2025/10/31

In this Halloween-themed podcast episode, the host uses playful monster metaphors to explore the biggest challenges flower farmers face, such as cheap customers (“Vampires”), mindless trend-chasing (“Zombies”), cash flow issues (“Mummies”), burnout (“Werewolves”), and self-sabotage (“Evil Twins”). Through personal stories and practical advice, the host encourages listeners to set healthy boundaries, focus on their unique strengths, and prioritize self-care. The episode blends humor and business

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35:12

EP 220: Uncut Week 44

The Dirt on Flowers ·

2025/10/29

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of farm life as frost arrives, prepping for dahlia storage, and managing tuber sales. They discuss house renovation woes, the impact of severe weather, and marketing successes with automated ticket sales for their wreath workshops. The duo also tackles setting business boundaries, changing client attitudes, and whether growing dahlias is worth the effort. The episode

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38:53

EP 219: Lessons from the Flower Field

The Dirt on Flowers ·

2025/10/24

In this episode of The Dirt on Flowers, Lyndsay and Shannon share an honest look at the realities of flower farming. They discuss the emotional and physical challenges, the unpredictability of nature, and the importance of adaptability and resilience. The conversation covers burnout, the value of community, and moving beyond social media’s dreamy portrayal of farming. Offering personal stories and actionable advice, Lyndsay and Shannon encourage listeners to embrace both the hardships and joys of

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144 results

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