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PODCAST

The Dirt on Flowers

Shannon Allen and Lyndsay Biehl

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let"s roll up our sleeves and get the dirt on flowers!

business entrepreneurship

All Episodes

29:42

EP 266: Uncut Week 15 2026

The Dirt on Flowers ·

2026/04/08

In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers catch up on their tulip harvests, with Shannon wrapping up a fast two-week season and Lyndsay dealing with hail damage in her fields. They discuss flower variety preferences, including a debate over yellow tulips, and share strategies for managing spring crops in tunnels. The hosts also offer practical advice on planning for Mother's Day when tulips are finished and peonies aren't yet ready. They close with a preview of

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42:51

EP 265: The Pre Season Pep Talk You Didn't know you...

The Dirt on Flowers ·

2026/04/03

In this episode of The Dirt on Flowers, Lyndsay and Shannon deliver an energizing pep talk for flower farmers entering a new growing season. Drawing from their own six-figure farm experiences, they share five key reminders: stop comparing yourself to competitors and focus on your customers instead; embrace consistency as the foundation of long-term success; dream big and resist the urge to play small; invest wisely in essentials over trends; and build genuine connections with customers through

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32:57

EP 264: Uncut Week 14 2026

The Dirt on Flowers ·

2026/04/01

In this episode of The Uncut with Lyndsay and Shannon, two flower farmers share an honest, unscripted conversation about the realities of farm life. They discuss tulip growing challenges, including unpredictable weather, harvest timing, and planting techniques. The duo also covers hiring farm help, planning summer crops like lisianthus and dahlias, and preparing for Mother's Day sales. Additional topics include a homemade calcium fertilizer recipe, a USDA regenerative agriculture program, and an

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01:03:50

EP 263: Growing Pepperharrow Farm with Jenn & Adam...

The Dirt on Flowers ·

2026/03/27

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Jenn and Adam O’Neil of Pepperharrow Farm in Iowa. The O’Neils share their 15-year journey growing from a small flower patch to a 60-acre farm, including a 12-acre lavender field. They discuss value-added products like dried flowers, lavender goods, workshops, farm dinners, and custom-bred zinnias. The conversation covers marketing, employee management, and creative ways to engage customers, offering inspiration and practical

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27:47

EP 262: Uncut Week 13 2026

The Dirt on Flowers ·

2026/03/25

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo shares candid updates from their Ohio farms, discussing wild spring weather, the challenges of forcing tulips, and the realities of ordering and storing dahlia tubers. They offer practical advice on planting dahlias, emphasizing proper spacing, depth, and airflow. The episode also touches on labor updates, family involvement, and propagation techniques. With their trademark humor and honesty, Lindsay and Shannon provide

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01:09:10

EP 261: What’s Slowing You Down?

The Dirt on Flowers ·

2026/03/20

In this episode, Lyndsay and Shannon, owners of successful flower farms, discuss the common bottlenecks that slow business growth, such as the “owner bottleneck,” production gaps, labor challenges, and financial hurdles. They share personal stories and practical strategies for overcoming overwhelm, delegating tasks, building systems, and setting boundaries. Emphasizing the importance of a proactive CEO mindset, they encourage listeners to address problems head-on, adapt to change, and prioritize

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29:33

EP 260: Uncut Week 12 2026

The Dirt on Flowers ·

2026/03/18

In this episode of "The Uncut with Lyndsay and Shannon," they share an honest look at spring flower farming, discussing unpredictable weather, insurance frustrations, and labor shortages. Shannon opens up about the emotional toll of managing a growing farm and balancing family life, including her son’s journey with braces. They introduce a new “Chief Marigold Officer” job opportunity and answer listener questions about easy-to-grow flowers and foliage for market bouquets. The episode blends

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43:15

EP 259: When it is time to hire - the shift from...

The Dirt on Flowers ·

2026/03/13

In this episode, Lyndsay and Shannon discuss when and how to hire employees for small farms, especially flower farms. Drawing from their own journeys to six-figure businesses, they share signs it’s time to hire—like overwhelm and burnout—and explain how employees can boost capacity, consistency, and growth. They offer practical hiring tips, caution against relying on volunteers, and emphasize the importance of planning, clear communication, and starting small. The episode encourages farm owners to

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27:27

EP 258: Uncut Week 11 2026

The Dirt on Flowers ·

2026/03/11

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, 15-minute update on their farm lives. They discuss unpredictable Ohio weather, birdwatching with the Merlin app, and prepping purple martin houses for spring. The conversation drifts to nostalgic memories of making mix tapes and using Limewire, as well as updates on their flower crops and family life. They also talk about the challenges of selling to grocery stores and answer listener questions about

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01:05:17

EP 257: Building a Mum-Obsessed Farm with Jessica Hall

The Dirt on Flowers ·

2026/03/06

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Jessica Hall, owner of Harmony Harvest in Virginia. Jessica shares her journey in flower farming, focusing on heirloom chrysanthemums and the unique challenges and rewards of growing and marketing specialty mums. The conversation covers propagation techniques, pest management, the importance of education, and the value of collaboration in the industry. Jessica’s passion for mums and dedication to supporting other growers shines

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31:12

EP 256: Uncut Week 10 2026

The Dirt on Flowers ·

2026/03/04

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their daily farm life. They discuss starting seeds for the season despite staff challenges, changes to their CSA bouquet model, and the importance of setting boundaries for farm events. The conversation covers customer communication issues, managing property signage, and the impact of weather and labor delays. They also answer listener questions about selling short-stemmed flowers and preview an

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52:34

EP 255: Dirtbag Coffee Club with Meghan Dudenhoeffer

The Dirt on Flowers ·

2026/02/27

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon launch their new “Dirt Bag Coffee Club” series with guest Meghan Dudenhoeffer of Dude Gardens in Missouri. Meg shares her journey from vegetable gardening to running a thriving flower farm while balancing her role as an art teacher. The conversation covers her business growth, sales strategies, social media experiences, and the emotional healing gardening has brought her. Listeners gain honest insights into the challenges and joys

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33:43

EP 254: Uncut Week 9 2026

The Dirt on Flowers ·

2026/02/25

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo discuss the challenges of snowy weather impacting their region and utility workers, including Shannon’s partner. Shannon shares her experience with online criticism after posting about vermiculite use in seed trays. The conversation covers their seed starting schedules, balancing business and leisure reading, and Shannon’s progress learning Spanish to communicate with seasonal workers. They also talk about embracing

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01:00:25

EP 253: Jennifer Gulizia - Pricing and Marketing your...

The Dirt on Flowers ·

2026/02/20

In this episode, we sit down with dahlia expert and flower farmer Jennifer Gulitzia to talk all things pricing, positioning, and profit when it comes to selling dahlias. If you’ve ever questioned whether you’re charging enough, struggled with how to market tubers versus blooms, or wondered how to stand out in a saturated market — this episode is for you.Jennifer breaks down the mindset and strategy shifts needed to confidently price your dahlias for sustainability and growth.Learn more about

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33:06

EP 253: Uncut Week 8 2026

The Dirt on Flowers ·

2026/02/18

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers candidly discuss the highs and lows of Valentine’s Day sales, including managing pre-orders, upselling, and handling a particularly challenging customer. They reflect on the importance of setting boundaries with both flower buyers and Airbnb guests, share stories about farm life, and compare their pricing to grocery store flowers. The conversation is honest and relatable, offering a real look at the joys and struggles of

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47:34

EP 251: From DirtCon to Dirt Work: Making the Plan Stick

The Dirt on Flowers ·

2026/02/13

In this episode, Lyndsay and Shannon, successful flower farmers, discuss how to turn conference inspiration into actionable, sustainable plans for the farming season. They share honest insights on overcoming overwhelm, setting priorities, and focusing on small, impactful changes rather than trying to do everything at once. The conversation covers business longevity, balancing life and work, protecting personal boundaries, and the importance of implementation support. Listeners are encouraged to

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28:35

EP 250: Uncut Week 7 2026

The Dirt on Flowers ·

2026/02/11

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid moments from their flower farming lives, covering everything from sneezing quirks and snowy travel to Florida, to teaching at an agritourism conference. They discuss managing email lists, website content, and marketing—especially reaching male customers for Valentine’s Day. The conversation blends practical advice, personal stories, and reflections on community, marketing, and the emotional impact of flowers, offering

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53:38

EP: 249 Spring Bulbs & Holiday Forcing with Val Schirmer

The Dirt on Flowers ·

2026/02/06

In this episode of "The Dirt on Flowers," Lyndsay and Shannon welcome Val Schirmer, co-founder of Three Toads Farm and renowned "bulb queen." Val shares her journey in specialty cut flower farming, focusing on high-end bulb crops like amaryllis, lilies, and spring bulbs. She discusses her business model, shipping dormant amaryllis nationwide, and offers practical advice on bulb sourcing, forcing, and pricing. The conversation highlights the value of hands-on learning, workshops, and continuous

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31:12

EP 248: Uncut Week 6 2026

The Dirt on Flowers ·

2026/02/04

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lyndsay and Shannon share an unfiltered, midweek chat about life on their farms. They discuss weather worries, including snowstorms and potential flooding, and Lindsay’s upcoming trip to Florida for a flower farming conference. The conversation covers motivation struggles, Netflix documentaries, and their evolving flower plans—especially lilies and tulips. They answer listener questions on farm tech and storage tips, reflect on

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01:09:00

EP 247: Growing Dahlias with Triple Wren Farms

The Dirt on Flowers ·

2026/01/30

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome Sarah Pabody of Triple Wren Farms. Sarah shares her journey from managing an apple orchard to building a renowned dahlia farm in Washington and expanding into Canada. The conversation covers dahlia hybridizing, supporting legacy varieties, tuber storage techniques, and fair pricing. Sarah highlights the importance of collaboration, mentorship, and sustainable business practices in flower farming, offering practical advice

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172 results

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