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PODCAST

The Dirt on Flowers

Shannon Allen and Lyndsay Biehl

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let"s roll up our sleeves and get the dirt on flowers!

business entrepreneurship

All Episodes

33:43

EP 254: Uncut Week 9 2026

The Dirt on Flowers ·

2026/02/25

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo discuss the challenges of snowy weather impacting their region and utility workers, including Shannon’s partner. Shannon shares her experience with online criticism after posting about vermiculite use in seed trays. The conversation covers their seed starting schedules, balancing business and leisure reading, and Shannon’s progress learning Spanish to communicate with seasonal workers. They also talk about embracing

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01:00:25

EP 253: Jennifer Gulizia - Pricing and Marketing your...

The Dirt on Flowers ·

2026/02/20

In this episode, we sit down with dahlia expert and flower farmer Jennifer Gulitzia to talk all things pricing, positioning, and profit when it comes to selling dahlias. If you’ve ever questioned whether you’re charging enough, struggled with how to market tubers versus blooms, or wondered how to stand out in a saturated market — this episode is for you.Jennifer breaks down the mindset and strategy shifts needed to confidently price your dahlias for sustainability and growth.Learn more about

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33:06

EP 253: Uncut Week 8 2026

The Dirt on Flowers ·

2026/02/18

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers candidly discuss the highs and lows of Valentine’s Day sales, including managing pre-orders, upselling, and handling a particularly challenging customer. They reflect on the importance of setting boundaries with both flower buyers and Airbnb guests, share stories about farm life, and compare their pricing to grocery store flowers. The conversation is honest and relatable, offering a real look at the joys and struggles of

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47:34

EP 251: From DirtCon to Dirt Work: Making the Plan Stick

The Dirt on Flowers ·

2026/02/13

In this episode, Lyndsay and Shannon, successful flower farmers, discuss how to turn conference inspiration into actionable, sustainable plans for the farming season. They share honest insights on overcoming overwhelm, setting priorities, and focusing on small, impactful changes rather than trying to do everything at once. The conversation covers business longevity, balancing life and work, protecting personal boundaries, and the importance of implementation support. Listeners are encouraged to

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28:35

EP 250: Uncut Week 7 2026

The Dirt on Flowers ·

2026/02/11

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid moments from their flower farming lives, covering everything from sneezing quirks and snowy travel to Florida, to teaching at an agritourism conference. They discuss managing email lists, website content, and marketing—especially reaching male customers for Valentine’s Day. The conversation blends practical advice, personal stories, and reflections on community, marketing, and the emotional impact of flowers, offering

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53:38

EP: 249 Spring Bulbs & Holiday Forcing with Val Schirmer

The Dirt on Flowers ·

2026/02/06

In this episode of "The Dirt on Flowers," Lyndsay and Shannon welcome Val Schirmer, co-founder of Three Toads Farm and renowned "bulb queen." Val shares her journey in specialty cut flower farming, focusing on high-end bulb crops like amaryllis, lilies, and spring bulbs. She discusses her business model, shipping dormant amaryllis nationwide, and offers practical advice on bulb sourcing, forcing, and pricing. The conversation highlights the value of hands-on learning, workshops, and continuous

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31:12

EP 248: Uncut Week 6 2026

The Dirt on Flowers ·

2026/02/04

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lyndsay and Shannon share an unfiltered, midweek chat about life on their farms. They discuss weather worries, including snowstorms and potential flooding, and Lindsay’s upcoming trip to Florida for a flower farming conference. The conversation covers motivation struggles, Netflix documentaries, and their evolving flower plans—especially lilies and tulips. They answer listener questions on farm tech and storage tips, reflect on

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01:09:00

EP 247: Growing Dahlias with Triple Wren Farms

The Dirt on Flowers ·

2026/01/30

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome Sarah Pabody of Triple Wren Farms. Sarah shares her journey from managing an apple orchard to building a renowned dahlia farm in Washington and expanding into Canada. The conversation covers dahlia hybridizing, supporting legacy varieties, tuber storage techniques, and fair pricing. Sarah highlights the importance of collaboration, mentorship, and sustainable business practices in flower farming, offering practical advice

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35:36

EP 246: Uncut Week 5 2026

The Dirt on Flowers ·

2026/01/28

In this episode of "The Uncut with Lyndsay and Shannon," the hosts recount the challenges brought by a massive snowstorm, "Snowmageddon 26," and its impact on their flower farms. They discuss the struggle of clearing heavy snow from closely spaced high tunnels, lessons learned about tunnel placement, and the physical and mental toll of extreme weather. Shannon also shares her ranunculus planting dilemmas, space constraints, and evolving seed ordering strategies. The episode offers a candid,

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46:28

EP 245: Do You Want to Start Paying Yourself

The Dirt on Flowers ·

2026/01/23

In this episode of The Dirt on Flowers, Lyndsay and Shannon are joined by Holly Clawson to break down Profit First and why it’s such a game-changer for flower farmers and other seasonal businesses. They talk about cash flow, paying yourself, and how to stop running your farm on financial guesswork.Holly shares her perspective as both a Profit First professional and a farmer, explaining how simple bank account systems can bring clarity, reduce stress, and help you build a business that actually

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28:21

EP 244: Uncut Week 4 2026

The Dirt on Flowers ·

2026/01/21

This week’s uncut with Shannon and Lyndsay is equal parts travel recap, farming reality check, wellness honesty, and business Q&A. They catch up after a whirlwind week that included Vegas trips, conferences, snow days, and plenty of life happening behind the scenes. From Cirque du Soleil and magic shows to snow-loaded high tunnels and tulip troubleshooting, this conversation captures what it really looks like to juggle farming, business ownership, health, and real life—without pretending it’s

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37:53

EP 243: How to Make a Profit on Your Farm

The Dirt on Flowers ·

2026/01/16

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the "Profit First" financial management method by Mike Michalowicz. They share personal experiences as flower farm owners, highlighting challenges with cash flow, taxes, and mindset shifts needed for sustainable profitability. The hosts explain how prioritizing profit, using multiple bank accounts, and disciplined money management transformed their businesses. They also introduce their new Dirt on Flowers Insider Group, offering

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24:11

EP 242: Uncut Week 3 2026

The Dirt on Flowers ·

2026/01/14

DirtCon 2026 is officially in the books — and wow, what a weekend. In this episode, Lynds and Shannon are fresh off the high (and exhaustion) of pulling off their biggest event yet. They recap favorite moments, behind-the-scenes pivots, community highlights, and the emotional impact of seeing DirtCon come to life.Whether you attended DirtCon or are hearing about it for the first time, this episode is a celebration of community, growth, and building something meaningful — together.Be in the know for

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33:56

EP 241: How to Get the Most Out of DirtCon (Without...

The Dirt on Flowers ·

2026/01/09

In this episode, Lyndsay and Shannon discuss their journeys as successful flower farmers and share excitement for their upcoming Dirt Con conference. They reflect on the challenges and growth in flower farming, emphasizing mindset, realistic expectations, and community support. The episode highlights expert speakers covering topics like financial management, growing techniques, and marketing. Lindsay and Shannon encourage listeners to embrace their current stage, avoid comparison, and use Dirt Con

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26:54

EP 240: Uncut Week 2 2026

The Dirt on Flowers ·

2026/01/07

In this episode of "The Dirt on Flowers," Lyndsay and Shannon are officially in full DirtCon Week mode—equal parts excited, nervous, and wildly optimistic. They share behind-the-scenes updates on preparing for their very first virtual conference, talk about investing in yourself (and your business), and catch up on farm life, travel plans, merch, and what’s coming next for 2026.Learn more about this episodes sponsors: The Farmhouse Flower Farm and Vitalize SeedLearn more about DirtCon and join the

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01:01:47

EP 239: Operating Limits: How to Stop Overcommitting

The Dirt on Flowers ·

2026/01/02

In this episode of "The Dirt on Flowers," Lyndsay and Shannon welcome Ronda from Fly Girl Flowers to discuss “operating limits” in flower farming, inspired by Rhonda’s Air Force aviation background. They explore how setting boundaries—financial, physical, and emotional—prevents burnout and builds sustainable businesses. The conversation covers starting small, hiring help, adapting to life changes, and resisting the urge to overexpand. Through aviation metaphors and personal stories, they encourage

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33:49

EP 238: Uncut Week 1 2026

The Dirt on Flowers ·

2025/12/31

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss battling harsh winter winds, balancing farm work with family and wellness routines, and managing busy holiday sales. Shannon opens up about her husband’s back injury and their teamwork on the farm. Listener questions spark a chat about favorite flower plugs, and updates are given on their upcoming Dirt Con conference. The episode blends practical farm talk,

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01:04:13

EP 237: Year in Review 2025

The Dirt on Flowers ·

2025/12/26

In this episode, Lyndsay and Shannon reflect on their year. They discuss the challenges of managing high tunnels, unpredictable weather, and shifting business models, while sharing their annual “rose, bud, and thorn” reflections. Both emphasize the importance of adaptability, community, and intentional business growth. They also explore their “word of the year” practice, focusing on curiosity, connection, and freedom to guide their personal and professional journeys. The episode offers honest

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28:20

EP 236: Uncut Week 52

The Dirt on Flowers ·

2025/12/24

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, unscripted chat about their holiday season, from the chaos of gift wrapping to the successes and challenges of Christmas sales. They reflect on the importance of genuine connection, sparked by a story of an elderly woman nearly scammed, and discuss how community shapes their farm businesses. The conversation also delves into concerns about AI’s growing impact on jobs, creativity, and authenticity,

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01:04:29

EP 235: Farm Hits, Misses, and Never-Agains

The Dirt on Flowers ·

2025/12/19

In this episode, Lyndsay and Shannon discuss the past year’s successes and challenges, sharing insights on crop choices, event planning, and marketing strategies like ManyChat and email engagement. Both highlight the importance of workshops for customer loyalty, balancing wholesale and retail, and making tough decisions to simplify operations. The conversation also covers self-care, adapting to change, and staying authentic. Their candid discussion offers practical advice and inspiration for flower

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