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PODCAST

Masters of Marketing

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve! In each episode, our Marketing Coordinator, Tara Levy, interviews marketing experts from around the globe and gathers valuable insights to help you up your marketing game. If you"re looking to transform your marketing strategies, explore the latest trends, or simply get inspired by industry leaders – tune in!

business marketing

All Episodes

00:23:22

Jane Serra (VP of Marketing | Justuno)

Masters of Marketing ·

2023/06/26

In this episode, Andy discusses podcasting and current challenges in marketing with Jane Serra, VP Marketing at Justuno and host of the Women in B2B Marketing podcast. Jane lets us in on why she started the Women in B2B marketing podcast (spoiler: it’s because women are underrepresented on podcasts) and what her biggest challenge is when it comes to creating new episodes. She also tells us where she learnt to speak 1.5 languages and why her son will soon speak two. When it comes to some of the

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00:23:53

Cathy McPhillips (Chief Growth Officer | Marketing AI...

Masters of Marketing ·

2023/05/31

In this episode, we discuss AI and the impact it is going to have on marketing with Cathy McPhillips from the Marketing AI Institute. Cathy shares some of her own use cases, highlighting that AI has helped her cut the amount of hours she spends on producing the Institute’s podcast and repurposing the content from 17 to 2.5 hours per week. Speaking about AI and its general implications, she states that, in her view, technology that is not AI-powered will not be around for much longer: “I feel like

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00:24:58

Georgiana Laudi (Co-Founder & CEO | Forget The Funnel...

Masters of Marketing ·

2023/05/23

In this episode, we discuss customer-led growth with Georgiana Laudi. Georgiana is a product marketing and growth advisor with more than 20 years’ experience in the marketing space. When advising companies on their marketing, she often finds that marketers are not empowered to make their own strategic decisions, but are told how to do marketing. She highlights how customer research can help marketing teams eliminate guesswork and build solid strategies instead. Tune in for

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00:25:14

Stefan Von Lieven (Founder & CEO | artegic AG)

Masters of Marketing ·

2023/05/15

For this episode, Andy had a chat with artegic founder Stefan von Lieven about why email marketing is still relevant today despite having been pronounced dead countless times. “When social media became really popular, everyone was saying that email is dead. It’s going to be all social media from now on. We were like ‘ok, let’s see’. And then, after a while, all these big platforms, like Facebook and Twitter, used email to engage me and to get me back on their platform. So email has been very much

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00:29:09

Stacey Danheiser (Founder & CMO | SHAKE Marketing)

Masters of Marketing ·

2023/05/15

In this episode of This is Your Captain Speaking, B2B growth marketing strategist Stacey Danheiser speaks about why marketers feel like order takers these days and why it’s important for them to focus on the customer instead of tech and tactics. “I started to notice a trend where marketing is moving into this sort of tactical realm. And I have a lot of conversations with marketers and companies these days and the marketers feel like order takers, and the CEOs feel like they have to tell the

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00:29:38

David Raab (Founder | CDP Institute)

Masters of Marketing ·

2023/04/06

In this episode, we dive into the world of Customer Data Platforms (CDPs) with our guest David Raab. David shares his experiences in building the category and defining CDPs, highlighting the challenges and frustrations he faced along the way. He also discusses the importance of having a clear definition of CDPs, which includes building a persistent and unified customer database that is accessible to other systems. David explains that this definition was carefully crafted to exclude other systems

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00:26:14

Uwe Römgens (Managing Consultant | adesso SE)

Masters of Marketing ·

2023/03/08

*** German Episode *** With our guest Uwe Römgens (adesso) Andy talks about a hot topic that is well known to many companies at the moment: Digital transformation. Change only works if it comes from the very top - it must therefore be initiated by the C-level, and lived and carried downwards. This should not happen ad hoc, but rather one should think about how to approach this digital transformation. Indeed, the digital transformation is often quite difficult in historically grown structures -

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00:00:20

Podcast_Promotion-Video

Masters of Marketing ·

2023/02/24

Check out This is Your Captain speaking & listen to what our experts from the marketing world have to say! --- Send in a voice message: https://podcasters.spotify.com/pod/show/marmind/message

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00:30:31

Alexander Low (Director | Beyond Sales)

Masters of Marketing ·

2023/02/07

For this episode, Andy sat down with Alexander Low, Director of BeyondSales, to speak about social selling on LinkedIn. How can you use LinkedIn to sell your products and services? Does going viral help you grow your business? How do you create a personal brand on LinkedIn? These are just some of the questions Andy and Alex discussed. Listen to the entire episode for more insights on how you can use LinkedIn to win new

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00:25:40

Ohad Hecht (Co-Founder & CEO | Prodport)

Masters of Marketing ·

2023/02/06

In this episode of This Is Your Captain Speaking, Ohad Hecht, CEO and founder of Prodport, speaks about why he thinks personalization is the name of the game when it comes to e-commerce and customer acquisition: “We all wish we had billions to just throw at customer acquisition. But the reality is that every company has a certain amount of money to spend on acquiring customers, so you want to make sure you’re spending that money wisely. Now if you think about all touchpoints with your customers

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00:17:19

Alex Olley (Co-Founder, Chief Revenue Officer |...

Masters of Marketing ·

2022/12/05

Our guest Alex Olley started Reachdesk because of a problem that he and his co-founders were facing: Rising above the noise and cutting through the digital clutter is becoming harder given digital channels are exploding. Reachdesk was built to help B2B companies create experiences their customers will love, and to help achieve desired results in a busy and competitive world. Thus, companies can deliver gifts and direct mail that build deeper connections with customers, prospects, and employees at

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00:26:57

John K. Brady (Founder | Creative Crow)

Masters of Marketing ·

2022/12/05

Marketing has to be well thought out and executed properly for it to scale a brand. And that's exactly what our guest John K. Brady helps early stage businesses do. Having helped brands grow in different industries such as automotive, consumer electronics, hospitality, B2B services, retail & FMCG, he brings a wealth of experience, specifically in digital marketing to the table. The former Marketing Director of gurkerl.at & Head of Online Marketing at Falkensteiner Hotels now is focussing

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00:20:12

Lindsay Tjepkema (CEO & Co-Founder | Casted)

Masters of Marketing ·

2022/12/05

Casted is the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Casted’s platform empowers B2B companies to activate, amplify, and attribute audio and video content while increasing brand awareness, driving lead generation, and bolstering customer engagement. Casted’s customers include Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Based in Indianapolis, the company is backed by Revolution Ventures, High Alpha Capital, Elevate

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00:33:58

Lutz Klaus (Founder & Owner | Marketing ROI Experts)

Masters of Marketing ·

2022/11/09

Lutz Klaus is founder and owner of the consulting agency Marketing ROI Experts. He supports B2B companies in optimizing marketing and sales. His clients are among others TRUMPF, Freudenberg, PERI, ebay Kleinanzeigen, Jungheinrich Profishop and Munich Airport. His focus is on the successful implementation of marketing automation, lead management and data-driven marketing. Prior to founding his company in 2016, he spent 28 years in B2B marketing and sales, including the last 20 years in the IT

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00:38:03

Markus Widmer (Teamlead Customer Experience | Mondi...

Masters of Marketing ·

2022/08/08

It was fantastic to chat with Mondi's Team Lead of Customer Experience Markus Widmer as he shares his powerful insights with us. One aspect that stood out: “Other digital campaigns are hard to beat, but that means things that are physical; touch and feel that give that wow effect, have become the new special thing.” As Customer Experience Team Lead of multinational packaging and paper group MONDI, Markus Widmer and his team's direct marketing approach put their award-winning “Catching Feels”

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00:21:44

Tyler Lessard (VP Marketing and Chief Video...

Masters of Marketing ·

2022/08/08

It's an absolute pleasure to host Tyler Lessard on our Marketing Cockpit Podcast! Our guest's insight of the day: "The majority of content that Sales Reps consume are LinkedIn short-form content, podcasts, and humor-based source of content." Learn how you can appeal to your customers with fun & engaging content! As VP Marketing & Chief Video Strategist of video media company Vidyard, Tyler Lessard and his team live and breathe video marketing by producing unique learn-and-laugh content for

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00:24:06

Dan Dillon (CMO | Reveal Mobile)

Masters of Marketing ·

2022/08/08

We're excited to welcome Chief Marketing Officer Dan Dillon to This is Your Captain Speaking! Our guest's insight of the day: "Our priority as a company is to massively increase organic traffic and ultimately, organic demand. We amplify this through Chat, PR, SEO, and consistent ROI goals." As CMO of tech company Reveal Mobile, Dan Dillon and his team's data-driven approach put geofencing marketing on the map. Thanks to Dillon and his team's efforts, his clients now have the precise location data

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00:21:40

Kathleen Booth (Senior Vice President Marketing |...

Masters of Marketing ·

2022/08/08

Today is a special treat as we welcome tech veteran Kathleen Booth and her entrepreneurial spirit. Our guest's best advice: "B2B companies need to leverage that media mindset and combine it with community to create a flywheel for massive audience growth." Tune in to hear more on how your company can grow its customer base! As Senior Vice President of Marketing of software development company Tradeswell, Kathleen Booth and her team empower company growth by making e-commerce actions more informed,

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00:21:46

Martin Cox (Strategic Development & PR Director |...

Masters of Marketing ·

2022/08/08

On today's episode we're diving deeper into the Content Marketing Industry. Our guest holds valuable insight regarding the creation of content that drives traffic: "If you’re creating great content, eventually it will be picked up. It’s about consistency and to keep on going." As prior Strategic Development & PR Director of the strategic marketing consultancy Copestone, Martin Cox and his team set the marketing content and creation foundation for B2B and B2C clients in sectors including

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00:19:55

Tal Valler (Chief Marketing Officer | Zoovu)

Masters of Marketing ·

2022/08/08

On today's episode we're diving deeper into the Information Technology and Services Industry. Our guest's insight into the marketing trends that are missing is that "there isn't any CRM that is geared towards PLG. This is a gap I am trying to fill through active campaigning." As prior Chief Marketing Officer of SaaS company Zoovu, Tal Valler and his team set the marketing research and analysis foundation for companies like Amazon, Microsoft, and Bose. The goal of Zoovu is to deliver engaging product

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68 results

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