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PODCAST

SimpleBiz360™ Podcast

The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action.

business entrepreneurship

All Episodes

0:45

Why are your customers not coming back for more? OMOQ...

SimpleBiz360™ Podcast ·

2025/09/19

Lost customers are the death of most young businesses. Finding out why customers are defecting is essential to long-term sustainability. How do you find out? Talk to your customers, and spend time thinking about things as if you were the customer. Sweeping the reason or reasons under the rug will surely send the business to the boneyard. As business owners, we MUST figure this out, and then we must change to customer-pleasing products and services. Support the show

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0:54

How do you overcome the crafty combination of...

SimpleBiz360™ Podcast ·

2025/09/16

“SPINIPULATORS” combine spinning plus manipulating to wreak internal, and external havoc. These truth-distorters vomit false narratives designed to elevate themselves at the expense of other teammates. We can knock them off their perch with facts. Document timelines, conversations, and emails. If you persistently follow these three suggestions, you will eventually defeat most of these crafty narcissists. Support the show

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0:59

How long will customers tolerate excuses designed to...

SimpleBiz360™ Podcast ·

2025/09/12

Most customers are smarter than we give them credit for. Perpetual excuse- making vendors put themselves at high risk for a short business life. Many buyers can easily detect vendor BS, and the quick penalty is a lost customer. Sadly, often times these unhappy buyers will share their frustrations with many other people. If you are a vendor/supplier, maybe it’s time to focus on results? Maybe it’s time to stop making excuses? Support the show

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0:57

Is your company capturing all of the line item...

SimpleBiz360™ Podcast ·

2025/09/09

Calculating all the variables that go into a establishing a standard cost is an arduous process. Like it or not, this is where we have to put on our lab coats, and become a doctor of details. Bypassing certain cost components can be deadly to a small company. Are you being a doctor of details? Support the show

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0:56

Is your company pricing itself out of the market?...

SimpleBiz360™ Podcast ·

2025/09/05

I started a business in 1990 and it suffered from a fundamental mistake. We built our financial projections based on $69 a transaction. However, had I done my research, I would have discovered that the area market rate was $45. The company lasted for 15 years, but it limped along with moderate returns on investment. What about your company? Have you done your competitive pricing research? Support the show

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0:59

Does your company unnecessarily charge customers for...

SimpleBiz360™ Podcast ·

2025/09/02

Do you charge customers for warranty, shipping and handling? If so, are you sure that’s the way you wanna do things? When customers pay for mistakes they didn’t make, they usually disappear into thin air. Think about it! Do you really want to partake in this upside down behavior? Support the show

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0:58

Is your company proactive or reactive? OMOQ #90

SimpleBiz360™ Podcast ·

2025/08/29

Customers like companies that proactively pave the way for smooth transactions.. Reactive companies do very little paving, which usually results in clunky, and troublesome transactions. Proactive companies eliminate obstacles before they occur. Reactive companies wait for obstacles. Which reputation do you want for your company? Support the show

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0:55

Are you leading by example? OMOQ #89

SimpleBiz360™ Podcast ·

2025/08/26

Employee buy-in can be much deeper, and more productive if management leads by example. The days of executives telling employees to do one thing, and then they do another are long gone. Managers who grab an order and row with the team become an inspiration to the entire organization. Is it time to row with the team at your company? Support the show

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0:57

Is your entire company grabbing the oars and rowing...

SimpleBiz360™ Podcast ·

2025/08/22

Do you advocate for customers? How often? To what degree? Do customers bear witness to instances where you deliver on advocating for them, or do they just hear empty words? We all have inter-company directives, goals, and objectives, but the employees don’t chip in and pay invoices for the goods and services we provide to customers. So, why don’t we put the customer needs above ours? Afterall, customers pay the invoices that fuel our paychecks! Sometimes priorities can be really simple! Suppo...

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1:00

Will your service and product quality defend your...

SimpleBiz360™ Podcast ·

2025/08/19

“I’ll explain our price once, but I’ll never apologize for our quality.” The words of Terry McManus were defensible. So many business people operate in a “Word Salad World” where empty statements cannot be converted into provable claims. First of all, is your product or service good enough to charge a premium price? Secondly, if so, can your company prove it? Have fun defending your premium price! Support the show

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0:57

Is your company avoiding the catastrophic dangers of...

SimpleBiz360™ Podcast ·

2025/08/15

Schemes and scams are a fast track to the business boneyard! Customer are way more intelligent than scammers give them credit for. Maybe it’s time to do a full company-scrape for any unwanted schemes and scams being conducted by your personnel? If you are intentionally misleading customers, it’s just a matter of time before it all caves in on you. Maybe today is a good time to start deploying honesty, integrity and truth-telling? Support the show

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0:56

Do you choose to avoid managing tough business...

SimpleBiz360™ Podcast ·

2025/08/12

During my career I have witnessed dozens of executives avoid managing tough business situations. Why? I’m not totally certain, but most of the times it seems rooted in mistaken identity. In other words, they see their obligation to manage as an eventual path to confrontation. Not liking confrontation, the executive turns away, avoids managing altogether, and the problem festers and mushrooms. If this is your company, maybe it’s time to redefine the expectations of leadership? Support the show

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0:59

Does your company set up contingency plans to manage...

SimpleBiz360™ Podcast ·

2025/08/08

Proactivity is a wonderful business quality, but sometimes unique situations require reactions to solve an issue. Contingency plans can’t always be planned out, but many times that can. Has your company ever examined the various contingencies that can be mapped out to help mitigate future calamities? Maybe today is a good time to start planning out contingencies? Turn the mission into a fun collaboration process. The curve balls are sure to come. Why not be ready for some of them? Support the...

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1:00

Are customers receiving heartfelt apologies when they...

SimpleBiz360™ Podcast ·

2025/08/05

“When you’re wrong, admit quickly and emphatically.” Dale Carnegie’s sage wisdom remains as powerful today, as when he uttered them 90 years ago. Humility is an endearing human trait that is dissolving away in modern business. How about going a little “old school” to show customers you own your mistakes? Your buyers will reward your honesty and humility. Why? Because you are not blame-shifting like other vendors! Support the show

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0:48

Is your company trying to manage things that are not...

SimpleBiz360™ Podcast ·

2025/08/01

“If you can’t measure it, you can’t manage it.” Harold Geneen’s simple, yet powerful words can be a bright light in a dark room. Company performance, and customer perception has to be convertible into metrics that can paint a factual picture. Without them, it’s like trying to navigate a path in a dark hallway! Support the show

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0:59

Are you creating customer confusion by casually using...

SimpleBiz360™ Podcast ·

2025/07/29

Using acronyms can often sound like cryptic, mumbo-jumbo to the customer ear. Perhaps it is time to exchange unfamiliar acronyms with names, and descriptions that customers can actually understand, and relate to? Support the show

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0:53

How to prevent the OCTOPUS EFFECT from destroying...

SimpleBiz360™ Podcast ·

2025/07/25

Imagine an Octopus with eight sucker-bearing arms, a soft body, and a strong beaklike jaw. Now transfer this image to what happens when a company lies to a customer. Each outright lie (body) ends up requiring many sub-lies (sucker-bearing arms) to support the false story (body). Here is the rub…customers detect lies more often than not. What can we do to stop this? Easy…find the crooked jaws within your company, weed them out, and then start to tell customers the truths they deserve to hear. ...

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1:00

Do your customers know the benefits of using your...

SimpleBiz360™ Podcast ·

2025/07/22

Features, features, features. What about the benefits? Many companies fail to explain the “WHY” when it comes to listing features. in the features. What if you were to pair every feature with a benefit. “The real benefit to you” is a phrase more customers need to hear. What’s in it for the customer? Support the show

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0:59

How does your company define the customer experience?...

SimpleBiz360™ Podcast ·

2025/07/18

Customer transactions travel a road of various micro-experiences (transactional components) that shape buyer’s opinions, perceptions, repeat and referral business. Collectively, these components are called Experience Events (EE). Are your identifying these events? Are you managing these events for customer-pleasing delivery? If not, you may unknowingly be waving goodbye to healthy repeat and referral business. Perhaps today can be the beginning of your Experience Event journey? Support the show

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0:52

Is your company recognizing the gold nuggets found in...

SimpleBiz360™ Podcast ·

2025/07/15

Customer complaints can set up course corrections for companies that are going off road! The keys to getting back on track are 1) listening to the customer (not just hearing), 2) being humble enough to accept the criticism, 3) and being smart enough to fix the problems! In many cases, the complaints have a common thread that make the course correction that much easier to recognize. Support the show

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398 results

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