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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

13:03

214: The Truth About “Overnight Success” Stories (And...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/05/07

Send us a textEver feel like you’re the only one not making six figures from a single PDF or going viral every other week?In this episode, I’m sharing a message from one of my clients that really hit home. She opened up about the pressure of constantly seeing big, flashy success stories and how discouraging it can feel when you’re in a season of rebuilding or slow growth.I talk about:Why these $1M-in-a-year stories can mess with your mindsetWhat most people don’t tell you about their “overnight”

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13:53

213: Automate Student Success in Your Digital...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/04/29

Send us a textHave you ever wished you could be there for every single one of your students without being chained to your computer 24/7? In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours.I'm breaking down 5 practical ways to use AI in your digital products that don't require a tech degree or complicated setups. From simple AI prompts that get your

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14:54

212: Double Your Revenue Without Doubling Your Client...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/04/23

Send us a textEver feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible.In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a practical, step-by-step framework for building digital products while keeping your service clients happy and well-served.I share the same

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8:55

211: Why Nobody Finishes Online Courses Anymore and...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/04/16

Send us a textHave you noticed how many online courses sit untouched after purchase? In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it.I recently gave my own programs a complete makeover after realizing that people weren't looking for more information – they needed better support and implementation help. I share the specific changes I made to the Digital

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25:56

210: The Messy Art of Juggling Multiple Successful...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/04/09

Send us a text This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once. In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage my personal brand alongside HobbyScool (with its 28,000+ subscribers) and our various offerings. And I don't hold back on the challenges! I share ...

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10:23

209: Is Your Newsletter Actually Working? Simple...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/04/02

Send us a textEver found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are specific metrics that can tell you whether your newsletter is genuinely supporting your business goals.I'll walk you through:The subscriber

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6:13

208: The Five Jobs Of Newsletters That Actually Get Read

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/03/26

Send us a textEver wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from).Here's the truth that transformed my own newsletter approach: your newsletter isn't about you. I know, I felt that little sting too when I first realized

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21:14

207: Behind The Scenes Live Coaching For Digital...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/03/19

Send us a text For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time. In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue f...

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15:23

206: Are You Busy or Profitable? How to Tell the...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/03/18

Send us a text Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone! In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy? I'll be honest I recently caught myself...

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16:48

205: The Overlooked Secret to Scaling Your Business

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/03/10

Send us a textHave you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill?In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exact framework I use to structure my business offers in a way that creates sustainable, scalable growth.What You'll Discover in This Episode:The

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22:58

204: The 15-Minute Newsletter Hack That Keeps You in...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/03/05

Send us a text Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you. Jay revealed a ridiculously simple 15-minute newsletter hack that can keep your emails in your subscribers' primary inbox practically forever. No fan...

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19:24

203: From Zero to 30,000 Email Subscribers Using B2C...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/02/11

Send us a textHave you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business.Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like

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14:25

202: Want to Future-Proof Your Blog? Here's What You...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/01/13

Send us a textEver wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025.In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss why going back

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19:32

201: The Truth About Self-Publishing Your Book (It's...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/01/02

Send us a textWant to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal.I sat down with Aaron Schafer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish. (Including one author who tried traditional publishing after 14 successful self-published books... and immediately

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18:16

200: How to Turn Your YouTube Channel into an Email...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/12/20

Send us a textEver wondered how some creators seem to effortlessly grow their email list through YouTube? In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic

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22:00

199: Why Pinterest is NOT Social Media (And Why...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/12/14

Send us a textFeeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new con...

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18:02

198: Growing Your Newsletter in a Unique Way (With...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/12/02

When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landin...

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89:30

197: Beyond Funnels: Build a Self-Sustaining Growth...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/11/13

Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'Here's why you need to listen:Discover why traditional sales funnels alone aren't enough anymore (and what to do instead)See real examples of growth flywheels that helped me build

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33:31

196: The Simple Math Behind 6-Figure Facebook Ads

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/11/13

Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.You'll learn:A simple ...

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19:06

195: What Would YOU Do With an Extra 21.5 Hours Each...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/11/06

Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?That's like having every Friday AND half of Thursday back in your calendar. 😳Would you...Finally write that book you've been dreaming about?Launch the course that's been sitting in your Google docs?Pick up your kids from school every day?Actually take a lunch break? (Revolutionary, I know!)Maybe even... take a vacation? 🏖️Here's the thing: You actually HAVE these hours. They're just...

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264 results

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