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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

09:19

Advice for Anyone Who Wants to Help the Artist in...

The Art Biz ·

2024/10/17

This is a letter I wrote in 2017 to help a concerned father support his introverted artist son. I wanted to help him—and anyone else who wants to help an artist—understand the struggles of artists and how they can be most helpful. My 7 pieces of advice (outlined in the timestamps below) isn’t given lightly and is based on decades of experience working with artists. host: Alyson Stanfield 00:44 Dear Loved One 01:33 Insight 1: Accept Me as I Am 02:34 Insight 2: Respect the Way I Work 03:32 Insight 3:

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43:12

Artist Contracts, Studio Loans, and Collaboration...

The Art Biz ·

2024/10/10

host: Alyson Stanfield Artist and advocate Virginia Broersma talks with me about her efforts to support fellow artists through practical resources. Virginia shares how she founded The Artist's Office to help artists manage administrative tasks and created The Artist's Contract, a free tool for artist protections. We also explore her Studio Loan program, which connects artists needing temporary studio space. Virginia's work highlights the importance of collaboration, transparency, and empowering

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18:58

Creating Demand for Your Art: Why It Matters and How...

The Art Biz ·

2024/10/03

Host Alyson Stanfield delves into the necessity of creating demand for your artwork in order to achieve a certain level of success. She discusses the balance between ambition and practicality in the art market and offers five essential tips to assess and cultivate demand effectively. Alyson stresses the importance of setting realistic expectations, refining your unique artistic voice, and nurturing genuine relationships. Through examples from past episodes and insightful advice, she aims to help

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46:00

The Internet Might Be Ruining Artists' Livelihoods...

The Art Biz ·

2024/09/26

A deep discussion about the significant impact of the internet on the arts economy and the evolving role of artists in today's market that is ruled by the internet. Host Alyson Stanfield talks with William Deresiewicz, author of The Death of the Artist: How Creators are Struggling to Survive in the Age of Billionaires and Big Tech. Bill discuss the challenges of discoverability and financial instability while emphasizing the importance of community support as artists navigate this changing

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42:04

Establishing Yourself in a New Art Community with...

The Art Biz ·

2024/09/19

Host Alyson Stanfield talks with artist Joan Chamberlain, whose creative journey has taken many twists and turns. Joan shares her story, from her early days as a botanical artist and licensed illustrator to her time as a product developer and dentist. Now living in Eugene, Oregon, Joan reflects on how moving has impacted her art, her lifestyle, and her happiness. Joan discusses: How attending Alyson’s first live workshop in 2003 shaped her dedication to her art business. The positive impact the

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34:11

Technology Is Your Colleague in the Studio with Iris...

The Art Biz ·

2024/09/12

Host Alyson Stanfield talks with Iris Scott, a talented artist who has had tremendous success on social media. A large portion of the discussion was driven by questions from her dedicated followers. Iris shares how the social media landscape has evolved since the early days of her art career and how she adapts to those changes today, including her approach to TikTok and paid advertising. The insightful conversation also touches on: Iris’s time living in Taiwan, where the low cost of living was

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32:23

Adapting through Curiosity and Connection with Debra...

The Art Biz ·

2024/09/05

host: Alyson Stanfield In this episode of The Art Biz, host Alyson Stanfield talks with Debra about her dynamic journey as an artist and entrepreneur. Debra reflects on her career that spans teaching, studio work, decorative painting, and involvement with various communities. She shares the challenges she faced navigating the competitive art world, her time running Artifactory decorative painting studio in the Bay Area, and her eventual move to Los Angeles to support her husband's acting career,

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40:17

Finding Your Artist Voice through Mentorship with...

The Art Biz ·

2024/08/29

In this episode of The Art Biz, host Alyson Stanfield chats with artist Julie deBoer, founder of Mastrius, a mentorship platform for artists. Julie shares her journey of discovering her unique style with the help of a mentor, and how she resisted what was coming out of her until she began understanding where it came from. She discusses the challenges of working with galleries, transitioning to solo sales, and the importance of community in the artist’s journey. Julie also delves into how Mastrius

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10:42

What it means to be fulfilled as an artist (ep. 200)

The Art Biz ·

2024/08/22

host: Alyson Stanfield In the 200th episode of The Art Biz, host Alyson Stanfield explores the deeper motivations behind artists' desires for more recognition and sales. She emphasizes the importance of pursuing true fulfillment in art, beyond external validation and social media metrics. Alyson shares her personal journey of prioritizing happiness over career stability and discusses various forms of fulfillment for artists, such as making their best work, gaining gallery representation, and

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45:09

Producing a Monthly Digital Magazine with Alyson...

The Art Biz ·

2024/08/08

In this episode of The Art Biz, host Alyson Stanfield talks with author and artist Alyson Sheldrake. Every month for ten years, Alyson Sheldrake has published Snapshot!, an extensive digital magazine that promotes her work, her husband’s photography, and local businesses. The most recent edition was 128 pages! In her words, Snapshot! covers art, photography, books, reviews, events, interviews, rescue dogs, authors, and news about the beautiful Algarve in Portugal. That’s a lot of territory, and, as

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12:15

Beyond Motivation: Deadlines and Accountability Drive...

The Art Biz ·

2024/08/01

Future plans, deadlines, and accountability are a necessary part of your success. Host Alyson Stanfield of Art Biz Success explains how artists can get stuck in cycles of procrastination without a structured calendar filled with exciting commitments. Alyson shares practical examples from her own life as well as from her experience with students and clients, and details how deadlines and accountability partners, including coaches and community groups, can help maintain momentum. Key takeaways include

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41:12

Dealing with Rejection with Megan Wimberley (ep. 197)

The Art Biz ·

2024/07/25

host: Alyson Stanfield In order for the art ecosystem to work, many rejections must be handed out. That means to have a successful art business and career, you must learn to deal with rejection. More to the point, in order to be successful in life, you have to learn to deal with rejection, regardless of your vocation. In this episode of The Art Biz, host Alyson Stanfield talks with Megan Wimberley, who wants to help you move past rejection. As both an artist and a founder of the Cowgirl Artists of

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48:01

Using Her Superpower and Biomaterials with Kelly M...

The Art Biz ·

2024/07/18

What do we do about all of the art materials that are harming you and the planet? Kelly O’Brien has taken this concern to heart and completely changed how she makes work. She grows and uses biomaterials for her sculpture. Host Alyson Stanfield talks with Kelly about: 🔸 What biomaterials are and how they show up in Kelly’s new work. 🔸 The aesthetics of biomaterials. 🔸 Why Kelly isn’t concerned about the work lasting forever. 🔸 What you can do to incorporate more sustainable sources in your work

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42:07

Selling Directly to Collectors at Open Studios with...

The Art Biz ·

2024/07/11

Host Alyson Stanfield is joined by Jeff Schaller, who started an open studio tour in Pennsylvania at the height of the recession. It is still growing and supporting the participating artists. As he’ll tell you, Jeff is an artist first and foremost. Somehow he has created this other job for himself because he believes that artists can do well by connecting directly with collectors who visit them in their studios. Jeff and Alyson talk about: What it takes to put on a studio tour Which artists do well

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14:30

How to Be a Guest on The Art Biz (ep. 194)

The Art Biz ·

2024/06/27

Host: Alyson Stanfield If you've ever thought about sharing your artist story on a podcast—or pitching to anyone for publicity—this episode is for you. Join host Alyson Stanfield as she dives into the value of being a guest on The Art Biz and provides solid tips for pitching your art to any podcast for maximum publicity. (This information can also be adapted for any pitch you make for any reason.) Every artist has a unique journey, and sharing it can attract more fans, followers, and collectors

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35:35

Smart Strategies for Artist Income Growth with...

The Art Biz ·

2024/06/20

It’s possible to make more money and find a little more peace of mind by making a few tweaks in how you approach your art business. In this episode of The Art Biz, host Alyson Stanfield talks with Monique Carr about how she has done it. When she reached out to Alyson a couple of years ago for a private coaching partnership, Monique was aiming for doing half the work, making twice the money, and having fun in whatever she did. She’s not quite at the twice the money part, but things have definitely

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41:14

Thriving as an Artist While Remaining True to Your...

The Art Biz ·

2024/06/13

host: Alyson Stanfield Originally from a large metropolitan area, Tracey Hewitt married a rancher and, like Lisa Douglas in Green Acres, said goodbye to city life. But she never said goodbye to her art. Host Alyson Stanfield wanted to talk with Tracey because every encounter she has ever had with her as a member of our Art Biz Connection community has been positive. Tracey is funny, warm, and generous. And she knows how to live life to its fullest. Tracey helps run the family cattle business in the

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45:46

Beyond Comparison and Jealousy with Jason Kotecki...

The Art Biz ·

2024/05/30

What “game” are you playing in your art business and in life? Artist-writer-speaker Jason Kotecki makes the point that you have a unique game plan to follow—one that can’t be compared to another artist or online personality. In a conversation with host Alyson Stanfield, Jason shares his experience of overcoming comparison and jealousy, emphasizing the importance of focusing on your unique talents and contributions. He talks about the pivotal moment in a Philadelphia ballroom that led him to merge

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43:59

The Joy in Artist Community and Paring Back...

The Art Biz ·

2024/05/23

host: Alyson Stanfield It might help (but isn’t necessary) to start this episode by listening to episode 189, which is an encore of a 2019 interview I did with Ali Cavanaugh when she was making big changes in her work life. In this episode, Ali and I catch up with all that has transpired in the last 5 years. We discuss: Her booming Patreon community that gives her so much joy. How she has pared back on the demands for her art and the boundaries she put in place to allow her to do that. The recent

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49:55

Reinventing Your Art Career with Ali Cavanaugh (ep. 189)

The Art Biz ·

2024/05/16

host: Alyson Stanfield In 2014, Ali Cavanaugh had 11 galleries representing her work throughout the U.S. and even overseas. It was all she could do to paint fast enough to supply these galleries with new work. What a great problem to have! But it was still a problem. Then she started asking for it to be returned to her. She was rethinking her art and what her business model looked like. She worked hard to get to that point, the way things were going no longer worked well for her. She decided to take

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