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PODCAST

The Association Insights Podcast

OnWrd and UpWrd

The Association Insights Podcast focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire. Produced by OnWrd & UpWrd: https://onwrdupwrd.com/

business non-profit

All Episodes

00:23:22

Leading with Vision: PRSA’s New CEO on Strategy,...

The Association Insights Podcast ·

2025/04/16

In this episode of The Association Insights Podcast, we sit down with Matt Marcial, CAE, CMP, newly named Chief Executive Officer of the Public Relations Society of America (PRSA). With a deep background in association leadership and a passion for building stronger communities, Matt shares how he’s approaching his first months at the helm of PRSA—and what’s ahead for one of the industry’s most important professional organizations.From aligning diverse stakeholders to elevating the role of ethical

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00:10:23

100 Insights from 100 Episodes: A Milestone Celebration

The Association Insights Podcast ·

2025/04/09

In this special 100th episode of The Association Insights Podcast, host Colleen Gallagher reflects on the lessons, themes, and unforgettable guests that have shaped the show since its launch. From candid career conversations to powerful leadership insights, this milestone episode is both a celebration and a roadmap for the future of associations.Colleen shares the big ideas that have come up time and again—from redefining member value to leading with curiosity—and highlights some of the most

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00:22:53

Navigating Change: Strategies for Stronger...

The Association Insights Podcast ·

2025/04/02

In this episode of The Association Insights Podcast, we sit down with Jeanne Metzger, Vice President of Membership, Marketing & Communications at the Association of Corporate Citizenship Professionals (ACCP). With more than 25 years of experience across multiple associations, Jeanne shares practical strategies for strengthening value propositions, engaging members, and leading communications in today’s shifting environment.From rethinking DEI messaging to building powerful peer networks, Jeanne

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00:27:58

Leading Through Uncertainty: Purpose-Driven...

The Association Insights Podcast ·

2025/03/26

In this episode of The Association Insights Podcast, we close out our March Leadership Series with Annette Gregg, CMM, MBA, CIS, CEO of the Society for Incentive Travel Excellence (SITE). Annette leads SITE’s 3,100 global members across 90 countries and brings deep expertise in business events, leadership, and community building.Annette shares how she’s guided SITE through rapid growth post-pandemic, what it takes to lead a global and multigenerational membership, and how associations can stay

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00:38:52

How Leaders Embrace Change & Foster Innovation

The Association Insights Podcast ·

2025/03/19

In this episode of The Association Insights Podcast, our March Leadership Series continues with Joanna Pineda, CEO and Chief Troublemaker of Matrix Group. A seasoned entrepreneur and technology leader, Joanna has spent over 25 years helping associations harness digital transformation, enhance member engagement, and drive organizational success. She also hosts the Associations Thrive Podcast, where she interviews top association leaders on what makes organizations truly thrive.Key Highlights:Leading

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00:35:45

How Leaders Build Influence & Drive Change

The Association Insights Podcast ·

2025/03/12

In this episode of The Association Insights Podcast, we continue our March Leadership Series with Anne Reinke, President & CEO of the Intermodal Association of North America (IANA). With a dynamic career spanning government affairs, corporate leadership, and association management, Anne shares her approach to raising industry visibility, building advocacy efforts, and leading through change.Key Highlights:The Leadership Transition – Why Anne took the helm at IANA and her vision for its

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00:35:38

Leading with Purpose: Lessons in Strategy, Innovation...

The Association Insights Podcast ·

2025/03/05

Our March Leadership Series kicks off on The Association Insights Podcast with Brandie Thacker, AAP, CAE, MBA, President & CEO of EPCOR. Brandie’s leadership journey—from communications and marketing to the C-suite—offers valuable lessons for association professionals navigating change, strategy, and member engagement.With nearly two decades in the payments industry, Brandie shares how she transitioned into her CEO role, the challenges and opportunities facing EPCOR, and how she’s fostering a

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00:35:52

Building Influence: Advocacy & Policy Strategies from...

The Association Insights Podcast ·

2025/02/26

In the final episode of our February advocacy series on The Association Insights Podcast, host Colleen Gallagher sits down with Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA), to discuss the biggest policy challenges facing the tech industry and how CTA is navigating the evolving political landscape.With over 30 years leading one of the most influential trade associations in the U.S., Gary shares his perspective on working with the Trump administration, advocating for

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00:20:47

Breaking into EU Advocacy: Strategies for Global...

The Association Insights Podcast ·

2025/02/19

In the latest episode of our February advocacy series on The Association Insights Podcast, host Colleen Gallagher sits down with Stéphanie Pochon, European Lobbyist with Forward Global, to explore how U.S. associations can effectively engage in European advocacy. With 20 years of experience influencing over 50 pieces of EU legislation, Stéphanie shares practical insights on navigating Brussels, building coalitions, and crafting persuasive advocacy strategies.Key Highlights:Getting Started in EU

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00:35:46

Empathy and Engagement: Transforming Association...

The Association Insights Podcast ·

2025/02/12

In the latest episode of our advocacy series on The Association Insights Podcast (previously The Association 100 podcast - same great content, fresh new name!), host Colleen Gallagher engages in a compelling conversation with Louise St. Germain, Director of Membership, Marketing, and External Relations at theInternational Society on Thrombosis and Haemostasis (ISTH). With over 24 years of experience in membership, marketing, and external relations, including 12 years at the ISTH, Louise shares her

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00:27:55

Navigating the New Administration: Insights from...

The Association Insights Podcast ·

2025/02/05

In this first episode of our February advocacy series on The Association Insights Podcast (previously The Association 100 podcast), host Meghan Henning engages in a compelling conversation with Tuck Shumack, Principal at OGR, a bipartisan government relations firm. With over 25 years of experience in public policy and government relations, Tuck offers valuable insights into navigating the complexities of a new administration.Key Highlights: Adapting to Political Shifts: Tuck discusses the

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00:29:46

Building Stronger PR Strategies: A Recap of the...

The Association Insights Podcast ·

2025/01/29

In this episode of The Association 100 Podcast, host Colleen Gallagher concludes the January media series with an engaging panel discussion featuring O&U’s Meghan Henning, Co-Founder and Senior PR Strategist, and Keaveny Hewitt, Senior Account Executive. Together, they reflect on key takeaways from the series and share insights from their experiences into building meaningful media relationships, adapting to the evolving landscape, and celebrating PR wins.Key Highlights: Evolving Media

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00:28:17

Behind the Scenes of Local News with Producer Alysia...

The Association Insights Podcast ·

2025/01/22

In this episode of The A100 Podcast, host Keaveny Hewitt continues the January media series with Alysia Wiebe, news producer at ABC30 in Fresno, California. With over a decade of experience in local journalism, Alysia offers an insider’s perspective on what drives local news coverage and how producers adapt to the rapidly changing media landscape.Key Highlights: From Viewer to Newsroom Leader: Alysia shares her journey from growing up watching ABC30 to landing her first internship there and

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00:36:11

Inside Trade Journalism with Jay Campbell

The Association Insights Podcast ·

2025/01/15

In this episode of The A100 Podcast, host Colleen Gallagher continues the January media series with Jay Campbell, co-founder of The Company Dime and a veteran journalist with over 30 years of experience in travel trade publishing. From his early days at Boston University to launching The Company Dime, Jay shares his journey, insights into modern journalism, and the unique challenges and opportunities within the business travel sector.Key Highlights: A Career in Trade Journalism: Jay discusses

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00:59:02

Building Bridges Between PR and Journalism with...

The Association Insights Podcast ·

2025/01/08

In this episode of The A100 Podcast, host Colleen Gallagher kicks off the January media series with award-winning journalist Kirstin Garriss. With a career spanning investigative reporting, national politics coverage and impactful storytelling, Kirstin shares her unique perspective on navigating today’s media landscape and how PR professionals can effectively collaborate with journalists to elevate their stories.Key Highlights: Kirstin’s Journey: Discover how Kirstin’s family and early exposure

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00:11:46

Kicking Off 2025: The Evolving Media Landscape and PR...

The Association Insights Podcast ·

2025/01/01

In this special New Year’s episode of The A100 Podcast, host Colleen Gallagher reflects on the dramatic changes in the media and PR landscape and sets the stage for 2025. Colleen shares insights from her two decades in PR, explores how the industry has come full circle to rely on relationships, and provides actionable strategies for associations to amplify their voices and become the go-to source in their industries.Key Highlights: The Evolving Media Landscape: Explore how shrinking newsrooms

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00:19:45

Raising the Bar: Celebrating the 2024 A100 CommImpact...

The Association Insights Podcast ·

2024/12/25

In this special year-end episode of The A100 Podcast, we’re re-airing the live broadcast of the 2024 A100 CommImpact Awards ceremony, originally streamed on YouTube Live. Hosted by Colleen Gallagher, CEO of OnWrd & UpWrd, and Meghan Henning, Senior PR Strategist and Founding Partner, this event celebrated the exceptional achievements of associations in communications and engagement. Key Highlights: Best Media Relations Campaign: American Association for Marriage and Family Therapy’s

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00:29:25

Elevating Event Production: Innovation, Storytelling...

The Association Insights Podcast ·

2024/12/18

In this episode of The A100 Podcast, host Colleen Gallagher speaks with Phil Alongi, President & CEO of Alongi Media, about how associations can raise the bar on event production while keeping costs manageable and embracing sustainability.Key Highlights: Innovative Production Solutions: Phil introduces Alongi Media’s groundbreaking 4K mobile production truck—a fully solar-powered, sustainable control room on wheels—that delivers exceptional quality while cutting setup time and costs. The

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00:27:27

Navigating Open Access: A Roadmap for Association...

The Association Insights Podcast ·

2024/12/11

In this episode of The A100 Podcast, host Colleen Gallagher speaks with David Jackson, MBA, CAE, Executive Officer of the American Society for Pharmacology and Experimental Therapeutics (ASPET). Dave shares ASPET’s journey in preparing for the open access mandates coming in 2025 and offers actionable insights for associations navigating similar changes.Key Highlights: Strategic Open Access Transitions: Dave explains ASPET’s proactive approach to open access, including the launch of its new

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00:39:41

Driving Change Through Workforce Innovation and...

The Association Insights Podcast ·

2024/12/04

In this episode of The A100 Podcast, host Colleen Gallagher sits down with Alan Sparkman, CAE, LEED AP, CCPf(x3), Executive Director of the Tennessee Concrete Association (TCA), to explore how associations can take bold steps to address workforce challenges. Alan shares TCA’s innovative programs to attract and retain talent while fostering long-term industry growth.Key Highlights: Concrete Workforce Innovation: Learn how TCA’s initiatives like participating in Be Pro Be Proud and leading

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141 results

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