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PODCAST

Crickets to Cha-Chings

Gold City Ventures

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

business marketing

All Episodes

40:14

168. How a Niche Printable Shop Grows Beyond Etsy

Crickets to Cha-Chings ·

2024/04/08

In this episode, Julie Berninger and Sasha Hutchison of Gold City Ventures interview Jenny, an Etsy seller who sells printables. They discuss Jenny's journey from selling physical products to focusing on printables, specifically in the golf niche. They explore the potential for Jenny to expand her business beyond Etsy by creating a lifestyle brand and leveraging social media. They also discuss the importance of custom and personalized products and the potential for affiliate marketing. The

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37:41

167. Grow Your Personal Brand off Etsy with Amber...

Crickets to Cha-Chings ·

2024/04/01

Amber sells metaphysical and celestial-inspired jewelry on Etsy. She wants to grow her business so she can leave her full-time job. This episode is a casual live coaching call for the Crickets to Cha-Chings podcast with Julie Berninger and Sasha Hutchison of Gold City Ventures. They discuss what they each outsource both in their business and their home, how to create social media content if you don't have the time, keywords that are hot in the metaphysical space, building your personal brand,

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01:18:27

166. How to Increase Sales in a Crochet Kit Etsy Shop

Crickets to Cha-Chings ·

2024/02/28

Julie Berninger of Gold City Ventures chats with Kennedy of Our Friendly World Etsy shop. Kennedy sells crochet kits, crochet patterns, and finished crochet products. This episode is in a casual live coaching call style for the Crickets to Cha-Chings podcast. They discuss how to interpret keyword research from tools such as eRank, ideas for monetizing a blog with display advertising, Etsy ads, & more! Resources: Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld Our Friendly World

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24:15

165. New Etsy Gift Mode, Email Marketing, and Tik Tok...

Crickets to Cha-Chings ·

2024/01/28

Etsy Gift Mode presents a huge opportunity for Etsy sellers. Julie Berninger of Gold City Ventures explains this new shopping experience and how to change your shop sections, pictures, and tags to take advantage of it. She also covers the Etsy email marketing policy change and TikTok shop. Topics covered in this episode: 1 - Etsy Gift Mode 2 - Etsy Email Marketing policy change 3 - Tik Tok Shop Resources: Gift mode article: https://www.etsy.com/seller-handbook/article/1232461378911?ref=handbook Gold

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40:59

164. SEO Tips for Etsy Success in 2024

Crickets to Cha-Chings ·

2024/01/07

This is the Etsy SEO help you need in 2024! Julie Berninger of Gold City Ventures reviewed articles in the Etsy seller handbook and YouTube videos from the team at Etsy for hours to determine exactly how to improve your Etsy SEO search algorithm ranking in 2024. Learn more at: https://goldcityventures.com/ Resources in the video: https://www.etsy.com/legal/policy/search-advertisement-ranking-disclosures/899478564529

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10:12

163. Black Friday Deals for Etsy Sellers 2023

Crickets to Cha-Chings ·

2023/11/22

Gold City Ventures puts together an annual Black Friday deals roundup for Etsy sellers. Find it here: https://goldcityventures.com/etsy-seller-resources/ These deals apply for handmade, POD, or digital product sellers. Some require using the special Gold City Ventures links or coupon code. 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures Learn more about Gold City Ventures

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26:57

162. Holiday Ideas for Etsy Sellers 2023 (titles,...

Crickets to Cha-Chings ·

2023/11/06

What titles, tags, and keywords should you add to your Etsy listings this year for the holidays? Can you package your existing listings in a different way to capitalize on what holiday shoppers want? Julie Berninger of Gold City Ventures presents her best ideas for Etsy sellers this holiday season based on the following Resources: Etsy Holiday Merchanding Guide Etsy Marketplace Insights: Holiday Trends Our Link for eRank: https://go.goldcityventures.com/erank Share & Save Program Gold City

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29:51

161. What's The Deal with Mockups?

Crickets to Cha-Chings ·

2023/11/03

Julie and her business partner Cody from Gold City Ventures discuss what's been going on with some POD sellers and the future of mockups. They also cover the current Etsy listing image requirements and other best practices and how they think the POD manufacturers will respond. For those outside of the POD space, they also talk about interesting opportunities for handmade sellers to expand their revenue sources (including a cool story with the woman who runs Happy Rugs). And of course, what all this

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39:15

160. Trending Etsy Topics and Farewell to Lauren

Crickets to Cha-Chings ·

2023/10/18

Julie and Cody of Gold City Ventures are continuing on with the podcast. I am happy since I know so many of you were disappointed that all of the old episodes would disappear. That issue is solved - and we have a better plan. The team at Gold City Ventures will be producing new episodes for you going forward. We recorded one final episode for you today as my truly final goodbye. I'll be stepping away from the business and letting Cody & Julie run the podcast from here on out. The episode today is

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19:40

159. My Biggest Announcement Yet

Crickets to Cha-Chings ·

2023/10/16

My plan was to shut down the business and move on. But after I sent the last goodbye email, my friend Julie from Gold City Ventures reached out to me. She proposed an interesting opportunity. It allows me to keep the podcast and all prior episodes live for you ..and for Julie and her business partner, Cody, to take over the responsibilities that I need to offload. I'm excited to announce that their business, Gold City Ventures, will continue on with my podcast, Crickets to Cha-Chings. Today we

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38:14

158. Starting Over: 3 Game-Changing Things I wish I...

Crickets to Cha-Chings ·

2023/07/31

It’s great to be back and talk about all things Etsy and e-commerce with you (and thanks for so many DMs about last week's episode!) This week is all about what we would do differently if we could go back in time and start our Etsy businesses all over again -- and there's a laundry list of things that I would do differently. When I first started on Etsy back in 2012, the internet was a vastly different landscape. I was completely lost and trying to figure everything out all on my own. I didn't have

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25:58

157. What's up with Etsy lately?

Crickets to Cha-Chings ·

2023/07/25

This episode is jam-packed with valuable insights to help you grow and succeed in your Etsy shop (and, more importantly, in your e-commerce business as a whole.) Here's what you can expect: The state of Etsy sales: Discover the reasons behind the decrease in Etsy sales in 2023 and what it means for sellers. Where Etsy is growing and what it means for an individual seller's business Insights into Etsy's revenue model and how it affects your bottom line as a seller (it's not as clear as you'd think!)

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21:28

156. Unleash the Power of Brand Values in Your...

Crickets to Cha-Chings ·

2023/07/18

In today's world, buyers are more conscious about the impact their purchasing decisions can have on the businesses they support. They want to align themselves with brands that share their values. And you know what? This trend is especially true for small businesses, creatives, and artisans like us... Now, I know what you're thinking..."No way, I'm not going there..." But the thing is, brand values don't have to be controversial or political, my friend. They can be centered on authenticity and

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38:35

155. Time-Saving Tools and Apps for Your E-Commerce...

Crickets to Cha-Chings ·

2023/07/10

Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency? In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available! From email marketing automation to print-on-demand service, social media scheduling and analytics and more, these resources will revolutionize the way you run

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28:49

154. Time-Saving Tools and Apps for Your E-Commerce...

Crickets to Cha-Chings ·

2023/07/03

Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency? In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available! From email marketing automation to print-on-demand service, social media scheduling and analytics and more, these resources will revolutionize the way you run

en

35:48

153. The Pros and Cons of Etsy's Affiliate Program

Crickets to Cha-Chings ·

2023/06/26

Have you heard about Etsy's new affiliate program, which allows content creators and sellers to earn a commission for promoting Etsy products on their website or social media, including your own products? Let's talk about the good, the bad, and the reason that I think Etsy is rolling out this new program so you can get a full picture about whether or not this is beneficial to you as the business owner! 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Shop workshops and

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27:20

152. Mixing Creativity & Business Smarts for an...

Crickets to Cha-Chings ·

2023/06/19

In the world of handmade eCommerce businesses, there's often a misconception that creativity alone is enough to guarantee success. In reality, finding the perfect balance between creativity, data that gives you information about next steps, and business strategy is crucial to truly thrive in the online marketplace. In this episode, we'll explore the importance of each piece of the e-commerce puzzle, and how they work together to create a flourishing handmade business. ------- 🌟 For More Insider

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26:34

151. Can You Really Sell Anything Online? And the Key...

Crickets to Cha-Chings ·

2023/06/12

In this week's myth busting episode, we're tackling the common misconception that you can simply sell anything online without considering market demand and competition. We'll cover things like why having a defined target audience and offering unique products that cater to their needs and preferences is crucial, especially in today's world of e-commerce. These days, it's not so much about niching down your store but having a specific segment in mind who the product works for, and that differentiation

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35:59

150. Don't be fooled by the Passive Income Myth (Myth...

Crickets to Cha-Chings ·

2023/06/05

Have you been blasted with Facebook ads over the past several years selling you on the idea of starting an online shop and creating a digital asset that you can sell for "passive income" while you frocklic into the sunset to spend your millions? Yeah, me too. And I'm here to tell you as someone who has a physical product shop, a digital product shop, a podcast, blog, and many digital courses -- passive income is the biggest lie the internet is out to sell you. Let's talk about it on this myth

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29:35

149. Why Selling Online Ends Up Being a Lot More...

Crickets to Cha-Chings ·

2023/05/29

While starting an online business is significantly cheaper than starting a brick and mortar business, it’s not free. At the very least you have material or equipment expenses, and some costs to create some basic branding, listing fees on Etsy, etc, and it’s important to be prepared for these expenses, otherwise the efficiency of how you run your business is going to majorly suffer. Being prepared for business related expenses and then being able to take some of your revenue and reinvest it back into

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209 results

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