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PODCAST

Trade Tales

Business of Home, Kaitlin Petersen

Business of Home"s editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

arts design

All Episodes

00:49:46

Jenna Chused on embracing risk in order to grow

Trade Tales ·

2025/01/29

Jenna Chused spent the first part of her career helping other entrepreneurs get their ideas off the ground, before finally taking a chance on herself. Now that she’s at the helm, she shares why she’s learning to embrace risk in order to achieve growth, and why she's never satisfied in her quest to perfect her presentations to clients.This episode was sponsored by Ethan Allen and The Shade Store. LINKSJenna Chused Kaitlin PetersenBusiness of Home

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00:35:39

Michel Smith Boyd on why a flat fee lets him focus on...

Trade Tales ·

2025/01/15

Modeling, acting, nursing and beauty school—Michel Smith Boyd tried it all before an encounter with an interior designer sealed his fate and sent him back to school to begin the journey toward the rest of his career. While still a design undergrad, he landed his first big gig—a one-night affair designing an extravagant party for a marketing executive. Though the event launched the young designer into a world of affluent clients and fast fame, he’s now revisiting his business practices to retread the

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00:50:53

How Pure Salt’s cofounders turned a signature look...

Trade Tales ·

2025/01/01

Pure Salt designers Aly Morford and Leigh Lincoln were always on the same page when it came to interiors. In building out their portfolio and executing early designs, it was smooth sailing. When it came time to confront the bigger decisions necessary to building their business, they started to hit their first roadblocks—overcoming them would not only make their partnership stronger, but unlock new ambitions of taking their firm to the next level.LINKSPure Salt Kaitlin PetersenBusiness of Home

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00:49:50

Jenna Gross on the showhouse that helped solidify her...

Trade Tales ·

2024/12/18

Jenna Gross entered the industry with a specific goal in mind: to offer a design approach centered on a full embrace of color. She shares how, after more than a decade of hard work, she’s entering a new phase as she readies her business to welcome an influx of clients who truly understand her brand.This episode was sponsored by Klafs. LINKSJenna GrossKaitlin PetersenBusiness of Home

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00:57:36

Why Mandy Cheng won't delegate her firm's finances

Trade Tales ·

2024/12/04

Mandy Cheng launched her creative career in set production before discovering that transforming interiors was a perfect fit. The past few years have been pivotal for her firm, with industry accolades and high-profile clients that have brought growth, but also pushed her to explore what creative expansion will look like in the years ahead.This episode was sponsored by Klafs. LINKSMandy Cheng Kaitlin PetersenBusiness of Home

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00:49:42

Hannah Oravec on bringing wellness into the design...

Trade Tales ·

2024/11/20

Hannah Oravec’s firm places a special focus on wellness. As she scales her business, she’s navigating how to protect her values while embracing growth—and embarking on the shift in leadership that comes with it.This episode was sponsored by Klafs. LINKSHannah OravecKaitlin PetersenBusiness of Home

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00:56:56

Jean Liu’s trick for measuring client commitment

Trade Tales ·

2024/11/06

Jean Liu launched her own firm and proved to herself that she could find success outside of the family business. More than a decade on, she shares why she’s revisiting what it means to be a leader—and charting a path to growth in which bigger isn’t always better.This episode was sponsored by Klafs. LINKSJean LiuKaitlin PetersenBusiness of Home

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00:45:36

Why Josh Greene’s favorite clients contribute creatively

Trade Tales ·

2024/10/23

Josh Greene took lessons from working for storied retail and residential design firms to launch his own ventures—first with a partner and then alone. He describes how going solo forced him to take a fresh look at his business’s financials—and how his forays into developing product lines have opened the door to a whole new world of creative opportunities.This episode was sponsored by Regina Andrew and Room & Board. LINKSJosh GreeneKaitlin PetersenBusiness of Home

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00:55:37

Swati Goorha on the power of storytelling in design

Trade Tales ·

2024/10/09

Swati Goorha made a splash at the recent Kips Bay showhouse in New York for telling the story of her own growth through design. That approach was more than a one-off: It’s a strategy that underpins many aspects of her firm. She shares how she’s using storytelling for everything from project flow to getting clients on board with a design concept.This episode was sponsored by Regina Andrew and Room & Board. LINKSSwati GoorhaKaitlin PetersenBusiness of Home

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00:57:27

Considering a sabbatical? Chloe Redmond Warner did...

Trade Tales ·

2024/09/25

Chloe Redmond Warner realized several years ago that she had reached a breaking point. To get back to herself, she took a four-month sabbatical, with the hopes of returning to her firm as a better designer, and a better leader, too. The result wasn’t exactly what she was expecting, but it gave her the clarity she needed to change the way she worked.This episode was sponsored by Universal Furniture and The Shade Store. LINKSChloe Redmond WarnerKaitlin PetersenBusiness of Home

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00:50:50

Leann Conquer on why there is more than one way to...

Trade Tales ·

2024/09/11

Leann Conquer is celebrating her firm’s tenth anniversary with some big wins and industry recognition—but also with a fresh perspective on how to evolve in the years to come. With operational excellence top of mind, she’s focused on refining the firm’s systems while protecting space for creative pursuits.This episode was sponsored by Universal Furniture and The Shade Store. LINKSLeann ConquerKaitlin PetersenBusiness of Home

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00:57:55

Why passion is a priority in Anissa Zajac’s hiring...

Trade Tales ·

2024/08/28

Anissa Zajac pushed the reset button on her firm a few years ago after a crucial employee left her team. The tumultuous period that followed taught her what it takes to build a team that fits her goals—and how to grow as a leader as she grows her business. In this episode, she shares the community-building power of investing in brick-and-mortar, how she’s implemented new systems to make hiring easier, and why she’s letting her rates communicate her firm’s value.This episode was sponsored by Four

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00:43:53

Jim Dove on why designers need to know how to sell...

Trade Tales ·

2024/08/14

Jim Dove discovered a corner of the industry that played to his strengths when he ended up in kitchen design. After several decades building his business in New Jersey, he relocated his firm to Palm Beach, and quickly realized that he would have to sell his vision to win over local clients and colleagues. In the process, he gained a fresh perspective on what it truly takes to make it in a major luxury market. This episode was sponsored by Four Hands. LINKSJim DoveKaitlin PetersenBusiness of

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00:44:55

How Kate Marker found clarity with her fee structure

Trade Tales ·

2024/07/31

Kate Marker turned her firm into a three-part enterprise—complete with an e-commerce shop, vacation rentals and residential design services. In search of a perfect balance, she’s allowing each arm of the business to fuel the others, ultimately charting a path to sustainable growth. This episode was sponsored by Four Hands. LINKSKate MarkerKaitlin PetersenBusiness of Home

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00:47:28

How Katie Monkhouse rescued herself from burnout...

Trade Tales ·

2024/07/17

Katie Monkhouse’s firm was moving along at a rapid pace—taking on new employees, new clients and new real estate before she even had a chance to envision its future. To keep the situation from spinning out of control, she enlisted the help of a business coach and soon came to a realization: in order to move her firm forward, she’d have to look inward first.This episode was sponsored by Four Hands. LINKSKatie MonkhouseKaitlin PetersenBusiness of Home

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00:52:47

“Trust the process” is right there in Courtney...

Trade Tales ·

2024/07/03

Courtney McLeod's early encounter with a take-charge client left her project in ruins—and almost derailed her firm’s growth. The story of her rebound is a masterclass in taking steps to secure your clients’ trust before it’s too late. On this episode of the podcast, she shares how her first showhouse experience provided her business with an unexpected lifeline, why she always asks clients to define what a successful project means to them, and how she’s finding purpose in creating opportunities for

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01:05:31

Donna Mondi on the search for a leadership structure...

Trade Tales ·

2024/06/19

Donna Mondi opened a second office in a new city amid the pandemic’s upheaval. As she entered a new phase of growth, she began reckoning with a new era of leadership at her firm—and what it means to chase a professional goal that never stops moving.This episode was sponsored by Room and Board.LINKSDonna MondiKaitlin PetersenBusiness of Home

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00:46:54

Christopher Courts and Edel Legaspi on navigating a...

Trade Tales ·

2024/06/05

Christopher Courts and Edel Legaspi are a husband-and-wife team who recently decided to split up—not their marriage, but their design firm. They share what it takes to uncouple after more than a decade of working together, and why they’re embracing a new era that will give each of their voices space to grow.This episode was sponsored by Room and Board.LINKSChristopher Courts and Edel Legaspi Kaitlin PetersenBusiness of Home

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00:52:43

Why Ali Budd wants to do design TV differently

Trade Tales ·

2024/05/22

Ali Budd had a shot at TV stardom—and decided she wanted to bring viewers a side of the industry they hadn’t seen before. As the business she spent years building enters the spotlight, she’s sharing what it took to find her voice—and how she built a team that could carry that vision even further.This episode was sponsored by Universal FurnitureLINKSAli BuddKaitlin PetersenBusiness of Home

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01:11:37

Why Kai Williamson lets her clients change their mind

Trade Tales ·

2024/05/08

After launching her own image consulting business and scaling a nonprofit from 3 people to a team of 22, Kai Williamson entered the design world with a strong entrepreneurial streak. As she’s found her footing in the industry, she tells us about her innovative approach to refining internal practices that will make her firm more profitable.This episode was sponsored by Universal FurnitureLINKSKai WilliamsonStudio7 Design GroupKaitlin PetersenBusiness of Home

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