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PODCAST

Trade Tales

Business of Home, Kaitlin Petersen

Business of Home"s editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

arts design

All Episodes

00:50:32

How eliminating a markup has fueled Bella Mancini’s...

Trade Tales ·

2025/05/21

Bella Mancini’s firm was flying high for nearly two decades when the pandemic hit, shattering her project pipeline. With a bit of outside help, she embarked on an overhaul of her systems, ultimately building back a business that’s prepared for whatever comes next. On this episode of Trade Tales, she explains how she overhauled her firm’s processes with the help of a business coach, why it’s crucial that clients communicate with every member of her team and how ditching a markup has transformed her

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00:36:06

Ask Us Anything: Kevin Isbell on what to do when an...

Trade Tales ·

2025/05/14

Kevin Isbell joins the show to answer a question from a fellow designer who reached out with the story of an order gone awry, and is now looking for advice on what it takes to make things right for clients while also holding vendors accountable. The Los Angeles–based designer jumps in with advice on vetting vendors, navigating expensive mistakes, and ensuring that the client’s experience comes first—no matter the cost.This episode was sponsored by Four Hands. LINKSKevin IsbellKaitlin

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00:55:16

How Studio DB took their firm out of its startup phase

Trade Tales ·

2025/05/07

Britt and Damian Zunino are a husband-and-wife duo whose creative partnership was a perfect match—bringing together expertise in architecture and design to create spaces where each discipline informs the other. But as the years went on, they realized they couldn’t do it alone—it would take a carefully curated team to produce the kind of results they had always dreamed of.This episode was sponsored by Dallas Market Center and Crate & Barrel. LINKSStudio DB Kaitlin PetersenBusiness of Home

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00:50:12

Ask Us Anything: Victoria Sass on the roadmap to...

Trade Tales ·

2025/04/30

Victoria Sass joins the show to answer a question from a fellow designer who is hoping to land her young firm’s first magazine feature. She has a project she’s excited to share with the world—but finding press placement has been a challenge. The Minneapolis-based designer jumps in with advice on different approaches to working with a public relations agency, how digital placement can actually yield longer-term results for your business and why local press contains a wealth of value that’s often

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01:01:30

Why Beth Dotolo and Carolina Gentry get real about...

Trade Tales ·

2025/04/23

Pulp Studios was born when Beth Dotolo and Carolina Gentry bonded over similar aesthetics—despite their very different working styles. On this episode of Trade Tales, they explain what it takes to operate a firm with employees and offices across the country, and how they’ve leveled up their approach to team development over the years.This episode was sponsored by Surya and The Shade Store.LINKSPulp StudiosKaitlin PetersenBusiness of Home

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00:42:11

Ask Us Anything: Dane Austin on taking design...

Trade Tales ·

2025/04/16

Boston designer Dane Austin joins the show to answer a question from a fellow designer who knows the basics when it comes to presenting design ideas, and is now looking for advice on how to take her strategy a step further, ultimately selling her vision—and commitment—to her clients. Austin offers advice on bringing a theatrical edge to big-picture design planning, a strategy for physically packaging ideas that invokes the world of luxury shopping, and the value of refining the decision-making

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00:58:32

How making a handbook for her firm helped Isabel Ladd...

Trade Tales ·

2025/04/09

Isabel Ladd’s lifelong penchant for pattern and color set the stage for a maximalist approach to life and design. But after several busy years, she realized that she was falling out of love with her business—she explains how focusing on her process helped her recapture the spark.This episode was sponsored by Surya and The Shade Store.LINKSIsabel Ladd Kaitlin PetersenBusiness of Home

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00:31:06

Ask Us Anything: Clara Jung on building community as...

Trade Tales ·

2025/04/02

San Francisco Bay Area designer Clara Jung joins the show to answer a question from a fellow designer who identifies as just that. She’s craving community, collaborators and deeper conversations, but often feels flummoxed in a room full of strangers. Jung offers advice on mentally preparing for large industry events, networking from a place of sincerity, and how introversion can be a superpower when it comes to building relationships with clients.This episode was sponsored by Four Hands.LINKSClara

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01:08:08

How Arianne Bellizaire stopped chasing the industry’s...

Trade Tales ·

2025/03/26

Earlier in her career, Arianne Bellizaire worked hard to build a large firm—only to realize that the pursuit of what she thought success was supposed to look like had taken the joy out of the work. Her biggest pivot point came when she let her old dream go, and started working on a new one: a nimbler team, fresh opportunities, and reclaiming her love of design.This episode was sponsored by Surya and Regina Andrew. LINKSArianne Bellizaire Kaitlin PetersenBusiness of Home

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00:36:56

Ask Us Anything: Regan Baker on how to scale without...

Trade Tales ·

2025/03/19

San Francisco–based designer Regan Baker joins the show to answer a question from a fellow designer whose five-person firm is going through some growing pains. She’s already brought on a senior-level hire who can run their own jobs with some creative oversight. Now, she’s wondering how she can get some of the junior employees on her team ready for the same level of responsibility. Baker offers advice on communicating a senior designer’s role to clients, the software she uses to track employee

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00:49:54

How Jae Joo unlocked better creative control over her...

Trade Tales ·

2025/03/12

Jae Joo’s work is all about taking a step outside of the status quo. But getting there isn’t a destination; it takes constant effort. On this episode, she explains why it’s essential to attract clients who are willing to take creative risks, and how maintaining control of the project’s design and build teams is an essential part of executing her vision.This episode was sponsored by Ethan Allen and The Shade Store.LINKSJae Joo Kaitlin PetersenBusiness of Home

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00:34:16

Ask Us Anything: Courtney McLeod on developing...

Trade Tales ·

2025/03/05

On the inaugural episode of the Ask Us Anything podcast, New York designer Courtney McLeod answers an anonymous question from a fellow designer who’s been in business for herself for about a year. At this point, she knows what a successful project should look like—but without a clear process in place, she often finds herself searching her notes for the next step. McLeod offers a roadmap for establishing clear internal and external systems built out of your existing workflow.This episode was

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00:50:45

Caroline Gidiere on setting her rates for the clients...

Trade Tales ·

2025/02/26

Caroline Gidiere’s trajectory at the helm of her firm is a masterclass in growing with intention. She explains how she carefully deliberates over which projects to take, and on making sure her rates reflect the type of clients she aspires to work with.This episode was sponsored by Ethan Allen and The Shade Store. LINKSCaroline GidiereKaitlin PetersenBusiness of Home

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00:56:30

Cortney Bishop on the monthly fee that keeps her firm...

Trade Tales ·

2025/02/12

Cortney Bishop’s entrepreneurial spirit has driven her to create a one-of-a-kind business, complete with an in-house receiving operation and a creative approach to experiential e-commerce. She explains how each venture has helped her level up not just her firm, but also her own creativity.This episode was sponsored by Ethan Allen and The Shade Store. LINKSCortney BishopKaitlin PetersenBusiness of Home

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00:49:46

Jenna Chused on embracing risk in order to grow

Trade Tales ·

2025/01/29

Jenna Chused spent the first part of her career helping other entrepreneurs get their ideas off the ground, before finally taking a chance on herself. Now that she’s at the helm, she shares why she’s learning to embrace risk in order to achieve growth, and why she's never satisfied in her quest to perfect her presentations to clients.This episode was sponsored by Ethan Allen and The Shade Store. LINKSJenna Chused Kaitlin PetersenBusiness of Home

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00:35:39

Michel Smith Boyd on why a flat fee lets him focus on...

Trade Tales ·

2025/01/15

Modeling, acting, nursing and beauty school—Michel Smith Boyd tried it all before an encounter with an interior designer sealed his fate and sent him back to school to begin the journey toward the rest of his career. While still a design undergrad, he landed his first big gig—a one-night affair designing an extravagant party for a marketing executive. Though the event launched the young designer into a world of affluent clients and fast fame, he’s now revisiting his business practices to retread the

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00:50:53

How Pure Salt’s cofounders turned a signature look...

Trade Tales ·

2025/01/01

Pure Salt designers Aly Morford and Leigh Lincoln were always on the same page when it came to interiors. In building out their portfolio and executing early designs, it was smooth sailing. When it came time to confront the bigger decisions necessary to building their business, they started to hit their first roadblocks—overcoming them would not only make their partnership stronger, but unlock new ambitions of taking their firm to the next level.LINKSPure Salt Kaitlin PetersenBusiness of Home

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00:49:50

Jenna Gross on the showhouse that helped solidify her...

Trade Tales ·

2024/12/18

Jenna Gross entered the industry with a specific goal in mind: to offer a design approach centered on a full embrace of color. She shares how, after more than a decade of hard work, she’s entering a new phase as she readies her business to welcome an influx of clients who truly understand her brand.This episode was sponsored by Klafs. LINKSJenna GrossKaitlin PetersenBusiness of Home

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00:57:36

Why Mandy Cheng won't delegate her firm's finances

Trade Tales ·

2024/12/04

Mandy Cheng launched her creative career in set production before discovering that transforming interiors was a perfect fit. The past few years have been pivotal for her firm, with industry accolades and high-profile clients that have brought growth, but also pushed her to explore what creative expansion will look like in the years ahead.This episode was sponsored by Klafs. LINKSMandy Cheng Kaitlin PetersenBusiness of Home

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00:49:42

Hannah Oravec on bringing wellness into the design...

Trade Tales ·

2024/11/20

Hannah Oravec’s firm places a special focus on wellness. As she scales her business, she’s navigating how to protect her values while embracing growth—and embarking on the shift in leadership that comes with it.This episode was sponsored by Klafs. LINKSHannah OravecKaitlin PetersenBusiness of Home

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157 results

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