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PODCAST

The Difference Maker Revolution Podcast

The Difference Maker Revolution

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of

business marketing

All Episodes

27:09

Futureproof Your Business -AI is an opportunity

The Difference Maker Revolution Podcast ·

2025/04/06

Is AI going to destroy the photography industry—or elevate it?In this eye-opening episode, Steve, Ronan, and Jonathan dive deep into the real difference between photographers who will thrive in the age of AI… and those who won’t survive it. Spoiler: It’s not about gear, editing skills, or even talent. It’s about something deeper.If you’ve ever wondered how to stay relevant, build deeper client relationships, and create work AI could never replicate, this is the conversation you’ve been waiting

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31:16

Turning Your Weddings Into A Lead Generation Machine...

The Difference Maker Revolution Podcast ·

2025/03/30

What if every wedding you photograph could hand you 4–6 portrait bookings, multiple album sales, and long-term client relationships—without spending a cent on ads?In this episode, Steve, Ronan, and Jonathan unpack how wedding photographers can get paid to market by flipping the way they view weddings—from one-time events into ongoing portrait pipelines and client connection engines.If you’ve ever thought weddings were exhausting one-offs, this will change your game.💥 Highlights photographers can't

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25:12

Travelling Tales - Key Takeaways To Elevate Your...

The Difference Maker Revolution Podcast ·

2025/03/23

In this episode of the Difference Maker Revolution podcast, hosts Ronan, Jeanine, and Jonathan dive deep into the transformative power of AI in the photography industry. They discuss how photographers can leverage technology to enhance their workflow, improve client relationships, and ultimately deliver more meaningful experiences.Key Takeaways:The Role of AI: Discover how AI can automate tedious tasks like retouching and culling, freeing up photographers to focus on what truly matters—connecting

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35:32

Sales Success Challenge - AHAs

The Difference Maker Revolution Podcast ·

2025/03/17

Struggling to increase your photography sales? This episode reveals the proven strategies that help photographers maximize revenue while delivering an exceptional client experience. Discover how to structure pricing, simplify sales, and build deeper connections with clients—without feeling pushy or salesy.If you're a portrait photographer, wedding photographer, or photography studio owner, this conversation will change the way you approach selling.🔑 Key Topics Covered:✔️ The Power of Discovery

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39:40

The Ostrich, The Eagle & A.I. at Imaging USA 2025

The Difference Maker Revolution Podcast ·

2025/03/10

Are you embracing AI in your photography business, or are you burying your head in the sand? In this episode, Ronan, Jonathan, Steve, and Jeanine dive deep into the game-changing role of AI in photography, business automation, and marketing strategies. This discussion unpacks the shifting landscape of professional photography and how AI is both a challenge and an opportunity for photographers worldwide.We explore:✅ How AI is revolutionizing photo editing, marketing, and workflow automation✅ Why some

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34:42

I tried 3 ad agencies and nothing works

The Difference Maker Revolution Podcast ·

2025/03/03

In this episode of the Difference Maker Revolution podcast, our hosts delve into the transformative power of targeted marketing for photographers. Join Steve, Ronan, Jonathan, and Jeanine as they share insights on how understanding your client avatar can elevate your messaging and lead to increased bookings. Discover the importance of knowing your numbers, the nuances of Facebook ads, and how to create a marketing strategy that resonates with your ideal clients.Key Takeaways:Understanding Your

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29:22

Do you want fries with that?

The Difference Maker Revolution Podcast ·

2025/02/24

In this episode of the Difference Maker Revolution Podcast, hosts Jonathan, Steve, and Jeanine delve into the transformative power of understanding client needs and expectations in the photography business. They explore how a simple shift in mindset can lead to significant increases in sales and client satisfaction.Key Topics Covered:Understanding Client Needs:Discover how to move beyond assumptions about what clients want and instead focus on what they truly desire. Jonathan shares insights on how

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35:31

Finding Quality Clients

The Difference Maker Revolution Podcast ·

2025/02/17

Welcome to this enlightening episode of theDifference Maker Revolution Podcast, where we dive deep into the transformative power of connection in the photography industry. Join hosts Jonathan, Steve, and Jeanine as they explore the essential strategies for attracting and nurturing quality clients.Key Topics Discussed:Understanding Quality Clients: Discover what defines a quality client and how they can be created rather than found. Learn why every interaction matters and how to approach potential

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32:23

Valentine's Day Marketing & Selling

The Difference Maker Revolution Podcast ·

2025/02/10

In this episode of the Difference Maker Revolution Podcast, Jonathan, Jeanine, and Steve discuss effective marketing strategies for Valentine's Day, emphasizing the importance of planning and utilizing client appreciation events. They explore the balance between evergreen marketing and event-driven promotions, highlighting how to engage clients and encourage sales during special occasions. The conversation also touches on last-minute marketing tactics and the significance of nurturing client

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33:44

Pricing Made Simple

The Difference Maker Revolution Podcast ·

2025/02/03

In this episode of theDifference Maker Revolution Podcast, hosts Ronan, Steve, Jeanine, and Jonathan dive deep into the crucial topic ofpricing for profitin the photography industry. If you're a photographer struggling with pricing strategies or looking to enhance your business profitability, this episode is a must-listen!Key Takeaways:Understanding Pricing for Profit: Learn what it truly means to price for profit and why it's essential for your photography business. The hosts discuss the common

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30:33

Maximizing Your Sales in 2025 - Part 2

The Difference Maker Revolution Podcast ·

2025/01/27

In this episode of the Difference Maker Revolution podcast, the team discusses the evolution of sales and client experience in photography. Jeanine shares her journey of transforming the design consultation process, emphasizing the importance of efficiency and client satisfaction. The conversation covers the significance of utilizing technology, such as Pro Select and Lightroom, to enhance the client experience and streamline the workflow. The team also highlights the impact of fast delivery on

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30:58

Maximizing Your Sales in 2025 - Part 1

The Difference Maker Revolution Podcast ·

2025/01/20

In this episode of The Difference Maker Revolution Podcast, join Ronan, Jonathan, Jeanine, and Steve as they dive into the vital role of sales in business. Reflecting on their holiday season experiences, they share how these insights are shaping their business plans for the year ahead. The discussion highlights the importance of understanding client needs and tapping into the emotional side of sales, beyond just products. The team reveals actionable strategies for improving client experiences,

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32:56

What Is the Client’s Perspective of Quality Photography

The Difference Maker Revolution Podcast ·

2025/01/13

In this episode of the Difference Maker Revolution podcast, Ronan, Jonathan, and Steve dive into the crucial topic of understanding what clients truly value in photography. They unpack the disconnect between photographers’ focus on technical perfection and what clients are actually seeking—emotional connection and meaningful images.The conversation addresses the frustration many photographers feel when clients don’t seem to “value” their work and reframes this as an opportunity to educate and

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29:02

Can I Afford To Offer Finance To My Clients?

The Difference Maker Revolution Podcast ·

2025/01/06

In this episode of The Difference Maker Revolution, Ronan and Steve dive into the transformative power of integrating client financing into business strategies. They explore how offering financing can boost revenue, improve client satisfaction, and create a win-win for businesses and customers alike.Key topics include the critical role of confidence in pricing, understanding the psychology of client spending, and why ethical financing can lead to long-term client relationships. The conversation also

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31:08

Making 2025 The Best Year Yet

The Difference Maker Revolution Podcast ·

2024/12/30

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Steve, and Jonathan come together to discuss their goals, visions, and strategies for making 2025 the "Best Year Yet" for themselves, their team, and their clients. This thought-provoking conversation dives deep into the importance of mindset, the power of belief, and how focusing on clients can drive lasting business success.The team shares personal and professional insights on empowering their teams, amplifying value for

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29:23

Making the Holiday Season A Gift To You

The Difference Maker Revolution Podcast ·

2024/12/23

In this festive episode of the Difference Maker Revolution podcast, Ronan, Steve, and Jeanine dive into the art of balancing business and family during the holiday season. From baking cognac-filled cakes to reflecting on personal and professional growth, this episode is packed with relatable stories, practical tips, and inspiration for making the most of the year’s most magical time.The team shares how they embrace rest, rejuvenation, and reflection to prepare for a successful new year. They discuss

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31:42

Tackling Imposter Syndrome

The Difference Maker Revolution Podcast ·

2024/12/16

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, and Steve delve into the pervasive issue of imposter syndrome. They unpack its effects on both personal and professional lives, sharing real-life experiences and actionable strategies for overcoming self-doubt.The team explores how shifting your focus from yourself to your clients can help silence that inner critic. They discuss the role of perfectionism, how to embrace imperfection as a growth opportunity, and the

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55:52

100th Episode Celebration

The Difference Maker Revolution Podcast ·

2024/12/09

In this milestone episode of the Difference Maker Revolution Podcast, Ronan, Jeanine, Steve, and Jonathan come together to celebrate 100 incredible episodes of inspiring change, fostering community, and redefining client relationships. This special episode features heartfelt reflections, powerful stories from community members, and key lessons learned along the way.The team and community members share their favourite podcast moments, explore how discovering their "why" has transformed their

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31:49

Increasing Your Sales - Part 2

The Difference Maker Revolution Podcast ·

2024/12/02

In this episode of the Difference Maker Revolution podcast, Jeanine, Jonathan, and Steve talk about how important design consultations are in photography. They explain how using the right words, creating a great client experience, and setting up the consultation space can make a big difference.The hosts also discuss why people choose certain photos, how the products you offer can affect their decisions, and why it’s important to create a warm, welcoming environment for clients.They share simple,

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34:37

Increasing Your Sales - Part 1

The Difference Maker Revolution Podcast ·

2024/11/25

In this episode of the Difference Maker Revolution podcast, Jonathan, Steve, and Jeanine dive into the transformative power of storytelling in photography and how it can deepen client connections.The team explores the beauty of embracing imperfection, highlighting how capturing authentic moments can resonate more deeply with clients than striving for a flawless photo. They recount experiences from a recent photography workshop in Scotland and discuss the profound impact of storytelling on both

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