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PODCAST

Novel Marketing

Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

arts books

All Episodes

22:50

Stop Writing Book Series!

Novel Marketing ·

2025/02/12

If you’re thinking about writing a book series, you might want to reconsider, especially if you’re a new author. That’s not to say you should never write a series, but it can be a risky endeavor, and I can prove it with math. In this week’s episode, I break down why writing a series may limit your potential readership. You’ll learn: The four steps every reader must take for your sequel to sell wellThe math behind why sequels struggle to sellThe hidden dangers of "battered reader syndrome" and...

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45:21

How to Sell Books From a Table

Novel Marketing ·

2025/02/05

Have you ever set up a book table and stacked your books neatly, only to walk away with disappointing sales? You're not alone.But there is a better way to sell books from your book table at in-person events.In this week's episode of Novel Marketing, I sit down with Sarah Hickner, an expert in book table sales, to uncover:Common mistakes authors make at book tables (and how to avoid them)Simple tricks to draw readers in without feeling pushyHow to use giveaways, bundles, and book covers to

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16:42

Read This Before Your Next Podcast Guest Interview

Novel Marketing ·

2025/01/29

Congrats on getting booked for a podcast interview! Whether you’re promoting your book or lead magnet, your audio quality on the podcast can make or break your credibility.In our latest episode, we share pro tips on:How to prepare for your interview (beyond just showing up)Microphone techniques that make you sound like a proThe gear you need (that doesn’t break the bank)What to do after the interview is doneI’ve been podcasting since 2007, I’ve tested a lot of gear, and I’ve made some classic

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55:53

A Storytelling Revolution: Inside the World of...

Novel Marketing ·

2025/01/22

Serialized fiction has been captivating readers for centuries, from nightly bedtime stories to Charles Dickens' Great Expectations to modern writers on platforms like Royal Road and Wattpad.In this episode, I interview bestselling author Seth Ring, who shares how serialized fiction helped him write 25+ books, build a dedicated fanbase, hone his craft, and achieve financial success.Discover:The benefits of writing serialized storiesThe key differences between Wattpad, Royal Road, and other

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32:16

Is Traditional Publishing Dying? Surprising Trends...

Novel Marketing ·

2025/01/08

Where is publishing headed in 2025? Are we witnessing the end of traditional publishing or the birth of something new?In this week's episode of Novel Marketing, we’re unpacking:The surprising trends reshaping the industry.Why successful indie authors are rejecting six-figure advances.How romantasy, premium books, and shifting political preferences are transforming bestseller lists.And of course, we can’t ignore AI. We'll even see what AI has to say about the future of publishing and

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33:15

Networking for Authors: How to Build Relationships...

Novel Marketing ·

2024/12/18

Many authors feel stuck. They're toiling away in obscurity, and none of their promotion efforts seem to go anywhere.Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.We still live in a world that's run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset.Networking is about

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37:24

Project Management for Authors

Novel Marketing ·

2024/12/11

Are you feeling overwhelmed by the endless task of writing, publishing, and marketing your book? From deciding which software to use for writing to figuring out how to keep track of all the characters in your story, the choices can feel paralyzing, and the number of things that need to be done can be very overwhelming.Besides your writing tasks, you have the business side of things: scheduling meetings, tracking your finances, recording book sales, running ads, and figuring out if your business is

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53:10

How to Build a Rejection Proof Platform in 2025

Novel Marketing ·

2024/11/25

Your author platform is your ability to spread the word about your book. As an indie author, your platform is directly linked with how large your book launch can be. Bigger platforms lead to bigger launches. All else being equal, traditional publishers always prefer large-platform authors to authors with no platform.So, how do you grow your author platform?This week’s episode is a webinar I recently presented.You’ll learn· Two myths about author platform· What you’ll need to build an

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16:06

Contact Page Dos & Don’ts for Authors

Novel Marketing ·

2024/11/20

Is your website’s Contact page serving your readers and web visitors?In the past, authors simply shared their email addresses on their websites. But that opened the door to a flood of spam, which drowned out real messages from readers.Connecting with your readers is essential to building your readership, so you can’t simply remove your email address from your website. But how do you create an effective Contact page that helps readers connect but keeps spammers out?In this week’s episode, we’ll

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54:50

How to Worldbuild Your Book into a Bestseller

Novel Marketing ·

2024/11/13

Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies.Setting not only turns people on to a story, but it also turns people off.Every author must answer the question, “How can I place my story in a setting that readers want to spend time in?” And the answer to that question is an art and practice called worldbuilding.In

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30:07

How to Run a Local Book Festival

Novel Marketing ·

2024/11/06

Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one?In this week's episode, I asked Dave Cohen to talk

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70:23

How to Write Stories Readers Will Love by Knowing the...

Novel Marketing ·

2024/10/30

As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future.If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you may get stuck writing a book people no longer want to read.So, how can you determine

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21:09

How to Use Reverse Coupons

Novel Marketing ·

2024/10/23

Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.You need to raise the price of your book, but how should you do it?Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive mistake and a missed opportunity.A future price increase is a rare opportunity, and in this week's episode,

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32:26

How to Write Enduring Bestsellers with the Two-Act...

Novel Marketing ·

2024/10/16

The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books.I wondered, “Why is Eastern manga so much more popular than Western comic books from DC and Marvel?” As I investigated, I discovered an interesting and shockingly ancient answer.Western storytelling is typically based on the three-act structure, which dates back to Aristotle. But one ancient story

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43:24

The Strategy Behind Reader Super Magnets

Novel Marketing ·

2024/10/09

Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy.But what if your reader magnet doesn't seem to be working?In this week's episode, I interviewed Jonathan Shuerger to learn how his

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31:03

What to do When Book Sales Start Slipping

Novel Marketing ·

2024/10/02

Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But you can extend a book sales lifecycle.In this week’s episode, we’ll talk aboutWhy your sales may be decliningWhich sales

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46:07

Marketing a Book Series with Kristina Stanley

Novel Marketing ·

2024/09/25

The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series provides many marketing advantages, namely that your advertising is far more profitable.But writing a series is also risky. Generally, you can only sell subsequent books to folks who purchased, read, and enjoyed the first book in the series.For some authors, writing books in a series has shackled their otherwise good books to a relatively

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22:21

Announcing the 2025 Novel Marketing Conference

Novel Marketing ·

2024/09/11

I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!In this episode, you'll find out· Three special ingredients that make the Novel Marketing

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57:03

How to Write Novels Men Want to Read

Novel Marketing ·

2024/09/04

A few weeks ago, Dazed Digital published an article asking why men no longer read novels. The article itself had no satisfying answers, but the question triggered a big discussion online, particularly on X, where everyone had a hot take.But men are buying and reading books. And authors who write what men want to read are making millions of dollars.In this week’s episode, you’ll hear from Alexander Macris, who wrote a rebuttal of sorts to the assumption that men don’t read novels.In our conversation,

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21:24

How to Deliver Your Book Baby

Novel Marketing ·

2024/08/28

Authors often refer to their books as "babies." As I've worked in the publishing world with authors and now that we are awaiting the birth of our fourth child, I'm starting to see a lot of similarities between birthing a book baby and a human baby.We can learn a lot about delivering a book baby by looking at the process of delivering a real baby. In this week's episode, you'll gain insight onThe author's experience in each stage of book-baby developmentHow to cover

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