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PODCAST

The F"in" Marketing Podcast by Rockstar CMO

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

27:51

The Rose & Rockstar - Launching Valuable Friction

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/23

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction, an idea that they first discussed on this podcast back on episode 248. Some key points from the discussion: Speed has become a

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13:03

The Rockstar CMO Solo: Peering Into the Dark Funnel

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/20

This week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them. Ian covers: The dark funnel and changing buyer behavior The decline of traditional influencers The power of useful data and research Content that builds trust The role of real

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22:44

The Rose & Rockstar: Efficient AI-Powered Zombie...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/16

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process. Key points from their discussion: AI is automating inefficient processes. Understanding the entire marketing process is crucial before

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35:22

The Rockstar CMO Studio - The Gartner CMO Quarterly...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/13

This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address. As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye: Investing in Customer Understanding Budgeting Challenges for CMOs Maximizing ROI through Technology and Process CMOs and Growth Strategy Advanced Budgeting

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25:29

The Rose & Rockstar: The Mullet Content Strategy

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/09

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet. They discuss: The debate around what content we should share with the LLMs Robert’s research into answer engine optimization

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33:56

The Rockstar CMO Studio: Cathy at CMS Connect

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/06

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares the latest talking points from the world of content management. Some talking points from this week: CMSs are still valid and necessary for digital experiences, but digital experience platforms (DXPs) are not a thing. The death of the website is

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22:33

The Rose & Rockstar - Free Work for Hire

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/02

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a Michelada, Ian asks Robert’s advice about providing 90-day plans during a recruitment process, and Robert shares the relaunch of his website robertrose.net. They discuss: Making assumptions before you can do proper discovery Whether

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22:38

A Rockstar CMO Solo Special: Creating a Real 90 Day Plan

The F"in" Marketing Podcast by Rockstar CMO ·

2025/07/31

This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process. Using the framework he and Jeff created - The 5 F’in’ Marketing Fundamentals - Ian shares how he then built the plan, the structure of the deck, and some tips on what to include. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week: Rockstar CMO Presents: The 5

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21:36

The Rose & Rockstar: Culture Jacking

The F"in" Marketing Podcast by Rockstar CMO ·

2025/07/26

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, the topic is culture jacking, as Robert wrote a very timely piece on the Content Marketing Institute's blog: How B2B Brands Capitalize on Meme-Worthy Moments, as our LinkedIn feeds are filled with images of a kisscam from a Coldplay concert. Key

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42:39

The Rockstar CMO Studio: 5 F'in' Things That Simon...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/07/23

This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show. In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer. Dubbed "5 things that Simon learned over a beer that we suspect he already knew", the chaps discuss: The definition of a campaign

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12:15

The Rose & Rockstar: What are you teaching AI?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/07/19

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. However, this week, we have a slightly different episode as Robert couldn’t make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content Marketing Institute and his Rose-Colored Glasses blog, titled “Old

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38:20

The Rockstar CMO Studio: Budget Research Hits

The F"in" Marketing Podcast by Rockstar CMO ·

2025/07/16

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports. Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things. The six highlights they discuss: Marketing budgets are in decline (or are they?) Comparing apples with apples Expectations management Martech is down, paid media up Data & analytics is marketing’s biggest challenge

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19:04

The Rose & Rockstar: The Marketing Bar Tab

The F"in" Marketing Podcast by Rockstar CMO ·

2025/07/13

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams. They explore various budgeting methods, the challenges of aligning marketing goals with

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29:59

The Rockstar CMO Studio: Cathy’s Orchestrated Content

The F"in" Marketing Podcast by Rockstar CMO ·

2025/07/02

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration. Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about? Some talking points from their conversation: Understanding content operations and orchestration The role of technology in content operations Content strategy and audience engagement

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27:28

The Rose and Rockstar: Educating the LLMs

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/28

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago. They discuss: How our content gets served, aggregated, and we don’t pick the

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36:48

Rockstar CMO Studio: Budget Benchmarking

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/25

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.They discuss Jeff’s 5 tips: Why is benchmarking important? Don’t confuse a peer set with your competitive landscape Comparing apples with apples - STARS model Understand what the benchmark considers to be marketing budget Determine the timeframe to align

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26:37

The Rose & Rockstar: The From Line

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/21

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave? They discuss: AI is influencing how we perceive content

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40:09

Rockstar CMO Studio: What say you Simon?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/18

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates. Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the

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25:28

The Rose & Rockstar: AI is Fiiiiiine

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/14

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that’s this week’s topic, discussed over a cocktail blended especially for

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37:36

The Rockstar CMO Studio: 5 F'in' Event Tips

The F"in" Marketing Podcast by Rockstar CMO ·

2025/06/11

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning. Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams. In this episode, they discuss: Make each event part of an existing campaign Defining the event goals Determine who can deliver your audience Considering the audience

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359 results

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