PODCAST

Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

business marketing

All Episodes

01:37:42

E057: Inside Tecovas: Reporting, Merchandising &...

Marketing Operators ·

2025/04/29

Today on the show, we’re joined by Krista Dalton, the CMO and SVP of Digital at Tecovas, as she takes us inside the brand’s marketing strategy. We get into how Tecovas leverages data, reporting, and merchandising to expand and evolve the brand, all while staying true to its roots. We discuss the importance of understanding customer needs, how to balance creative and data-driven decisions, and the key role of brand evolution in driving growth. Krista also discusses how Tecovas is expanding into new

01:18:38

E056: Redefining Your Ad Creative Strategy and...

Marketing Operators ·

2025/04/22

In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sustainable growth on Meta. We walk through Cody’s 10-point creative framework for shaping the ad strategy at Jones Road Beauty, diving into why creative should be treated as targeting, how to escape Meta’s “local maxima,” and how to feed the algorithm more diverse, strategically aligned inputs. Cody shares his take on creative strategy as prompt

01:03:00

E055: Meta's Conversion Lift Testing, AI in Creative,...

Marketing Operators ·

2025/04/15

In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline.First, we break down Meta’s Conversion Lift Testing, including how it measures ad performance, its limitations, and when it’s most useful for your business. We also discuss how AI tools are revolutionising creative production, from automating time-consuming tasks like image and video creation to enabling more personalised,

01:16:49

E054: From Product Drops to Post-Purchase Plays -...

Marketing Operators ·

2025/04/08

Email marketing isn’t dead - but it can often be done better. Today we’re joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerce operator, to talk about the email marketing strategies that actually drive revenue.Karly shares why most brands are underutilising flows, especially when it comes to welcome sequences and post-purchase emails, and how extending these can lead to significantly higher conversion rates and long-term revenue. She walks through what a 30-day+ welcome flow

01:14:28

E053: Our Takes on Saratoga's Viral Moment, Meta's...

Marketing Operators ·

2025/04/01

Last week, a video featuring Saratoga water went viral - and the brand’s response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we would’ve done as Saratoga’s CMO: how to respond to earned media moments, what brands should consider in viral situations, and how to quickly activate organic social and creator partnerships.We also get into Meta’s Andromeda engine - the machine learning upgrade

01:25:25

E052: How We Set KPIs, Structure Reporting and Run...

Marketing Operators ·

2025/03/25

How do you set KPIs that actually drive results? And how do you structure reporting and meetings to keep your team aligned and effective?In this episode, we break down how we set, track, and adjust KPIs, how we use reporting to make smarter decisions, and how we run meetings that keep everyone accountable without wasting time. We discuss how transparency in reporting impacts performance, how to ensure KPIs reflect business priorities without creating misalignment, and how we balance individual

01:09:17

E051: Why Meta Purchase Conversion Isn’t Enough -...

Marketing Operators ·

2025/03/18

Scaling with Meta ads isn’t as simple as running purchase conversion campaigns anymore and as the platform evolves, marketers need new strategies to drive true incremental growth. Many brands are ealizing that Meta’s algorithm has shifted towards targeting people already in-market, making it harder to reach truly new customers at scale, leading to rising costs and diminishing returns.In this episode of Marketing Operators, we break down why optimizing solely for purchase conversions might be

01:14:45

E050: Tecovasgate: Is This Growth Marketing? Plus...

Marketing Operators ·

2025/03/11

It’s a full house today with Cody back, and we’ve got a jam-packed episode - first up, the Tacovas Ad that’s got the marketing world talking - does brand marketing like this really drive growth? We discuss the line between long-term brand building and immediate performance results, and explore how top DTC brands are navigating that balance. We also get into how product expansion can be a game-changer for scaling, with examples of how brands use category growth to reach wider audiences. We discuss

01:11:21

E049: How Digital Product Fuels DTC Growth with...

Marketing Operators ·

2025/03/04

This week, it’s a Connor Special as we’re joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital product in DTC growth and how it intersects with performance marketing, UX, and conversion. We dive into Caraway’s strategic response to HexClad’s Super Bowl ad, why digital product isn’t just CRO and how Caraway builds high-performing product experiences that go beyond simple A/B testing. Connor also shares insights on balancing data-driven optimization

01:31:15

E048: Scaling with Affiliate Marketing: What’s...

Marketing Operators ·

2025/02/25

Today, we’re joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong.Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss what’s working in affiliate marketing today, why media-buying affiliates aren’t always the right fit (and when they are), and how content-driven publishers now drive the majority of affiliate revenue. We also get

01:16:08

E047: Blending Brand Identity with Performance...

Marketing Operators ·

2025/02/18

HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn’t just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot.In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to executing an omni-channel marketing playbook that extended far beyond game day. They dive into why the company decided to

01:29:48

E046: Matt Bertulli: Is Meta Still Incremental? How...

Marketing Operators ·

2025/02/11

Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean Frank’s tweet questioning if meta is still incremental, we get deep into the nuance of paid media and how it’s shifting, the increasing challenges of reaching new customers on Meta, and why the old playbooks don’t work anymore. We also discuss scaling beyond meta and reallocating budget to TV, YouTube and strategic partnerships to drive new customer

01:10:25

E045: Onboarding: How To Get The Best Out of Your New...

Marketing Operators ·

2025/02/04

Today we’re diving into the second part of our hiring series, this time focusing on onboarding and how to set up your new hires for success from day one. We discuss how to get the best out of your new hires as quickly as possible, how to integrate them seamlessly into your team and culture, some common onboarding issues and challenges we’ve experienced, and we break down our strategies, systems and workflows around setting up new hires and empowering them to thrive.If you have a question for the

01:13:24

E044: Hiring: How To Build and Structure Your Team...

Marketing Operators ·

2025/01/28

This week we’re talking hiring for high-growth ecommerce teams. We’re sharing insights on how to know when to hire, why buying back your time is essential for leadership, org chart design and how it evolves over time, and we share some real-life scenarios and challenges we’ve experienced when growing our teams. If you’re struggling with your team structure, planning your next strategic hire or looking to build out your team effectively as you scale, this one’s for you - and join us next week when

01:11:32

E043: Creative Testing: Quality Vs Quantity - Does...

Marketing Operators ·

2025/01/21

Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re budgeting for creative, when more isn’t always better, and the costs of maximizing volume.We also explore the challenges of producing at scale, what “quality” really means in today’s ad landscape, and

01:11:24

E042: Our 2025 DTC Predictions Review

Marketing Operators ·

2025/01/15

In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in today’s competitive market and more.If you have a question for the MOperators Hotline, click the link to be in with a

01:31:22

E041: Influencer marketing strategy: how we’re...

Marketing Operators ·

2025/01/07

In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show:

01:13:10

E040: How Product Positioning and Post-Purchase...

Marketing Operators ·

2024/12/31

It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today’s ep we’re talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If you’re scaling a DTC or ecom brand an are looking for strategies to position your brand more

01:19:34

E039: Scaling to $20M+ in 2 Years With a Team of Six:...

Marketing Operators ·

2024/12/24

Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable. If you have a question for the MOperators

01:07:33

E038: Is AppLovin Living Up To The Hype & How We're...

Marketing Operators ·

2024/12/17

Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how we’ve been using it within our brands, the pros and the cons of this emerging channel, and whether it's a scalable alternative to Meta Ads. Cody shares results from his team's recent holdout test, breaking down AppLovin's impact on incremental sales, new vs. repeat customers, and CPAs. We also unpack broader strategies for driving growth across paid media, creative campaigns, and channel

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Marketing Operators

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