PODCAST

Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

business marketing

All Episodes

01:18:28

Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell...

Marketing Operators ·

2026/04/21

“If you’re not staying unhinged, you’re not building a memorable brand.” What happens when a two-time Emmy-winning TV anchor walks away from the newsroom to help build one of the most talked-about baby formula brands in the country? Kim Chappell (Chief Brand Officer at Bobbie) sits down with Cody Plofker (CEO at Jones Road Beauty) and Connor MacDonald (CMO at Ridge) to explore what it means to build a purpose-driven brand in a highly regulated, deeply emotional category. Kim shares how a journalism

01:08:31

Why Your Meta Campaigns Are Stuck Targeting the Same...

Marketing Operators ·

2026/04/14

Are you exhausting your audience or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into the mechanics of reaching net-new audiences on Meta, breaking down which lever moves the needle most: creative diversity, signal engineering, or landing page strategy. They also revisit a Ridge case study showing how optimizing for the wrong purchase event quietly cannibalized an entire product category’s growth. The conversation shifts to building a

01:18:46

Your Step-By-Step Growth Framework With Bryan Cano...

Marketing Operators ·

2026/04/10

This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators “Growth can actually kill a business that’s not prepared for it.” Bryan Cano (fmr. Head of Marketing, True Classic) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth,

01:05:54

New Ad Accounts, Organic & Creators: Marketing...

Marketing Operators ·

2026/04/07

It’s a MOps Hotline special episode! Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) answer your most pressing questions. Especially how to get started. Connor MacDonald shares what he’s learning in real time from launching a new supplement company from scratch — no Ridge halo, no shortcuts. The trio breaks down why organic distribution has become the non-negotiable foundation before touching paid, and how to think about scaling a

01:06:40

Channel Diversification in Ecommerce: Biggest...

Marketing Operators ·

2026/03/31

What if the reason your channel expansion isn’t working has nothing to do with the channel? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) break down what drives channel expansion decisions. They use the David Protein bar lawsuit as a jumping-off point to discuss bold brand marketing and the frameworks behind how DTC brands scale beyond Meta. The hosts dig into why thinking about customers acquired — not revenue generated — changes

01:13:59

Salt and Stone’s Ari Murray on Sessions, Scent &...

Marketing Operators ·

2026/03/24

“The market will tell you your hero — you can’t decide it.” How do you build a brand after you've seen the inside of 30 others? Connor Rolain and Cody Plofker sit down with Ari Murray, Chief Digital Officer at Salt & Stone, who spent four and a half years as Chief Growth Officer at Sharma Brands before going in-house. They dig into what it takes to lead growth for a single brand after years of running it for dozens at once. You’ll learn when to hire an agency versus build in-house, and why

01:03:21

Incrementality Playbook Every Ecommerce Marketer Needs

Marketing Operators ·

2026/03/17

Are you making decisions based on data that proves causality or just correlation? Connor Rolain (Head of Growth, HexClad), Connor MacDonald (CMO, Ridge), and Cody Plofker (CEO, Jones Road Beauty) dig into what it means to build a truly incrementality-first marketing organization. They break down how to string together consecutive channel tests — using each result to build the next hypothesis rather than testing in isolation. They share real examples from their own accounts, including how a 20%

01:11:02

Meta’s Manus AI Enters the Chat: Is Media Buying “Dead”?

Marketing Operators ·

2026/03/10

Is media buying dead or just evolving? Cody Plofker, Connor MacDonald, and Connor Rolain unpack Meta’s integration of Manus AI into Ads Manager and explore what it signals for the future of paid growth. The hosts discuss whether AI-driven automation is making traditional media buying obsolete and what this shift could mean for ecommerce teams navigating an increasingly agent-led landscape. The squad also covers how they’re already applying AI inside their brands, from campaign execution to CRO

01:03:19

Mattel & PDQ: Scaling Through Data, Checkout, and...

Marketing Operators ·

2026/03/06

Mina Zandbar (VP of Global eCommerce & Digital Growth at Mattel) and Avi Moskowitz (Co-Founder & CEO) of PrettyDamnQuick, join hosts Connor MacDonald + Cody Plofker to explore ecommerce growth from two very different vantage points — one inside an 80-year-old, multi-billion dollar toy company; the other, building the infrastructure that helps brands stop leaking revenue at checkout. Together, they reveal how your business can better use first-party data, AI, and smarter checkout experiences

01:00:35

Category Expansion: When to Launch, What to Test &...

Marketing Operators ·

2026/03/03

Are your new product launches driving incremental revenue or just shifting money around? Connor Rolain, Head of Growth at HexClad, and Connor MacDonald, CMO at Ridge, dig into one of the most under-discussed challenges in DTC: how and when to introduce new products into your paid acquisition channels. From HexClad’s cocktail shaker launch to Ridge’s tattoo-inspired wallet designs, they break down real decisions they’re making right now. Geo lift tests, channel holdouts, MER vs. ad-level performance,

01:16:47

Episode 100! The Big Rocks We’re Focusing on for 2026...

Marketing Operators ·

2026/02/24

How do you build a marketing machine that scales without breaking? In celebration of episode 100, Connor MacDonald (CMO, Ridge), Cody Plofker (CMO, Jones Road Beauty), and Connor Rolain (VP of Growth, HexClad) reveal the strategic priorities driving their brands’ growth in 2026 — straight out of their internal planning docs. From creating a bulletproof marketing operating system to cracking TikTok Shop, the trio goes deep on what’s moving the needle. They unpack why Ridge is betting big on retention

01:17:15

Performance Creative in 2026: What We’ve Updated and Why

Marketing Operators ·

2026/02/17

This week, the team breaks down how they’re testing creative and scaling systems. Volume still matters, but only when it’s paired with clearer concepts, stronger hypotheses, and better signal quality. Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Global Head of Growth, HexClad) revisit the playbooks they built over the years and walk through what’s working right now. The conversation gets tactical fast. They dig into what actually defines a concept

01:12:15

From Organic Creative to Paid Performance: The New...

Marketing Operators ·

2026/02/10

Is your brand still creating content for a social media era that no longer exists? Hosts Connor Rolain (HexClad), Cody Plofker (Jones Road Beauty), and Connor MacDonald (Ridge) dig into how they’re rethinking organic and paid social content strategy for 2026 — and why the old influencer playbook is officially broken. Cody reveals the million-dollar organic social investment he pitched to his board and the creator-in-residence model he’s building from scratch. Connor MacDonald explains why Ridge is

01:19:42

Performance Creative: Velocity, AI Tooling & the...

Marketing Operators ·

2026/02/03

Performance creative consultant Dara Denney joins the show to break down how modern brands are approaching creative strategy in 2026. The conversation opens with the shifting role of content creators versus strategists, and why creative velocity, operations, and in-house production are increasingly shaping how brands scale.From there, they dig into how AI is actually being used inside creative workflows - where it speeds up research and briefing, and where human judgment still matters, especially

01:06:33

Key Initiative Breakdown: When and how to diversify...

Marketing Operators ·

2026/01/27

This episode breaks down a key 2026 initiative: when and how to diversify your media mix, grounded in real operator decision-making rather than theory. The conversation uses HexClad’s approach as a case study, exploring the data signals that indicate it’s time to expand channels, how teams test incrementality, and how operators manage rising measurement complexity - especially when scaling internationally.Along the way, the team explains how the “Rocks” system supports this kind of decision-making,

01:26:59

The New Ecommerce Playbook: DR Funnels, CRO, and...

Marketing Operators ·

2026/01/20

This week, the team sits down with Dylan Ander, founder of Heatmap and author of Billion Dollar Websites, to break down how modern ecommerce funnels are evolving and why many legacy playbooks are starting to crack. The conversation opens with Dylan’s perspective on AI, trust, and synthetic content, and why brands may be heading back toward more human-led, harder-to-fake creative as AI becomes table stakes.From there, they unpack why traditional DR funnels are losing effectiveness, how homepage-style

01:29:00

Our DTC 2026 Predictions & What 2025 Got Right and Wrong

Marketing Operators ·

2026/01/13

This week, the hosts return for their annual predictions episode, starting by revisiting their 2025 forecasts and holding themselves accountable for what hit, what missed, and what changed faster than expected. From there, they transition into their 2026 predictions for DTC and eCommerce marketing, grounding each call in real performance data, platform behavior, and operator-level experience.The conversation centers on paid media and channel mix, with deep discussion on Meta’s evolving ability to

01:29:07

From Brand Moments to Revenue: How Halfdays Drives...

Marketing Operators ·

2026/01/06

This week, we’re joined by Liz Anthony, Chief of Staff at Halfdays, the fast-growing women’s outdoor apparel brand redefining performance skiwear. Liz breaks down how Halfdays balances brand and performance marketing to scale a highly seasonal DTC business, including the role of founder-led content, creative diversity, and standout collaborations like HOKA in driving Q4 momentum.From there, the group digs into how the Chief of Staff role acts as a force multiplier across marketing, product, and

01:16:54

The Influencer Marketing Playbook - with Lily Comba,...

Marketing Operators ·

2025/12/30

This week, we’re joined by Lily Comba, Founder & CEO of Superbloom, who opens up about how she got her start in influencer marketing and why she approaches influencer through a performance lens. Lily shares her journey from building in-house programs to launching Superbloom, and what she learned scaling influencer across some of the most recognizable consumer brands.From there, we go deep on measurement, attribution, and negotiations. Lily breaks down how to think about ROAS, CPA, multipliers,

01:07:00

Setting 2026 Goals, Incrementality Lessons from BFCM...

Marketing Operators ·

2025/12/23

This week, the team breaks down what recent platform moves signal for operators heading into 2026 — starting with Shopify’s Winter Editions and the growing role of Sidekick inside the Shopify ecosystem.They discuss how tools like Sidekick are democratizing data access, reducing operational friction, and changing how lean growth teams analyze performance, build reports, and take action inside the admin.From there, the conversation shifts to BFCM performance and incrementality, with the hosts

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Marketing Operators

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