PODCAST

Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

business marketing

All Episodes

01:29:00

Our DTC 2026 Predictions & What 2025 Got Right and Wrong

Marketing Operators ·

2026/01/13

This week, the hosts return for their annual predictions episode, starting by revisiting their 2025 forecasts and holding themselves accountable for what hit, what missed, and what changed faster than expected. From there, they transition into their 2026 predictions for DTC and eCommerce marketing, grounding each call in real performance data, platform behavior, and operator-level experience.The conversation centers on paid media and channel mix, with deep discussion on Meta’s evolving ability to

01:29:07

From Brand Moments to Revenue: How Halfdays Drives...

Marketing Operators ·

2026/01/06

This week, we’re joined by Liz Anthony, Chief of Staff at Halfdays, the fast-growing women’s outdoor apparel brand redefining performance skiwear. Liz breaks down how Halfdays balances brand and performance marketing to scale a highly seasonal DTC business, including the role of founder-led content, creative diversity, and standout collaborations like HOKA in driving Q4 momentum.From there, the group digs into how the Chief of Staff role acts as a force multiplier across marketing, product, and

01:16:54

The Influencer Marketing Playbook - with Lily Comba,...

Marketing Operators ·

2025/12/30

This week, we’re joined by Lily Comba, Founder & CEO of Superbloom, who opens up about how she got her start in influencer marketing and why she approaches influencer through a performance lens. Lily shares her journey from building in-house programs to launching Superbloom, and what she learned scaling influencer across some of the most recognizable consumer brands.From there, we go deep on measurement, attribution, and negotiations. Lily breaks down how to think about ROAS, CPA, multipliers,

01:07:00

Setting 2026 Goals, Incrementality Lessons from BFCM...

Marketing Operators ·

2025/12/23

This week, the team breaks down what recent platform moves signal for operators heading into 2026 — starting with Shopify’s Winter Editions and the growing role of Sidekick inside the Shopify ecosystem.They discuss how tools like Sidekick are democratizing data access, reducing operational friction, and changing how lean growth teams analyze performance, build reports, and take action inside the admin.From there, the conversation shifts to BFCM performance and incrementality, with the hosts

00:59:49

What Grüns, Marty Supreme, and TikTok Shop Teach Us...

Marketing Operators ·

2025/12/16

This episode is a grab-bag of highly tactical operator insights - starting with a breakdown of why Grüns’ transactional SMS and subscription flows work so well, and what smart lifecycle design looks like when you’re trying to prevent churn, drive upgrades, and increase LTV. From there, we dive into one of the most impressive brand marketing plays of the year: the Marty Supreme campaign, and why its blend of social-first world-building, memeable moments, and built-in distribution is a blueprint for

01:24:48

Black Friday Cyber Monday Recap & The Forecasting...

Marketing Operators ·

2025/12/09

This week, we’re joined by Richie Mashiko - Head of Beacon at Iris Finance for a full breakdown of how BFCM played out across their businesses. Together, the group recaps what actually drove performance this year, from media-mix diversification and top-of-funnel investment to traffic dynamics, conversion-rate behavior, and how different brand sizes approached Cyber Five strategy.From there, Richie walks through his forecasting philosophy - including how he builds bottoms-up financial models, how

01:11:11

Brand Tracking That Matters and How Modern Teams...

Marketing Operators ·

2025/12/05

In this episode of Marketing Operators, Cody and Connor break down how growth teams are rethinking measurement heading into 2026 - especially the rising importance of brand tracking. They discuss why click-based attribution alone no longer works, how incrementality and geo tests fill in the gaps, and why tracking awareness, consideration, and “future demand” is becoming essential.Then they’re joined by Austin Santino, Client Development Manager at Tatari, and Jonathan McKenzie, Co-Founder of

01:14:36

Rethinking the Customer Journey: Text-to-Buy,...

Marketing Operators ·

2025/12/02

This week, the team breaks down how operators should be thinking about Q4 performance, offer strategy, and what it really takes to evolve beyond the traditional “discount + ads” playbook. We get into why some brands are rolling out first-ever sitewide promotions, how seasonal bundles create new revenue moments, and how text-to-buy flows, post-purchase upsells, and Shopify Collective can create seamless cross-brand merchandising opportunities heading into 2026.From there, we dive into one of the

01:13:30

How We Track Revenue and Ad Spend Hourly During Cyber...

Marketing Operators ·

2025/11/25

As we head into the final days before Cyber Five, this episode is all about going from daily pacing to true intraday pacing - the level of granularity operators need when every hour can swing the entire BFCM weekend. We break down how we monitor hourly revenue and ad spend across Meta, Google, and more using tools like Northbeam and Supermetrics, and how we make real-time adjustments when projections drift off target.We also get into the messy but essential stuff: how inventory, merchandising, and

01:16:55

What DTC Can Learn From Enterprise Media - with JMo,...

Marketing Operators ·

2025/11/18

This week, we’re joined by Jon “JMo” Morgenstern, Head of Investment at VaynerMedia, who manages over $1.5B in annual media spend across brands like Oreo/Mondelez, JP Morgan Chase, PepsiCo, and Yeti. JMo breaks down how enterprise advertisers think about channel mix, retail media, and allocating capital across Meta, TikTok, CTV, Amazon, and Walmart and what DTC operators can learn from teams working at that scale.From there, we dive deep into measurement. JMo breaks down how enterprise teams are

01:26:19

What We’re Putting Into Motion: Evolving Creative...

Marketing Operators ·

2025/11/13

In this episode of Marketing Operators, Cody and Connor unpack the real impact of Meta’s Andromeda update and what creative diversity actually means today, plus how to optimize for it in an algorithm-driven environment. They break down how short-form, personalized feeds have reshaped the playbook, why we’ve shifted from the editor era to the creator era, and what now constitutes a better ad in Meta’s eyes. They also dig into how to scale truly diverse creative without slowing down, harness organic

01:10:35

AI & the Future of CX: Lean Teams, Better Workflows &...

Marketing Operators ·

2025/11/11

This week on Marketing Operators, Connor MacDonald kicks things off with a pressing question: “What does a modern CX team and workflow look like today?” From there, we dive into a growing debate across modern commerce - does CX actually drive growth, or is it still just a support functionJoined by Amit RG, co-founder and CEO of our show sponsor Richpanel, the team unpacks how leading brands are getting dramatically leaner with AI, why Tier-1 support is becoming fully automated, and whether CX should

01:14:43

Inside Our Forecasting, Pacing, and Holiday Shipping...

Marketing Operators ·

2025/11/04

This week, we’re taking an even deeper dive into all things BFCM. How the team is approaching forecasting, pacing, and spend strategy heading into the most important stretch of Q4. We break down how each of us is projecting November and December revenue this year, how new product launches and category expansion factor into those forecasts, and what data we’re using to stay accurate in real time.Connor M walks us through his Holiday Sale Revenue pacing sheet, showing exactly how he tracks daily

01:16:52

The Lesser-Known BFCM Insights & Strategies Driving...

Marketing Operators ·

2025/10/28

This week, we’re getting into all things BFCM. What we’re doing right now to prep for the most important time of year for DTC marketers and what brands need to be thinking about that most people don’t. We dig into pacing, impulse-buyer windows and how to avoid misspending on the day, plus how we’re approaching budget planning, Meta performance, and the lessons we’ve learned from our own campaigns over the years.We also get into what we’d do if we had a new product or brand idea and how we’d validate

01:15:48

Creative Strategy and How AI Is Changing the Game for...

Marketing Operators ·

2025/10/21

This week, we’re joined by Reza Khadjavi, founder and CEO of Motion, the podcast’s premier sponsor. Reza breaks down who he’d hire first if he were running growth today, why the best marketers right now are the ones who can merge strategy, execution, and AI into one high-leverage role, and how he’s seeing the return of the elite IC reshape modern marketing teams.Connor M shares a behind-the-scenes look at how Ridge has collapsed entire layers of their go-to-market workflow, cutting out handoffs,

00:52:13

Motion's Creative Strategy Summit: Why AI Creative...

Marketing Operators ·

2025/10/17

Learn what separates top 1% creative strategists from everyone else - and why AI is making this the most valuable role in performance marketing.The Marketing Operators break down the exact skills, mindset shifts, and creative strategy frameworks that will make you indispensable in 2026.Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

01:14:50

Operators Titans E004: David Herrmann, the Media...

Marketing Operators ·

2025/10/16

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9operators.com/applovinDespite a one-page website with nothing but his name and a contact button, David Herrmann is easily the world’s most influential media buyer. Famous or infamous (especially if you’re an ad platform that triggers his X-posting wrath), he’s been shaping the face of ecommerce advertising for almost two decades.One part storytelling, two parts

01:14:43

Is Media Buying Dead? And How We’re Hiring for...

Marketing Operators ·

2025/10/14

The trio is back together and today we’re getting into the topic of the evolution of the media buying role, and how media buying has transformed from button-pushing inside ad platforms to a more strategic role that demands creativity, data fluency, and taking ownership of the entire customer funnel. We explore friend-of-the-show Taylor Holiday’s growth engineer concept, how automation is reshaping the skill set needed, and we compare notes on how our companies are structuring our growth and paid

01:09:46

Chat GPT Shopping, Striking a Balance with SMS & How...

Marketing Operators ·

2025/10/07

First up today, we’re getting into OpenAI and ChatGPT shopping with the Shopify integration - including how we’re approaching GEO, why bigger brands might have the edge, and why we’re not going all in on optimization just yet.We also dig into SMS and email, where the real limit is on frequency, and the balance between driving conversions short-term vs unsubscribes vs retaining subscribers in the long-term.We share what we’ve tested, what the data shows about diminishing returns, and why most brands

01:01:09

Operators Titans E002: Portland Leather Goods (with...

Marketing Operators ·

2025/10/02

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits. https://www.9operators.com/applovinDive into the inspiring journey of McCoy Merkley from Portland Leather Goods. From answering a Craigslist ad to becoming a pivotal figure in the company's exponential growth, McCoy shares candid insights on transitioning from a one-man army to leading a full marketing team.Discover the challenges and triumphs of scaling a

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