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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

05:35

AI & enhanced fan experience, Costa Kladianos

Sports Geek - A look into the world of Sports... ·

2025/08/14

In this Sports Geek Throwback episode, Sean Callanan interviews Costa Kladianos from the San Francisco 49ers. They discussed the role of AI in enhancing fan experiences. Show notes - https://sportsgeekhq.com/ai-enhanced-fan-experience-costa-kladianos

en

52:44

The Art of Partnership Activation - Maggie Drysch,...

Sports Geek - A look into the world of Sports... ·

2025/08/12

Maggie Drysch, Director of Partnership Activation and Service at the St. Louis Blues, reveals the strategies behind successful NHL partnerships. From her recent SEAT Conference insights to managing diverse sponsor needs, Maggie shares how the Blues create custom activations that deliver value for both partners and fans. Learn about collaborative sales processes, leveraging fan loyalty, and balancing creativity with resource limitations in professional sports partnerships. Show notes -

en

03:07

NFL takes stake in ESPN, Netflix eyes MLB Home Run...

Sports Geek - A look into the world of Sports... ·

2025/08/10

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore major media moves as Disney and NFL strike a groundbreaking deal allowing the NFL to acquire a 10% stake in ESPN, Netflix considers bidding for MLB's Home Run Derby, and SailGP draws celebrity investors with its Formula 1-style sailing competition. Plus, ESPN recruits social media star Katie Feeney and Skydance completes its $8B Paramount

en

02:53

Crypto Prizes in Golf and ESPN's Bold Streaming...

Sports Geek - A look into the world of Sports... ·

2025/08/08

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how the DP World Tour introduces cryptocurrency rewards for golf records, ESPN's potential sports streaming expansion, and TKO Group's massive 491% net income increase driven by WWE's media rights deals - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

06:29

Embracing digital transformation in college sports,...

Sports Geek - A look into the world of Sports... ·

2025/08/07

In this Sports Geek Throwback episode, Sean Callanan interviews David Payne. They discussed digital transformation in college sports. Show notes - http://sportsgeekhq.com/embracing-digital-transformation-in-college-sports-david-payne

en

03:19

AFL's National Transformation, NBA's European Super...

Sports Geek - A look into the world of Sports... ·

2025/08/03

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the AFL's evolution into a 'national behemoth' with Tasmania joining in 2028, the NBA's European expansion vision potentially delaying US team growth, and how padel is positioning itself as the 'golf of the next generation' for high-earning millennials - all curated by Sports Geek Reads. Subscribe at

en

02:49

NBA Heads to Manchester, Sports Media Hits $63...

Sports Geek - A look into the world of Sports... ·

2025/07/31

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the NBA's historic European expansion plan, explore the $62.6 billion sports media revolution reshaping how we consume content, and learn how Deion Sanders turned a health challenge into a $6.5 million brand opportunity - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

07:16

Importance of engagement, Jamie King

Sports Geek - A look into the world of Sports... ·

2025/07/31

In this Sports Geek Throwback episode, Sean Callanan interviews Jamie King. They discussed importance of engagement metrics in fans journey. Show notes - https://sportsgeekhq.com/importance-of-engagement-jamie-king

en

40:55

The Venue Virtuoso: Building Nashville's...

Sports Geek - A look into the world of Sports... ·

2025/07/29

David Kells, Chief Venues Officer at the Nashville Predators, shares his journey from radio intern to managing Bridgestone Arena and F&M Bank Arena. We explore his "yes building" philosophy, Nashville's transformation into a major entertainment destination, and why venues should operate like amusement parks with something new each season. David discusses overnight arena conversions, venue reinvestment strategies, fan experience innovation, and building collaborative relationships in Music City's

en

02:49

Messi's MLS Suspension Drama, YouTube's AI Creation...

Sports Geek - A look into the world of Sports... ·

2025/07/27

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Lionel Messi's surprising MLS suspension, YouTube's game-changing Shorts features, Amazon's AI wearable acquisition, and Google Photos' creative AI tools - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

03:05

AI Ad Revolution, Sponsored Content Strategy and...

Sports Geek - A look into the world of Sports... ·

2025/07/24

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover insider strategies for effective sponsored content from the NY Mets, Google's $71.3B ad revenue with AI innovations, Roku's exclusive Eagles documentary, Meta's muscle-sensing wristband tech, Packers' record $719M revenue, and NY Giants' creator series - all curated by Sports Geek Reads. Subscribe at

en

05:19

Importance of aligning goals, Drew Crisp

Sports Geek - A look into the world of Sports... ·

2025/07/24

In this Sports Geek Throwback episode, Sean Callanan interviews Drew Crisp. They discussed importance of aligning content, product, and marketing. Show notes - https://sportsgeekhq.com/importance-of-aligning-goals-drew-crisp

en

53:16

Driving value from sponsored content - Alex Kopilow,...

Sports Geek - A look into the world of Sports... ·

2025/07/23

In this episode of Sports Geek, Alex Kopilow, Director of Media Partnerships at the New York Mets, discusses the importance of building trust between digital and partnerships teams, maximising game day content for revenue, and the significance of audience engagement in sports marketing. Alex highlights his experience launching the SponCon Sports newsletter to share insights on sponsored content and the value of networking within the industry. Full show notes - https://sportsgeekhq.com/426

en

02:19

WNBA Ticket Surge, NFLPA Leadership Shakeup and...

Sports Geek - A look into the world of Sports... ·

2025/07/20

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the Golden State Valkyries' record-breaking WNBA debut, major leadership changes at the NFL Players Association, and how Spotify is revolutionizing the audiobook market with new subscription plans. Plus, learn how AI is reshaping entry-level job opportunities for Gen Z - all curated by Sports Geek Reads. Subscribe at

en

03:14

Fanatics' Legal Win, WNBA Ticket Surge and NFL's Flag...

Sports Geek - A look into the world of Sports... ·

2025/07/17

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Fanatics and NFL's antitrust victory, WNBA's 350% ticket price jump despite Clark's injury, NFL's strategic push into flag football, surprising trends in long-form content consumption, and Gen Z's shifting phone etiquette - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

08:53

Aussie Basketball success sets a foundation, Ned Coten

Sports Geek - A look into the world of Sports... ·

2025/07/17

In this Sports Geek Throwback episode, Sean Callanan interviews Ned Coten. They discussed early days success of basketball in Australia. Show notes - https://sportsgeekhq.com/aussie-basketball-success-sets-a-foundation-ned-coten

en

43:52

The Evolution of Ticket Sales – Matt Peterson, SF Giants

Sports Geek - A look into the world of Sports... ·

2025/07/15

Matt Peterson, Vice President of Ticket Sales and Premium Seating at the San Francisco Giants, joins Sports Geek. Matt shares insights on the evolution of ticketing from paper to digital, the importance of data-driven decision making in pricing strategies, and how the Giants continue to innovate in premium seating experiences. Discover what makes the Giants' organisational culture special and why so many executives have long tenures with this storied MLB franchise. Show notes -

en

03:01

Cadillac's $30M Monthly F1 Investment and Meta's New...

Sports Geek - A look into the world of Sports... ·

2025/07/13

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Cadillac's massive Formula 1 preparations costing $30 million monthly, Meta's new direct messaging approach for brands, and Las Vegas's ambitious $1.75 billion sports expansion plans. Plus, Tom Brady's Birmingham City FC docuseries and YouTube's content discovery changes - all curated by Sports Geek Reads. Subscribe at

en

02:53

Apple Challenges ESPN for F1 Rights, Uber Partners...

Sports Geek - A look into the world of Sports... ·

2025/07/10

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into the latest sports business news with updates on Apple's push for F1 broadcasting rights, Uber's Olympic partnership for LA 2028, and the Big 12's international expansion plans. Plus, insights on NIL approval challenges and the Utah Royals' remarkable $100 million valuation, all curated by Sports Geek Reads. Subscribe at

en

05:38

Taking on new remit - Broadcast, Dewayne Hankins

Sports Geek - A look into the world of Sports... ·

2025/07/10

In this Sports Geek Throwback episode, Sean Callanan interviews Dewayne Hankins. They discussed how the digital remit widened from just content. Show notes - https://sportsgeekhq.com/taking-on-new-remit-broadcast-dewayne-hankins

en

696 results

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