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PODCAST

Thrive In Design

Thrive In Design

Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that

arts design

All Episodes

28:27

S5, E7: Crafting Your Brand Story: The Power of...

Thrive In Design ·

2024/02/22

What is the story behind your interior product brand, and do you know why it is important to your audience? Every brand has a story to tell, and understanding and articulating your brand story is crucial for connecting with your audience on a deeper level.Brand storytelling is the key to cutting through the noise in a crowded marketplace, where distractions abound and attention spans are fleeting. Your brand story, whether conveyed online or in person, serves as a beacon, guiding customers through

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22:42

S5, E6: From Ordinary to Extraordinary: Mastering...

Thrive In Design ·

2024/02/15

Creative design is the cornerstone of creating outdoor experiences that leave a lasting impression by elevating ordinary spaces into extraordinary works of art. Drawing inspiration from the ambiance and fostering creative collaboration allows each space's unique characteristics to guide our design journey. Collaboration in outdoor design is pivotal as it enables us to blend individual visions, technical know-how, and creative flair to breathe life into outdoor spaces. This not only enhances

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27:32

S5, E5: Innovative Horizons: A Designer's Perspective...

Thrive In Design ·

2024/02/08

Waterfront infrastructure refers to the systems and structures built along the edges of bodies of water to serve various purposes, such as transportation, recreation, flood protection, habitat restoration, and economic development. Despite the significant opportunities, waterfront infrastructures are not immune to a unique set of challenges. Architects and designers must consider resiliency and sustainability. Waterfront areas are vulnerable to flooding, erosion, and other natural hazards

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24:10

S5, E4: Designing a Better Tomorrow: A Conversation...

Thrive In Design ·

2024/02/01

Integrating sustainability in the design industry is not merely a trend but a fundamental shift towards responsible and conscious practices. Design, at its core, influences how we interact with the world, and incorporating sustainable principles into this process is the key to a positive environmental and social impact. From material selection to production processes, designers play a crucial role in shaping a more sustainable future. Beyond reducing environmental impact, sustainable design also

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22:38

S5, E3: AI Experimentation and Why You Still Need...

Thrive In Design ·

2024/01/25

AI is an amazing revolution for the interior design industry. The old ways of doing things are long gone, and embracing this new normal is inevitable. Interior product companies that have integrated AI are making massive strides, but they don't merely ask for ideas and implement them blindly. This is because AI will only provide generic strategies and ideas based on the general industry, not your specific product company or location, as we shall demonstrate in this episode. You will realize that you

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36:00

S5, E2: AI Unveiled: Transforming the Landscape of...

Thrive In Design ·

2024/01/18

Integrating Artificial Intelligence (AI) into design and architecture marks a transformative leap into a future where innovation meets efficiency. AI's impact is profound, streamlining the design process by analyzing vast datasets, predicting trends, and generating design possibilities in a short amount of time. The evolution of AI and its effective integration into the design processes with clients requires intelligence as a foundation for processing accurate and relevant data. In this episode,

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21:19

S5, E1: Thrive in Design: Unveiling Season 5 -...

Thrive In Design ·

2024/01/11

Welcome to Season 5 of Thrive in Design! As we celebrate this milestone, we delve into some of the hot topics covered in Season 4. AI and sustainability were our main focus in 2023 within the interior design sphere, and their significance will only grow in 2024. Interior designers often express concerns about AI replacing their creativity and altering various roles in the industry. However, from our previous conversations and this season's discussions, you'll come to realize that AI is not something

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20:20

S4, E7: REPLAY: How To Work With Thrive In Design +...

Thrive In Design ·

2023/08/17

Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales. Nicole started as an Architectural Sales Representative in the New York City design market. When tasked with a sales goal each year, she

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21:55

S4, E6: Bringing Nature Indoors: Exploring The...

Thrive In Design ·

2023/08/10

Biophilic design brings numerous benefits to both individuals and the environment. Connection with nature can profoundly impact our overall well-being. By incorporating living walls into interior spaces, we can seamlessly bring the beauty and vitality of the natural world indoors. These living walls not only serve as aesthetically pleasing design elements but also contribute to air purification, sound absorption, and environmental enhancement and foster a sense of tranquility and relaxation,

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30:53

S4, E5: Restaurant Design through the Lens of...

Thrive In Design ·

2023/08/03

Interior designers are vital in shaping how we experience and interact with the built environment. By embracing technology and sustainability, they can create innovative spaces that look aesthetically pleasing and prioritize environmental consciousness. Join this conversation with Robert Ancill and learn more. Robert Ancill shares how his passion for positively impacting people's lives through their living spaces led him to pursue a career in interior design. He founded TNI Design, a design agency

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20:42

S4, E4: AI Tools for A&D Reps: Increasing Productivity

Thrive In Design ·

2023/07/28

As an A&D (Architecture and Design) sales representative, your role involves understanding the design process from a unique perspective. You must understand the nuances of aesthetics, functionality, and client preferences each day. Leveraging AI can significantly enhance your days’ outcomes by empowering you to be more productive and appear in the market with a more profound impact. AI tools like Chat GPT and Crystal Knows serve as game-changer, allowing you to expedite vital information that

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34:25

S4, E3: Transforming Design Using AI with JinJa...

Thrive In Design ·

2023/07/20

In today's digital age, using AI is a game-changer for designers. AI tools like Chat GPT and Google’s BARD can help you develop amazing design ideas. These tools combine human imagination with AI's smarts to create groundbreaking inspiration. Whether new to design or a pro, AI lets you push the boundaries of creativity. Join this conversation with JinJa Birkenbeuel and learn how to unlock your imagination with the endless possibilities of AI. JinJa Birkenbeuel is a highly accomplished serial

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23:28

S4, E2: Designing Immersive Experiences: The...

Thrive In Design ·

2023/07/13

The Metaverse world is not as daunting as it may seem and doesn't have to be an eccentric utopia. Rather, it can be an architectural realm where we put our designs and use them in diverse ways. As designers, knowing the meaning and the difference between Metaverse, Digital Twin, AI, and AGI is essential in understanding how we can leverage them to light our creative designs and enhance outcomes within our businesses. Harnessing these tools enables us to gauge human behavior and design a more

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22:24

S4, E1: Embracing AI in Interior Design: Overcoming...

Thrive In Design ·

2023/07/06

AI has found its way into interior design, revolutionizing the way designers visualize and present their ideas. Despite the fears, it’s becoming clear through experiences that AI is not a threat, but rather a tool that can augment your skills and creativity in many areas of the interior design industry. Integrating AI in interior design and design sales can increase productivity, improve accuracy, and enhance client engagement. However, you have to overcome your fears and reservations to leverage

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27:44

S3, E12: #DESIGNCHAT: Launching an Interior Product...

Thrive In Design ·

2023/03/23

Do you want to take a leap and develop your product as an interior designer or scale your existing one? Where should you start, and what do you need to do differently from your competitors? Wendy Noory joins us in this conversation to share her story in interior product development and sales, how she started her company, and the trajectory she has taken. In addition to the several processes required to develop and launch a product, Wendy shares the lessons she learned from international interior

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24:24

S3, E11: Revamping Your Customer Experience with...

Thrive In Design ·

2023/03/17

In part one of Revamping Your Customer Experience with A.C.E The Journey, we talked about two different scenarios of real-life interior product companies. We walked through a little bit of their customer journey, some things they were struggling with, and how those struggles can tie into the A.C.E The Journey, our proprietary method at Thrive In Design. In this second and last part, we will go over two more scenarios. As a reminder, these are real companies that Nicole has encountered over her

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21:58

S3, E10: Revamping Your Customer Experience with...

Thrive In Design ·

2023/03/09

It’s no secret that at Thrive In Design, we believe that the key to increasing brand awareness and revenue for your interior product company is tied to your customer experience. That’s why we rely heavily on A.C.E. The Journey, our proprietary method, which allows us to do a deep dive into understanding how a designer learns about your products, how they specify them, and, finally, how the materials are procured. It’s one thing to talk about A.C.E. The Journey in theory. It’s another thing to hear

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20:20

S3, E9: How To Work With Thrive In Design + Nicole...

Thrive In Design ·

2023/03/06

Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales. Nicole started as an Architectural Sales Representative in the New York City design market. When tasked with a sales goal each year, she

en

20:25

S3, E8: #DESIGNCHAT: Create Your Own Lane in Interior...

Thrive In Design ·

2023/02/23

We are ending Black History Month with a special conversation as Nicole Lashae Ben, CEO of Thrive In Design, and Tamara Archer, a returning guest, share their experiences navigating the interior design industry as black women. Since 2020, there has been a rise in conversation and increased focus on diversity, equity, and inclusion. The interior design industry has only scratched the surface on these efforts. Nicole and Tamara, both graduated from interior design school with honors and one of the

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23:36

S3, E7: Integrating Digital Experiences with...

Thrive In Design ·

2023/02/16

If you haven’t listened to the last few episodes, we’ve been talking about all things social selling and how you can leverage it as an interior product company. We also discussed specific social selling campaigns that led to a few successes. Today’s episode is about digital experiences and the touch points to focus on to keep designers engaged on their journey with your brand. We discuss everything from coming to the trade show booth, touching the fabric, leaving with the fabric, and going on their

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