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PODCAST

Thrive In Design

Thrive In Design

Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that

arts design

All Episodes

20:24

S9, E5: From Concept to Contract: A Go-To-Market...

Thrive In Design ·

2026/03/26

In this episode of Thrive In Design, host Nicole Lashae Hall breaks down a critical misconception holding interior product brands back: confusing a product launch with a true go-to-market strategy. While many brands excel at creating beautiful, innovative products, far fewer understand how to effectively commercialize them for long-term specification success.Nicole explains why most product failures aren’t due to poor design—but rather a lack of strategic alignment across marketing, sales, and

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46:22

S9, E4: From Press to Pipeline: How Strategic PR &...

Thrive In Design ·

2026/03/19

Marketing in the built environment is evolving quickly—and interior product brands that want to grow must rethink how they approach storytelling, PR, and go-to-market strategy.In this episode of the Thrive In Design Podcast, host Nicole Lashae Hall sits down with Susan Fernandez, Senior Vice President of Marketing at UpSpring, to unpack how manufacturers and building product brands can stand out in an increasingly competitive marketplace. Susan shares her journey from studying graphic design at

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25:03

S9, E3: Strategy That Sells: Why Most Product Brands...

Thrive In Design ·

2026/03/12

Many interior product brands believe they have a visibility problem. But according to Nicole Lashae Hall, the real issue is something deeper: a strategy gap.In this episode of the Thrive and Design Podcast, Nicole explores how the design industry has quietly but permanently shifted — and why many brands are still operating with outdated sales and marketing assumptions. Designers are discovering products digitally, forming opinions long before meeting a sales rep, and increasingly prioritizing

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40:01

S9, E2: Expanding the Role of Design: From Buzzwords...

Thrive In Design ·

2026/03/05

In season 9, episode 2 of the Thrive In Design Podcast, host Nicole Lashae Hall welcomes Cheryl Durst, Executive Vice President and CEO of the International Interior Design Association (IIDA), for a powerful conversation about expanding the role of interior design beyond aesthetics and into measurable business and human impact.With more than 30 years in the industry, Cheryl shares her journey from educator and journalist to global design leader — and why she believes design is not passive, but a

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22:32

S9, E1: Strategy That Sells: The Season 9 Reset on...

Thrive In Design ·

2026/02/26

Welcome to the Thrive in Design Podcast, hosted by Nicole Lashae Hall, founder of Thrive in Design. This podcast is for interior product brands ready to move beyond scattered marketing, outdated sales tactics, and visibility for visibility’s sake—and into clarity, alignment, and real momentum.In this opening episode of Season 9, Nicole reintroduces the podcast, shares her personal and professional evolution, and clearly defines who this show is for: interior product manufacturers, marketers, and

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2:19

Season 9 Trailer: Redefining Success, Sustainability,...

Thrive In Design ·

2026/01/29

Season 9 of Thrive In Design is here — and it’s an invitation to rethink how we build our businesses, our careers, and our lives in the design industry.Hosted by Nicole Lashae Hall, this season continues the conversation around what it truly means to thrive as a designer, creative entrepreneur, or industry leader. In this trailer, Nicole shares what’s ahead for Season 9, including deeper discussions around sustainable growth, aligned leadership, and navigating the evolving realities of creative

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56:38

S8, E7: The Designer’s Growth Plan: Brand and...

Thrive In Design ·

2025/08/21

When you have your own business, you have to do everything—from designing and selling to marketing and growth. But the real power lies in building a brand that goes beyond products or services. It’s about creating spaces and experiences that are meaningful, where people feel connected and inspired. Branding for designers isn’t just about visuals; it’s about telling a story that reflects your values, resonates with your audience, and builds trust over time. When done right, branding helps you stand

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31:24

S8, E6: The Science of Beauty: How Design Shapes...

Thrive In Design ·

2025/08/14

Beauty has always spoken to us—but today, its voice is louder, clearer, and more essential than ever. As the language of design evolves, we are beginning to understand that beauty is not just a visual luxury but a biological necessity. Hardwired into our DNA, aesthetic experiences shape how we feel, think, and heal. From the calming repetition of patterns to the nurturing presence of natural elements, design has the power to transform our spaces into sanctuaries of wellness.In today’s episode,

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36:30

S8, E5: Designing for a New Era: Melissa Marsh on...

Thrive In Design ·

2025/08/07

From the buzz of innovation to the quiet power of intentional design, NeoCon 2025 revealed a future where design, human connection, and technology converge. The conversation is no longer just about products—it’s about how environments shape behavior, how data informs design, and how workplaces can foster both safety and creativity. This year’s show spotlighted a growing emphasis on “placefulness”—the emotional and functional resonance of space—and the critical role it plays in organizational

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29:31

S8,E4: Connecting with Millennials & Gen Z Designers:...

Thrive In Design ·

2025/07/31

NeoCon 2025 is paved with more than just innovative products—it’s built on meaningful relationships, bold storytelling, and brands that lead with purpose. In today’s design landscape, simply showing up isn’t enough. Reps must deliver real value, spark genuine conversations, and create experiences that resonate long after the event ends. Authenticity, honesty, and human connection are the new currency. When done right, events become more than industry obligations—they become powerful platforms for

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34:42

S8, E3: Seen, Heard, Remembered: Mastering NeoCon...

Thrive In Design ·

2025/07/24

As the most anticipated design event continues to evolve, one thing remains timeless: the power of well-crafted experiences—those that begin long before the showroom doors open and continue long after the last badge is scanned. From smarter collaboration and strategic storytelling to thoughtful product launches and unforgettable touchpoints, brands now have the opportunity to engage the A&D community in deeper, more impactful ways. NeoCon 2025 isn’t just about being seen—it’s about being

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17:24

S8, E2: How to Start and Grow Your Podcast in 2025...

Thrive In Design ·

2025/07/17

Ever wondered why some podcasts thrive while others vanish into digital silence? In 2025, podcasting has evolved far beyond a casual hobby—it’s now a dynamic engine for personal branding, thought leadership, and evergreen content creation. Starting and growing a successful podcast means more than just plugging in a mic; it requires intentional strategy, authentic storytelling, and smart marketing. From defining your niche to designing eye-catching branding and leveraging cross-promotion, today’s

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29:36

S8,E1: Marketing Through the Headlines: Stay Lean,...

Thrive In Design ·

2025/07/10

Marketing Through the Headlines: Stay Lean, Visible & Agile with Nicole Lashae (Ben) Hall When the headlines change overnight, so must your strategy. In a world where tariffs can reshape budgets and uncertainty dominates decision-making, the brands that rise aren’t the ones with the biggest budgets—but the ones that know how to pivot fast, stay visible, and lead with purpose. This isn’t just about reacting; it’s about anticipating shifts, streamlining your customer journey, and showing up with

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44:23

S7,E14 Recap: Winning Strategies for Interior...

Thrive In Design ·

2025/05/08

Season 7 Recap: Winning Strategies for Interior Products with Nicole Lashae (Ben) Hall Designing and selling interior products isn’t just about aesthetics—it’s a strategic game where creativity meets precision and innovation fuels connection. In today’s competitive landscape, the brands that thrive are those that know how to combine compelling visuals with functionality, personalize their approach through technology, and tell stories that truly resonate with both designers and clients. From

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39:46

S7, E13: The Art of Sensory-Driven Design: Insights...

Thrive In Design ·

2025/04/03

Becoming a successful interior designer is about thinking outside the box and staying true to your authentic self. Creativity thrives when you embrace your unique perspective and align it with what truly resonates with you. Success lies in blending authenticity with innovative design principles—crafting sensory-driven spaces that tell meaningful stories, staying ahead of the latest trends in luxury, and addressing client pain points with thoughtful, impactful designs.In today’s episode, we sit down

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32:30

S7, E12 3 Powerful Ways to Amplify Your Brand...

Thrive In Design ·

2025/03/27

Trade shows have been a game-changer for brands looking to gain visibility, build strategic partnerships, and drive sales—but standing out in a sea of exhibitors requires more than just showing up. To make a lasting impact, you have to be strategic in how you network, market, and follow up. Planning your approach before the event, focusing on creating memorable interactions during it, and maximizing post-show follow-ups are essential steps in your strategy. By approaching trade shows with intention

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30:40

S7, E11: How To Bridge Design and Procurement:...

Thrive In Design ·

2025/03/20

Your creativity is the spark that transforms ideas into inspiring spaces, breathtaking visuals, and unforgettable experiences. But what happens when that spark meets the hurdles of procurement—delayed timelines, endless paperwork, and brand inconsistencies? Bridging the gap between design and procurement isn’t just about fixing processes; it’s about amplifying your brilliance. By aligning your artistic vision with efficient, technology-driven workflows, you can focus on what you do best: designing

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26:59

S7, E10 The Future of Customization and On-Demand...

Thrive In Design ·

2025/03/13

Customization is transforming the interior design industry, making it easier than ever to bring unique visions to life. With the rise of digital galleries and on-demand printing, clients can now browse designs online, select what resonates with them, and have it tailored to their needs without the usual concerns of high costs or long wait times. This approach is shifting interior design away from generic templates, offering a seamless way to create personalized spaces that reflect individual tastes,

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31:58

S7, E9: The Art of Selling Interior Products: 3...

Thrive In Design ·

2025/03/06

Imagine stepping into a room filled with interior designers and buyers, only to be met with blank stares because they don’t quite understand what you’re offering. Even the most innovative interior product can struggle if its value isn’t communicated effectively. Selling interior products isn’t just about listing materials and specifications—it’s about crafting a compelling story that resonates with your ideal audience.In this solo episode, your host, Nicole Lashae Ben, shares three powerful

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35:44

S7, E8: Designing for Inclusion: How Equity and...

Thrive In Design ·

2025/02/27

Design has the power to influence the way we live and interact with the world. When guided by principles of equity and inclusion, it has the potential to make a profound difference in people’s lives. As a designer, you create for everyone, and your work should reflect the rich diversity of the people who will use it. By embracing and respecting different perspectives, design can create spaces that are welcoming, accessible, and fair for all.From buildings to products to interiors, thoughtful design

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