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PODCAST

Sweat Equity

Marketing Examined

Welcome to the best creative brainstorming session you"ve ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it"s all here. Creativity. Breakdowns. Playbooks. Without the fluff.

business marketing

All Episodes

37:07

How To Turn Your Brand Into a Thought Leader

Sweat Equity ·

2025/04/02

We’re taking a deep dive into the world of thought leadership and how brands can position themselves as experts in their field. Throughout the episode, we share insights on growing your total addressable market, the power of interest graphs, positioning yourself as a thought leader, and much more.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME

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36:09

How To Pull Off The Perfect Product Launch in 36 Minutes

Sweat Equity ·

2025/04/02

In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don’t forget to drop a comment!As always, appreciate you all listening, and don't forget to leave us a review and submit your

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33:56

5 Marketing Lessons From Creator Led Brands You Can...

Sweat Equity ·

2025/04/02

Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. Then, the guys talk through how creator-led brands communicate their differentiation through content, and how you can apply those same tactics to your brand. As always, please subscribe and share with a friend who might find this valuable!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex

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31:25

World-Building 101: Create a Brand People Obsess Over

Sweat Equity ·

2025/02/18

Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And

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29:54

Top 5 Marketing Strategies Your Brand Needs To...

Sweat Equity ·

2025/02/11

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B

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53:05

Transform Your Brand's Aesthetic in 53 Minutes

Sweat Equity ·

2025/02/04

If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content

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46:05

How to Build a 9-Figure Performance Brand

Sweat Equity ·

2025/01/28

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.📱Follow Us On Social:--------------------Instagram Alex

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40:23

This Is How Your Brand Needs To Tell Stories

Sweat Equity ·

2025/01/21

How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences. We also dive into how modern brands thrive by aligning narratives with social media strategies. Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable

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46:52

Shift Your Brand from LOW Status to HIGH Status in 46...

Sweat Equity ·

2025/01/14

Want to build a premium brand that people are willing to pay more for?Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!Here’s 5 things you can get

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53:56

Building an 8-Figure Business in 2025: What 2024...

Sweat Equity ·

2025/01/07

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle. Here’s 5 things you can get done faster on Wix Studio:● Scale content with

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49:24

Create a Perfect Content Strategy in 49 Minutes

Sweat Equity ·

2024/12/31

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact. Is dropshipping making a comeback in 2025? Don’t miss this

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25:12

5 Brand Social Trends You Need To Know For 2025 Ft....

Sweat Equity ·

2024/12/24

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape. Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a

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43:39

How to Build A Cult Following In 2025

Sweat Equity ·

2024/12/17

Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.Here’s 5 things you can get done faster on Wix Studio:● Scale content

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01:08:36

How to Build an Ecommerce Brand in 2025 (FROM...

Sweat Equity ·

2024/12/10

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success.Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand.Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in

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31:24

Everything Your Brand Needs To Go Viral In 2025

Sweat Equity ·

2024/12/03

In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing.We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-form

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42:48

Everything You Need to Start a 100K Per Month TikTok...

Sweat Equity ·

2024/11/26

TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves.In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling.With examples and actionable tips, this is a must-watch for marketers and entrepreneurs!Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast --------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions

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36:24

If I Started Creating Content As a Brand In 2025, I'd...

Sweat Equity ·

2024/11/19

What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success.Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into

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33:19

I've Worked With 35,000+ Influencers - Here's what...

Sweat Equity ·

2024/11/12

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards.We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales. This

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36:27

How to Create Cult-like Customers in 36 Mins

Sweat Equity ·

2024/11/05

In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters. Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story. This episode is

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34:28

This Wallet Brand Generated $10M in 30 Days with 1...

Sweat Equity ·

2024/10/29

In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective

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110 results

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