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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

33:12

Take a moment to look back and see how far you've come

Your pet business, Your way ·

2024/09/24

Do you ever take a moment to stop, look back and see how far you've come in your pet business?We can be so busy trying to figure out the many things we need to do as business owners, and spinning so many plates, we forget to acknowledge our successes.In this week’s episode, I’m sharing experiences from my time as a journalist - where success was quickly forgotten - to now, where I’ve learned the importance of pausing to reflect on achievements through my coaching and mentoring.You’ll also hear from

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01:01:18

In the spotlight with Rachel Down from Boil and Broth

Your pet business, Your way ·

2024/09/17

Rachel Down is the founder of Boil and Broth and The British Broth Company, and she began making bone broth after experiencing her own health challenges.Rachel suffered from chronic health problems and discovered that bone broth could help her body heal itself.When she found that there wasn’t a product on the market that didn’t contain ingredients she was intolerant to, she decided to make her own.What started out as a trip to the butcher and an experiment in her kitchen led to a total health

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16:31

How to choose the right pet business coach - 3 styles...

Your pet business, Your way ·

2024/08/27

Are you looking for a coach to support you in growing your pet business?Working for yourself can be hard, and having a coach means that you have someone in your corner to support and guide you.Like dog training, the coaching industry is unregulated, and there are lots of different kinds of coaches you can turn to.In this podcast episode and blog, I'm exploring three different approaches to coaching you can choose from, so you can figure out which best suits you.Key topics and timings in this

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45:15

Five hidden Instagram features every pet business...

Your pet business, Your way ·

2024/08/20

Are you looking to grow your pet business by using Instagram?Charlotte Perrott is a social media manager and coach for pet businesses, and she stays on top of the latest Instagram features and trends.It’s a platform that can sometimes feel overwhelming, and mastering how to use it can put you in front of pet parents who need what you have to offer.Charlotte, who runs Canine Marketing Support and Pet Business Support, loves Instagram, and in this podcast episode, she explains how you can too, with

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36:57

What do you want your pet business to be known for?

Your pet business, Your way ·

2024/08/13

What do you want to be known for in your pet business?And what would you like people to say about you when someone asks about your business or what you offer?That’s the topic of this week’s podcast, as it’s a common theme that comes up in my coaching and membership calls.In this episode, I’m exploring how to figure out what you want to be known for, and how to bring that to life.There’s a simple four-step process to follow, with examples from two pet business owners, Kim O’Donnell from Leo, Charley

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29:40

Microbiome testing for happier, healthier dogs with...

Your pet business, Your way ·

2024/07/30

You've heard of microbiome tests for humans, and this week on the podcast, I have an interview with Dr. Joe Inglis from Biome9, who creates the same for dogs.Your dog's gut health offers a window into their overall well-being. Their gut microbiome can reveal valuable insights into their digestive health, nutrient absorption, and general health. This test provides a 'gut health score' and personalised dietary recommendations to support your dog's long-term health.The results can help identify issues

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21:10

How to create a pet business Social Media Calendar

Your pet business, Your way ·

2024/07/23

As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience.One of the best ways to ensure you’re consistent and can make the sales you hope for is by creating a social media calendar.In this podcast, I'm chatting about the key reasons why you should create a social media calendar for your pet business, as well as the step-by-step process to make it happen.Key topics and timings in this episode: 0.02 - Episode

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59:50

In the spotlight with Fiona Pedley The Canine VA

Your pet business, Your way ·

2024/07/16

Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses.A former executive assistant working in corporate, Fiona began her self-employed journey in the 2020 lockdown, making the leap to start her own business.As a dog mum and having studied and worked as a dog trainer, she gravitated towards working with dog-related businesses and in 2024 rebranded as The Canine VA.In this episode, we chat about the challenges and lessons she’s learned along the way, how

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33:00

Behind the scenes of the first year running Sunnyside...

Your pet business, Your way ·

2024/07/09

In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay.In the first year, the bookings and takings have doubled compared to the previous year, and I’m sharing how in this podcast episode.It has always been a dream to have a holiday cottage and to make it as dog-welcoming as possible, so this has been an absolute joy.It’s also been an opportunity to try out the tactics I teach my clients when it comes to publicity and

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42:59

Heather Stevens' mission to educate pet professionals...

Your pet business, Your way ·

2024/07/02

Can understanding the different functional characters of the dogs you support help you as a pet professional?Heather Stevens is a dog trainer who is on a mission to educate people in the industry around this topic and believes it can.She'd spent her life training dogs and 10 years studying the different functional characters and helping pet professionals and owners identify the characters of different dogs.The process is a little like the Myers-Briggs personality tests you might have taken in the

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32:27

Do qualifications matter as a pet professional?

Your pet business, Your way ·

2024/06/25

Do qualifications matter when you’re working as a pet professional or running a pet business?This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the industry.It might be that you run a business creating products, and your qualifications might be around production, sustainability, marketing or HR if you have a team.You might have a pet service business and have studied for a range of accreditations and certifications to demonstrate

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50:19

In the spotlight with Helen King from Scotty's Cartoons

Your pet business, Your way ·

2024/06/18

Helen ‘Scotty’ King is a cartoonist and illustrator supporting business owners in the pet industry by bringing their messages to life.She works with all kinds of clients, including holiday cottage owners, product makers, coaches, and people providing pet services, capturing the essence of what they do.Helen says she was ‘rubbish’ at drawing growing up, but loved the work of Walt Disney as a little girl and set herself a challenge to learn to create cartoons.She studied for an online diploma in

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34:23

20 takeaways from the PIF Business of Pets event 2024

Your pet business, Your way ·

2024/06/08

In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation. This covers range of topics including the importance of having a mentor, the value of a strong support network, the need for a business plan, and the significance of knowing your numbers. Plus the power of storytelling, the impact of customer confidence on the pet industry, and the role of influencers in promoting pet brands. You'll also learn about the innovative products and

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21:52

Choosing the right pet business membership

Your pet business, Your way ·

2024/06/04

Would you like support in growing your pet business and to feel part of a community by joining a membership?It can be lonely and overwhelming as a solo business owner, and there are always new skills and challenges to figure out.Being part of a community of other people who are in your industry and are experiencing the same thing can be valuable and that’s where memberships come in.Over the last ten years there has been a rise in online communities, and there are many different pet business ones you

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46:37

Harnessing your strengths to grow a pet business you...

Your pet business, Your way ·

2024/05/28

Can playing to your strengths rather than focusing on your challenges help you feel more comfortable with self-promotion?Sasha Louise Smith, a life coach supporting dog professionals, says embracing what makes you unique can help your business thrive, on your own terms.Sasha has worked in the dog industry since 2015, as a walker, trainer and dog boarder. She decided to train as a coach after experiencing burnout and benefiting from a mentor herself, Christina Cass from Epic Dog.Now an accredited

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23:30

Why thinking What's In It For Them will improve your...

Your pet business, Your way ·

2024/05/07

Are you looking to approach content creators to feature your pet business?In this podcast episode, I'm talking about why thinking 'What's in it for them,' rather than 'What's in it for me,' will drastically improve your pitch success rate.One of the exercises I do with my clients is to ask them to create a ‘wishlist’ of publications where they’d like to be published.Regularly, people will get in touch and say, ‘I want to be in this magazine or on this podcast or work with this blogger.’It might be a

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01:13:28

Top 20 pet business stories to celebrate 200 podcast...

Your pet business, Your way ·

2024/04/30

Would you love to secure press coverage for your pet business and need some story inspiration?You’ll find plenty in this blog post and episode of the podcast where I’m sharing my top 20 favourite stories from five years of helping clients get in the press.To celebrate the 200th episode of the Your Pet Business Content, Your Way podcast, I’ve rounded up a selection to show what journalists look for.Since I began working with small businesses supporting them with approaching the media, there have

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34:06

15 reasons to stop worrying about social media...

Your pet business, Your way ·

2024/04/16

Do you find yourself worrying around how much engagement you have on your social media accounts?This is a topic I find comes up repeatedly on social media, in Facebook group conversations, and in the coaching calls I run in my membership.Pet professionals who are doing a brilliant job of caring for animals and supporting their clients, making brilliant products that make a difference.Yet they become tied up in knots with social media, trying to keep up with the ever changing demands of platforms run

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48:53

Get confident with selling in your pet business with...

Your pet business, Your way ·

2024/04/09

Are you fed up with feeling awkward when selling your product or service?If so, I think you’ll love this episode with sales expert Sara Dalrymple, author of More Sales Please, where we’re talking about letting go of the discomfort you feel around asking for money.You started your business because you wanted to do good work and make a difference, and for this to happen, you need to earn a living.You likely love doing your work, and Sara says that simply ‘developing a love of talking about what you

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21:52

Ten reasons why you should be an award-winning pet...

Your pet business, Your way ·

2024/03/26

Would you love to be an award-winning pet business?To gain recognition for the hard work you do and stand out from the competition?Whether you own a grooming salon, a pet shop, training or dog walking service, or you make products that make a difference, being involved in industry awards will boost your credibility and attract new customers.In this podcast episode, I'm sharing reasons you should aspire to be an award-winning pet business.Plus tips on choosing the right award for you and using your

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