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PODCAST

Digital Marketing ROWhy?

Federated Digital Solutions

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of

business marketing

All Episodes

19:47

How AI Search Results Are Impacting Paid Search Ads

Digital Marketing ROWhy? ·

2025/05/08

Search engine results pages are now showing AI-generated summaries of search results to help consumers find the answers they're searching for. But how does that impact paid search ads? This week, Shannon and Krystal discuss how AI is impacting search engine marketing, and what business owners need to do to make sure their SEM ads continue to drive a high ROI. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee

en-US

3:35

Tip Tuesday: Why The Research Stage Is So Important

Digital Marketing ROWhy? ·

2025/05/06

Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about why the research stage of the consumer journey is so important — and how to make sure your marketing is meeting consumers in the research stage. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

4:23

Tip Tuesday: Matching Your Marketing Budget To...

Digital Marketing ROWhy? ·

2025/04/29

Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

22:23

Practical Uses For AI In Marketing and Business

Digital Marketing ROWhy? ·

2025/04/24

Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they help your bottom line? This week, Shannon and Krystal talk about these questions and more on Digital Marketing ROWhy? Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

4:15

Tip Tuesday: Blogs Are The Unsung Heroes Of The...

Digital Marketing ROWhy? ·

2025/04/22

Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

4:37

Tip Tuesday: The Importance Of Tracking Engagement...

Digital Marketing ROWhy? ·

2025/04/15

Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions.. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

31:26

How Cannabis Brands Can Attract New Customers In 2025

Digital Marketing ROWhy? ·

2025/04/10

The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market. In this episode, Shannon and Krystal take a look at the current state of business for cannabis dispensaries, the shifting cannabis consumer demographics and how cannabis businesses can use digital marketing to stand out to attract new customers and retain loyal ones. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital

en-US

3:44

Tip Tuesday: How Cannabis Brands Can Stay Compliant...

Digital Marketing ROWhy? ·

2025/04/08

This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:43

Tip Tuesday: 3 Key Elements For Digital Marketing...

Digital Marketing ROWhy? ·

2025/04/01

For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

33:13

Influencer Marketing For Local Businesses

Digital Marketing ROWhy? ·

2025/03/27

Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses. And you don't need to partner with a big-name celebrity to see results. In fact, businesses see more results when they partner with influencers with smaller followings. This week, Shannon and Krystal discuss microinfluencers and nanoinfluencers, and how local businesses can get started with influencer marketing. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook

en-US

4:08

Tip Tuesday: Make Sure Your Online Business Listings...

Digital Marketing ROWhy? ·

2025/03/25

This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on listings you may not know about. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:14

Tip Tuesday: Optimize Your Online Presence For Voice...

Digital Marketing ROWhy? ·

2025/03/18

Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

30:59

How To Create Engaging Content For Social Media

Digital Marketing ROWhy? ·

2025/03/13

You know that you need to create content that engages people on social media — but how do you do that? This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa Weirick for a conversation about how businesses can cut through the clutter of social media to beat the algorithm and engage audiences. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy

en-US

3:34

Tip Tuesday: The Power Of Data Visualization

Digital Marketing ROWhy? ·

2025/03/11

This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:44

Tip Tuesday: Less Is More On Social Media

Digital Marketing ROWhy? ·

2025/03/04

Happy Tip Tuesday! This week, Shannon Allen shares a tip from Joe Kuharic, social media specialist at FDS, about how less can be more on social media. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

30:20

Building Your Social Media Strategy For 2025

Digital Marketing ROWhy? ·

2025/02/27

Algorithm updates. Changes in content moderation policies. Platforms shutting down, then coming back. Even though we're only 2 months in to 2025, it's been a busy year for social media platforms. But what does that mean for businesses? Is it even worth it to invest time in Meta anymore? What kind of content even resonates? That's the topic of discussion this week. Krystal Vivian is joined by FDS social media specialists Joe Kuharic and Melissa Weirick to talk about how to update your business's

en-US

2:29

Tip Tuesday: The Key To Effective SEM Ad Copy

Digital Marketing ROWhy? ·

2025/02/25

For this week's Tip Tuesday, Shannon shares a tip from Katie Houser, senior campaign specialist, about the importance of SEM ad copy and how to stand out. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

4:25

Tip Tuesday: This Is The Key To Effective Video Ads

Digital Marketing ROWhy? ·

2025/02/18

Happy Tip Tuesday! This week, Krystal Vivian shares a tip from Angela Todd, senior digital marketing consultant at FDS, about the power of emotion in video ads. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

25:26

We've Officially Reached The OTT Tipping Point

Digital Marketing ROWhy? ·

2025/02/13

It's happened — more people are watching streaming video (OTT/CTV) than broadcast TV. What does that mean for advertisers? Shannon and Krystal discuss the tipping point, how advertisers should be thinking about OTT/CTV in 2025 and how to track the ROI. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:25

Tip Tuesday: Why The Consumer Should Be The Center Of...

Digital Marketing ROWhy? ·

2025/02/11

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about the importance of consumer-centered marketing. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

191 results

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