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PODCAST

Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

business design

All Episodes

53:35

The Role of Storytelling in Your Email Marketing

Profit Is A Choice ·

2024/06/30

264: The Role of Storytelling in Your Email Marketing With me today is Kamala Nair. Kamala is a meticulous copywriter, a brand voice expert, and a published novelist with more than 20 years of professional writing experience. Our focus today will be on email messaging surrounding your conversion and nurture campaigns. Listen in as we talk about the importance of storytelling in your messaging. Topics Mentioned: Email Marketing Storytelling Conversion Campaigns Vulnerability In Business

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38:37

Your Financial Personality Impacts Your Decisions

Profit Is A Choice ·

2024/06/16

263: Your Financial Personality Impacts Your Decisions Joining me today is Gary Arblaster of Arblaster Consulting. Gary is a finance expert, and he is on a journey to help us recognize our mindset around money and communications. He has created an assessment called the 41 Financial Personality Assessment, which is a tool that links personality traits to financial choices. We're going to talk about money, individual wiring, and how that affects our decision-making and communication around money today

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48:08

Big Thinking Big Results

Profit Is A Choice ·

2024/06/03

262: Big Thinking Big Results On the podcast today is Andrea Liebross. She's a business and life coach who works with high-achieving women entrepreneurs. She's the host of the podcast “Time to Level Up”, and just published a fantastic book called She Thinks Big. We're going to be talking about intention, integration, priorities, and agency in our business journey in our conversation with Andrea. I'm excited to have you join us. Topics Mentioned: Strategy Fear Integration Intention

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42:04

Podcasting as a Revenue Stream

Profit Is A Choice ·

2024/05/19

261: Podcasting as a Revenue Stream With me on the podcast today is Traci DeForge. Traci has over three decades of experience in broadcast media, executive management, and consulting for Fortune 500 businesses. She is the founder of Produce Your Podcast, and she's going to be sharing with us today how creating and having your own podcast can lead to profitable results in your life and in your business. Topics Mentioned: Marketing Authenticity Leverage Key Thoughts: I think people just

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01:05:23

CFO2GO Success Story

Profit Is A Choice ·

2024/05/05

260: CFO2GO Success Story With me today is Kate Wood of Worth Preserving. Kate partners with property owners, designers, architects, trades, and others to rescue, rehabilitate, and determine what is worth preserving in historic homes and buildings. Recently, Kate completed my CFO2GO program, and the results that she has had in just a few short months have been astounding. In this episode, we're going to talk to Kate to understand a little of her journey to reclaim the love she has for her work, to

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56:08

The Power of Feasibility

Profit Is A Choice ·

2024/04/14

259: The Power of Feasibility Robyn Thomas is joining us today on the podcast. Robyn has an architecture degree from Auburn, and she has merged that education with her love of design to provide a one-stop architecture offer specializing in design completion and optimization. She calls it the master of done. I love that so much. Today we're going to delve into feasibility, what it is, why it's needed, and when is the right time for the conversation around it. Enjoy the podcast. Topics Mentioned:

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17:24

4 Strategies to Stop Being Underpaid

Profit Is A Choice ·

2024/03/31

258: 4 Strategies to Stop Being Underpaid I am so excited to be talking to you today. I'm actually so excited that I didn't wait and get all dolled up to be on the video part of the podcast. I decided in the middle of my work session just to stop and go ahead and share this message. So, I hope you are excited as I am, because we are going to talk about four strategies that will stop you from being underpaid. Do you know what it means to be underpaid? It means a high tolerance for low pay. I think

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42:14

Design the Life You Want

Profit Is A Choice ·

2024/03/17

257: Design the Life You Want Nicole Comis is a life and mindset coach, and she's passionate about helping driven professionals achieve their career goals without sacrificing their personal lives. She's certified by the International Coaching Federation and she's also a neurolinguistics programming master coach. Nicole's goal is for those that she works with to recognize that success comes from living a happy, healthy, and balanced life, whatever that might look like for them. If you're feeling

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09:42

One Size Does Not Fit All

Profit Is A Choice ·

2024/03/03

256: One Size Does Not Fit All One size does not fit all. Okay, I just said it. I know that's going to be hard for some of you. But in our haste to get things done, to keep moving, to provide a service, often we're looking for that shortcut to success. We're looking to ride the elevator to the top instead of taking the stairs. Today, we will explore how to choose the right offer for our company and ultimately, for our customers. Topics Mentioned: Templates Metrics Problem Solving

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40:31

Ignite Your Passion in Your Business

Profit Is A Choice ·

2024/02/18

255: Ignite Your Passion in Your Business With me on the podcast today is Jacqueline Green of Behind the Design company. Jacqueline is a coach, and she helps people move from a hobby into the business that they want that can be profitable. We're going to have a very robust conversation today on how to identify areas that we're passionate about and how to give ourselves the freedom to move from one direction to another, not to stay stuck. I hope you enjoy the podcast. Topics Mentioned: Passion

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15:38

CFO2GO for Your Business

Profit Is A Choice ·

2024/02/04

254: CFO2GO for Your Business On the podcast today, we're going to consider the work of a CFO or a chief financial officer. Given that most of our businesses are too small to hire this as a full-time position, we've begun to see the rise of fractional offerings in this space. Today, we're going to talk about what a CFO does, and if you need one. Topics Mentioned: Financial Planning Budgets CFO Metrics Key Thoughts: What does it mean to hire fractional? It means to share time. So that's

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38:49

Removing Fear from Video in Your Business

Profit Is A Choice ·

2024/01/21

253: Removing Fear from Video in Your Business Joining me today is Jasmin Bryant with Fear No Video. Jasmin has had a very varied background. She has worked in television, as an actress, and in the news. She is going to share with us today how we can show up on video without fear. One of the things that Jasmin and I are going to focus on is how to remove some of the self-talk that we have before we ever do it, how to get ourselves ready to go on video, and how to make sure that the message is

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13:55

The Intersection of your Financial and Strategic Plans

Profit Is A Choice ·

2023/12/31

252: The Intersection of your Financial and Strategic Plans On the podcast today, we're going to be talking about the intersection of your financial plan and your strategic plan. It's not enough to have one or the other. We really need them in combination to make our business as healthy as possible. So, listen in as we talk about that overlap between the two. Topics Mentioned: Cost to everything Ability to evaluate and prioritize Budgets and financial systems support Strategy first

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01:07:35

Year End Wrap Up

Profit Is A Choice ·

2023/12/17

251: Year End Wrap Up Joining me on the podcast today is Ceil DiGuglielmo. You probably recognize Ceil as she has been with me multiple times since 2018. She is the owner of the Curtains and Soft Furnishings Library and the host of the Sew Much More podcast. Every year, Ceil and I get together to talk about what has happened over the last year. We share our business and life experiences, our highs, our lows, what we're most proud of, and what we're looking forward to the next year. We hope that

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49:27

Financials are the Foundation to Work Life Balance

Profit Is A Choice ·

2023/12/10

250: Financials are the Foundation to Work Life Balance Joining me on the podcast today is Val Duvick. She is the owner of Val Marlene Creative. She is a Profit First coach and a business coach for those in creative industries. We're going to have so many awesome things to talk about today including Profit First, what it is like to be a creative, how to balance the energy between our left logical side and right creative side, as well as how to get to a happy, medium place where our financials are

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14:24

5 Financial Mistakes Made at Year End

Profit Is A Choice ·

2023/12/03

249: 5 Financial Mistakes Made at Year End On the podcast today, we're going to be talking about the five mistakes that business owners make at the end of the year. I want you to listen in and see if you are finding yourself falling into any of these traps so that you still have time to do something different. Topics Mentioned: Cash flow Budgets Debt Key Thoughts: I would say nine times out of ten, we're more likely to overspend a budget than to underspend a budget if we're not

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53:13

All Roads Can Lead to Profit

Profit Is A Choice ·

2023/11/26

248: All Roads Can Lead to Profit Today, I am excited to offer you a replay of an episode that I did back in 2018 with Mike Michaelowicz. You may know Mike, he is the author of a large number of books from Profit First to Clockwork to Surge, The Toilet Paper Entrepreneur , and The Pumpkin Plan. Mike and I had a really awesome conversation about how all roads can lead to profit if you set the correct coordinates. I really thought that as we're wrapping up this year, things have been shifting, they're

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37:53

Using Debt Strategically in Your Business

Profit Is A Choice ·

2023/11/12

Joining me on the podcast today is Danielle Hendon. She is the owner of Four Corners CFO. Danielle loves to take big business ideas and break them down to support small businesses to reach that next goal, to grow and scale, or to just wrap their arms around their business. We're going to have a really great conversation today focusing on debt, such as good debt versus bad debt. Topics Mentioned: Debt Intentionality Understanding your financials Key Thoughts: Honestly, the difference

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27:53

Creating Good Financial Systems

Profit Is A Choice ·

2023/11/05

246: Creating Good Financial Systems Joining me today is Kelcee Sparks with Elite Ops, and we are going to be talking about financials. This is always one of my favorite topics to talk about, and so I'm excited to see and to hear the questions that she has for me. Topics Mentioned: Basic financial concepts Understanding your financials Strategic planning Profit First Key Thoughts: The first is I think every business owner should understand their major anchor points, especially from a P&L

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50:20

Investing in Yourself to Build Your Business

Profit Is A Choice ·

2023/10/22

245: Investing in Yourself to Build Your Business Joining me on the podcast today is Amanda Scotto, principal designer and owner of AMA Designs and Interiors in New Jersey. Amanda is a client of mine, and she is going to be sharing her journey starting with where she began, some of her early successes and pivots that she's had in her business, and challenges that she's encountered. She is very transparent, and freely shares with us, giving us an opportunity to learn about resilience, planning, and

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149 results

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