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PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:12:04

The Most Neglected LinkedIn Profile Section: 3 Tips...

The LinkedIn™ Branding Show ·

2025/03/06

IN THIS EPISODE:Is it time to polish your LinkedIn profile? We cover one major area that many of us undervalue and undersell ourselves. Learn tips to optimize your position yourself with these multiple actionable updates we use in our client and speaking/training work. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:08:31

How to Earn a LinkedIn Top Voice Badge: Latest...

The LinkedIn™ Branding Show ·

2025/02/27

IN THIS EPISODE: Do you see others with a blue LinkedIn Top Voices badge on their profile and wonder: how do they get that, what does it mean and how can I earn one? Today's quick tip episode shares the new changes by LinkedIn on the Top Voice program, and better yet, if you have FOMO, we set the record straight with these deeper strategies. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn

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00:12:39

How Often Should You Post on LinkedIn? Our 3-Step...

The LinkedIn™ Branding Show ·

2025/02/20

IN THIS EPISODE: How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the radar of those you're here to serve?In this episode, we share the best starter strategy to get going and stay consistent at a pace and timeline that fits your personal and professional goals.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and

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00:14:38

How to Leverage In-Person Events Using LinkedIn:...

The LinkedIn™ Branding Show ·

2025/02/13

IN THIS EPISODE: Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happen before, during, and after each event. In this episode, we share our recent stories, strategies, and tips on how to leverage in-person events for your brand and build relationships on Linkedin and beyond.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy,

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00:15:40

How This Four-Step Branding Roadmap Can Powerfully...

The LinkedIn™ Branding Show ·

2025/02/06

IN THIS EPISODE: Feeling off track on Linkedin and your personal brand? It's likely time for foundational clarity to "recalculate" your goals, positioning, messaging, visibility and more. In this episode, continuing in our "fresh start focus," we share the launch of Michelle B Griffin's new Amazon best-seller, Position Yourself and the first of her Own Your Lane® personal branding book series. Learn the four steps of the Own Your L.A.N.E. roadmap, how this works for

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00:17:30

How to Ensure Your Digital Twin Make The Best First...

The LinkedIn™ Branding Show ·

2025/01/30

IN THIS EPISODE:Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you show up in your brand should be seamless. We share exactly how to create your "digital twin," as MJR says, so that you can be the same online as offline. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author, and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn

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00:14:38

Have You Drifted (or Evolved) In Your Personal Brand?...

The LinkedIn™ Branding Show ·

2025/01/23

IN THIS EPISODE: As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feeling off track in your branding, content, connections, and LinkedIn in general, this episode brings you back to basics. Learn how to reevaluate your profile and presence to accelerate you in the new year and beyond. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit &

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00:11:41

How to Accelerate Your Brand on LinkedIn in 2025: Our...

The LinkedIn™ Branding Show ·

2024/12/19

IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:12:51

How Unfollowing 'Pages & People' Can Freshen Up Your...

The LinkedIn™ Branding Show ·

2024/12/12

IN THIS EPISODE: Did you know LinkedIn takes clues from the pages, people, and content you follow, and that directly impacts your feed? In this episode, we share our recent examples of pruning down our lists to "repopulate" the content and people that appear in our feeds.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:14:45

How to Write a Compelling LinkedIn About Section: Our...

The LinkedIn™ Branding Show ·

2024/12/05

IN THIS EPISODE: Is it time to refresh your LinkedIn About section? In this episode, we share our best positioning, branding, and writing tips to make yours 'pop' and communicate who you are in a way that feels aligned and memorable. Happy writing! CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:25:14

The LinkedIn Branding Book Turns 2: Our Updated Tips...

The LinkedIn™ Branding Show ·

2024/11/28

IN THIS EPISODE: For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the strategic tips to start putting yourself out there and getting visible for your work and ideas. (check out the video episode in the link below) CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites

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00:19:40

How to Use The Brand Clarity Trifecta™️for Your...

The LinkedIn™ Branding Show ·

2024/11/21

IN THIS EPISODE: Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If your profile is lackluster you maybe be missing out on your full potential and industry opportunities you desire. We share the Brand Clarity Trifecta for the top areas to instantly update and feel clear, confident and credible with your profile. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and

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00:15:28

How the 'Small Wins Strategy' Keeps You Motivated and...

The LinkedIn™ Branding Show ·

2024/11/14

IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it can be discouraging when you're not getting the desired traction. In this episode, we share stories and simple tips so you can reset and ramp up using our 'Small Wins Strategy" on LinkedIn.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn

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00:14:25

Are You "OverBranding" On LinkedIn (With AI) for Your...

The LinkedIn™ Branding Show ·

2024/11/07

IN THIS EPISODE: We now have access to AI tools that are faster, cheaper, and easier than ever before to enhance our branding on LinkedIn. With innovation comes a cost to your branding efforts. We share how and why you can be off-putting to your ideal audience and our quick tip for generating real-deal (and time-friendly/cost-effective) branding assets. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit

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00:14:08

How Becoming a "LinkedIn Giver" Helps You Become the...

The LinkedIn™ Branding Show ·

2024/10/31

IN THIS EPISODE: With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience? It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise. We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for

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00:20:08

LinkedIn Direct Messages: Best (and Worst) Practices...

The LinkedIn™ Branding Show ·

2024/10/24

IN THIS EPISODE: Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

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00:12:25

Does the LinkedIn Verification Badge Matter? Pros and...

The LinkedIn™ Branding Show ·

2024/10/17

IN THIS EPISODE: We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what point in this week's actionable episode. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for

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00:11:21

Does Content Scheduling Help You Win On LinkedIn? Our...

The LinkedIn™ Branding Show ·

2024/10/10

IN THIS EPISODE: Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

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00:16:13

How to Recalculate Your LinkedIn Content Analytics:...

The LinkedIn™ Branding Show ·

2024/10/03

IN THIS EPISODE: Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data. Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, other important metrics, and two top tips to "recalculate" your mindset and motivation to keep going on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The

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00:16:58

The Brand Squared Content System: Our Simple and...

The LinkedIn™ Branding Show ·

2024/09/26

IN THIS EPISODE: What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to attract the right people. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for

en

185 results

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