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PODCAST

Future Fuzz - The Digital Marketing Podcast

Justin Campbell

Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

business marketing

All Episodes

00:23:28

Ep. 112 - Banking and Retail - United by Data - James...

Future Fuzz - The Digital Marketing Podcast ·

2025/07/23

In this episode of Future Fuzz, Justin sits down with James House, Chief Commercial Officer at Reward, a global leader in customer engagement and commerce media. James shares how Reward sits uniquely at the intersection of banking and retail, helping major banks and global brands turn transactional data into actionable insights. From driving personalized marketing to fostering loyalty through data-driven cashback programs, James explains the power of precision in digital marketing. He also unpacks

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00:30:59

Ep. 111 - Why Mobile Video Crushes Traditional TV -...

Future Fuzz - The Digital Marketing Podcast ·

2025/07/16

In this episode of Future Fuzz, Justin sits down with Stephen Upstone, Founder and CEO of LoopMe, a pioneer in mobile video advertising and AI-powered brand performance. With over two decades of experience, Stephen discusses how mobile video is outperforming TV advertising, the power of mid-funnel metrics, and the transformative role of AI in ad tech. From his early days selling an AI company to Adobe to LoopMe’s recent acquisition of Chartboost, Stephen shares actionable insights on real-time

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00:29:25

Ep. 110 - Beyond the Pitch Deck Illusion - Reggie James

Future Fuzz - The Digital Marketing Podcast ·

2025/07/09

In this episode of Future Fuzz, Justin chats with Reggie James, a seasoned digital strategist and founder of Digital Clarity. Reggie brings over 25 years of experience advising ambitious B2B tech and fintech companies on how to drive sustainable growth, navigate digital transformation, and make marketing actually work.Together, they unpack why most companies still fall for glossy agency pitch decks, the real reason buyers ghost after demos, and how to cut through with strategic clarity and

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00:24:08

Ep. 109 - Mid-Funnel Magic: Vanessa Confessore...

Future Fuzz - The Digital Marketing Podcast ·

2025/07/02

In this episode of Future Fuzz, Vanessa Confessore, VP at Nativo, explores the evolution of leadership, workplace dynamics, and customer engagement in the post-pandemic era. She shares how modern leaders can bridge the gap between strategy and execution, the role of curated experiences in B2B success, and the increasing importance of video and mid-funnel content in digital marketing. Vanessa also offers heartfelt insights on balancing parenting with a demanding career and how generational shifts are

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00:24:24

Ep. 108 - Behind the Curtain at Veed.io - Samuel Beek

Future Fuzz - The Digital Marketing Podcast ·

2025/06/25

In this episode of Future Fuzz, Justin sits down with Samuel Beek, Chief Product Officer at Veed.io, to discuss how product-led growth, a culture of rapid iteration, and accessible AI tools are reshaping the video creation landscape. From building with speed to scaling a global video editing platform, Sam dives into Veed’s mission to make high-quality video content creation effortless for everyone - from beginners to power users.Sam also shares candid insights about the realities of building in

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00:30:59

Ep. 107 - Automate, Don’t Replace, Your Spreadsheets...

Future Fuzz - The Digital Marketing Podcast ·

2025/06/18

In this episode of Future Fuzz, Justin sits down with Hannah Recker, Head of Growth Marketing at Coefficient, to explore how one of the most common workplace tools - spreadsheets - can be transformed into live, automated dashboards without writing code or relying on data teams. Hannah shares how Coefficient grew from 40 to 600,000 users in just two and a half years, why they're betting big on spreadsheet-native workflows, and what it takes to build a product-led, community-driven brand in today’s

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00:25:02

Ep. 106 - Poke the bear....carefully. How to nail...

Future Fuzz - The Digital Marketing Podcast ·

2025/06/11

In this episode of Future Fuzz, Justin welcomes Margaret Sikora, CEO of Woodpecker, and Jakub, Customer Success Manager, for a deep dive into the rapidly evolving world of cold email outreach. Together, they unpack why infrastructure is now a critical factor in successful campaigns, how outdated practices like "spray and pray" are sabotaging sender reputations, and why personalization without true market-fit is a waste of effort - even in the AI age. They also critique outreach tactics,

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00:27:24

Ep. 105 - Cancel a Missile, Make an Ad - Neil Davidson

Future Fuzz - The Digital Marketing Podcast ·

2025/06/04

In this episode of Future Fuzz, Justin speaks with Neil Davidson, CEO of London-based creative agency HeyHuman. They dive deep into the future of creativity in advertising, exploring how generative AI is reshaping agency roles, what the future of content creation looks like, and how smaller, nimble teams might outmaneuver larger agencies. Neil also shares his personal journey of repositioning HeyHuman, integrating behavioral science into strategy, and how neuroscience has influenced their creative

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00:28:39

Ep. 104 - Why Sales Thinks Marketing is Useless - and...

Future Fuzz - The Digital Marketing Podcast ·

2025/05/28

In this episode, Justin speaks with Will Williamson, Director and Founding Member of JDR Group, a top-tier UK-based digital marketing agency and elite HubSpot partner. Drawing on over two decades of experience transforming sales and marketing strategies, Will unpacks the persistent disconnect between sales and marketing, and how his proprietary six-step system helps align both functions to drive measurable growth. From myths around sales-readiness to the future of video content and AI’s role in

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00:27:51

Ep. 103 - Jobs To Be Done - Jim Kalbach

Future Fuzz - The Digital Marketing Podcast ·

2025/05/21

Justin is joined by Jim Kalbach - author, speaker, and leading voice in strategy and innovation - to demystify Jobs to Be Done (JTBD), a powerful framework that's still underutilized in the marketing world. Jim explains how JTBD moves beyond traditional product thinking by focusing on the core outcomes customers seek to achieve, whether in daily life or professional settings. He shares actionable ways JTBD can drive innovation, align cross-functional teams, and sharpen customer focus.Whether

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00:32:49

Ep. 102 - From Designer to Dealmaker - Karl Loudon

Future Fuzz - The Digital Marketing Podcast ·

2025/05/14

In this inspiring episode of Future Fuzz, host Justin Campbell speaks with Karl Loudon, a former designer turned serial entrepreneur and now a commercial leader at Rise at Seven. Karl recounts his remarkable journey from running a boutique design studio to leading successful exits from three agencies and helping generate over £20 million in annual revenue. He reflects on embracing failure, finding his strength in client relationships, and the value of mentorship.Karl introduces the concept of

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00:32:51

Ep. 101 - Communication Isn’t About the Trend -...

Future Fuzz - The Digital Marketing Podcast ·

2025/05/07

In this episode Justin speaks to Julian Walker, the dynamic Group Managing Partner at Instinctif Partners, a firm at the forefront of insight-led communications. With a passion for unlocking potential, Julian’s leadership fuels transformation, not just within his incredibly talented teams at Instinctif and Truth Consulting, but across the clients and brands they serve. His work is defined by a strategic blend of external communications, social engagement, and leadership that drives meaningful,

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00:32:33

Ep. 100 - Why so many brands are boring - Marcus Foley

Future Fuzz - The Digital Marketing Podcast ·

2025/04/30

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠⁠⁠In this episode, Marcus, Co-Founder of Tommy, shares how his global digital studio helps leading brands like Netflix, TikTok, and Amazon Prime stand out in crowded markets through the power of distinctiveness. He explains why true distinctiveness goes beyond being different, how emotional connections drive brand memorability, and how cognitive neuroscience is changing the way marketers think about building lasting

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00:27:01

Ep. 99 - Why Senior Teams Deliver Better Work - Ben...

Future Fuzz - The Digital Marketing Podcast ·

2025/04/23

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠⁠In this episode, Ben Lilly, Co-Founder of Giant Leap Digital, reveals how his senior-led, remote-first agency is redefining how luxury and finance brands connect with high-net-worth audiences. He shares why empowering experienced talent leads to better outcomes, how traditional agency models fall short, and what the $65 trillion wealth transfer means for marketers.Ben also explores China’s rise as a luxury leader, the

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00:32:16

Ep. 98 - From Burnley to 10 Million Views - Morgan...

Future Fuzz - The Digital Marketing Podcast ·

2025/04/16

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠In this episode, Morgan Ratcliffe, Co-Founder and Managing Director of Notist, unpacks how B2B companies can stand out in a digital world that favors boldness and storytelling. From launching the agency with his brother in a spare room to generating millions of views and driving 8-figure revenue for clients, Morgan shares how he’s turning outdated B2B marketing playbooks on their head.He dives into the power of

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00:26:08

Ep. 97 - The Psychology Behind B2B Buying - Eoin Rodgers

Future Fuzz - The Digital Marketing Podcast ·

2025/04/09

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠In this episode, Eoin Rodgers, Chief Marketing Officer at Atomic, breaks down what it really takes to connect with B2B buyers in a complex, ever-evolving marketplace. With nearly two decades of experience and deep specialization in European go-to-market strategy, Eoin reveals why many B2B tech companies—especially those expanding from the US into Europe—get buyer insights wrong, and how to fix it.He shares how Atomic uses

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00:28:18

Ep. 96 - Your next customer will be an AI Agent -...

Future Fuzz - The Digital Marketing Podcast ·

2025/04/02

Book a call with Justin on how to get into⁠⁠⁠⁠⁠ business video podcasting ⁠In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are missing through the eyes of your audience. Andy also explores the rise of “non-human visitors”—AI agents that

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00:38:24

Ep. 95 - Stop Wasting Half Your Ad Budget - Steffen...

Future Fuzz - The Digital Marketing Podcast ·

2025/03/26

Check out Dreamdata.io for your free trial!In this episode, Steffen Hedebrandt, CMO and co-founder of Dreamdata, discusses how B2B companies can solve the complex challenge of marketing attribution. He explains how Dreamdata connects siloed data to reveal which campaigns actually drive revenue, offering marketers a clear picture of long, multi-touch customer journeys. Steffen also shares insights on audience targeting, real-time buying signals, and how AI is being integrated meaningfully into the

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00:36:19

Ep. 94 - AI-Powered LinkedIn Outreach That Works -...

Future Fuzz - The Digital Marketing Podcast ·

2025/03/19

Book a call with Justin on how to get into⁠ business video podcasting In this episode, Aleksandar Besarovic, CEO of AIMFOX, joins us to discuss the future of LinkedIn outreach. Aleksandar shares his journey from cold email and SMS campaigns to building AIMFOX, a LinkedIn automation tool designed to enhance networking without violating platform rules. He breaks down best practices for cold outreach, how to avoid getting flagged, and why authenticity is key to making real connections. Plus, insights

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00:25:48

Ep. 93 - AI agents in Sales - Frank Sondors

Future Fuzz - The Digital Marketing Podcast ·

2025/03/12

Book a call with Justin on how to get into ⁠business video podcasting ⁠In this episode, Frank Sondors, CEO and co-founder of SalesForge, breaks down how AI-driven sales execution is reshaping outbound strategy. Frank shares how SalesForge’s AI agent enhances cold outreach, optimizes email personalization at scale, and increases response rates—all while keeping human sales reps at the center of the process.He explains why email deliverability is the biggest challenge in outbound sales, how to

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