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PODCAST

Future Fuzz - The Digital Marketing Podcast

Justin Campbell

Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

business marketing

All Episodes

00:23:32

Ep. 139 - From Stage to Strategy: ABM Unlocked -...

Future Fuzz - The Digital Marketing Podcast ·

2025/11/28

In this episode, Vince Quinn sits down with Brianna Miller, Director of Demand Generation at Cohere Health, to break down what really makes ABM campaigns effective in long-cycle, high-stakes B2B healthcare. Brianna shares how she segments a tiny, complex market of health insurers, balances deep personalization with scalable strategy, and builds ABM programs that influence pipeline—without annoying decision-makers.They also dive into Brianna’s public speaking journey, why she believes in teaching

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00:21:15

Ep. 138 - Global Growth starts with Local Trust -...

Future Fuzz - The Digital Marketing Podcast ·

2025/11/26

In this episode, Vince Quinn chats with Wally Pinkard, Vice President of Marketing at the World Trade Center Institute (WTCI) in Baltimore, about how international business really happens — not just via websites but through deep networks, human connections and cultural fluency. Wally breaks down how his team helps local mid‑Atlantic businesses tap global opportunities, why soft skills and relationships matter in trade, and how you build a global outlook without losing local relevance.Guest

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00:23:03

Ep. 137 - Rap, Revenue, and Real Discovery - David Morse

Future Fuzz - The Digital Marketing Podcast ·

2025/11/21

In this episode, host Vince Quinn welcomes David Morse, CEO of DMo Worldwide, former Chief Revenue Officer of Cambridge Mobile Telematics, and author of The Heart of the Sale, to explore how marketing and sales should connect through the funnel. David explains why effective discovery is the foundation of complex enterprise sales, how marketing can deliver 80% of what sales needs (leaving the personalization to sales), and how “signal‑management” (market, account, person‑level signals) is critical in

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00:23:47

Ep. 136 - New Customers, Not New Tricks - Sam Piliero

Future Fuzz - The Digital Marketing Podcast ·

2025/11/19

In this episode, host Vince Quinn welcomes Sam Piliero to explore how advertising strategy must evolve to serve today’s digital‑brands. Sam explains his agency’s focus on one‑to‑$10 million e‑commerce companies, how his three‑step “M3 Method” underpins their media buying and execution, and why spending ad budget on new customer acquisition (rather than over‑servicing existing/engaged audiences) is a critical shift. He also discusses how founder‑led content drives growth, how he built his agency

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00:21:25

Ep. 135 - How Consultants Diagnose Business Blind...

Future Fuzz - The Digital Marketing Podcast ·

2025/11/14

In this episode of Future Fuzz, Vince Quinn speaks with Stuart Jackson, Vice Chairman of L.E.K. Consulting, about the intersection of problem-solving and people skills in consulting. Stuart shares insights from his four-decade journey at L.E.K., from joining when it was a 10-person startup to helping it become a global force. He breaks down how L.E.K. identifies critical moments in a business, crafts tailored solutions, and fosters internal trust and collaboration. The episode also dives into

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00:23:10

Ep. 134 - Creating a Category from Scratch - Vidya Drego

Future Fuzz - The Digital Marketing Podcast ·

2025/11/12

In this episode of Future Fuzz, host Vince Quinn sits down with Vidya Drego (VP of Marketing at SmithRx) to explore how you create a new category in a highly regulated, complex industry. Vidya shares how SmithRx is positioning itself as the alternative to legacy pharmacy benefits managers (PBMs), how she transitioned from big‑company marketing roles to a smaller challenger brand, and how the marketing team is educating the market from scratch—starting with explaining problems people didn’t even know

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00:22:03

Ep.133 - Digital Twins for Real‑World Airports -...

Future Fuzz - The Digital Marketing Podcast ·

2025/11/08

In this episode of Future Fuzz, Vince Quinn is joined by Arvindh Lalam, CEO of nCorium, to explore how digital twins are transforming airport experiences. From reducing passenger stress to helping operators optimize service flow, Arvindh shares how real-time data and sensor fusion technology are reshaping physical environments—starting with some of the world’s most complex spaces: airports.Discover how nCorium delivers predictive insights, enhances user journeys, and even guides passengers to the

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00:24:31

Ep. 132 - From Webinar to Revenue Machine - Megan...

Future Fuzz - The Digital Marketing Podcast ·

2025/11/05

In this episode of Future Fuzz, host Vince Quinn sits down with Megan McDonagh, Director of Revenue Marketing at Celigo, to unpack how virtual touchpoints, like webinars, newsletters, and gated content, can drive serious revenue when used right. Megan shares Celigo’s unique approach to planning and scaling content, how they repurpose webinars into multi-channel assets, and why it’s essential to understand the full customer journey rather than just the final click. Packed with real-life tactics, tech

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00:21:35

Ep. 131 - Scale, Chill or Kill: Marketing Data -...

Future Fuzz - The Digital Marketing Podcast ·

2025/10/31

In this episode of Future Fuzz, we dive deep into marketing attribution with Scott Desgrosseilliers, Founder and CEO of Wicked Reports. With over a decade of experience and billions in ad spend analyzed, Scott reveals how most marketers are relying on broken data, and what to do about it. He introduces the Five Forces Framework, explains why ad platforms over-credit themselves, and breaks down his practical “Scale, Chill, or Kill” methodology to guide data-driven decisions that fuel real growth.If

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00:27:00

Ep.130 - Bots Are Stealing Your Ad Budget - Rich Kahn

Future Fuzz - The Digital Marketing Podcast ·

2025/10/29

In this episode of Future Fuzz, host Vince Quinn sits down with Rich Kahn, CEO and Co‑Founder of Anura.io — a leading ad‑fraud detection platform. Rich walks us through how ad fraud works (bots, malware, human fraud farms), the sheer scale of the problem (up to ~22% of digital ad spend is fraud), how marketing teams should recognise when they’re under attack, and practical steps to protect campaigns and restore clean data. A crucial listen for any marketer buying digital media who needs to get ahead

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00:23:57

Ep. 129 - Trades + AI = Growth - Rachel Truair

Future Fuzz - The Digital Marketing Podcast ·

2025/10/24

In this episode of Future Fuzz, host Vince Quinn welcomes Rachel Truair, CMO at Simpro, a leading field service management software company with over $200M in ARR. With 15+ years of marketing experience from startups to Fortune 100s, Rachel shares how Simpro is transforming the trades, like HVAC, plumbing, and electrical industries, into efficient, tech-enabled businesses. She discusses the impact of AI across operations and marketing, from AI-powered work notes and email agents to chatbots, and

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00:23:21

Ep. 128 - How to get Booked as a Top Speaker - Maria...

Future Fuzz - The Digital Marketing Podcast ·

2025/10/22

In this episode of Future Fuzz, Justin speaks with Maria Franzoni, a renowned international speaker bureau owner and agent with over 23 years of experience. They dive into her new book The Bookability Formula, breaking down the essential traits and strategies that separate the top 1% of bookable speakers from the rest. From relevance and memorability to ego management and storytelling, Maria shares the science, and math, behind building a thriving speaking career.Guest BioMaria Franzoni is a leading

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00:27:24

Ep. 127 - AI-Powered Salon Business Boost - Liz McKeon

Future Fuzz - The Digital Marketing Podcast ·

2025/10/17

In this episode of Future Fuzz, Justin speaks with Liz McKeon, renowned salon business expert, bestselling author, and award-winning speaker, about building high-performance service businesses with empowered teams, robust cash flow, and work-life balance. Liz shares her journey from beauty professional to business turnaround expert, why emotional connections are central to customer retention, and how her latest venture, Aura 300, is leveraging AI to revolutionize the professional services industry

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00:22:47

Ep. 126 - Content Strategy Beyond Content Puke - Tom...

Future Fuzz - The Digital Marketing Podcast ·

2025/10/15

In this episode of Future Fuzz, host Justin Campbell talks with Tom Telford, Chief Digital Officer at Clarity Global, about bridging the often-neglected gap between reputation-building and performance marketing — what Tom calls “the missing middle.” They dig into how integrating communications, content, public affairs, and SEO leads to more unified brand storytelling, better audience engagement, and overall stronger outcomes for both brand & bottom line. The conversation also explores the

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00:14:57

FUTURE FUZZ - DMEXCO Podcast Special 2025

Future Fuzz - The Digital Marketing Podcast ·

2025/10/10

In this episode of Future Fuzz, host Justin brings you a special edition live from DMEXCO in Cologne, Europe’s leading digital marketing and tech conference. Featuring a series of interviews with top voices from across the industry, this episode captures the latest innovations shaping digital experiences, ad tech, data privacy, and retail media.You’ll hear from leaders at Contentful, Ogury, ZItcha, and a digital out-of-home (VIOOH) advertising company, sharing insights on how brands are adapting to

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00:24:11

Ep. 124 - The Survival Engin that Kills Growth -...

Future Fuzz - The Digital Marketing Podcast ·

2025/10/10

In this episode, James Johnson, founder of Peer Effect, shares the critical mindset shifts founders must make to scale successfully from $1M to $10M and beyond. He unpacks his "Survival to Success Engine" framework and the three toxic rules that drive burnout—“Do more, go faster, self-sacrifice.” James explains how many founders unknowingly stick with survival behaviors that once helped them but now harm their business and well-being. From founder fatigue to team disconnection, James shows

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00:27:03

Ep. 123 - Relationships Are Your Real Sales Strategy...

Future Fuzz - The Digital Marketing Podcast ·

2025/10/08

In this episode of Future Fuzz, host Vince Quinn chats with Doug C. Brown, a veteran sales strategist and CEO of CEO Sales Strategies. Doug shares insights from over 40 years of sales experience, exploring the mindset required to achieve predictable revenue growth. Learn how to define truthful goals, track the right metrics, overcome resistance to change, and harness the power of strategic content (like video podcasts) to build trust, credibility, and lasting business relationships.Guest BioDoug C

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00:30:43

Ep. 122 - The Stock Strategy Behind 12K Users - Sean...

Future Fuzz - The Digital Marketing Podcast ·

2025/10/03

The Stock Strategy Behind 12K Users and Why CEO's must be on camera.In this episode of Future Fuzz, host Vince Quinn interviews Sean Tepper, founder and CEO of Tykr, about the power of trust-building through content. Sean shares his background in tech and investing, the origins of Tykr, and how a robust content strategy helps the platform drive engagement, confidence, and community. You’ll hear how repurposed video content fuels podcasts and social presence, why genuine tone matters, and how

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00:33:44

Ep. 121 - How Gaming became the next Hollywood -...

Future Fuzz - The Digital Marketing Podcast ·

2025/10/01

In this episode, Vince Quinn chats with Berkley Egenes, Chief Marketing Growth Officer at Xsola, about marketing lessons from the ever-evolving gaming industry. Berkley breaks down how Xsola simplifies global video game commerce through localized payment solutions, seamless in-game purchasing, and white-label integration. He shares insights on scaling indie games, reacting to regulatory shifts, enabling user acquisition, building community, and bridging brands into gaming culture.Guest BioBerkley

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00:19:53

Ep. 120 - Challenger Brands, Big Wins - Casey Bright

Future Fuzz - The Digital Marketing Podcast ·

2025/09/27

In this episode of Future Fuzz, Vince Quinn sits down with Casey Bright, Senior Director and Head of Marketing at Passport, to discuss the art of strategic brand evolution and why sustainable growth often outperforms short-term virality. Casey shares her experience repositioning Passport from a shipping provider to a full-service global e-commerce partner, detailing the rebrand, website transformation, and alignment between sales and marketing that made it possible. She explains how to create

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140 results

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