x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and

business marketing

All Episodes

52:49

Live from MAMstrong w/ Allen Fennewald

The Manufacturing Marketer ·

2025/03/20

Allen Fennewald from Gorilla 76 asks questions from the floor of MAMstrong to talk all things trade show with marketers.

en-us

46:29

All About You: Making 2025 the Year of Personal...

The Manufacturing Marketer ·

2025/03/13

This week we’re joined by content creating maverick, Jordan Yates, to talk about not the marketing, but the marketer. We all want to advance our careers – obviously you are here listening to this – but we don’t often talk about what that advancement truly looks like. So enter Jordan! She’s a Technical Solutions Manager at Noble Corporation and the creator of Jordan Yates Marketing, where she leverages her engineering background helping industrial businesses to create fun and

en-us

45:13

Digital Lessons for Your Manufacturing Showroom | IMC...

The Manufacturing Marketer ·

2025/03/06

This week we’re joined by Schuyler Van Sickle, a serial entrepreneur and the Founder & CEO of 3MERA, a company dedicated to empowering US manufacturers through quote un-quote “digital transformation” – Digital Transformation sure is a buzzword lately isn’t it folks?!We’ll we’re excited to unpack it with Schuyler!

en-us

33:55

Tailoring Your Messaging to Engineers w/ David Peterson

The Manufacturing Marketer ·

2025/02/20

Today, we’re joined by David Peterson, Director of Engineering Content at Control.com, which is the largest online community of Automation & Control Engineers. Control.com, a community from EETech, is also a sponsor for the Industrial Marketing Summit, so we’re super excited to talk with them today and see them down in Austin next week!David has done a lot of research on what engineers read/don’t read, how to best convey information to them and what their preferred sources of

en-us

42:49

Speaking Engineer | IMC Live

The Manufacturing Marketer ·

2025/02/13

This week’s topic is about what sometimes feels like speaking a foreign language: Creating technical content with the help of engineers.We’ve got two experts joining us to translate. TREW Marketing Senior Content Strategist Jamie Tokarz and Sr. Brand and Content Strategist Morgan Norris.

en-us

29:57

Assessing Your Current Marketing Mix

The Manufacturing Marketer ·

2025/02/06

Today, we’re talking about how to audit your current marketing activities. Is it worth it to continue doing them in 2025? If not, how do you justify that to leadership? Especially if it’s something “we’ve always done."We’re going to talk through a framework for assessing your current marketing mix with a mix of qualitative and quantitative factors to consider.

en-us

33:03

More on Emails w/ TJ Sheridan

The Manufacturing Marketer ·

2025/01/30

Today, we’re going to dig a little deeper into the conversation about emails we had last week, on Industrial Marketing Collective: Live. We’re going to get a little bit more tactical here.What goes into a good-looking email that gets clicks? Should you use a template, or plain text? And how should you handle your marketing email workflow? We’ve brought TJ Sheridan, designer here at Gorilla, to join the conversation.

en-us

44:18

Email Nurture w/ Nihal Shetty | IMC Live

The Manufacturing Marketer ·

2025/01/24

Email nurture campaigns are critical for keeping your brand top-of-mind with your audience, delivering personalized content that resonates, and establishing trust by sharing value-driven insights. Whether you’re nurturing leads, strengthening relationships with existing customers, or positioning your company as an industry leader, email offers an opportunity to connect on a deeper level.Today, we’ll explore the why and how behind successful nurture campaigns, from audience

en-us

22:15

How We're Looking at 2025

The Manufacturing Marketer ·

2025/01/16

Aren and Nihal talk through lessons learned in 2024 and how they're planning on approaching industrial marketing in 2025.

en-us

49:50

Ask Me Anything w/ Gorilla 76 | IMC: Live

The Manufacturing Marketer ·

2025/01/09

It’s tradition. For 3 years running now we’ve saved the final show of the year to bring a big ol’ troop of Gorillas together for a special Ask Me Anything episode.

en-us

32:03

All About Blocks

The Manufacturing Marketer ·

2024/12/19

Today, we’re joined by Randall Zaitz, Digital Creative Director at Gorilla 76, and Rui Huang, Lead Developer here at Gorilla, to talk about the move toward block-based websites in Wordpress. Why are people getting excited about it? And what does it mean for the future of your site?

en-us

43:33

Making an Impact with Marketing at a Global Company |...

The Manufacturing Marketer ·

2024/12/12

Today, we’re talking about how to make an impact with marketing at a global company. So, to help us solve this puzzle we’re welcoming Karlaa Gregory and Brittany McCall from Sumitomo Drive Technologies.

en-us

45:01

REPLAY: Social Proof Marketing Done Right | IMC Live

The Manufacturing Marketer ·

2024/12/05

With Thanksgiving cutting into our normal recording schedule, we thought we'd provide you all with a replay of an IMC Live episode from 2023.We are going to be talking about the creme de le creme of marketing: social proof. Peyton, Brendon and Allen get together to talk about why social proof is powerful in the framework of demand gen, and how it can be done right.

en-us

39:43

The Magic of the Mid-Sized Trade Show w/ Andrew...

The Manufacturing Marketer ·

2024/11/28

A lot of us have heard about the big manufacturing trade shows like The International Manufacturing Technology Show and FABTECH. Those big trade shows can provide a lot of opportunities. But for many of us, a smaller mid-sized trade show could offer higher quality opportunities, if you do it right. As we know when it comes to high-quality leads, sometimes you can do a lot with a little.So, to help us better understand the magic of the mid-sized tradeshow, we’re happy to be joined

en-us

24:06

Rebranding and Branding Refreshes w/ TJ Sheridan

The Manufacturing Marketer ·

2024/11/21

Today, we’re joined by our marketing designer TJ Sheridan to talk about how to build a strong visual brand as a marketing team without a full time designer. Branding can feel pretty daunting. What elements make up a strong visual brand? How do you know if you need to update your branding or not? What can you do yourself and what should you try to outsource?

en-us

37:45

How to Make Your SMEs into Thought Leaders on...

The Manufacturing Marketer ·

2024/11/14

Today, we’re tackling a topic that comes up in industrial marketing a lot: How do I get my SMEs to post more on LinkedIn and become industry thought leaders?Harnessing the power of organic LinkedIn from individual profiles has a lot of opportunity. After all, people want to follow people, not companies - and we know this can have a major impact on business results. We’re joined by Rich Ward of Acromat to share his story of building an organic, thought leadership-based strategy on

en-us

26:20

Reddit Marketing w/ Rich Ward

The Manufacturing Marketer ·

2024/11/07

We’ve brought Rich Ward, Marketing Manager at AcroMat, on to talk all things Reddit. He’s been using the platform to help his company bring in new leads and up their marketing game, and he’s been kind enough to share what he’s learned with us today. Let’s get into it.

en-us

29:59

All About Email

The Manufacturing Marketer ·

2024/10/31

You know them, you sometimes love them – they’re emails. Aren and Nihal dig into what makes for compelling emails that can snag you conversions. And talk about how we approach email here at Gorilla 76.

en-us

37:37

Clicks & Tricks: Designing Spellbinding Creative w/...

The Manufacturing Marketer ·

2024/10/24

Sometimes design creative has to get a little more creative. If you don’t have an ideal set of design assets, how do you build compelling design creative?Today, we’re joined by our own Marketing Designer TJ Sheridan to talk about how to use the resources at your disposal to make unique ads and overcome design barriers.

en-us

26:23

Talking Shop: Ambiguity Aversion w/ Allen Fennewald

The Manufacturing Marketer ·

2024/10/17

Today, we’re drawing on Allen’s study of conversion writing techniques to get to the root of what he and others have called ambiguity aversion, as well as some other psychological phenomena that can really help elevate your messaging. Let’s dig in.

en-us

165 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...