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PODCAST

Agency Blueprint

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

business marketing

All Episodes

22:05

Season 15 | Ep 169 | Building Resilience: Preparing...

Agency Blueprint ·

2025/01/31

How can your business stay resilient during potential economic downturns? How do you navigate both micro and macroeconomic shifts while safeguarding your business? Many businesses thrive during booms but fail due to poor adaptability when conditions change, and the only way to avoid this is by staying prepared.In this episode of The Agency Blueprint, we discuss strategies for agency owners to prepare for business sustainability during economic downturns. We explain how to build resilience through

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18:30

Season 15 | Ep 168 | Mastering Omnichannel Marketing

Agency Blueprint ·

2025/01/24

How do you effectively engage potential clients in today’s crowded market? Have you heard of omnichannel marketing? This approach integrates multiple channels into a cohesive strategy that consistently engages prospects.In this episode of The Agency Blueprint, I discuss the power of mastering the omnichannel marketing strategy in a competitive landscape. I explain the psychology behind multiple touchpoints and how they help manage customer skepticism in a saturated market.Don’t miss this episode to

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21:51

Season 15 | Ep 167 | Harnessing the Power of Data...

Agency Blueprint ·

2025/01/17

How are you harnessing the power of data analytics to achieve long-term success with your clients? Measurable business outcomes clarify performance, highlight areas for improvement, and drive sustainable client relationships.In this episode of The Agency Blueprint, we discuss the importance of harnessing data analytics as a key strategy for long-term success. We also explore the role of metrics in branding, illustrating how even creative efforts yield quantifiable benefits.Listen in to learn the

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19:52

Season 15 | Ep 166 | Developing a Comprehensive...

Agency Blueprint ·

2025/01/10

Are your clients truly set up for long-term success? A well-crafted client onboarding process can make or break your partnerships. The first 90 days are critical; they either nurture client loyalty or risk early disengagement.In this episode of The Agency Blueprint, I discuss the importance of developing a comprehensive client onboarding process to shape long-term client relationships. I share actionable strategies to build trust and exceed client expectations, ensuring they feel confident about

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23:47

Season 14 | Ep 165 | Planning for 2025

Agency Blueprint ·

2024/12/20

How are you defining success for 2025? Are you setting clear, measurable goals that are ambitious yet realistic? The right planning involves aligning your team with a vision and mission and breaking goals into manageable quarterly milestones.In this episode of The Agency Blueprint, we share a comprehensive guide to strategically planning your creative agency's success in 2025. We discuss the importance of team alignment, transparency, and performing a SWOT analysis to address challenges as they

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22:12

Season 14 | Ep 164 | Building High-Performing Global...

Agency Blueprint ·

2024/12/13

Have you considered expanding your team globally? Leveraging the full potential of your remote workforce can transform your business from a small-scale operation to a multi-million-dollar success. How do you overcome the cultural and communication barriers to build a high-performing global team?In this episode of The Agency Blueprint, I’m joined by Philip Rivers to discuss how to hire and manage overseas talent effectively. Philip is an email marketing expert and founder of a $200M

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13:44

Season 14 | Ep 163 | Account Based Marketing

Agency Blueprint ·

2024/12/06

Are you looking to target mid-market to enterprise-level clients? If so, the Account-Based Marketing (ABM) strategy might be a good fit. Unlike traditional broad outreach strategies, ABM focuses on precision, personalization, and relationship-building.In this episode of The Agency Blueprint, I discuss the effectiveness of the ABM strategy when working with high-value clients and why it’s more impactful today. I also explain the importance of understanding your ideal client persona, building detailed

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21:42

Season 14 | Ep 162 | Focusing Your Attention

Agency Blueprint ·

2024/11/22

Are you fixated on the idea that working more is the key to success? What if we told you that the key to success is not the hours you put in but about focusing your attention? You achieve better results by dedicating just 8 to 12 hours a week to a singular goal, refining processes, and creating intentional focus.In this episode of The Agency Blueprint, we discuss how focused attention leads to real progress rather than putting in more hours. We explore where the hustle culture propaganda stems from

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29:30

Season 14 | Ep 161 | Organic Search in the Modern...

Agency Blueprint ·

2024/11/15

How are you prepared to evolve your SEO and organic search as a marketing channel in this age of AI? AI is transforming organic search marketing, so it’s important for businesses to provide high-value content to meet the personalized needs of today’s customers.In this episode of The Agency Blueprint, Greg Brooks joins me to explore SEO and organic search marketing and how AI is transforming organic search marketing. Greg is an author and partner at SearchTides, a hub for all things search and SEO,

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16:56

Season 14 | Ep 160 | Data Decision Making – Marketing...

Agency Blueprint ·

2024/11/08

How do you leverage data in your agency to create effective marketing strategies? When appropriately leveraged, data in marketing can help you optimize audience targeting, campaign performance, and overall marketing outcomes.In this episode of The Agency Blueprint, I discuss how to base marketing decisions on data instead of making assumptions or shifting tactics too quickly. I also explain the importance of having a disciplined, long-term approach focused on continuous testing and small incremental

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19:23

Season 14 | Ep 159 | Data Decision Making –...

Agency Blueprint ·

2024/11/01

How are you harnessing the power of data to drive operational decisions in your creative agency? Leveraging data helps track agency performance and predict future outcomes, ensuring sustained growth.In this episode of The Agency Blueprint, we discuss how agencies can use data to streamline processes, enhance client satisfaction, and boost their bottom line. We also explain how to avoid data overload and enhance effective decision-making by focusing on fewer meaningful KPIs.Don’t miss this episode to

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28:09

Season 14 | Ep 158 | Delegation for Reluctant...

Agency Blueprint ·

2024/10/25

What’s holding you back from delegating more in your agency? Trust issues and fear of handing over control are some challenges you might face when trying to delegate. But are you aware that effectively delegating gives you time to focus on growth and sustainability?In this episode of The Agency Blueprint, I’m joined by Ashley Berghoff to explore how effective operations can transform visionary businesses. Ashlee is an MBA and systems strategist with the mind of an architect and the heart of an

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14:54

Season 14 | Ep 157 | Selling Through Stories & Models

Agency Blueprint ·

2024/10/18

How can storytelling and visual models revolutionise your sales process? Rather than being a pushy salesperson, storytelling, visual models, and educating your clients can simplify complex ideas and build genuine client relationships.In this episode of The Agency Blueprint, I discuss the power of integrating stories and visual models for agency owners to position themselves as trusted partners. I further explain how educating clients empowers them to make informed decisions and sets realistic

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22:13

Season 14 | Ep 156 | Unifying Impact, Purpose, and...

Agency Blueprint ·

2024/10/11

What drives your agency forward—financial success or something deeper? Is your passion visible in your work? Aligning impact, purpose, and mission in your agency work is a key pillar that will support you in good and challenging times.In this episode of The Agency Blueprint, we discuss how passion differentiates you in the marketplace, builds trust with prospective clients, and improves team dynamics. We explain how embracing passion, excitement, and energy will help you achieve a fulfilling

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32:55

Season 14 | Ep 155 | Managing Client Communication...

Agency Blueprint ·

2024/10/04

Are you struggling to streamline client communication and content collaboration in your agency? Having clear communication, building trust, and optimizing workflows are some strategies that can help streamline day-to-day operations and manage client expectations.In this episode of The Agency Blueprint, I’m joined by Xenia Muntean to discuss how to simplify agency operational and communication processes. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration

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24:27

Season 14 | Ep 154 | Managing Pricing Sensitivity

Agency Blueprint ·

2024/09/27

How do you handle price objections in your sales conversations? Mastering the art of addressing pricing concerns while safeguarding your profitability is essential whether you’re just starting or have years of experience.In this episode of The Agency Blueprint, I discuss actionable strategies to help you communicate the value of your agency to your clients during the sales conversation. I explain how to differentiate between marketing-qualified and sales-qualified leads in the sales process to avoid

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16:23

Season 13 | Ep 153 | Modernizing the Marketing and...

Agency Blueprint ·

2024/09/20

What if you reimagined your funnel from one with a wide top and a narrow bottom to one with small openings at both ends and a substantial middle? The middle section of a funnel is where most leads reside and hold untapped potential. So, how can you maximize this crucial area of your funnel?In this episode of The Agency Blueprint, I discuss strategies for maximizing the middle funnel by nurturing leads through valuable content and tailored communication. I explain how to drive more conversions and

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21:03

Season 13 | Ep 152 | Revenue Concentration Risks &...

Agency Blueprint ·

2024/09/13

What happens when a substantial portion of your agency’s income comes from just a handful of clients? Revenue concentration poses significant risks, especially if a major client leaves or market conditions change.In this episode of The Agency Blueprint, we discuss the critical issue of revenue concentration that affects many agencies. We emphasize the importance of diversifying revenue streams to ensure financial stability and sustainability.Listen in to learn strategies for reducing revenue

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28:11

Season 13 | Ep 151 | Personalized AI Adoption...

Agency Blueprint ·

2024/09/06

Are you afraid of the risk of being replaced by AI as a creative? What if you learned that AI is far from replacing creativity and can instead be leveraged to enhance your work? The inherent AI predictability means it can assist with routine tasks, but the unique human ability to push creative boundaries remains irreplaceable.In this episode of The Agency Blueprint, I’m joined by Ana Santhosh to discuss artificial intelligence (AI) and its implications for creative professionals. Ana is the founder

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18:47

Season 13 | Ep 150 | Evaluating the Financial Health...

Agency Blueprint ·

2024/08/30

Are you making accurate financial projections and budgets to guide your business toward sustainable growth? Agency owners often overlook or avoid their financials, but understanding and managing these numbers is essential for long-term success and stability.In this episode of The Agency Blueprint, we discuss how business owners can better manage their finances without needing a degree in accounting or finance. We explain the importance of accurate financial projections, budgeting, and the use of

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